What Gallery Group does

Gallery Group a.s. is a privately held Czech media agency headquartered in Prague (Praha 4 - Libuš). Founded in 1990 originally as a financial consulting firm and entered in the commercial register on July 17, 1990, the company pivoted in 2002-2003 to profile itself as a media agency. It operates as a joint-stock company (akciová společnost) with no disclosed parent, investors, or ownership structure beyond that legal designation.

The company provides full-service media planning and purchasing across six advertising channels — outdoor, indoor, print, internet, radio, and television. Services include target group analysis, media recommendations, media planning, media space purchasing, and advertising production (materials, posters, foils, banners, internet banners, radio/TV spots, LCD screen content). Its customer base consists of communication agencies, advertising agencies, and direct corporate clients, primarily within the Czech Republic with selected services extended to Slovakia. The company previously expanded into Hungary, Poland, Bulgaria, and Romania between 2002-2005, but subsequently contracted its territorial scope.

The business model is sales-led professional services, with revenue generated through media buying commissions and campaign planning fees. Go-to-market is direct B2B outreach supported by a basic WordPress website featuring a request-for-quote form. There is no disclosed digital product surface — no mobile apps, no APIs, no integrations, and no proprietary technology platform beyond the website. A secondary herbal bath product line (Bylinné koupele), trademarked in 2006, has had its sales suspended. The only disclosed personnel contact is Olga Hasmanová, and the company shows no headcount, funding, partnership, or hiring signals in the source data.

Name

Gallery Group

Legal name

Gallery Group a.s.

Website

https://gallerygroup.cz

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Gallery Group a.s. is a Prague-based Czech media agency offering full-service media planning and purchasing across outdoor, indoor, print, internet, radio, and television channels, serving advertising agencies and direct corporate clients primarily in the Czech Republic and Slovakia.

Ownership category

akta.pro rank

Product category

Advertising & Media Agency Services

NAICS

Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Paid Social Media Buying (BPAFABAD)

Keywords

• Media buying services
• Advertising campaign planning
• Outdoor advertising
• Media agency services
• Campaign media purchasing

Headquarters

HQ city

Libus

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Media purchasing and advertising campaign planning: Gallery Group generates revenue by providing media purchasing services and advertising campaign planning to communication agencies, advertising agencies, and direct clients. Services include outdoor, indoor, print, internet, radio, and TV advertising space procurement along with media planning and target group analysis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Gallery Group a.s. is a Czech media agency that provides media purchasing services and advertising campaign planning across outdoor, indoor, print, internet, radio, and television channels. It offers a comprehensive Media Full Service package that includes target audience analysis, media recommendations, media planning, media space procurement, and advertising production (posters, foils, banners, radio/TV spots, LCD screen content). It also maintains a separate Bylinné koupele (Herbal Baths) registered-trademark product line whose sales are currently suspended.

Product overview

Gallery Group operates as a media agency offering a comprehensive Media Full Service portfolio comprising six core advertising channels: outdoor, indoor, print, internet, radio, and television advertising. These services are complemented by media planning (target audience analysis, media recommendations, planning, and purchasing) and advertising production (materials, posters, films, banners, print materials, PR articles, and spots). The company also maintains a separate product line for herbal bath products (Bylinné koupele), a registered trademark since 2006.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Full Service Comprehensive media advertising service for communication agencies, advertising agencies, and direct corporate clients in the Czech Republic (and selected services in Slovakia). Covers outdoor, indoor, print, internet, radio, and television advertising, and includes target audience analysis, media recommendations, media planning, media space purchasing, and advertising production.
• Bylinné koupele (Herbal Baths) Herbal bath product line (Bylinné koupele) with production and distribution services. Trademark registered in 2006. Sales are currently suspended ('Prodej až do odvolání pozastaven').

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights2 records

Direct peers

• Carat: Dentsu-owned global media agency with established Czech operations. Directly competes with Gallery Group in media strategy, planning, and buying across traditional and digital channels for local and regional advertisers.
• MediaCom: GroupM/WPP media agency with Central European operations. Directly comparable as a multi-channel media planning and buying agency targeting similar B2B clients and partner agencies in the region.
• Havas Media: Havas-owned global media agency network with operations in Central Europe. Comparable as a multi-channel media planning and buying competitor serving regional advertisers.
• Initiative: IPG Mediabrands global media agency operating across CEE. Directly comparable in offering media planning, buying, and strategic services across paid channels to advertisers and agency partners.
• PHD Media: Omnicom global media buying and planning network with Central European presence. Closely comparable business model focused on strategic media planning and multi-channel buying for advertisers.
• Mindshare: WPP global media agency network with presence in Prague and other CEE markets. Comparable offering in cross-channel media planning and buying, serving both direct clients and creative agency partners.
• Wavemaker: Global media agency network (WPP) operating across Central Europe including the Czech Republic. Directly comparable as a multi-channel media planning and buying agency serving advertisers and partner agencies in the same geography as Gallery Group.

Broad incumbents

• Ogilvy: Global advertising holding group with significant Czech and Slovak operations. Comparable as a broader incumbent that includes media planning and buying within its wider creative and communications portfolio.
• Publicis Groupe: Global advertising holding company with media agency brands (Starcom, Zenith, Spark Foundry) operating in Czech Republic and Slovakia. Comparable as a broader incumbent offering media buying as part of a wider portfolio.
• Dentsu: Global advertising holding company with multiple media agency brands active in Czech Republic. Comparable as a broader incumbent operating media planning and buying capabilities alongside creative and CX services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gallery Group