State Medical Assistance

What State Medical Assistance does

State Medical Assistance (SMA) is an Australian privately held, nationally accredited private patient transport and healthcare services provider, founded in 2013 by Dr Sam Rewais and paramedic Ben Cant. The company operates four service lines: non-emergency Patient Transport for hospitals, radiology networks, and day surgeries; Event & On-Site Medical services for sporting bodies, schools, festivals, and adventure events; Clinical Governance advisory services for accommodation, entertainment, and hospitality operators; and Aged Care Support providing 24/7 clinical advice and in-person nursing. Operations span nine bases across NSW, Victoria, Western Australia, ACT, and Queensland, with a fleet of 35+ modern ambulances equipped with powered stretchers, bariatric, neonatal, and dual-occupancy vehicles, and 200+ qualified personnel including paramedics, ICPs, nurses, and doctors.

The company's operational backbone is SMA Live, a proprietary booking, scheduling, dispatch, and job management platform delivering real-time ETA, live reporting, and end-to-end oversight of patient transport, complemented by a Vehicle Surveillance System with CCTV, audio, GPS, and speed monitoring. SMA holds NSQHS Version 2 accreditation plus ISO 9001, ISO/IEC 27001, ISO 45001, ISO 14001, and ISO 22301 certifications, the first private NEPT consent granted under section 67E of the NSW Health Services Act 1997 (2016), NSW Health Wholesale and Private Paramedic licences, and operator licences in QLD and ACT. Governance is anchored by a board including Medical Director Prof. Paul Middleton FACEM.

SMA monetises through quote-based, multi-year service contracts across three primary customer segments: Healthcare Facilities (e.g., Ramsay Health Care as preferred NSW provider, NSW Health/HealthShare, Southern Highlands Private Hospital, Adventist Healthcare, I-Med Radiology); Event Organisers (Harness Racing NSW across 32 clubs, NRL for six clubs, Racing NSW, Polocrosse NSW, Max Adventure, schools including Kings School Sydney and Oxley College); and a smaller segment covering Aged Care, Entertainment/Hospitality (Crown Resorts), and Insurance/Legal clients via Clinical Governance. Go-to-market is direct B2B with dedicated account management supported by a 24/7 call centre; revenue mechanics are service-based with custom contract terms and non-refundable event deposits.

Name

State Medical Assistance

Legal name

State Medical Assistance Pty Ltd

Website

https://statemedicalassistance.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

State Medical Assistance is an Australian NSQHS-accredited private healthcare provider delivering non-emergency patient transport, event medical, clinical governance, and aged care support across five states via a proprietary dispatch platform and a 200-person clinical workforce.

Ownership category

akta.pro rank

Headquarters

HQ city

Mittagong

HQ country

Australia

HQ region

Oceania

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Patient Transport Services: Non-emergency patient transport services for healthcare facilities including inter-hospital transfers, specialist appointments, and bariatric patient transport. Delivers 20,000+ transports annually.
2. Event Medical Services: On-site medic support and paramedical coverage for sporting events, festivals, concerts, and community events. Tailored solutions from small school events to large-scale sporting fixtures.
3. Clinical Governance Services: Professional clinical governance support services for industries including accommodation, entertainment, and hospitality sectors
4. Aged Care Support Services: Clinical advice and in-person support for aged care providers including 24/7 clinical support team access

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

State Medical Assistance provides non-emergency Patient Transport services delivered by qualified paramedics and patient transport officers, On-Site Event Medical services for sporting and community events, Clinical Governance advisory services, and Aged Care clinical support across Australia. Services are delivered via a modern fleet of 35+ ambulances equipped with powered stretchers and managed through the proprietary SMA Live booking, scheduling, and real-time tracking platform.

Product overview

State Medical Assistance operates as a nationally accredited private healthcare provider offering a portfolio of patient-facing and enterprise healthcare services. The core offerings are Patient Transport (a private ambulance service for non-emergency patient transfers), Event & On-Site Medical services (paramedic and medic support at events), Clinical Governance (advisory and compliance frameworks for healthcare operators), and Aged Care Support (clinical advice and on-site staffing for aged care facilities). The proprietary SMA Live platform serves as the technology backbone, providing booking, scheduling, real-time ETA tracking, and job management for the patient transport service.

Differentiator

Problem solved

Functional benefit

Brands

• SMA Live: Proprietary booking, scheduling and job management system for patient transport with real-time ETA tracking, flexible scheduling and end-to-end oversight.

Products and services

• Patient Transport Non-emergency private patient transport services delivered by qualified paramedics and patient transport officers across NSW, VIC, and WA, covering inter-hospital transfers, specialist appointments, bariatric patients, and neonatal cases.
• Event & On-Site Medical On-site medic and paramedical support for events ranging from small school and sporting events to large festivals, concerts, and community events, including pre-planning, on-site deployment, and post-event reporting.
• Clinical Governance Professional clinical governance support services backed by a team of qualified doctors and medical specialists, including an independently audited Clinical Governance Framework and a Clinical Governance Committee, for organisations in accommodation, entertainment, and hospitality sectors.
• Aged Care Support Clinical advice and in-person on-site support for Australian aged care providers, including 24/7 clinical support from registered paramedics, nurses, and doctors, designed to prevent elderly patients from unnecessary hospital admissions.

Quantifiable outcome

• 20,000+ patient transports delivered per annum
• +3 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Ramsay Health CarecoreStrategic or Co-development Partner · 1 January 2016SMA is the preferred provider for non-emergency patient transport (NEPT) for Ramsay Health Care within NSW. In 2016, SMA leveraged its NSW Ministry of Health license into a preferred provider agreement with Ramsay Health Care, delivering transport for patients across a range of acuities including bariatric patients between major private hospitals and other medical facilities.
• Harness Racing NSWcoreStrategic or Co-development Partner · 1 January 2014Since 2014, SMA has been contracted by HRNSW for delivery of all on-site ambulance services at 32 clubs and locations across NSW, including their showpiece venue Menangle Park. SMA currently services over 400 events per annum for HRNSW.
• National Rugby League (NRL)coreStrategic or Co-development Partner · 1 January 2013For 6 years, SMA has delivered on-site paramedical services at international fixtures for the NRL and at NRL competition fixtures for clubs including Cronulla Sharks, Manly Sea Eagles, Newcastle Knights, Penrith Panthers, St George/Illawarra Dragons and West Tigers.
• Polocrosse NSWcoreStrategic or Co-development PartnerSMA has provided event first aid and on-site ambulance services to Polocrosse NSW since 2017. SMA now services over 20 polocrosse events per annum across NSW and is an approved provider for event ambulance services.
• Max AdventureminorStrategic or Co-development PartnerSMA provides medical coverage for adventure and wilderness events organized by Max Adventure.
• NSW HealthcoreStrategic or Co-development PartnerSMA holds NEPT consent via section 67E (Health Services Act 1997) granted by NSW Ministry of Health in 2016. SMA was the first private ambulance provider to be granted consent to deliver Patient Transport by the NSW Ministry of Health.
• Queensland HealthcoreStrategic or Co-development PartnerSMA holds licenses to operate as a provider of Patient Transport and Ambulance services in Queensland under QLD Health licensing.
• ACT HealthcoreStrategic or Co-development PartnerSMA holds licenses to operate as a provider of Patient Transport and Ambulance services in ACT under ACT Health licensing.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• First Medical Response: Private Australian provider of event medical coverage, patient transport, and training services. Comparable niche player to SMA across event medical and NEPT, typically competing for similar sporting and corporate accounts.
• Event Medical Services (EMS Australia): Australian provider of on-site event medical, paramedic, and first aid services for sporting and entertainment events. Closest direct peer to SMA's event and on-site medical line, with similar customer base of event organizers, sporting bodies, and venues.
• National Patient Transport (NPT): Australia's largest private non-emergency patient transport provider, operating NEMT and ambulance services across multiple states. Closest direct competitor to SMA on patient transport, with overlapping healthcare-facility customer base and similar fleet-and-paramedic operating model.

Others

• International SOS: Global medical assistance, evacuation, and clinical governance services provider. Comparable on the clinical-governance and aged-care support advisory dimensions of SMA's business, particularly the medical-direction and 24/7 clinical support model.
• Global Medical Response: U.S.-based international private ambulance and medical transport conglomerate. Useful comparable for understanding private NEMT and event medical operating models at global scale; not a direct competitor in Australia but benchmark for capital deployment and platform investment in the segment.

Broad incumbents

• NSW Ambulance: State-government-operated emergency and patient transport service for NSW. The public-sector counterpart that issued SMA's Section 67E consent; competes indirectly for inter-facility and non-emergency transport volumes and shapes regulatory conditions for private operators.
• CareFlight: Australian aeromedical retrieval and patient transport provider operating helicopters and fixed-wing aircraft. Comparable as a regulated, multi-state medical transport organization serving both scheduled inter-facility transfers and emergency response, though with an aviation-led operating model.
• Royal Flying Doctor Service: Iconic Australian aeromedical and remote patient transport organization with national reach. Comparable as a non-emergency and emergency patient transport provider, though focused on rural/remote retrieval rather than urban NEPT and event medical.
• St John Ambulance Australia: Large national provider of event medical, first aid, and patient transport services across Australia. Operates in the same NEMT and event medical space as SMA but with a broader charitable mandate and significantly larger scale and brand recognition.

Emerging players

• Medical Edge Australia: Provider of pre-hospital and event medical services in Australia with paramedic and ambulance capability. Comparable emerging peer to SMA in event medical and select NEPT segments, often competing for the same sporting and corporate event contracts.

Market position

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/statemedau
• Facebookfacebook.com/StateMedicalAssistance
• LinkedInlinkedin.com/company/state-medical-assistance

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about State Medical Assistance