Qliq

What Qliq does

QliQ is a UK-based B2B marketing agency founded in 2012 and headquartered in Newbury, Berkshire, with an additional office in Hampshire. The company specializes in search marketing, paid media, content marketing, marketing technology, LinkedIn marketing, social media, and web/digital services targeted at B2B companies ranging from SMEs to enterprises across technology, software, cybersecurity, services, and manufacturing verticals. Its go-to-market is sales-led, beginning with free discovery calls and progressing to bespoke multi-channel campaigns, with budget tiers ranging from £595/month for LinkedIn Marketing entry-level services to £25,001+/month for enterprise engagements.

The company's core technology stack centers on a proprietary Q CRM platform designed for account-based marketing, enabling personalized communications, lead scoring, and individual prospect action tracking. This proprietary tooling is supplemented by integrations with third-party marketing technology including HubSpot, Google Analytics, Google DoubleClick, and LinkedIn ad tracking. QliQ is a certified Google Partner since 2014, achieved RAR (Recommended Agencies Register) accreditation in 2017, and was selected for Google's exclusive Elevator Coaching Program in 2016 (one of 30 agencies from 20,000 UK applicants).

QliQ's revenue model is professional services-based, generating income through project fees, retainer contracts, and campaign management fees across multiple service lines. Notable enterprise clients include Fujitsu, NCR, QinetiQ, RM, and Pixelnebula, with documented campaign outcomes including 527 leads generated for QinetiQ, 140 qualified buyer enquiries for NCR, and over £4m of pipeline business generated for RM. The company operates with 11-50 employees and has no disclosed external funding, operating as a privately held, founder-led agency with Alex Croucher and Shelwen Elliott as founders.

Name

Qliq

Legal name

QliQ

Website

https://qliq.co

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

QliQ is a UK-based B2B marketing agency founded in 2012, specializing in search marketing, paid media, content marketing, and LinkedIn marketing for technology, software, cybersecurity, and manufacturing clients from SME to enterprise level.

Ownership category

akta.pro rank

Product category

B2B Marketing Services

NAICS

Media Representatives (541840), Custom Computer Programming Services (541511)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

Technology & B2B PR (BPAFADAI)

Keywords

• B2B marketing services
• Search engine optimization
• Paid media advertising
• Account-based marketing
• Marketing automation

Headquarters

HQ city

Newbury

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. B2B Marketing Services: Full-service B2B marketing agency providing strategic and executional services across search marketing, paid media, content marketing, and marketing technology. Revenue generated through project fees, retainer contracts, and campaign management fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

QliQ is a B2B marketing agency that designs and executes multi-channel digital marketing strategies for business clients. Its core services include B2B search marketing (SEO), paid media campaigns (Google Ads, YouTube, display, LinkedIn sponsored content), content marketing, marketing technology/automation, social media management, web/digital services, and LinkedIn lead generation. Campaigns are delivered to B2B technology, software, cybersecurity, services, and manufacturing clients from SME to enterprise level.

Product overview

Qliq is a B2B marketing agency offering a suite of digital marketing services rather than a software product. The core service portfolio consists of B2B Search Marketing (SEO), B2B Paid Media (multi-channel advertising), B2B Content Marketing, B2B Marketing Technology (automation), LinkedIn Marketing Services, B2B Social Media Services, Web & Digital Services (including development and CRM integration), and B2B Advertising. These services work together to provide clients with full-funnel B2B marketing capabilities from search optimization and paid media through to content creation, social engagement, and website development.

Differentiator

Problem solved

Functional benefit

Products and services

• B2B Search Marketing SEO-driven search marketing service that boosts organic search visibility for B2B companies to accelerate customer acquisition.
• B2B Paid Media Multi-channel paid advertising campaigns including Google Ads, YouTube ads, banner ads and LinkedIn sponsored content, serving millions of ads per month to drive client growth.
• B2B Content Marketing Content creation service to support paid media and sales outreach, helping fuel growth and improve brand positioning for B2B buyers.
• B2B Marketing Technology Marketing automation platforms and technologies service that creates efficiencies for B2B marketing operations.
• LinkedIn Marketing Services LinkedIn lead generation and newsfeed campaigns including outreach, advertising, page management and done-for-you lead generation using targeted prospect databases and InMail strategies, with pricing starting at £595/month.
• B2B Social Media Services Social strategy, content creation, social advertising and brand positioning services designed to engage B2B decision-makers and generate revenue through social channels.
• Web & Digital Services Website development, CRM integration, campaign microsites and advanced analytics services including Google Tag Manager and LinkedIn Insight tag setup.
• B2B Advertising Search advertising, display advertising, programmatic advertising and custom B2B social advertising strategies to reach decision-makers.

Quantifiable outcome

• 62% improvement in website user engagement for Pixelnebula
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationQliQ is a certified Google Partner since 2014, earning this recognition for specialist knowledge of B2B search marketing and online advertising. Selected for Google's exclusive Elevator Coaching Program in 2015, one of only 30 agencies from 20,000 applicants.
• Recommended Agencies Register (RAR)coreGTM or Marketing PartnerRAR is a shortlist of marketing agencies rated by customers for exceptional performance. QliQ first achieved RAR accreditation in 2017 for performance and customer service, demonstrating verified customer satisfaction.
• Video Content Agency PartnerminorStrategic or Co-development PartnerPartnership with video content agency for Fujitsu ABM campaign. Collaboration included personalized one-to-one communications using video, email, lead scoring and dedicated landing pages.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Velocity Partners: Velocity Partners is a UK-based B2B marketing agency specializing in technology, SaaS, and cybersecurity clients with ABM and content-led campaigns. It is one of the closest direct competitors to QliQ in the UK specialist B2B segment.
• The Marketing Practice: The Marketing Practice is a UK B2B marketing agency focused on technology, software, and professional services clients, offering demand generation, ABM, and content services. It directly competes with QliQ in the UK enterprise B2B segment with a similar service mix and target verticals.
• Radicand B2B: Radicand is a B2B marketing agency focused on technology and industrial clients, offering ABM, demand generation, and content services. It is directly comparable to QliQ in B2B specialization, ABM orientation, and enterprise client mix.
• kdm communications: kdm communications is a UK B2B agency working primarily with technology, fintech, and professional services clients on content, digital, and ABM programs. It is a like-for-like UK competitor to QliQ in mid-market and enterprise B2B marketing services.
• Blueprint (formerly Pipeline Marketing): Blueprint is a B2B content and digital marketing agency with strong credentials in technology, cybersecurity, and SaaS verticals. It is directly comparable to QliQ in B2B content marketing, ABM, and demand generation services for UK and global technology buyers.
• BBN International (BBN): BBN is a UK B2B marketing agency with a long track record serving technology and industrial clients through content, ABM, and digital campaign services. It is directly comparable to QliQ in terms of B2B specialization, service mix, and UK enterprise client focus.
• ABM Agency: ABM Agency is a UK-based specialist agency focused exclusively on account-based marketing strategy and execution for B2B clients. It competes directly with QliQ's ABM-led offering and proprietary Q CRM-led approach, particularly for UK enterprise technology and cybersecurity buyers.

Broad incumbents

• Stein IAS: Stein IAS is an award-winning B2B marketing agency with deep ABM and digital capabilities serving global enterprise technology clients. As a larger, broader incumbent in B2B marketing, it competes with QliQ for enterprise technology marketing budgets and ABM mandates.
• DWA (a Merkle Company): DWA is a global B2B technology marketing agency (now part of Merkle/Dentsu) offering ABM, demand generation, and digital media services. As a scaled incumbent, it competes with QliQ for enterprise technology and cybersecurity marketing budgets.

Others

• B2B Marketing Ltd (The B2B Marketing Event / community): B2B Marketing Ltd operates a community, events, and resource platform for B2B marketers and agencies. It is a peer in the sense of operating in the UK B2B marketing ecosystem where QliQ competes, but functions more as an industry body and ecosystem player than a direct service competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/zestformedia
• LinkedInlinkedin.com/company/qliq-b2b-marketing

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Qliq