Ghibli & Wirbel

What Ghibli & Wirbel does

Ghibli & Wirbel is an Italian manufacturer of professional and industrial cleaning equipment, operating as a brand of Riello Cleaning Machines S.p.A. The company designs and builds aspirators (vacuum cleaners), carpet cleaners, steam generators, pressure washers, single-disc floor machines, sweepers, and scrubber-driers, with manufacturing conducted in Italy at its operational headquarters in Dorno (Pavia) and legal headquarters in Verona. Its product portfolio spans small portable vacuums to heavy-duty industrial ATEX-certified models, and includes a GreenPro sub-brand featuring machines built with recycled plastics as a sustainability positioning.

The business runs on a B2B hardware sales model, distributing through a global network of authorized dealers and resellers (Rivenditori) supported by a six-language website (Italian, English, French, German, Spanish, Russian) and a "My Ghibli" customer portal for support and service. Target customers are diversified across multiple verticals: HO.RE.CA. (hotels, restaurants, cafes), large commercial centers, public transport stations, spas and wellness centers, and industrial facilities. The company has over 150 employees dedicated to product development and design, with a stated strategic emphasis on staying in the highest tier of professional indoor cleaning equipment through continuous improvement in ergonomics, energy efficiency, and environmental compliance.

Ghibli reports no disclosed financials, no funding rounds, no acquisitions, no named anchor customers, and no AI/software platform layer. Six product launches or major line extensions occurred across 2025-2026 (AS 5 NEXT, expanded Power InDust industrial vacuums, REXA 50, VOYAGER 4, ROYAL 15, GPW pressure washers), plus a new sweepers category, indicating active portfolio refreshment. The company is privately held under the Riello Cleaning Machines corporate umbrella and has no public listing.

Name

Ghibli & Wirbel

Legal name

Riello Cleaning Machines S.p.A.

Website

https://ghibliwirbel.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

51–100 employees

Short description

Ghibli & Wirbel is an Italian manufacturer of professional and industrial cleaning machines — including vacuum cleaners, scrubber-driers, pressure washers, and steam generators — sold globally through authorized dealers to customers in HO.RE.CA., commercial, transport, spa, and industrial sectors.

Ownership category

akta.pro rank

Product category

Professional Cleaning Equipment

NAICS

Commercial and Service Industry Machinery Manufacturing (333310)

akta.pro primary industry

Floor Cleaning Equipment (Scrubbers, Sweepers, Burnishers) (IMAHALAA)

Keywords

• Professional cleaning equipment
• Industrial vacuum cleaners
• Floor scrubber dryers
• High-pressure washers
• Steam sanitization machines

Headquarters

HQ city

Pavia

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Cleaning Equipment Sales: Ghibli generates revenue through the manufacture and sale of professional cleaning machines including aspirators, carpet cleaners, steam generators, pressure washers, single-disk machines, sweepers, and floor scrubbers. Products are sold through authorized dealer networks and resellers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Ghibli manufactures and sells professional indoor cleaning machines from its Italian facilities, offering aspirators (vacuum cleaners), carpet cleaners, steam generators, pressure washers, single-disc floor machines, sweepers, and floor scrubber dryers. Products are built in Italy for global markets and distributed through an authorized dealer network, with named lines including AS 5 NEXT, GPW pressure washers, REXA 50, ROYAL 15, VOYAGER 4, Power InDust industrial vacuums, and the GreenPro recycled-plastic range.

Product overview

Ghibli manufactures professional cleaning machines as a brand of Riello Cleaning Machines S.p.A. The product portfolio consists of multiple distinct product categories: Aspiratori (vacuum cleaners), Lavamoquette (carpet cleaners), Generatori di vapore (steam generators), Idropulitrici (pressure washers), Monospazzole (single-disc floor machines), Spazzatrici (sweepers), and Lavasciuga (floor scrubber dryers). These are complemented by specific product lines including AS 5 NEXT, GPW, REXA 50, Power InDust, VOYAGER 4, and ROYAL 15. The company also offers the GreenPro sub-brand featuring recycled plastic components. All products are manufactured in Italy with over 150 employees dedicated to design and innovation.

Differentiator

Problem solved

Functional benefit

Brands

• GreenPro: Product line featuring machines made with recycled plastic materials

Products and services

• Aspiratori (Professional Vacuum Cleaners, including AS 5 NEXT) Professional vacuum cleaners offered in multiple models differing in performance, dimensions, and equipment, capable of handling fine, coarse, dry, wet dirt and liquids with strength, efficiency, and reliability for professional cleaning operators.
• Lavamoquette (Carpet Cleaners) Machines that vacuum, wash, and dry any type of textile surface in a single pass, including sofa, chair, and upholstered coverings, for professional cleaning of textile floors and furnishings.
• Generatori di vapore (Steam Generators) Steam generators that use high-temperature steam for sanitization (elimination of mites, bacteria, and fungi from surfaces and fabrics), hygienization of floors and textiles, and removal of stubborn dirt across surfaces.
• Idropulitrici GPW (Pressure Washers) Professional pressure washers for tackling any type of dirt on any surface, including both cold-water and hot-water models engineered for continuous use without operator fatigue.
• Monospazzole (Single-Disc Floor Machines) Versatile, robust, and efficient single-disc machines for washing, deep cleaning, de-waxing, polishing, and crystallization, capable of working on textile floors, cotto, stone, gres, klinker, and marble, and of sanding parquet and leveling concrete.
• Spazzatrici (Sweepers) Professional sweeping machines for indoor and outdoor cleaning applications, available in models suited to small, medium, and large spaces.
• Lavasciuga Pavimenti (Floor Scrubber Dryers, including REXA 50, ROYAL 15, and VOYAGER 4) Floor scrubber dryers for cleaning diverse surfaces in HO.RE.CA. venues, large shopping centers, public transport stations, and spas, including the REXA 50 family for impeccable cleaning performance, the ROYAL 15 with innovative design, and the VOYAGER 4 for on-the-go cleaning.
• Power InDust Industrial Vacuums Industrial vacuum cleaners specifically designed for heavy-duty and continuous work in industrial environments, including ATEX-certified models, targeting facilities that require robust continuous-duty vacuum systems.
• GreenPro Recycled-Plastic Machine Range Product line of professional cleaning machines manufactured with recycled plastic materials, offered as a sustainability-focused alternative across the Ghibli portfolio.

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Riello Cleaning Machines S.p.A.coreOthersGhibli is a brand owned by Riello Cleaning Machines S.p.A., a parent company headquartered in Verona, Italy. Ghibli operates as the professional cleaning equipment division of the Riello group. The company maintains operational facilities in Dorno (PV), Italy.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nilfisk: Danish-based professional cleaning equipment manufacturer offering a comparable portfolio of floor care machines, vacuums, and pressure washers serving commercial and industrial customers globally.
• Tennant Company: US-based commercial cleaning equipment manufacturer offering floor scrubbers, sweepers, and vacuum cleaners for industrial and commercial customers with similar product categories and customer segments to Ghibli.
• Numatic International: UK-based manufacturer of professional and domestic vacuum cleaners (including the iconic Henry vacuum) and floor care equipment serving commercial cleaning markets with directly comparable product categories.
• Hako: German-based manufacturer of indoor and outdoor cleaning machines, municipal technology, and grounds care equipment with a comparable professional cleaning portfolio to Ghibli.
• Eureka: Italian-based vacuum cleaner manufacturer producing professional and industrial vacuum cleaners, sharing Italian manufacturing heritage and overlapping industrial vacuum product category with Ghibli.
• Comac: Italian-based professional cleaning equipment manufacturer focused on floor scrubbers, sweepers, and vacuum cleaners for commercial cleaning applications, with overlapping product categories and customer segments.
• Kärcher: German-based global leader in professional cleaning equipment with a directly comparable portfolio of pressure washers, vacuum cleaners, and floor care machines for commercial and industrial customers. The closest global competitor to Ghibli.
• IPC Group: Italian-based professional cleaning equipment manufacturer with similar heritage to Ghibli, offering pressure washers, vacuums, scrubbers, and sweepers for commercial and industrial markets through a comparable dealer-driven model.

Broad incumbents

• TASKI (Diversey): TASKI is Diversey's professional floor cleaning equipment brand, offering scrubbers, sweepers, and vacuums as part of a broader hygiene and cleaning solutions portfolio that also includes chemicals and services.

Regional players

• Cleanfix: Swiss-based manufacturer of professional cleaning machines including scrubbers, vacuums, and sweepers, primarily serving European markets with a comparable product portfolio to Ghibli.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ghibliwirbel-spa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ghibli & Wirbel