Homeowners Insurance Group
- Company typePrivate
- Founded2003
- HeadquartersScottsdale, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Homeowners Insurance Group firmographics
Firmographics- Name
- Homeowners Insurance Group
- Legal name
- Homeowners Insurance Group
- Website
- https://homeownersig.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Homeowners Insurance Group industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Homeowners Insurance (FSAJACAA)
- akta.pro secondary industries
- Personal Auto Insurance (FSAJAMAA), Real Estate / Lessors Risk BOP (FSAJAFAI), Group Term Life Insurance (FSAIAAAJ), Hired & Non-Owned Auto (FSAJABAE)
Keywords
Where Homeowners Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Homeowners Insurance Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Insurance Commission Revenue: As an independent insurance brokerage, Homeowners Insurance Group earns commissions from multiple insurance carriers (Geico, Progressive, Nationwide, Travelers, The Hartford, Safeco, Foremost, Mercury, American Modern, National General, Openly, Selective, Clearcover, CHUBB, AM Shield, Stillwater, Colonial General, Common Wealth Insurance, Pacific Specialty) for policies placed. Revenue is generated through commissions on new policy sales and renewals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Auto Insurance - Individualized quoting across 18+ carrier partners |
| Other | Monthly | Home Insurance - Comparative quoting for Basic, Broad, and Special policy types |
| Subscription | Monthly | Bundle Discounts - Multi-policy discounts for combining auto and home coverage |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Homeowners Insurance Group product offering
Product offeringCore offering
Homeowners Insurance Group is an independent insurance brokerage that sells personal and small commercial insurance products (auto, home, business, flood, life, umbrella, motorcycle/RV) from 18+ carrier partners to Arizona residents. The agency performs comparative quoting across carriers and provides personalized policy consultation, policy servicing, and claims support from its Scottsdale, AZ office. Revenue is earned through commissions paid by the carriers on new and renewal policies placed through the agency.
Product overview
Homeowners Insurance Group is an independent insurance brokerage offering a portfolio of insurance products through multiple carrier partnerships. The company provides Auto Insurance, Home Insurance, Business Insurance, Flood Insurance, Life Insurance, Umbrella Insurance, and Other Insurance (motorcycle, RV) products. As a brokerage, they compare quotes across 17+ insurance carriers including Geico, Progressive, Nationwide, Travelers, The Hartford, Safeco, Foremost, Mercury, American Modern, National General, Openly, Selective, Clearcover, CHUBB, AM Shield, Stillwater, Colonial General, Common Wealth Insurance, and Pacific Specialty. The agency operates using EZLynx agency platform for comparative quoting and workflow management. They serve the Arizona market with a focus on Scottsdale, Phoenix, and surrounding areas.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance Vehicle insurance coverage sourced from multiple carriers (e.g., Geico, Progressive, Nationwide, Travelers, The Hartford, Safeco, Mercury, Clearcover, National General) that protects Arizona drivers against accidents, liability, medical costs, and property damage. Includes liability meeting Arizona state minimums, comprehensive, collision, and options for new drivers, young drivers, and bundling.
- Home Insurance Homeowners insurance placed across multiple carriers in Basic, Broad, and Special (comprehensive) policy tiers, covering property damage, personal belongings, liability, fire, theft, natural disasters, and additional structures for Arizona residential property owners.
- Business Insurance Commercial insurance placed across carrier partners covering commercial auto, general liability, property, workers' compensation, business owner packages, and business interruption. Also covers home-based businesses and non-profit organizations.
- Flood Insurance Flood coverage through the NFIP and private flood carriers that protects homes and personal property from flood damage, including basements, crawl spaces, personal belongings, and additional living expenses for properties in flood zones or high-risk areas.
- Life Insurance Life insurance policies placed through carrier partners in Universal Life, Whole Life, and Term Life options. Provides financial security for beneficiaries upon death, covering final expenses, burial costs, income replacement, and debt settlement for Arizona families.
- Umbrella Insurance Personal umbrella liability coverage that supplements auto and home policy limits. Covers lawsuits, legal fees, settlement claims, and damages from incidents exceeding primary policy limits, sold on annual term policies with renewal options.
- Other Insurance (Motorcycle, RV, Specialty) Additional specialty personal lines products including motorcycle coverage (liability, comprehensive, collision), RV protection, and other specialty coverage options for various assets and needs.
Companies that use Homeowners Insurance Group
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Homeowners Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Homeowners Insurance Group partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and community.
- EZLynxcoreWebsite development and agency management platform provider. EZLynx provides the agency's workflow automation and comparative quoting technology.
- Care FundcommunityArizona-based non-profit assisting families with children facing serious illness or injury by paying rent/mortgage. Owner Aliesha Brard serves on the Advisory Board. Agency participates in fundraising events and community activities.
- Boys and Girls ClubcommunityNational youth organization supported by the agency through charitable donations and community involvement.
- GeicocoreInsurance carrier partner offering auto, home, and other personal insurance products through the agency.
- ProgressivecoreInsurance carrier partner offering auto, home, and other personal insurance products through the agency.
- NationwidecoreInsurance carrier partner offering auto, home, and other personal insurance products through the agency.
- TravelerscoreInsurance carrier partner offering auto, home, and other personal insurance products through the agency.
- The HartfordcoreInsurance carrier partner offering auto, home, and other personal insurance products through the agency.
- Safeco InsurancecoreInsurance carrier partner offering auto, home, and other personal insurance products through the agency.
- ForemostcoreInsurance carrier partner offering specialty insurance products through the agency.
- Mercury InsurancecoreInsurance carrier partner offering auto, home, and other personal insurance products through the agency.
- American ModerncoreInsurance carrier partner offering specialty insurance products through the agency.
- National GeneralcoreInsurance carrier partner offering auto, home, and other personal insurance products through the agency.
- OpenlycoreInsurance carrier partner offering auto, home, and other personal insurance products through the agency.
- SelectivecoreInsurance carrier partner offering auto, home, and other personal insurance products through the agency.
- ClearcovercoreInsurance carrier partner offering auto, home, and other personal insurance products through the agency.
- CHUBBcoreInsurance carrier partner offering auto, home, and other personal insurance products through the agency.
- AM ShieldcoreInsurance carrier partner offering specialty insurance products through the agency.
- Stillwater Insurance GroupcoreInsurance carrier partner offering auto, home, and other personal insurance products through the agency.
- Colonial General Insurance AgencycoreInsurance carrier partner offering specialty insurance products through the agency.
- Common Wealth InsurancecoreInsurance carrier partner offering auto, home, and other personal insurance products through the agency.
- Pacific Specialty Insurance CompanycoreInsurance carrier partner offering specialty insurance products through the agency.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Homeowners Insurance Group competitors and assessment
Company assessmentDirect peers
- TGS Insurance Agency: Independent insurance agency offering home, auto, commercial, and specialty lines through multiple carrier partners, primarily serving the Southwest US. Comparable small/mid-market independent brokerage model.
- SmartFinancial: Independent insurance agency that operates an online comparative quoting platform across multiple carriers for home, auto, and other lines. Directly comparable to Homeowners IG in multi-carrier, multi-line, commission-driven distribution model.
- Goosehead Insurance: Public independent insurance agency franchisor that sells across multiple carriers through distributed agent locations. Direct functional peer — both act as intermediaries between consumers and carriers, earning commission revenue from comparative quoting across panel partners.
- Brightway Insurance: Independent insurance agency franchise offering home, auto, and other personal/commercial lines across a panel of carriers. Direct peer to Homeowners IG in operating model, carrier-panel approach, and commission-based revenue.
Broad incumbents
- Progressive: Large direct-to-consumer P&C carrier that also appoints independent agents like Homeowners IG. A core carrier partner whose own direct channel competes with the agency for the same end customer.
- Allstate: Major national P&C insurer with a captive agent network offering home, auto, life, and other lines. Broad incumbent competing head-to-head with independent agencies for personal lines customers.
- State Farm: Largest US personal lines insurer, operating through a captive agent model. Competes with independent agencies like Homeowners IG for home and auto customers with strong brand recognition in the Phoenix market.
- GEICO: Major direct-to-consumer auto and home insurance carrier and one of Homeowners IG's own carrier partners. Represents the direct-distribution incumbent whose pricing and commission decisions materially affect agency economics.
Emerging players
- Lemonade: Direct-to-consumer Insurtech carrier using AI-driven instant quoting for renters, homeowners, and pet insurance. Emerging distribution threat that bypasses the independent agent channel entirely.
- Policygenius: Online insurance marketplace that compares quotes across multiple carriers for life, home, auto, and disability coverage. Adjacent emerging competitor applying digital-first distribution to the same multi-carrier comparative quoting proposition.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Homeowners Insurance Group social profiles
Digital presenceHomeowners Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Homeowners Insurance Group leadership team
Management profileNumber of profiles
Profiles6 records
Homeowners Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Homeowners Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Homeowners Insurance Group
What does Homeowners Insurance Group do?
Homeowners Insurance Group is an independent insurance brokerage that sells personal and small commercial insurance products (auto, home, business, flood, life, umbrella, motorcycle/RV) from 18+ carrier partners to Arizona residents. The agency performs comparative quoting across carriers and provides personalized policy consultation, policy servicing, and claims support from its Scottsdale, AZ office. Revenue is earned through commissions paid by the carriers on new and renewal policies placed through the agency.
Is Homeowners Insurance Group a public or private company?
Homeowners Insurance Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Homeowners Insurance Group founded?
Homeowners Insurance Group was founded in 2003. It employs 1 to 10 people.
Where is Homeowners Insurance Group based?
Homeowners Insurance Group is headquartered in Scottsdale, United States, in the North America region.
How does Homeowners Insurance Group make money?
One revenue line is on record: insurance Commission Revenue.
Who are Homeowners Insurance Group's main competitors?
Direct peers on record are TGS Insurance Agency, SmartFinancial, Goosehead Insurance and Brightway Insurance. Broad incumbents are Progressive, Allstate, State Farm and GEICO. Emerging players are Lemonade and Policygenius.
Does Homeowners Insurance Group have an API?
No public API is recorded for Homeowners Insurance Group.
What industry is Homeowners Insurance Group in?
Homeowners Insurance Group's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAJACAA, Homeowners Insurance, with a secondary code of FSAJAMAA, Personal Auto Insurance. Its NAICS code is 5242 and its SIC code is 6411.