Planet Mogul

What Planet Mogul does

Planet Mogul is a Durham, North Carolina-based educational platform that delivers entrepreneurship and career-readiness content to students aged 11-18 in the United States and the United Kingdom. The company operates as a legacy program of Niche Marketing, Inc., a marketing and public relations firm founded in 1990 by Rohena Miller. Its core offering is the Moguls-in-Training Workbook, a structured curriculum covering 17 industries with fillable questions, industry activities, and links to external resources, complemented by supplementary programs including Mogul Minutes (short-form content), Future Moguls 100 (student recognition), and an Ambassadors initiative.

The platform is delivered in three formats: a physical workbook priced at $14.99, a digital Moguls-in-Training Workbook priced at $20.00, and Planet Mogul Online, also at $20.00. The underlying technology stack is modest: an e-commerce storefront with payment integrations (Amazon Pay, Stripe, PayPal, and credit/debit cards) and standard social media properties (LinkedIn, Instagram, Facebook, YouTube). No AI/ML, mobile application, or API is disclosed. The product is primarily a content asset, with cumulative distribution of 275,000+ workbooks and 100,000+ workbooks supplied to Title 1 schools over more than 10 years.

The business model is a direct-to-consumer and affiliate-driven workbook sales operation, with no disclosed institutional licensing, subscription, or district-level contracts. Distribution combines the e-commerce storefront, an affiliate Partnership Program that pays $7.00 per book sold on a bi-weekly basis, and direct outreach to schools, particularly Title 1 areas. The company also commits to donate a percentage of profits to the Women's Business Enterprise National Council (WBENC) through the partnership program. Leadership is founder-controlled: Rohena Miller serves as President of parent Niche Marketing, Farad Ali is Co-Founder, and Ellington Ali holds the CEO title. The company has 1-10 employees, no disclosed external funding, and operates as a privately held entity.

Name

Planet Mogul

Legal name

Niche Marketing, Inc.

Website

https://planetmogul.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Youth Entrepreneurship Education

NAICS

Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Business Law, Ethics & Compliance (Contracts, IP Basics) (EDAMAHAL)

Keywords

• Youth entrepreneurship education
• Career readiness curriculum
• Educational workbooks
• K-12 business education
• Digital learning platform

Headquarters

HQ city

Durham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Workbook Sales: Sale of physical and digital Moguls-in-Training Workbooks to teachers, students, schools, and parents. Revenue generated through the company's e-commerce storefront.
2. Affiliate Partnership Program: Partners earn $7.00 per workbook sold through their unique affiliate links. Bi-weekly payments to partners. Planet Mogul provides marketing materials and a personalized link for distribution.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Planet Mogul sells physical and digital workbooks (the Moguls-in-Training Workbook) along with an online curriculum platform (Planet Mogul Online) that delivers entrepreneurship and career readiness education to students aged 11-18. The curriculum covers 17 industries with lessons in economics, innovation, product development, financial education, entrepreneurship, and career planning, and is distributed through the company's e-commerce storefront, affiliate partners, and direct school channels in the US and UK.

Product overview

Planet Mogul operates a unified educational platform built around its core Moguls-in-Training Campaign, which consists of a physical Moguls-in-Training Workbook (also available as a Digital Moguls-in-Training Workbook) and related programs including Mogul Minutes, Future Moguls 100, and the Ambassadors program. The company also offers Planet Mogul Online as an online delivery format. All offerings are focused on preparing students aged 11–18 to be future ready through entrepreneurship education, covering 17 industries with lessons on economics, innovation, product development, financial education, career planning, and business planning.

Differentiator

Problem solved

Functional benefit

Products and services

• Moguls-in-Training Workbook (Physical) A physical workbook with standardized lesson plans distributed to teachers and students ages 11-17 in the US and UK. The workbook features lessons and activities across 17 industries, fillable questions per industry, industry activities to develop new ideas, and active links to resources on entrepreneurship, business planning, and career planning.
• Digital Moguls-in-Training Workbook A digital version of the Moguls-in-Training Workbook providing the full Planet Mogul curriculum content in an online/electronic format for students ages 11-18.
• Planet Mogul Online An online platform that delivers the Planet Mogul curriculum content digitally, providing entrepreneurship, innovation, product development, financial education, and career planning lessons to students.

Quantifiable outcome

• 275k+ workbooks distributed to students and teachers in the US and UK
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

One partnership is on record.

• Women's Business Enterprise National Council (WBENC)coreGTM or Marketing PartnerPlanet Mogul's Partnership Program includes a commitment to donate a percentage of profits to Women's Business Enterprise National Council (WBENC). The affiliate marketing program helps generate revenue for partners while supporting WBENC, with partners receiving $7.00 for every book sold and Planet Mogul donating one book for every book sold through the partnership.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• EVERFI: Blackbaud-owned K-12 digital learning platform offering financial literacy, entrepreneurship, and career-readiness courses at scale to schools. Comparable audience but broader portfolio and tech-heavy delivery rather than workbook-first.
• 4-H: Large US youth development organization with curriculum spanning entrepreneurship, civic engagement, and STEM. Partial overlap on target learners and supplemental education space, with broad programming rather than a focused entrepreneurship curriculum.

Direct peers

• Junior Achievement USA: The largest K-12 provider of entrepreneurship, financial literacy, and work-readiness curricula in the US. Directly competes with Planet Mogul for school adoption, sponsor relationships, and Title 1 district mindshare.
• DECA: International student organization providing business and marketing curricula, competitions, and chapters in middle and high schools. Targets the same 11-18-year-old learners and competes for the same teacher/district adoption.
• BizWorld Foundation: Non-profit offering project-based entrepreneurship curriculum for elementary and middle school students. Comparable target learner segment and project-driven classroom delivery to Planet Mogul's industry activities.
• NFTE (Network for Teaching Entrepreneurship): Non-profit delivering youth entrepreneurship programs to underserved students, with deep Title 1 and school-partner relationships. Overlaps directly with Planet Mogul on customer segment (Title 1 schools) and curriculum focus.
• INCubatoredu: Provides year-long entrepreneurship curriculum and teacher training for high schools with a startup-launch framework. Closely aligned product model (classroom-based entrepreneurship curriculum) and school-distribution GTM.
• Uncharted Learning: Non-profit delivering K-12 entrepreneurship curriculum pathways (including INCubatoredu and MobileMakers) and teacher training. Closely aligned offering, target audience, and school-distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCpacMyxLijwCzp2xZaspN8w
• Facebookfacebook.com/PlanetMogul
• LinkedInlinkedin.com/company/planet-mogul
• Instagraminstagram.com/planetmogul/?hl=en
• Xx.com/planetmogul

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planet Mogul