Jaz In The City

What Jaz In The City does

Jaz in the City is a lifestyle hotel brand operating three properties in Amsterdam, Stuttgart, and Vienna, positioned at the intersection of accommodation, music programming, and local cultural immersion. The brand is owned and operated by IntercityHotel GmbH, a subsidiary of Steigenberger Hotels GmbH under H World International, and distributed primarily through the H Rewards loyalty platform, which also encompasses four other hotel brands (Steigenberger Hotels & Resorts, Maxx by Deutsche Hospitality, IntercityHotel, Zleep, and Ji Hotel).

The core product consists of physical hotel properties whose guest experience is differentiated by a proprietary sound concept: curated music landscapes adapt to the time of day and neighborhood context, integrating DJ sets, live performances, spontaneous sessions, and local artist collaborations across rooms, lobbies, and rooftop bars. Accommodations range from standard rooms to VIP suites, supplemented by meeting and event facilities, spa and fitness amenities, and a voucher shop (shop.hrewards.com). The brand does not operate standalone technology infrastructure; distribution and loyalty mechanics run on the shared H Rewards stack, including the hrewards.com booking engine and the H Rewards mobile app on iOS and Android.

The revenue model is a standard hospitality one-time room booking model with dynamic pricing by property, date, and room type, supplemented by F&B, events, and ancillary services. Customer segments are predominantly young, urban international leisure travelers (persona), with secondary segments in business travel and local community engagement. Distribution is direct-to-consumer via the H Rewards website, mobile applications, and voucher shop, with explicit business-traveler targeting through a dedicated booking checkbox. Promotional mechanics such as the Summer Special offer up to 30% off seasonal rates.

Name

Jaz In The City

Legal name

IntercityHotel GmbH

Website

https://jaz-hotel.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Jaz in the City is a lifestyle hotel brand operating three music and art-themed properties in Amsterdam, Stuttgart, and Vienna, distributed through the H Rewards loyalty platform for international leisure and business travelers.

Ownership category

akta.pro rank

Product category

Lifestyle Hotels

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (721110), Arts, Entertainment, and Recreation (71)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Art & Culture (Gallery/Museum) Hotels (THAGADAC)

akta.pro secondary industries

Urban & Downtown Full-Service Hotels (THAGAAAA), Rooftop Bars & Outdoor Nightlife Venues (MPAGAIAF)

Keywords

• Lifestyle hotels
• Design hotels
• Music hotel concept
• Urban boutique hotels
• Cultural hospitality

Headquarters

HQ city

Frankfort

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hotel Accommodation: Revenue from room bookings across hotel properties in Amsterdam, Stuttgart, and Vienna. Standard hotel accommodation revenue model with varying room types including standard rooms and VIP suites.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Jaz in the City operates lifestyle hotels in culturally vibrant urban neighborhoods across Amsterdam, Stuttgart, and Vienna, providing accommodation, F&B, rooftop bars, and meeting/event spaces built around a signature music and art concept. Guests are exposed to live performances, DJ sets, and local artist collaborations, with daily sound design calibrated to time of day and property location. All bookings flow through the H Rewards loyalty program, which provides point accumulation, member-exclusive offers, and a voucher shop for gifting and prepaid stays.

Product overview

Jaz in the City is a young lifestyle hotel brand operated by H World International. The offering consists of physical hotel properties in Amsterdam, Stuttgart, and Vienna, combined with a music and art-focused guest experience featuring live performances, DJ sets, and local artist collaborations. The brand is supported by the H Rewards loyalty program, which provides point accumulation and member-exclusive deals such as the Summer Special (up to 30% discount). Accommodations range from standard rooms to VIP suites, with additional services including meeting and events facilities, spa and fitness areas, and a gift voucher shop.

Differentiator

Problem solved

Functional benefit

Products and services

• Jaz in the City Amsterdam Lifestyle hotel property in Amsterdam offering accommodation, F&B, music programming, and cultural events for travelers seeking an immersive music and art experience.
• Jaz in the City Stuttgart Lifestyle hotel property in Stuttgart offering accommodation, F&B, rooftop bar, music programming, and meeting/event spaces as part of the Jaz in the City brand.
• Jaz in the City Vienna Lifestyle hotel property in Vienna offering accommodation, F&B, music programming, and event spaces with the brand's signature sound concept and local artist collaborations.
• H Rewards Loyalty Program Loyalty and rewards program associated with Jaz in the City that allows members to earn points on bookings and redeem them for benefits, with members receiving exclusive discounts such as the Summer Special offering up to 30% savings.
• H Rewards Gift Vouchers Online voucher shop offering hotel-specific experience vouchers and flexible value vouchers for Jaz in the City stays, enabling gifting and prepaid bookings.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• H World InternationalcoreOthersParent company of H Rewards hotel portfolio including Jaz in the City, Steigenberger Hotels & Resorts, Maxx by Deutsche Hospitality, IntercityHotel, Zleep, and Ji Hotel. H World International operates various hotel concepts globally and has integrated Corporate Social Responsibility (CSR) concepts across all brands. Jaz in the City is one of five strong brands under the H Rewards customer loyalty program.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Hotel Indigo (IHG): Hotel Indigo is IHG's boutique brand built around neighborhood storytelling and locally themed design. It overlaps with Jaz's neighborhood-anchored cultural positioning, though it operates at significantly larger scale.
• The Hoxton (IHG): The Hoxton is an established lifestyle hotel brand under IHG operating in European and US gateway cities, with open lobby concepts, local F&B, and design-forward rooms. It targets the same experience-driven urban traveler as Jaz.
• citizenM: citizenM operates compact, design-led lifestyle hotels in major European and US cities with tech-forward guest experiences and vibrant social spaces. It competes for the same culturally curious, design-attentive urban traveler as Jaz in the City.
• Lindner Hotels: Lindner is a German hotel group combining upscale full-service and lifestyle properties under one portfolio. It overlaps with Jaz in the City in the German-speaking urban lifestyle segment, particularly in Stuttgart and other DACH cities.
• 25hours Hotels: 25hours is a design- and storytelling-driven lifestyle hotel brand with properties across DACH and Europe. It is the closest direct competitor to Jaz in the City, sharing the same urban-boutique, culturally curated positioning aimed at experience-seeking travelers.
• Motel One: Motel One is a German design-led budget-lifestyle hotel group with strong presence in DACH and other European city centers. It targets value-conscious travelers seeking design and central urban locations, overlapping with Jaz's urban boutique audience.
• Moxy Hotels (Marriott): Moxy is Marriott's music- and lifestyle-focused select-service brand built around social lobbies, live programming, and a youthful guest profile. It directly parallels Jaz in the City's music- and community-driven urban hotel concept at broader scale.
• Design Hotels (Marriott): Design Hotels curates a global portfolio of independently operated boutique and lifestyle hotels and is now part of Marriott. It serves the same design- and experience-driven traveler as Jaz in the City across major cultural cities.
• Me and All Hotels: Me and All is a German lifestyle hotel brand focused on music, local culture, and hybrid lobby/social spaces. Its positioning closely mirrors Jaz in the City's music- and community-driven urban hotel concept.

Emerging players

• a]o Hotels: a]o is a European urban lifestyle hotel brand targeting younger guests with compact rooms, social lobby/bar spaces, and design-forward aesthetics. It overlaps with Jaz in the City's urban youth-skewed lifestyle positioning, though it is still building scale.

Market position

Strengths5 records

Weaknesses4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/jazcityhotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jaz In The City