Centar Kaptol

Name

Centar Kaptol

Legal name

Supernova Kaptol d.o.o.

Website

https://centarkaptol.hr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail tenant leasing: Centar Kaptol generates revenue by leasing retail space to branded tenants (fashion, beauty, food, wellness, cinema, etc.). Tenants include GANT, Barbour, Douglas, dm, Konzum, Max&Co, Nebo, and approximately 60 other brands across 40,000 square meters.
2. Gift card sales: Supernova gift cards are sold at the center's info desk and online, loadable with 10 to 300 euros, and redeemable at all tenant stores within the center and across Supernova Croatia locations.
3. Ancillary services (parking, car wash, ATM): Revenue is generated from parking fees (461 spaces in underground garage, including EV chargers), a car wash facility, and ATM transaction fees from Zagrebačka banka and RBA ATMs located within the center.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Centar Kaptol is a 40,000 square meter multi-tenant premium lifestyle and shopping center located in Zagreb's historic Old Town. It leases retail space to 60+ branded tenants across fashion, beauty, gourmet food, electronics, books, and wellness, and supplements tenant operations with directly operated amenities including a 461-space parking garage, gift card program, car wash, WiFi, baby rooms, children's playground, ATMs, and two renovated outdoor terraces. The center combines retail, dining, entertainment (a five-screen boutique cinema), fitness, and office space in a single curated destination.

Product overview

Centar Kaptol is a premium lifestyle and shopping center located in the heart of Zagreb's Old Town, representing the first premium lifestyle-focused shopping center in the region. The center offers a unified platform combining three main segments: Lifestyle (cinema, restaurants, bars, fitness, spa), Shopping (fashion brands, perfumeries, electronics, books, specialty stores), and Business (office spaces on top floor). Key modules include Kaptol Boutique Cinema & WOW Bar for entertainment, Kaptol Dvor and Kaptol Vrt terraces for dining, over 40 retail stores including fashion brands (GANT, Barbour, Polo Ralph Lauren, Max&Co, Nebo, Penny Black, Karla, Maras), beauty services (Poliklinika Milojević, Douglas Perfumery), wellness (The Fitness Kaptol, Spa), food (Konzum supermarket, Bonkulović Delikatese, bio&bio, Khala Restaurant, Frida), electronics (Svijet Medija, Bang & Olufsen), and family services (Sport Educa, Le Clinic dental, ZOO City pet store). Additional services include parking (461 spaces with EV charging), gift cards, free WiFi, baby room, children's playground, ATMs, and car wash facilities. The center is managed by Supernova Group, which operates over 70 shopping centers across Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Supernova Gift Card (Poklon Kartica) Physical and digital gift card loadable from 10 to 300 EUR, sold at the on-site info desk and via the Supernova webshop. Redeemable across all Supernova shopping centers in Croatia, including all Centar Kaptol tenant stores. Old Kuna-denominated cards were converted to EUR at the fixed rate of 7.53450 as of 1 January 2023.

Quantifiable outcome

• The renovated center was fully reopened in May 2022 after approximately two years of construction, with 34 stores initially open and plans to reach 60+ brands.
• +3 more outcomes

Named customers44 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• CineStar (Kaptol Boutique Cinema)coreChannel Partner/ Reseller/ Distributor · 20 May 2022CineStar operates the Kaptol Boutique Cinema — a 5-screen boutique cinema with a bar — within Centar Kaptol. The cinema offers standard screenings, opera transmissions, wine & cinema events, and New Year's Eve film celebrations. CineStar sells tickets online, via app, and at the box office.
• Supernova GroupcoreOthersSupernova Group is the parent company and sole owner/operator of Centar Kaptol. It is a privately held international real estate company headquartered in Graz, Austria, focused on acquisition, development, and long-term management of commercial real estate across Austria and Southeast Europe. The group operates 70+ shopping centers in 5 countries and manages a real estate portfolio valued at over 1 billion euros, attracting 60 million+ annual visitors. Centar Kaptol is one of 16 Supernova centers in Croatia.
• Best in ParkingcoreOthersBest in Parking operates and manages the underground parking garage at Centar Kaptol (461 parking spaces across two levels, including 2 EV charging stations). Parking fees and operating hours are managed through Best in Parking's platform.
• Zagrebačka banka (ZABA)minorOthersZagrebačka banka operates an ATM at Centar Kaptol's ground floor, providing cash withdrawal services to center visitors. ZABA credit cards are accepted at tenant stores and used in promotional campaigns (e.g., ZABA Mastercard discounts at Svijet Medija).
• Raiffeisen Bank (RBA)minorOthersRaiffeisen Bank operates an ATM at Centar Kaptol's main entrance, providing cash withdrawal services to RBA customers visiting the center.

Scale indicators7 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Westgate Shopping City: Westgate is one of the largest shopping centers in Croatia (Zagreb outskirts), competing with Centar Kaptol for the same Zagreb-area discretionary consumer wallet, though with a broader mass-market positioning rather than premium lifestyle focus.
• Avenue Mall Zagreb: Avenue Mall is a major multi-tenant shopping center in central Zagreb operated by a leading regional retail real estate player, offering comparable premium and high-street fashion, dining, and entertainment tenants that overlap directly with Centar Kaptol's offering.
• Centar Cvjetni: Centar Cvjetni is another Supernova Group-operated shopping center in central Zagreb, directly competing for the same premium city-center consumer base as Centar Kaptol. Both centers target urban lifestyle shopping with curated tenant mixes in walkable locations.
• Branimir Mingle Mall: Another Supernova Group-operated shopping center in Zagreb, Branimir Mingle Mall is positioned as a lifestyle/dining-led center, directly competing with Centar Kaptol for premium urban consumers in the same city.
• City Center One East / West Zagreb: City Center One operates two large shopping centers in Zagreb (East and West), serving as direct competitive destinations for fashion, beauty, dining, and entertainment spend that otherwise might flow to Centar Kaptol.

Broad incumbents

• ECE Projektmanagement: ECE is one of Europe's largest shopping center developers and operators, with a broad portfolio of premium urban and inner-city centers comparable to Centar Kaptol's positioning, and represents the structural benchmark for operating models, leasing strategy, and asset management.
• Immofinanz: Immofinanz is a major CEE-focused retail real estate investor and operator with shopping centers across Austria and CEE countries; comparable to Supernova Group's geographic exposure and Centar Kaptol's positioning as a premium lifestyle center in a smaller CEE capital.
• Klépierre: Klépierre is a leading European shopping center operator with a continent-wide portfolio of premium and urban retail destinations; provides a benchmark for premium inner-city mall economics relevant to Centar Kaptol's positioning.

Others

• Supernova Group: Supernova Group is the parent company and operator of Centar Kaptol; while not a peer in the traditional sense, its portfolio of 70+ centers across Central and Eastern Europe defines the operating, leasing, and capital allocation context for Centar Kaptol.

Regional players

• City Plaza Zagreb: City Plaza is a smaller-format shopping and lifestyle destination in Zagreb offering fashion, dining, and entertainment; competes for the same urban discretionary spend as Centar Kaptol, though with a more limited tenant mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/CentarKaptol
• Instagraminstagram.com/centar_kaptol
• LinkedInlinkedin.com/company/centar-kaptol

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centar Kaptol