GP24

What GP24 does

GP24 is an Irish private healthcare company providing 24/7, 365-days-a-year GP-led medical services to patients across Ireland. Founded as an Irish-owned business and headquartered in Sandyford, Dublin, the company operates a multi-channel primary care platform combining video consultations (Online Doctor), telephone consultations (Phone Doctor), in-person house calls (Doctor On Call) within the Greater Dublin area, and physical out-of-hours clinics in Drumcondra (Dublin 9) and Rathmines (Dublin 6). It also offers an Online Treatments service covering 22 common conditions with prescriptions issued remotely, a Medical Weight Management programme using oral and injectable GLP-1 medications, and a specialised Doctor On Call service for Dublin hotels.

The underlying technology stack is modest: a Squarespace-hosted website integrated with a third-party booking platform (TM3) for appointment scheduling, secure healthmail for prescription delivery to pharmacies, and a branded fleet of vehicles for house calls. No proprietary AI, app, or API integrations are disclosed; the company does not have a mobile app. All clinical staff are Irish Medical Council (IMC) registered with comprehensive medical indemnity insurance, overseen by Medical Director Dr Ahmad.

GP24 generates revenue through a transactional, pay-per-consultation pricing model: €25 per online prescription, €45–€55 per video or phone consultation (standard vs. priority), €75 per in-clinic visit, €85 for the weight management programme, and €150 per house call. Distribution is direct-to-consumer via self-serve online booking, a 24/7 phone-based patient services team, walk-in clinics, and house calls, with marketing driven by SEO, content (Doctor's Desk blog), social media, email newsletter, and QR codes. The company has no disclosed funding rounds, no subsidiaries, no patents or trademarks on record, and no disclosed financial figures.

Name

GP24

Legal name

GP24

Website

https://gp24.ie

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

GP24 is an Irish private GP-led primary care service offering 24/7 video, phone, and in-person consultations, house calls in Greater Dublin, out-of-hours clinics, online prescriptions for 22 conditions, and a medical weight management programme, serving individual patients across Ireland.

Ownership category

akta.pro rank

Product category

Out-of-hours GP and Telehealth Services

NAICS

Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Primary Care & General Medicine Virtual Care (HLALAAAA)

Keywords

• Out-of-hours GP
• Private doctor services
• Telehealth consultations
• Doctor house calls
• Online prescriptions

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Video and Phone Consultations: Patients pay per-consultation fee for video or phone appointments with GP24 doctors. Fees range from €45-55 depending on service type and priority status. This is a transactional, episodic revenue model.
2. Doctor On Call (House Calls): Premium house call service for patients in Greater Dublin area. Charged at €150 per visit, representing the highest-priced single service.
3. Out of Hours Clinic Visits: In-person clinic consultations at designated clinic locations, charged at €75 per visit.
4. Online Treatment Prescriptions: Medical treatment scripts issued following online questionnaire review, priced at €25 per prescription service.
5. Medical Weight Management: Structured weight management programme including initial consultation and ongoing monthly reviews, charged at €85.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

GP24 provides 24/7 GP-led medical consultations to patients across Ireland via four delivery channels: video consultations (Online Doctor), telephone consultations (Phone Doctor), house calls across the Greater Dublin area (Doctor On Call), and walk-in clinics in Drumcondra and Rathmines (Out Of Hours Clinics). The company complements these core services with an online prescription service covering 22 common conditions and a doctor-led medical weight management programme. Patients access services through self-serve online booking, phone booking, or direct clinic/house-call visits with no prior registration required.

Product overview

GP24 is a 24-hour, 7-day-a-week Irish GP-led doctor service operating as a unified healthcare platform offering multiple access channels. The core services include Online Doctor (video consultations), Phone Doctor (telephone consultations), Doctor On Call (home visits in Greater Dublin), and Out Of Hours Clinics (in-person at Drumcondra and Rathmines locations). These are complemented by Online Treatments/Prescriptions for 22 common conditions and a Medical Weight Management programme. The Doctor On Call For Hotels service provides specialised hotel visits in Dublin. The platform serves patients across all of Ireland for remote consultations, with in-person services concentrated in the Greater Dublin area and two clinic locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Doctor (Video Consultation)
• Phone Doctor (Telephone Consultation)
• Doctor On Call (House Calls)
• Out Of Hours Clinics
• Medical Weight Management
• Online Treatments (Prescriptions)
• Doctor On Call For Hotels

Quantifiable outcome

• 150,000+ patients treated across Ireland
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Zava: European online doctor and prescription service operating across UK, Ireland, Germany, and France. Direct overlap on online questionnaire-based prescriptions and virtual GP consultations.
• Push Doctor: UK-based online GP consultation platform offering video and phone appointments with NHS-registered doctors. Comparable direct-to-consumer virtual primary-care model with episodic pay-per-consult revenue.
• Webdoctor.ie: Irish direct-to-consumer telehealth platform offering online GP consultations and prescriptions nationwide. Closest direct competitor in the same Irish market with overlapping virtual primary-care services and prescription delivery.
• Doctor Care Anywhere: UK telehealth company providing video GP consultations, prescriptions, and referrals via app. Similar direct-to-consumer virtual primary-care positioning with both B2C and B2B/payer channels.

Broad incumbents

• Livi (Kry): European digital healthcare provider (part of Kry) offering video GP consultations in the UK and Ireland. Competes with GP24 on virtual primary care, with app-led experience and at greater scale.
• HealthHero: Pan-European digital healthcare provider offering telehealth, video GP, and remote consultation services across multiple markets. Operates at greater scale than GP24 with a wider portfolio, but overlaps directly on virtual primary care delivery.
• Babylon Health (eMed): Global digital-first primary care provider (re-emerged as eMed) offering AI-assisted virtual consultations. Competes broadly in the same virtual primary care category with significantly larger scale and technology investment.

Others

• Spectrum Health (related): Irish primary-care group whose name appears on GP24 booking URLs and brand assets. Likely a closely affiliated or parent organization given the shared booking infrastructure (TM3) and corporate-services linkage, making it an operational peer in Irish primary care.

Regional players

• Irish College of GPs affiliated co-ops (e.g., D-Doc, K-Doc): Regional out-of-hours GP cooperatives in Ireland (e.g., D-Doc serving Dublin) providing after-hours primary care services. Compete with GP24 specifically on the out-of-hours clinic and house-call segment, often publicly funded.

Emerging players

• MyClinic.ie: Irish online GP consultation platform offering video appointments and prescriptions. Smaller-scale direct competitor focused on the same Irish direct-to-consumer virtual care niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GPTwentyFour
• LinkedInlinkedin.com/company/gp24-ie

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GP24