Jonsson & LeMacks
Aton is an Iceland-based strategic communications and creative agency delivering brand campaigns, strategic communications, and professional training to major Icelandic corporates, public institutions, municipalities, NGOs, and startups.
- Company typePrivate
- Founded2019
- HeadquartersReykjavík, Iceland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Jonsson & LeMacks does
Aton is an Icelandic strategic communications and creative agency founded around 2019 and headquartered at Tryggvagata 10, Reykjavík. The firm delivers strategic communications, brand and campaign development, and creative services to a diverse client base that includes major Icelandic corporations (Íslandsbanki, Landsbankinn, Indó, Krambúðin), public institutions and ministries, municipalities and regional development authorities, the Iceland Symphony Orchestra, NGOs such as Blaðamannafélag Íslands, and startups. Notable campaigns include the Sale of Íslandsbanki privatization communications, the Landsbankinn "Við erum betri saman" (We are better together) brand campaign, and the Symphony Orchestra's 25/26 season and "Sinfónían í blóma" initiative. Beyond project-based work, Aton offers "Örnámskeið" (micro-courses / professional training) and publishes thought leadership on ESG-related topics such as Double Materiality Analysis.
The firm operates on a professional services, project-based engagement model with custom, quote-based pricing that is not publicly disclosed. Revenue is generated through direct client relationships, with engagements ranging from full-service mandates to collaborative work alongside other specialists and advisors. Distribution is exclusively domestic (Iceland), with no marketplace, reseller, or self-serve channels. The team is small — stated at approximately 6-15 employees — and has expanded recently with new hires (Edda, Hólmfríður, Orri) and the 2024 appointment of Sif Jóhannsdóttir as CEO. The firm maintains a brand-and-portfolio-driven marketing presence on LinkedIn, Instagram, Medium, and through earned media in Morgunblaðið. Aton is privately held with no disclosed funding rounds or outside investors, suggesting it has been built largely through retained earnings.
Jonsson & LeMacks firmographics
Firmographics- Name
- Jonsson & LeMacks
- Legal name
- Aton
- Website
- https://jl.is
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aton is an Iceland-based strategic communications and creative agency delivering brand campaigns, strategic communications, and professional training to major Icelandic corporates, public institutions, municipalities, NGOs, and startups.
- Ownership category
- akta.pro rank
Jonsson & LeMacks industry classification
Industry- Product category
- Strategic Communications Agency
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Event Staffing & Brand Ambassadors (BPAFAGAC)
Keywords
Where Jonsson & LeMacks is headquartered
LocationHeadquarters
- HQ city
- Reykjavík
- HQ country
- Iceland
- HQ region
- Europe
Offices1 record
Markets served
Jonsson & LeMacks business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Professional Services / Project-based Consulting: Aton generates revenue through client engagements for strategic communications, branding, campaign development, and creative services. Projects range from full-service mandates to collaborative work with other specialists and advisors.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Jonsson & LeMacks product offering
Product offeringCore offering
Jonsson & LeMacks operates the Aton brand, a Reykjavík-based strategic communications and creative agency that delivers brand campaigns, strategic communications, and creative services for large Icelandic enterprises, public institutions, municipalities, startups, nonprofit organizations, and charitable foundations. The firm also offers a separate professional training course program (Örnámskeið) for the Icelandic market. Engagements are project-based with custom scope, sometimes delivered in collaboration with other specialists and advisors.
Product overview
Aton is a strategic communications and creative agency offering consulting services, campaigns, and educational programs. The company provides creative solutions for businesses, public institutions, municipalities, startups, non-profits, and charitable organizations. Services include campaign work, strategic communications, and professional training courses (örnámskeið).
Differentiator
Problem solved
Functional benefit
Products and services
- Strategic Communications & Creative Services
- Örnámskeið (Professional Training Courses)
Companies that use Jonsson & LeMacks
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Jonsson & LeMacks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Jonsson & LeMacks partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Other specialists and advisorsminorAton mentions working alongside other specialists and advisors on certain projects, indicating collaborative engagements rather than formal partnership structures.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Jonsson & LeMacks competitors and assessment
Company assessmentBroad incumbents
- DDB: Global creative agency network with deep brand campaign and integrated communications capabilities. Comparable to Aton in targeting large enterprise brand assignments, though DDB operates at global scale across many markets.
- Wieden+Kennedy: Global independent creative agency network famous for brand-building campaigns. Comparable to Aton in delivering high-impact creative campaigns for major brands, but operating globally and competing for the same enterprise accounts on a worldwide basis.
- BBDO: Global creative agency network focused on brand-building campaigns for major advertisers. Comparable to Aton in delivering strategic brand campaigns for enterprise clients, but at much larger scale and with global production capability.
- McCann: Global advertising agency network with strong brand-building and campaign execution heritage. Comparable to Aton in providing campaign-driven communications for major enterprise clients across sectors including finance and government.
- Jung von Matt: Leading independent European creative agency group headquartered in Hamburg. Comparable to Aton as a creative-led agency competing for major brand assignments, though Jung von Matt serves a pan-European client base rather than a single domestic market.
- Serviceplan Group: Largest independent German agency group offering integrated communications, brand strategy, and digital services. Comparable to Aton in being an independent, creatively-oriented group, though Serviceplan operates across Europe with substantially broader capabilities.
- Ogilvy: Global advertising and communications network offering brand strategy, advertising, PR, and consulting. Comparable to Aton as it competes for the same kind of strategic communications and brand campaign work at Icelandic and multinational enterprise clients.
Direct peers
- Forsman & Bodenfors: Leading Nordic creative agency known for brand strategy and campaigns. Comparable to Aton in operating model — strategic/creative agency serving enterprise clients — but at significantly larger scale across the Nordics, including financial-sector work.
- Acne: Stockholm-based creative agency and production house working across advertising, branding, and film. Comparable to Aton as a Nordic creative/brand agency serving major institutions, though Acne operates at materially greater scale and geographic reach.
Emerging players
- Anomaly: Independent global creative agency with a non-traditional, integrated operating model. Comparable to Aton in being a strategically-led, creatively-driven shop rather than a traditional media-buying network, though Anomaly operates internationally.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Jonsson & LeMacks social profiles
Digital presenceJonsson & LeMacks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jonsson & LeMacks leadership team
Management profileNumber of profiles
Profiles4 records
Jonsson & LeMacks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jonsson & LeMacks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jonsson & LeMacks
What does Jonsson & LeMacks do?
Jonsson & LeMacks operates the Aton brand, a Reykjavík-based strategic communications and creative agency that delivers brand campaigns, strategic communications, and creative services for large Icelandic enterprises, public institutions, municipalities, startups, nonprofit organizations, and charitable foundations. The firm also offers a separate professional training course program (Örnámskeið) for the Icelandic market. Engagements are project-based with custom scope, sometimes delivered in collaboration with other specialists and advisors.
Is Jonsson & LeMacks a public or private company?
Jonsson & LeMacks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jonsson & LeMacks founded?
Jonsson & LeMacks was founded in 2019. It employs 11 to 50 people.
Where is Jonsson & LeMacks based?
Jonsson & LeMacks is headquartered in Reykjavík, Iceland, in the Europe region.
How does Jonsson & LeMacks make money?
One revenue line is on record: professional Services / Project-based Consulting.
Who are Jonsson & LeMacks's main competitors?
Broad incumbents on record are DDB, Wieden+Kennedy, BBDO, McCann, Jung von Matt, Serviceplan Group and Ogilvy. Direct peers are Forsman & Bodenfors and Acne. Anomaly is listed as an emerging player.
Does Jonsson & LeMacks have an API?
No public API is recorded for Jonsson & LeMacks.
What industry is Jonsson & LeMacks in?
Jonsson & LeMacks's product category is Strategic Communications Agency. Its primary akta.pro industry code is BPAFAGAC, Event Staffing & Brand Ambassadors. Its NAICS code is 541810 and its SIC code is 7311.