Cup Service
Cup Service is a Lyon-based provider of workplace break room solutions founded in 1968. It distributes, rents, and installs vending machines, professional coffee equipment, and water fountains for businesses in the Lyon metropolitan area under managed service contracts.
- Company typePrivate
- Founded1968
- HeadquartersLa Tour-de-salvagny, France
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Cup Service does
Cup Service is a privately held French company founded in 1968 and headquartered in La Tour-de-Salvagny, in the western Lyon metropolitan area. The company designs, distributes, rents, and installs workplace break room solutions including automatic vending machines for hot and cold beverages and snacks, professional office coffee machines, water fountains, and complementary payment and management services. Its core offering centers on vending and professional coffee equipment supplied through brand partnerships with Lavazza, Jura, Bravilor, and Nestlé, supported by proprietary service modules such as Money Service 360° (multi-method payment integration including bank cards, cash, prepaid accounts, badges, and contactless or smartphone options) and Gestion complète (turnkey installation, configuration, maintenance, and restocking), plus a water filtration system with computer-managed filter replacement based on consumption volume. The company has operated continuously for over 50 years, currently maintains an installed base of approximately 1,800 vending machines, and has distributed more than 18 million drinks and snacks cumulatively, with 45 tonnes of coffee beans and 1.2 million cold beverages per year cited as operational scale.
The go-to-market is a direct field sales model targeting enterprises within the Lyon metropolitan area, addressing use cases including receptions, break rooms, company restaurants, offices, meeting rooms, and showrooms. The named customer base spans diverse industries such as retail (FNAC), coworking (Cats Cowork), manufacturing (Ascenseurs René Cassin), and government/social security (CARSAT). Revenue is generated primarily through two streams: equipment rental and sale (recurring) and managed services covering installation, maintenance, parameterization, and restocking. Pricing is quote-based and not publicly disclosed. The company is a member of industry networks Qualidéa and NAVSA, holds ISO 9001 quality certification across its entire activity (achieved 2012), and offers Rainforest Alliance and Fairtrade/Max Havelaar certified consumables. It maintains sports marketing relationships with Olympique Lyonnais and ASVEL Lyon-Villeurbanne.
Market presence remains tightly local, concentrated in the Lyon metropolitan area, with no disclosed expansion into other French regions or international markets. The company appears to be founder- or family-owned, with no external investors, parent company, or venture capital involvement indicated in the source data. Didier Trouche is listed as the publication director of the corporate website.
Cup Service firmographics
Firmographics- Name
- Cup Service
- Legal name
- Cup Service
- Website
- https://cup-service.fr
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cup Service is a Lyon-based provider of workplace break room solutions founded in 1968. It distributes, rents, and installs vending machines, professional coffee equipment, and water fountains for businesses in the Lyon metropolitan area under managed service contracts.
- Ownership category
- akta.pro rank
Cup Service industry classification
Industry- Product category
- Office Vending and Coffee Services
- NAICS
- Vending Machine Operators (445132), Snack and Nonalcoholic Beverage Bars (722515)
- akta.pro primary industry
- Beverages-to-Go (Coffee, Smoothies, Juices, Fountain/Dispensed) (CRAHAKAI)
- akta.pro secondary industry
- Beverage Service (Coffee/Tea/Juice) & Refreshment Stations (HSACAGAJ)
Keywords
Where Cup Service is headquartered
LocationHeadquarters
- HQ city
- La Tour-de-salvagny
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Cup Service business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Equipment Rental and Sales: CUP SERVICE designs custom break spaces by adapting equipment to customer needs. The company offers both rental and sale of vending machines, coffee machines, and dispensers. Equipment is maintained and serviced by the company.
- Managed Services: Complete management of break spaces including installation, delivery, parameterization, commissioning, maintenance, and restocking. The goal is efficient supply and invisible maintenance to make machines and team 'se faire oublier' (be forgotten).
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Cup Service product offering
Product offeringCore offering
Cup Service distributes, rents, and installs professional coffee machines and vending machines for businesses, providing hot and cold beverages and snacks in offices, receptions, meeting rooms, showrooms, and break rooms. The company supplies consumables (coffee beans, capsules, chocolate) from brands including Lavazza, Nestlé, Carte Noire, Jacques Vabre, and Van Houten, and offers water fountains and integrated multi-payment solutions. With approximately 1,800 machines in service, Cup Service delivers complete turnkey management including installation, replenishment, maintenance, and payment handling.
Product overview
Cup Service is a Lyon-based provider of workplace break room solutions operating as a single unified offering rather than a modular platform. The core products include automatic vending machines for hot/cold beverages and snacks, professional office coffee service featuring branded machines (Lavazza Firma, JURA, Bravilor) and capsule systems, and water fountains (networked and bottled). These are supported by service modules including Gestion complète (turnkey installation, maintenance, and restocking) and Money Service 360° (multi-method payment solutions). The company also supplies branded consumables including Lavazza, Carte Noire, Jacques Vabre coffees, Van Houten chocolate, Lipton tea, and certified ethical/bio product lines. Together, these products form a complete break room ecosystem for businesses in the Lyon metropolitan area.
Differentiator
Problem solved
Functional benefit
Products and services
- Distribution Automatique (Vending Service)
Quantifiable outcome
- 53 minutes average technician response time
- +2 more outcomes
Companies that use Cup Service
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles1 record
Cup Service technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Cup Service partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- QualidéacoreQualidéa is the network of vending professionals regionally implanted. Cup Service is a member, indicating commitment to industry standards and regional professional collaboration.
- NAVSAcoreNAVSA is the professional vending industry association. Cup Service is an adherent member, demonstrating industry recognition and compliance with professional standards.
- LavazzacoreQuality charter established between Lavazza, Nestlé, and Cup Service. Lavazza and Nestlé reserve the right to intervene on a site for quality control. Cup Service offers Lavazza products including Firma capsules and BLUE espresso.
- NestlécoreQuality charter established between Lavazza, Nestlé, and Cup Service. Nestlé products include Nescafé, Lipton, and support for quality standards in the partnership.
- JURAcoreProfessional Jura machines (GIGA X8, GIGA X3, WE6) offered as part of Cup Service's coffee solutions. Jura machines are automatic coffee centers that can be integrated into complete coffee solutions customized for each client.
- Rainforest AlliancecoreCertification body for sustainable coffee. Cup Service offers Rainforest Alliance certified products including Lavazza 'Voix de la Terre' grain coffee and Aroma Top Expert Plus capsules.
- Max Havelaar/FairtradecoreFairtrade certification body. Cup Service offers Fairtrade/Max Havelaar certified Van Houten chocolate products, supporting ethical and fair trade practices.
- ASVELminorSponsor of ASVEL (Lyon-Villeurbanne basketball club). Sports marketing partnership for brand visibility in the Lyon region.
- Olympique Lyonnais (OL)minorSponsor of Olympique Lyonnais football club. Sports marketing partnership for brand visibility in the Lyon region.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Cup Service competitors and assessment
Company assessmentDirect peers
- Selecta: Pan-European vending and office coffee services operator renting and managing coffee/snack machines to workplaces. Direct competitor to Cup Service with a far larger multinational footprint but similar core offering of machine placement plus managed services.
- Lavazza Professional: Lavazza's B2B/office coffee division offering capsule and bean-to-cup machines (including the Firma line that Cup Service also distributes) plus managed services across Europe. Overlaps directly with Cup Service's OCS offering and brings brand owner economics.
Broad incumbents
- Jacobs Douwe Egberts Professional (JDE Professional): Global coffee group operating a B2B professional services arm that places and services coffee machines for offices, hotels and foodservice. Broad incumbent with much greater scale, supplying competing workplace coffee programmes to the same customer pool as Cup Service.
- Costa Express: Self-serve branded coffee bar from Costa Coffee placed in workplaces, convenience stores and forecourts. Comparable to Cup Service's premium office coffee deployment model, leveraging a strong consumer brand and broader UK/international reach.
- Sodexo (Workplace Refreshments): Global food services and facilities management group with workplace refreshment and micro-market offerings in offices. Competes with Cup Service for large enterprise contracts as a much broader, integrated facilities/refreshment vendor.
- Nestlé Professional: Nestlé's out-of-home beverage and food solutions unit (Nescafé, Nespresso Professional, Lipton) serving offices, hospitality and foodservice. Signatory of Cup Service's quality charter but also a competitor in workplace coffee via its own professional channels.
Others
- Wittenborg: Danish manufacturer of professional espresso and vending machines serving the European OCS market. Equipment supplier to the same operators (including Cup Service's peers) rather than a direct service competitor.
- Evoca Group: Italian-headquartered manufacturer of professional coffee and vending machines (Necta, Bianchi, Wittenborg brands). Sits upstream of Cup Service as an equipment supplier and is comparable as a player in the same machine value chain rather than a service competitor.
Emerging players
- Caffè Vergnano Professional: Italian heritage coffee brand with a growing B2B/professional line offering capsule and bean machines plus consumables for offices and HoReCa. Adjacent peer in the premium workplace coffee niche with smaller OCS scale than Lavazza Professional but a comparable go-to-market.
Regional players
- Bewley's UK & Ireland: Ireland-rooted coffee company with workplace coffee services and vending operations primarily in the UK and Irish markets. Operates a similar workplace refreshment model to Cup Service but in a different geography with no Lyon overlap.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Cup Service social profiles
Digital presenceCup Service compliance and trust
Trust signalCompliance3 records
Cup Service financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cup Service leadership team
Management profileNumber of profiles
Profiles1 record
Cup Service funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cup Service M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cup Service
What does Cup Service do?
Cup Service distributes, rents, and installs professional coffee machines and vending machines for businesses, providing hot and cold beverages and snacks in offices, receptions, meeting rooms, showrooms, and break rooms. The company supplies consumables (coffee beans, capsules, chocolate) from brands including Lavazza, Nestlé, Carte Noire, Jacques Vabre, and Van Houten, and offers water fountains and integrated multi-payment solutions. With approximately 1,800 machines in service, Cup Service delivers complete turnkey management including installation, replenishment, maintenance, and payment handling.
Is Cup Service a public or private company?
Cup Service is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cup Service founded?
Cup Service was founded in 1968. It employs 51 to 100 people.
Where is Cup Service based?
Cup Service is headquartered in La Tour-de-salvagny, France, in the Europe region.
How does Cup Service make money?
Two revenue lines are on record. Equipment Rental and Sales are the primary driver. The others are managed Services.
Who are Cup Service's main competitors?
Direct peers on record are Selecta and Lavazza Professional. Broad incumbents are Jacobs Douwe Egberts Professional (JDE Professional), Costa Express, Sodexo (Workplace Refreshments) and Nestlé Professional. Others are Wittenborg and Evoca Group. Caffè Vergnano Professional is listed as an emerging player. Bewley's UK & Ireland is listed as a regional player.
Does Cup Service have an API?
No public API is recorded for Cup Service.
What industry is Cup Service in?
Cup Service's product category is Office Vending and Coffee Services. Its primary akta.pro industry code is CRAHAKAI, Beverages-to-Go (Coffee, Smoothies, Juices, Fountain/Dispensed), with a secondary code of HSACAGAJ, Beverage Service (Coffee/Tea/Juice) & Refreshment Stations. Its NAICS code is 445132.