Targi w Krakowie

What Targi w Krakowie does

Targi w Krakowie Sp. z o.o. is a privately held Polish trade fair and congress organizer headquartered in Kraków at ul. Galicyjska 9. Founded in 1996 and operating continuously for 30 years, the company is the largest trade fair and congress organizer in southern Poland and the third largest in the country. Its product surface spans more than 15 self-organized branded annual events covering the dental (KRAKDENT®), publishing (Międzynarodowe Targi Książki w Krakowie®), hospitality (HORECA®, ENOEXPO®), industrial (FASTENER POLAND®, KOMPOZYT-EXPO®, SYMAS® MAINTENANCE, INNOFORM®), biotech (EUROBIOTECH), automotive (TUNING SHOW EXPO), drones/security (DRONE SECURITY EXPO), publishing/games (BookGame), and outdoor/lifestyle (HUNT EXPO, Camper & Adventure EXPO, SPORT EXPO) verticals, plus competition formats such as the Jan Długosz Prize. The PCO & DMC (Professional Congress Organizer & Destination Management Company) division provides full-service congress organization and destination management for external associations, universities, and corporations.

The company's primary capital asset is the EXPO Kraków International Exhibition and Convention Centre, a 14,000 m² purpose-built venue constructed in 2014 on a greenfield site that contributed to the revitalization of the Czyżyny district. The venue comprises two column-free exhibition halls (4,000 m² and 5,000 m²) with reinforced wooden trusses, nine modular conference rooms, a restaurant, and a lobby; it can be reconfigured into a 5,000-seat auditorium and is managed via a centralized Building Management System (BMS) that coordinates heating, lighting, and energy consumption for facility optimization. The facility hosts more than 100,000 visitors annually and offers 700 on-site parking spaces.

Targi w Krakowie generates revenue through three streams: (1) self-organized trade fairs (exhibitor booth fees, sponsorship, and visitor admissions); (2) EXPO Kraków venue rental to third-party event organizers; and (3) PCO & DMC professional services for external congress clients. The go-to-market is event-driven and B2B-focused, supplemented by a bleisure tourism strategy launched in 2022 that integrates Kraków's cultural and culinary offerings (e.g., the 'Posmakuj Krakowa' culinary guide) to differentiate the attendee experience. Distribution is primarily direct via the company's sales team and a multilingual website (Polish, English, Czech, Slovak), supported by memberships in UFI, ICCA, Polfair, SBE, and bilateral chambers of commerce that provide exhibitor and visitor sourcing. The firm is founder-controlled, with Ewa Woch as President and Paweł Nikliński as Vice President since incorporation; Małgorzata Borowiec was promoted to Vice President in July 2025.

Name

Targi w Krakowie

Legal name

Targi w Krakowie Sp. z o.o.

Website

https://targi.krakow.pl

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Targi w Krakowie Sp. z o.o. is a privately held Polish trade fair and congress organizer in Kraków. It operates 15+ industry trade fairs across dental, publishing, hospitality, biotech, and industrial verticals and the 14,000 m² EXPO Kraków venue.

Ownership category

akta.pro rank

Product category

Trade Fair and Exhibition Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

General & Multi-Industry Trade Show Organizers (THAHABAA)

akta.pro secondary industries

Exhibition & Trade Show Management (Conference-Adjacent) (THAHACAF), Manufacturing, Industrial Equipment & Automation Shows Organizers (THAHABAF)

Keywords

• Trade fair organization
• Exhibition venue rental
• Professional congress services
• Convention management
• B2B event organization

Headquarters

HQ city

Kraków

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Trade Fair Organization: Organizing international, industry-specific trade fairs and exhibitions. The company runs over 15 branded trade fairs annually including KRAKDENT (dental), HORECA (hotel/gastro equipment), ENOEXPO (wine), EUROBIOTECH (life sciences), FASTENER POLAND, KOMPOZYT-EXPO, and others, generating revenue from exhibitor booth fees, sponsorship, and visitor admissions.
2. Congress and Conference Organization (PCO & DMC): Professional Congress Organizer and Destination Management Company services for external entities including universities, scientific associations, and corporations. Revenue from full-service event organization including venue coordination, accommodation, transportation, and programs.
3. EXPO Kraków Venue Rental: 14,000 m² International Exhibition and Convention Centre owned and exclusively operated by Targi w Krakowie. Revenue from renting the facility for trade fairs, congresses, conferences, galas, banquets, cultural events, and sports competitions.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Targi w Krakowie is the organizer of international trade fairs and congresses, running a portfolio of 15+ branded industry events such as KRAKDENT, HORECA, EUROBIOTECH, FASTENER POLAND, KOMPOZYT-EXPO and the International Book Fair in Kraków. The company exclusively operates EXPO Kraków, a 14,000 m² International Exhibition and Convention Centre, and provides Professional Congress Organizer (PCO) and Destination Management Company (DMC) services to external associations and corporations.

Product overview

Targi w Krakowie is a comprehensive trade fair and congress organization platform operating as the largest trade fair and congress organizer in southern Poland and third in Poland. The portfolio consists of two main components: (1) self-organized trade fairs and congresses across diverse industries including publishing (Międzynarodowe Targi Książki w Krakowie®), dentistry (KRAKDENT®), hospitality (HORECA®, ENOEXPO®), industry (FASTENER POLAND®, KOMPOZYT-EXPO®, SYMAS® MAINTENANCE, INNOFORM®), automotive (TUNING SHOW EXPO), biotechnology (EUROBIOTECH), hunting (HUNT EXPO), drones (DRONE SECURITY EXPO), sports (SPORT EXPO), and general events (Camper & Adventure EXPO, BookGame, Dental Spaghetti, FAST Festival), plus competitions like Konkurs im. Jana Długosza; and (2) venue operations through EXPO Kraków - an International Exhibition and Convention Centre with 14,000 m² of space and 9 modular meeting rooms. Additional services include PCO & DMC (Professional Congress Organizer & Destination Management Company) for external congress organization, and the POSMAKUJ KRAKÓW culinary guide supporting their bleisure tourism strategy.

Differentiator

Problem solved

Functional benefit

Products and services

• EXPO Kraków (International Exhibition and Convention Centre) A 14,000 m² International Exhibition and Convention Centre exclusively operated by Targi w Krakowie, featuring two pillar-free exhibition halls (4,000 m² and 5,000 m²), 9 modular conference and meeting rooms, a restaurant, and a spacious lobby. The venue can be configured for trade fairs, congresses, conferences, galas, banquets, cultural events, and sports competitions, with capacity for up to 5,000 attendees in auditorium configuration.
• PCO & DMC Services (Professional Congress Organizer & Destination Management Company) Professional congress organization and destination management services for international conferences, seminars, and symposia commissioned by external universities, scientific associations, industry bodies, and corporations. Includes venue coordination, accommodation, transportation, translation services, and tourist programs delivered through the dedicated congress department.
• KRAKDENT® (International Dental Fair) International Dental Fair held in Kraków, described as the most important dental event in Central and Eastern Europe, featuring the DENTOPOMOC charitable initiative. Targeted at dental industry exhibitors and professional visitors.
• HORECA® (International Hotel and Gastronomy Equipment Fair) B2B trade fair for hospitality industry professionals, showcasing hotel and gastronomy equipment for exhibitors and visitors from the HORECA sector.
• ENOEXPO® (International Wine Fair) International Wine Fair in Kraków showcasing wine producers and industry professionals, co-located with HORECA.
• Międzynarodowe Targi Książki w Krakowie® (International Book Fair in Kraków) The most important publishing and bookselling event in Poland, featuring the Jan Długosz Prize competition. Targeted at publishers, booksellers, and the reading public.
• FASTENER POLAND® (International Fastener Industry Fair) Specialized trade fair for the fastener and joining technologies industry, serving manufacturers, distributors, and buyers in the fastener sector.
• KOMPOZYT-EXPO® (International Composites Fair) Trade fair for composite materials, technologies, and products serving manufacturers and buyers in the composites sector.
• SYMAS® MAINTENANCE (International Maintenance Fair) Trade fair focused on maintenance, planning, and production optimization for industrial maintenance professionals.
• INNOFORM® (International Tool and Processing Industry Fair) Trade fair for the tooling and manufacturing sectors, serving manufacturers, suppliers, and buyers in tool and processing industries.
• TUNING SHOW EXPO Automotive tuning show featuring vehicle customization and performance exhibitions for tuning industry exhibitors and enthusiasts.
• EUROBIOTECH (Central European Congress of Life Sciences) Central European Congress of Life Sciences covering biotechnology, with the 10th edition held at EXPO Kraków. Targeted at academic researchers, biotech industry professionals, and life sciences exhibitors.
• HUNT EXPO Hunting and outdoor sports exhibition for hunting equipment suppliers, outdoor sports exhibitors, and hunting enthusiasts.
• DRONE SECURITY EXPO International Trade Fair for Drones and Anti-Drone Systems serving defense, security, and commercial drone industry exhibitors and buyers.
• Camper & Adventure EXPO Kraków Recreational vehicles and camping adventure exhibition for camper, RV, and outdoor adventure exhibitors and enthusiasts.
• SPORT EXPO Sports equipment and activities trade fair for sports industry exhibitors, sports equipment suppliers, and sports enthusiasts.
• BookGame Book industry event for publishers and readers, combining book exhibitions with gaming and entertainment elements.
• Dental Spaghetti (International Dental Congress) International Dental Congress serving as a professional conference for the dental industry, complementing the KRAKDENT trade fair.
• Festiwal Aktywności Strzeleckich FAST (Shooting Activities Festival) Shooting activities festival and exhibition serving shooting sports equipment exhibitors and shooting sports enthusiasts.
• Konkurs im. Jana Długosza (Jan Długosz Prize) Jan Długosz Prize competition accompanying the International Book Fair in Kraków, promoting popular science books in the humanities.
• POSMAKUJ KRAKÓW (Taste Krakow Culinary Guide) Culinary guide created in cooperation with culinary journalist Kati Płachecka, promoting local restaurants and Kraków's gastronomy as part of the bleisure strategy for event attendees. Published in Polish and English.

Quantifiable outcome

• Over 100,000 visitors annually attend events at EXPO Kraków

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Cynosure WorldwidecoreStrategic or Co-development Partner · 15 February 2026Targi Kielce (not Targi w Krakowie) signed an MoU with Cynosure Worldwide to collaborate on organizing exhibitions and trade fairs in Saudi Arabia, supporting Saudi Vision 2030 and facilitating European business market entry.
• UFI (Global Association of the Exhibition Industry)minorOthersTargi w Krakowie is a member of UFI, the global association for the exhibition industry, providing access to international networks and industry best practices.
• ICCA (International Congress and Convention Association)minorOthersMember of ICCA, the international association for the meetings industry, facilitating connections for congress and conference organization.
• Polfair (Polish Chamber of Trade Fair Industry)minorOthersMember of Polfair, the Polish chamber representing trade fair industry interests.
• SBE (Sustainable Business Events)minorOthersMember of SBE, an organization promoting sustainability in the business events industry.
• Polish Chamber of Industry and Commerce in Kraków (Izba Przemysłowo-Handlowa w Krakowie)minorOthersMember of the regional chamber supporting industrial and commercial development.
• Polish-Slovak Chamber of CommerceminorOthersBilateral chamber of commerce member facilitating cross-border business between Poland and Slovakia.
• Polish-Hungarian Chamber of Commerce (Izba Gospodarcza Węgry)minorOthersBilateral chamber of commerce member facilitating trade relations between Poland and Hungary.
• Regional Chamber of Industry (RIG Katowice)minorOthersRegional chamber of commerce in the Silesian-Voivodeship, supporting economic cooperation in southern Poland.
• Polish Chamber of the Book Industry (Izba Książki)minorOthersIndustry association for the publishing and book trade sector, associated with the Międzynarodowe Targi Książki w Krakowie trade fair.
• Teatr GroteskaminorStrategic or Co-development PartnerPartner for trade fair events. Teatr Groteska, a Kraków theatre, collaborates on artistic performances and cultural programming at Targi w Krakowie events.
• Żrem na TalerzachminorOthersLocal ceramics and jewelry workshop commissioned to produce unique gifts for Targi w Krakowie's clients, supporting local craftsmanship and promoting Kraków artisan products.
• Kraków Tourism BoardminorOthersPartnership with Kraków's official tourism organization to promote bleisure tourism and Kraków as a destination for MICE visitors.
• Kati PłacheckaminorStrategic or Co-development PartnerCulinary journalist who collaborated with Targi w Krakowie to create the 'Posmakuj Krakowa' (Taste Krakow) culinary guide, published in Polish and English, promoting Kraków's gastronomy to event attendees.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• easyFairs: Belgian-headquartered pan-European trade fair organizer that previously operated in Poland (easyFairs Poland, where co-founder Ewa Woch was Managing Director). Comparable multi-vertical, mid-sized events model.
• MTP Poznań Expo: Poland's largest trade fair organizer (MTP Group) operating Poznań International Fair, hosting flagship events such as ITM and Budma. Closest direct competitor in terms of scale, venue ownership, and diversified vertical portfolio.
• Targi Kielce: Another major Polish trade fair organizer, ranked #1 or #2 in Poland, operating its own Kielce Trade Fair Centre. Direct competitor for Polish exhibitor budgets and hosting rival industry fairs.

Regional players

• Fira Barcelona: Barcelona's trade fair institution operating Gran Via and Montjuïc venues. Comparable publicly-promoted venue-plus-event model in a tourism-rich city, similar to Kraków's bleisure positioning.
• Koelnmesse: Cologne-based major German trade fair organizer with venue ownership and global event portfolio. Comparable venue-plus-events model, primarily operating in Germany and competing in overlapping European exhibitor pools.
• Ptak Warsaw Expo: One of the largest private exhibition centres in Poland, located near Warsaw, hosting diverse trade fairs. Competes for Polish B2B exhibitor share with a venue-centric model similar to EXPO Kraków.

Broad incumbents

• Messe Frankfurt: Global trade fair giant operating Frankfurt Fair and a worldwide network of events including consumer and industrial shows. Broader incumbent in the same MICE space with significantly greater scale.
• Reed Exhibitions (RELX): Global trade fair organizer and part of RELX Group, running large industry events across multiple verticals. Overlaps with Targi w Krakowie's dental, composites, and industrial focus areas.
• GL Events: French integrated event solutions company operating venue networks (including major convention centers) and organizing trade fairs. Comparable in combining venue ownership with event production capabilities.
• Informa Markets: World's largest trade show organizer with hundreds of branded events globally. Operates in many of the same verticals as Targi w Krakowie (dental, healthcare, industrial, hospitality) and represents the dominant competitive threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TargiWKrakowie1
• Xx.com/targiwkrakowie
• Facebookfacebook.com/targi.w.krakowie
• LinkedInlinkedin.com/company/targi-w-krakowie

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Targi w Krakowie