Trafficon

What Trafficon does

Trafficon Software GmbH is a Salzburg-based mobility software and consulting firm specializing in digital geoservices, routing solutions, and traffic data analytics for the DACH public sector and selected enterprise clients. The company develops customized routing services (cycling, multimodal, emergency), traffic data analysis platforms, and Visual Analytics tools used by state and municipal transportation authorities across Germany and Austria. Its core technology stack combines geoinformatics, Big Data architectures deployable on-premise for data-sovereign clients, and machine learning methods applied to traffic safety and infrastructure problems. The company employs approximately 20 people with a multidisciplinary mix of software engineering, data, DevOps, project management, UX, and research roles.

The product portfolio centers on the Dynamic Traffic Monitor (DTM), a web-based Visual Analytics platform for traffic data analysis, and Cycmap, a specialized cycling routing service developed since 2012. Additional modules and research outputs include the Digital Operational Mobility Management (BMM) platform, the LANES algorithm for lane-accurate street map generation from GNSS trajectories, the SINUS machine learning system for traffic risk prediction, the DyMoN digital mobility nudging platform, and the DatSim 2.0 Digital Mobility Twin for Munich. The company operates through wholly-owned branches in Vienna (Data) and Munich (Consulting), with an affiliated Trafficon Innovation GmbH in Karlsruhe.

Trafficon generates revenue primarily through custom software development, publicly funded research projects (FFG, BMVIT, Austrian Climate and Energy Fund, EU programs), and licensing of routing and geoservices to public authorities and automotive OEMs. GTM is sales-led and event-driven, with projects won through public tenders, research consortia, and direct proposals. The firm has delivered engagements for clients including Hessen Mobil, Stadt Stuttgart, Stadt Frankfurt, Landeshauptstadt München, Land Tirol, Land Salzburg, Audi, and BMW. No pricing or revenue figures are publicly disclosed, and the firm remains privately held with no known institutional investors.

Name

Trafficon

Legal name

Trafficon Software GmbH

Website

https://trafficon.eu

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Trafficon is a Salzburg-based mobility software firm building digital geoservices, routing solutions, and traffic data analytics platforms for DACH public transportation authorities and automotive OEMs, with branches in Vienna and Munich.

Ownership category

akta.pro rank

Product category

Mobility and Traffic Management Software

NAICS

Other Transit and Ground Passenger Transportation (48599)

SIC

Transportation Services (4700)

akta.pro industry

PRIMARYBPAHAIAC

Transportation & Traffic Engineering Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Engineering & Technical Consulting

SECONDARYBPAIALAC

Traffic Management & Intelligent Transportation Systems (Signals, TMCs, Congestion)

Business & Public Services/Public Sector & Government Administration/Transportation & Infrastructure Agencies (Roads, Transit, Public Works)

SECONDARYTLAJACAJ

Connected Vehicle & V2X Traffic Operations (RSUs, SPaT/MAP, CV Applications)

Transportation & Logistics/Transportation Infrastructure & Operations (Roads, Rail Networks, Traffic Management)/Traffic Management & Control Systems (ATMS, Signal Control, ITS)

SECONDARYEDALAKAK

Traffic Engineering, Wayfinding & Curb/Loading Zone Management

Education/Student Services & Campus Operations/Transportation, Parking & Mobility Services

Keywords

• Traffic management software
• Mobility data analytics
• Geospatial routing services
• Cycling route planning
• Multimodal travel planning

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Custom Software Development: Individual software development and deployment for public authorities, mobility service providers, and research institutions. Services include organizations concepts, IT concepts, individual software, software usage licenses, work usage permits, commissioning support, telephone consulting, and hosting/maintenance. Revenue is project-based with custom pricing per engagement.
2. Research and Consulting Projects: Company participates in publicly funded research projects (e.g., FFG, BMVIT, Austrian Climate and Energy Fund, EU programs). These research projects generate revenue through grants and project fees while developing proprietary technology.
3. Routing and Geoservices Licensing: Customized routing services and geoservices sold to public and private sector clients. Includes specialized routing (cycling, multimodal, emergency), web applications, and interfaces.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Trafficon develops B2B mobility software, digital geoservices and custom routing systems for public authorities, mobility providers, research institutions and corporate clients. Its work includes web applications, traffic data analysis platforms, cycling and multimodal routing, traffic management tools, software licensing and project-based implementation.

Product overview

Trafficon is a mobility software and services company offering a modular product portfolio centered on digital geoservices, routing systems, and traffic data analysis. The core product is the Dynamic Traffic Monitor (DTM), a web-based Visual Analytics platform for traffic data analysis with Big Data architecture. Key modules and sub-brands include Cycmap for specialized bicycle routing, the corporate mobility management (BMM) platform with health-optimized routing capabilities, and specialized routing services for emergency vehicles and automated driving. The product portfolio spans data collection tools (VDE Tirol, Floating Car Data), analysis platforms (SOVIA, UVM 2), mobility information systems (Vielmobil), and various cycling services (Radlkarte, Radroutenplaner). Research projects like SINUS (traffic safety prediction), DyMoN (mobility nudging), and GENDRIVE (automated driving) extend the innovation pipeline. The company also develops custom software solutions, web applications, interfaces, and services for connected/multimodal mobility, cycling infrastructure, and traffic management.

Differentiator

Problem solved

Functional benefit

Brands

• Cycmap: Specialized cycling routing solution and brand developed since 2012 for promoting bicycle mobility with features including safety routing, calorie tracking, and weather integration.
• Dynamic Traffic Monitor (DTM)

Products and services

• Custom Software Development and Deployment
• Research and Consulting Projects
• Routing and Geoservices Licensing
• Dynamic Traffic Monitor (DTM)
• Cycmap
• Digital Traffic Sign Register Baden-Württemberg [Digitales Verkehrszeichenkataster Baden-Württemberg]
• Parking in Hessen [Parken in Hessen]
• DatSim 2.0 – Digital Mobility Twin Munich
• Cycling Infrastructure Reporting Platform Baden-Württemberg [Meldeplattform Radinfrastruktur Baden-Württemberg]
• Multimodal Information System for Frankfurt RheinMain [Multimodales Auskunftssystem für die Region Frankfurt RheinMain] (Vielmobil)
• Corporate Mobility Management Platform [Betriebliches Mobilitätsmanagement (BMM) Plattform]
• Special Routing [Spezialrouting]
• Health Route Planner for Austria [Gesundheitsroutenplaner für Österreich]
• Hessen Bicycle Route Planner [Radroutenplaner Hessen]
• Traffic Data Acquisition Tyrol [VDE Tirol – Verkehrsdatenerfassung]
• SOVIA – Traffic Information Analysis [SOVIA – Auswertung von Verkehrsinformationen]
• UVM 2 – Traffic Data Analysis Platform [UVM 2 – Analyseplattform für Verkehrsdaten]
• Digital Traffic Flow Optimization Stuttgart [Digitale Verkehrsflussoptimierung Stuttgart] (DVFO)
• Geoservice for C-ITS Corridor [Geodienst für C-ITS Korridor]

Quantifiable outcome

• Radlkarte Salzburg implemented in 3 months
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature9 records

Partnerships

21 partnerships are on record, tiered minor.

• Salzburg Research Forschungsgesellschaft mbHminorStrategic or Co-development Partner · 1 January 2021Research partner in DyMoN project (Dynamic Mobility Nudge). Trafficon developed Smart City Dashboard and nudging programming interface.
• Universität Salzburg (Institut für Geoinformatik)minorStrategic or Co-development Partner · 1 January 2021Academic partner in DyMoN research project on digital nudging for sustainable mobility behavior.
• Universität Uppsala (Institut für Bau- und Wirtschaftsingenieurwesen)minorStrategic or Co-development Partner · 1 January 2021International academic partner in DyMoN project contributing expertise in civil and transportation engineering.
• EcollectiveminorStrategic or Co-development Partner · 1 January 2021Partner in DyMoN consortium working on digital nudging solutions for sustainable mobility.
• Stadt SalzburgminorStrategic or Co-development Partner · 1 January 2021Municipal partner in DyMoN project providing test field for mobility nudging applications in Salzburg.
• Sustainability InnoCenter Okari GmbHminorStrategic or Co-development Partner · 1 January 2021Partner in DyMoN project contributing sustainability expertise and nudging methodology.
• PRISMA solutions Deutschland GmbHminorStrategic or Co-development Partner · 1 December 2020Partner in Digital Traffic Flow Optimization Stuttgart (DVFO) project for environment-sensitive traffic management.
• SSP Consult - Beratende Ingenieure GmbHminorImplementation/ SI/ Consulting Partner · 1 December 2020Consulting partner in DVFO project providing engineering expertise for traffic flow optimization.
• Know-Center GmbHminorStrategic or Co-development Partner · 1 November 2019Research consortium partner in the SINUS project (Sensor Integration for Urban Risk Prediction). Know-Center contributes expertise in data science and machine learning for the prediction of traffic risks for vulnerable road users.
• Universität Salzburg – Z_GIS (Interfakultärer Fachbereich für Geoinformatik)minorStrategic or Co-development Partner · 1 November 2019Academic research partner in SINUS project, contributing geoinformatics expertise. Joint field studies conducted in Salzburg for traffic safety research.
• Kompetenzzentrum – Das Virtuelle Fahrzeug Forschungsgesellschaft mbH (VIF)minorStrategic or Co-development Partner · 1 November 2019Research partner in SINUS consortium. Provides expertise in vehicle dynamics and simulation for traffic safety risk prediction.
• Spatial Services GmbHminorStrategic or Co-development Partner · 1 November 2019Consortium partner in SINUS project providing spatial services expertise. Involved in field study coordination for human sensor data collection.
• TraffGominorStrategic or Co-development Partner · 1 February 2019Consortium partner in SOVIA project (traffic information analysis for Hessen). TraffGo contributed traffic data expertise.
• Kompetenzzentrum - Das virtuelle Fahrzeug (V2C2)minorStrategic or Co-development Partner · 1 July 2018Consortium lead in Gendrive project (gender and diversity in automated driving study). Responsible for overall project coordination with Trafficon providing data science services.
• youspi Consulting GmbHminorImplementation/ SI/ Consulting Partner · 1 July 2018Consortium partner in Gendrive field study on gender-specific interaction with partially automated driving. Contributed human factors and diversity expertise.
• Prisma SolutionsminorStrategic or Co-development Partner · 1 May 2018Consortium partner in VDE Tirol (Traffic Data Acquisition) project. Joint implementation of web application for traffic data collection across ~180 counting stations in Tyrolean road network.
• TraffGo Road GmbHminorStrategic or Co-development Partner · 1 February 2017Joint development with TraffGo Road GmbH of a geoservice for cooperative ITS (C-ITS) corridor applications. TraffGo contributed road infrastructure data integration expertise.
• TU GrazminorStrategic or Co-development Partner · 1 January 2012Research partner in LANES project for lane-accurate street maps from GNSS trajectories. Contributed academic expertise in geoinformatics and transportation research.
• virtual vehicle (VIF)minorStrategic or Co-development Partner · 1 January 2012Research consortium partner in LANES project for automated generation of lane-accurate street graphs for C-ITS and automated driving.
• SiemensminorStrategic or Co-development Partner · 1 January 2012Industry partner in LANES project for high-precision lane maps supporting connected and automated driving applications.
• Salzburg Research Forschungsgesellschaft mbHminorStrategic or Co-development Partner · 1 October 2011Project client and partner in Floating Car Data (FCD) research project (2011-2014). Trafficon developed FCD platform for real-time vehicle data analysis in Salzburg region.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• INRIX: INRIX provides traffic intelligence, routing, and smart mobility analytics to public agencies and enterprises globally. Comparable to Trafficon's Dynamic Traffic Monitor and traffic data analytics capabilities, with overlapping public sector traffic management customers.
• Kapsch TrafficCom: Kapsch TrafficCom specializes in intelligent transportation systems, tolling, and connected vehicle solutions for public agencies. Direct competitor in DACH-region ITS deployments, with overlapping capabilities in traffic management centers and C-ITS applications.
• Iteris: Iteris provides smart mobility infrastructure management, traffic data analytics, and connected vehicle services to public sector transportation agencies in North America. Comparable business model and customer segment (state DOTs and municipal authorities) though primarily U.S.-focused.
• Swarco: Swarco is an Austrian-headquartered ITS company producing traffic signals, parking systems, and urban mobility software. Shares Trafficon's DACH regional focus and serves similar municipal and state-level transportation authorities in traffic and parking management.
• PTV Group: PTV Group is a Karlsruhe-based mobility software company providing traffic modeling, routing, and transport planning software used by public authorities across Europe. It overlaps directly with Trafficon's routing, traffic management, and mobility planning offerings, with comparable DACH public sector customer base.
• Yunex Traffic: Yunex Traffic is a global provider of intelligent traffic systems including adaptive signal control, tunnel solutions, and connected vehicle infrastructure. Comparable to Trafficon in serving traffic management centers and transportation authorities with ITS solutions, though at significantly larger scale.

Broad incumbents

• TomTom: TomTom supplies digital maps, traffic data, and routing APIs globally to automotive and enterprise customers. Overlaps with Trafficon's routing and traffic data offerings but as a much larger mapping-platform incumbent serving OEMs and consumer navigation.
• HERE Technologies: HERE Technologies is a global mapping and location platform providing routing APIs, traffic data, and automotive-grade geospatial services. Competitor in routing and traffic data layers but operates at massively larger scale as an incumbent across automotive and enterprise use cases.
• Siemens Mobility: Siemens Mobility offers comprehensive rail and road traffic solutions including ITS, C-ITS, and connected vehicle platforms. Represents a large incumbent competitor in intelligent transport systems and was an explicit consortium partner with Trafficon in the LANES C-ITS project.

Emerging players

• Civity / Urban Mobility Consultants: Civity is a European mobility consultancy and data analytics firm focused on public transport authorities and MaaS. Comparable DACH-oriented consulting profile with focus on data-driven public mobility planning, though more transit-centric than Trafficon's multi-modal emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/trafficonsultants
• Xx.com/TraffiConSalzbg
• Facebookfacebook.com/TraffiConsultants

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trafficon