Blue Yachting
Blue Yachting (Blue Sailing GmbH) is a family-owned Bremen-based exclusive importer for five premium sailing yacht brands (Garcia, Allures, Sunbeam, RM, HH Catamarans), serving long-distance sailors and commercial/government marine clients across Germany, Austria, and German-speaking Switzerland through sales, outfitting, brokerage, and after-sales services.
- Company typePrivate
- Founded1990
- HeadquartersBremen, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Blue Yachting does
Blue Yachting, legally Blue Sailing GmbH, is a privately held, family-owned yacht trading company headquartered in Bremen, Germany, founded circa 1990 and now led by second-generation owner Nils Schürg. The company operates as the exclusive importer and representative for five premium sailing yacht brands — Garcia Yachts and Allures Yachting (French aluminum exploration and cruising yachts built in Cherbourg), Sunbeam Yachts (Austrian custom-built GRP daysailers and weekenders), RM Yachts (French epoxy-plywood performance sailing yachts), and HH Catamarans (carbon fiber performance catamarans built by Hudson Yacht Group in Xiamen, China) — covering Germany, Austria, and German-speaking Switzerland as its defined sales territory. Underlying product technology spans aluminum round-bilge hulls with internal ballast and integral daggerboards (Garcia, Allures), full carbon fiber prepreg vacuum-infused construction with EcoDrive hybrid electric propulsion (HH Catamarans), ISO/NPG resin hand lamination for osmosis-resistant GRP (Sunbeam), and epoxy-plywood composite hulls (RM Yachts).
Revenue is generated through five primary streams: new yacht sales commissions and margins on transactions coordinated with shipyards; yacht equipment and outfitting through the wholly-owned Janssen Maritimes GmbH subsidiary in Bremerhaven, which stocks approximately 3,500 ship equipment articles and operates certified Suzuki and Yamaha outboard motor dealerships; used boat brokerage (illustrated by the HH 66 NO CODE listing at €3.8M); after-sales services including refit, hull work, rigging replacement, and winter storage at the Bremerhaven facility; and yacht financing intermediation with financial partners. The go-to-market motion is consultative enterprise field sales combined with intensive European boat show presence (10+ venues including Cannes, La Rochelle, Düsseldorf, Friedrichshafen, Berlin, Paris, La Grande Motte, and Ancora Yachtfestival) and private shipyard visitation events for serious buyers. Customer segments span long-distance bluewater sailors (the primary segment), performance catamaran buyers, government and commercial maritime operators (Water Police, DLRG, Federal Police, Fire Brigade Bremen, Alfred Wegener Institute, TUI Cruises, mega-yachts Ulysses and Octopus), premium daysailer/family sailors, and affluent yacht investors. Pricing is not publicly disclosed; build slots for premium aluminum yachts are reportedly booked into 2026-2027, indicating demand outpacing supply within the represented brand portfolio.
Blue Yachting firmographics
Firmographics- Name
- Blue Yachting
- Legal name
- Blue Sailing GmbH
- Website
- https://blue-yachting.de
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blue Yachting (Blue Sailing GmbH) is a family-owned Bremen-based exclusive importer for five premium sailing yacht brands (Garcia, Allures, Sunbeam, RM, HH Catamarans), serving long-distance sailors and commercial/government marine clients across Germany, Austria, and German-speaking Switzerland through sales, outfitting, brokerage, and after-sales services.
- Ownership category
- akta.pro rank
Blue Yachting industry classification
Industry- Product category
- Yacht Brokerage and Marine Sales
- NAICS
- Boat Dealers (441222), Ship Building and Repairing (336611), Boat Building (336612)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Luxury Sailing Yacht Manufacturing (IMAJAMAC)
- akta.pro secondary industries
- Luxury Yacht Systems Integration & Commissioning (Shipyard) (IMAJAMAI), Sailing Yacht Manufacturing (IMAJAEAA), Luxury Yacht Manufacturing (IMAJAEAE)
Keywords
Where Blue Yachting is headquartered
LocationHeadquarters
- HQ city
- Bremen
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Blue Yachting business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- New yacht sales (exclusive importer): Blue Yachting acts as exclusive importer and representative for Garcia Yachts, Allures Yachting, Sunbeam Yachts, RM Yachts, and HH Catamarans for Germany, Austria, and German-speaking Switzerland. Revenue is generated from sales commissions and margins on new yacht transactions. Customers configure and order yachts through Blue Yachting, which coordinates with shipyards.
- Yacht equipment and outfitting (Janssen Maritimes): Through the integrated Janssen Maritimes GmbH subsidiary, Blue Yachting sells approximately 3,500 ship equipment articles from stock, including safety equipment, electronics, deck gear, and spare parts. Revenue is also generated from professional yacht fitting services, installation, and worldwide shipping of equipment.
- Yacht brokerage and used boat sales: Blue Yachting also brokers used boats, including the HH 66 'NO CODE' luxury catamaran brokerage. Commission-based sales of pre-owned vessels.
- After-sales services and refit: Yacht maintenance, refit services, winter storage, and upgrade work performed at the Bremerhaven facility. Complete refit programs including hull work, rigging replacement, systems overhaul, and cosmetic restoration.
- Yacht financing: Blue Yachting offers yacht financing and leasing options as a service to customers, acting as intermediary with financial partners.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Blue Yachting product offering
Product offeringCore offering
Blue Yachting is the exclusive importer and representative for five premium sailing yacht brands (Garcia, Allures, Sunbeam, RM Yachts, HH Catamarans) in Germany, Austria, and German-speaking Switzerland, selling new aluminum exploration yachts, aluminum cruising yachts, handcrafted GRP daysailers, epoxy-plywood performance sailing yachts, and carbon fiber performance catamarans. The company also provides used boat brokerage, yacht financing and leasing intermediation, and fully integrated yacht outfitting, equipment supply, installation, winter storage, refit, and after-sales services through its wholly-owned subsidiary Janssen Maritimes GmbH in Bremerhaven.
Product overview
Blue Yachting (Blue Sailing GmbH) is a family-founded yacht and boat trading company based in Bremen, Germany, operating as exclusive importer and representative for five specialized sailing yacht brands across Germany, Austria, and German-speaking Switzerland. The core portfolio consists of Garcia Yachts (French aluminum exploration and expedition yachts including Exploration 45/52/60 and Explocat 52 catamaran), Allures Yachting (French aluminum cruising yachts including 40.9/45.9/Horizon 47/51.9), Sunbeam Yachts (Austrian custom-built GRP daysailers and weekenders including 22.1/28.1/29.1/29.1GT/32.1), RM Yachts (French epoxy-plywood performance yachts including 890+/970+/1080/1180/1380), and HH Catamarans (Chinese-built carbon fiber performance catamarans including HH44/52/56/66/80/77-HH88). Additionally, the company offers Whaly Boats (Dutch rotomolded polyethylene boats), used boat brokerage, yacht financing, and service partnerships with Janssen Maritimes (equipment/outfitting) and OXLEY Sails. The portfolio spans new boat sales, used boat brokerage, and comprehensive after-sales support for bluewater cruising and performance sailing.
Differentiator
Problem solved
Functional benefit
Products and services
- Garcia Yachts aluminum exploration yachts French-built round-bilge aluminum exploration sailing yachts (Exploration 45, 52, 60 and Explocat 52 catamaran variant) with internal ballast and integral daggerboards, designed for tropical and high-latitude sailing and extended liveaboard use. Exclusively imported and represented by Blue Yachting for Germany, Austria, and German-speaking Switzerland, with direct shipyard relationships enabling customer participation in construction.
- Allures Yachting aluminum cruising yachts French-built aluminum cruising yachts from Cherbourg (models 40.9, 45.9, Horizon 47, 51.9) combining aluminum hull durability with variable draft and a focus on cruising comfort and luxury. Exclusively imported and represented by Blue Yachting in DACH, with six buyers committing to the new Horizon 47 'from the drawing board' at the Cannes Yachting Festival.
- Sunbeam Yachts GRP daysailers and weekenders Austrian-built handcrafted custom daysailers and weekenders (models 22.1, 28.1, 29.1, 29.1 GT, 32.1) from the Mattsee facility, manufactured with hand lamination using ISO/NPG isophthalic neopentyl glycol resin for osmosis resistance and durability. Offered by Blue Yachting as authorized German dealer after 75+ years and approximately 12,000 boats of Sunbeam production history.
- RM Yachts epoxy-plywood sailing yachts French-built epoxy-plywood sailing yachts (RM890+, RM970+, RM1080, RM1180, RM1380) combining lightweight construction, high performance, and exceptional comfort. Represented by Blue Yachting as dealer for Germany, Austria, and German-speaking Switzerland.
- HH Catamarans carbon fiber performance catamarans High-performance luxury catamarans (HH44, HH52, HH56, HH66, HH80, HH77-HH88) built exclusively with carbon fiber structure using prepreg layup and vacuum infusion at the Hudson Yacht Group facility in Xiamen (USD 50M+ investment, 40+ units/year capacity). Features EcoDrive parallel hybrid electric propulsion with solar panels from 4.2 kW, hydrogenerators, lithium battery banks, and a diesel engine as backup. Exclusively represented by Blue Yachting in Europe with presentation at multihull shows and organized sea trials.
- Whaly Boats rotomolded polyethylene boats Dutch rotomolded polyethylene boats (2.10m to 5.00m) with unsinkable double-walled hollow body construction, UV-resistant and designed for commercial and recreational use as work boats, service boats, and recreational dinghies for yacht owners. Sold and distributed through Janssen Maritimes with options for Suzuki, Yamaha, Torqeedo, and E-Propulsion outboard motor pairings.
- Used boat brokerage service (Gebrauchtboote) Used boat brokerage service through Blue Sailing GmbH helping customers buy and sell pre-owned sailing yachts, including the HH 66 'NO CODE' luxury catamaran. Commission-based sales of pre-owned vessels across the represented brand portfolio.
- Yacht financing and leasing service Yacht financing and leasing services enabling customers to finance boat purchases through various payment options. Blue Yachting acts as intermediary with financial partners to provide finance and leasing solutions for new and used yacht purchases.
- Janssen Maritimes yacht outfitting, equipment, and after-sales service Marine equipment supply, yacht outfitting, and after-sales service offered through the wholly-owned Janssen Maritimes GmbH subsidiary at Westkai, Bremerhaven. Stocks approximately 3,500 ship equipment articles covering safety equipment, electronics, deck gear, and spare parts. Includes professional yacht fitting, installation, winter storage, complete refit programs (hull work, rigging replacement, systems overhaul, cosmetic restoration), and worldwide shipping. Serves both private yacht owners receiving new vessels and government/commercial operators (water police, fire brigades, DLRG, Alfred Wegener Institute, cruise operators, mega-yachts).
Quantifiable outcome
- 55,000 nautical miles circumnavigation completed by Garcia Exploration 52 owners
- +2 more outcomes
Companies that use Blue Yachting
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles4 records
Blue Yachting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Blue Yachting partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Janssen Maritimes GmbHcoreIn 2022, Blue Yachting (Nils Schürg) integrated Janssen Maritimes GmbH into the Blue Yachting brand. Wilhelm Janßen (Willy) had founded the ship equipment business in 1978. The integration combines yacht sales with full-service yacht outfitting — a unique offering in the German yacht dealership market. Approximately 3,500 equipment articles are stocked, with professional installation and worldwide shipping.
- Garcia YachtscoreGarcia Yachts is the exclusive importer and representative relationship for Blue Yachting in Germany, Austria, and German-speaking Switzerland. Garcia builds round-bilge aluminum exploration sailing yachts (Exploration 45, 52, 60 and Explocat 52) in Cherbourg, France. The partnership has been built over decades, with Nils Schürg maintaining close personal relationships with the shipyard.
- Allures YachtingcoreAllures Yachting is represented as exclusive importer by Blue Yachting in Germany, Austria, and German-speaking Switzerland. Allures builds aluminum cruising yachts (40.9, 45.9, Horizon 47, 51.9) alongside Garcia in Cherbourg. Blue Yachting claims to be the oldest and most experienced German-speaking partner for Allures.
- Sunbeam YachtscoreSunbeam Yachts of Mattsee, Austria (building sailing boats for 75+ years, approx. 12,000 units produced) is represented by Blue Yachting as official dealer and sales partner. The partnership was formalized after years of collaboration in boat deliveries and customer support in northern Germany.
- RM YachtscoreRM Yachts (epoxy-plywood sailing yachts in sizes from 890+ to 1380) is represented by Blue Yachting as dealer for Germany, Austria, and German-speaking Switzerland. The brand is known for performance, comfort, and quality construction.
- HH CatamaranscoreHH Catamarans (carbon fiber catamarans from 44 to 88 feet, built by Hudson Yacht Group in Xiamen, China) is represented by Blue Yachting as exclusive dealer. The partnership includes presentation at major European multihull shows and organized sea trials. Paul Hakes (co-founder) personally supports the partnership.
- Suzuki MarinecoreJanssen Maritimes holds a Suzuki outboard motor dealership and service workshop — a partnership spanning more than 35 years. Suzuki four-stroke outboard motors are offered as propulsion for Whaly boats and other rigid inflatable boats sold through the company.
- Yamaha MarineminorYamaha outboard motors are offered as an alternative propulsion option, with Janssen Maritimes providing service support.
- Whaly BoatsminorWhaly Boats (rotational-molded polyethylene boats from 2.10m to 5.00m, made in the Netherlands) are sold and distributed through Janssen Maritimes. Products include work boats, service boats, and recreational dinghies for yacht owners.
- Torqeedo (DEUTZ Group)minorTorqeedo electric outboard motors are offered as an electric propulsion option for Whaly boats and other small craft, particularly popular in the private/recreational segment.
- E-PropulsionminorE-Propulsion electric outboard motors are offered as an alternative electric propulsion option for small boats and dinghies, complementing the Torqeedo range.
- Jimmy Cornell (Cornell Sailing)coreJimmy Cornell, legendary sailor and author, is a long-standing personal friend and advisor to Nils Schürg. His extensive blue water sailing experience has been incorporated into the design of Garcia Exploration yachts. He organizes the 'High Latitudes Challenge' expedition (2026-2027 circumnavigation of the Americas via Northwest Passage and Antarctica), and Blue Yachting customers regularly participate.
- Rossinante YachtsminorBlue Yachting collaborates with Dutch broker Rossinante Yachts for European brokerage of the HH 66 'NO CODE' luxury catamaran. Rossinante handles the international brokerage listing alongside Blue Yachting.
- Kamlade Yacht- und BootsserviceminorLong-standing partner for boat and yacht services at the Bremerhaven location, where Blue Yachting rents office and store premises. Provides winter storage and repair yard services.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
Blue Yachting competitors and assessment
Company assessmentDirect peers
- X-Yachts: Danish premium performance and cruiser sailing yacht manufacturer serving European HNW sailors. Directly comparable as a builder competing for the same bluewater and performance buyer that Blue Yachting addresses with RM, Allures, and HH ranges.
- Hallberg-Rassy: Swedish premium bluewater sailing yacht manufacturer whose Exploration and Cruiser ranges compete for the same HNW long-distance sailor customer base that Blue Yachting serves via Garcia and Allures. Comparable positioning in the European premium bluewater sailing segment.
- YYachts: German premium performance sailing yacht manufacturer based in Greifswald. Competes with Blue Yachting's represented RM Yachts, Sunbeam, and performance ranges for the same German and broader European HNW customer base.
- Nautor Swan: Iconic Finnish luxury sailing yacht builder serving HNW bluewater and performance cruising customers. Competes with Blue Yachting's premium end (HH Catamarans, Garcia Exploration 60, Allures 51.9) for the same affluent long-distance sailing segment in Europe.
- Berthon: Long-established UK yacht broker and dealer offering new yacht sales, brokerage, and after-sales services across premium sailing and motor yacht brands. Comparable to Blue Yachting as an integrated sales-plus-service yacht dealer serving serious bluewater customers in Europe.
Broad incumbents
- Hanse Yachts: Large German mass-market sailing yacht and motor yacht manufacturer with multiple brands (Hanse, Dehler, Moody, Fjord, etc.). Much broader portfolio at lower price points than Blue Yachting, but competes for overlapping German-speaking buyers in the entry and mid-tier segments.
- Burgess: Global luxury yacht broker with sales, charter, and management services. Operates at significantly larger scale and broader geographic scope than Blue Yachting, but overlaps in selling high-end sailing and motor yachts to HNW clients.
- Camper & Nicholsons: Historic global luxury yacht broker covering sales, charter, and new build (via the Dubois-designed CN yachts). Comparable brokerage-plus-representation business model to Blue Yachting but at international scale across motor and sailing superyachts.
Others
- Pantaenius: Leading German yacht insurance and marine services provider serving the DACH sailing community. Not a direct competitor but a complementary service provider in the same German-speaking market, and a known partner in the regional yacht ecosystem where Blue Yachting operates.
Emerging players
- KM Yachtbuilders: Dutch custom aluminum sailing yacht builder specializing in one-off and semi-custom bluewater yachts. Comparable niche to Blue Yachting's aluminum exploration focus (Garcia, Allures) with a smaller, more custom-oriented scale.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Blue Yachting social profiles
Digital presenceBlue Yachting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Yachting leadership team
Management profileNumber of profiles
Profiles2 records
Blue Yachting subsidiaries and ownership
Company hierarchySubsidiaries1 record
Blue Yachting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Yachting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Yachting
What does Blue Yachting do?
Blue Yachting is the exclusive importer and representative for five premium sailing yacht brands (Garcia, Allures, Sunbeam, RM Yachts, HH Catamarans) in Germany, Austria, and German-speaking Switzerland, selling new aluminum exploration yachts, aluminum cruising yachts, handcrafted GRP daysailers, epoxy-plywood performance sailing yachts, and carbon fiber performance catamarans. The company also provides used boat brokerage, yacht financing and leasing intermediation, and fully integrated yacht outfitting, equipment supply, installation, winter storage, refit, and after-sales services through its wholly-owned subsidiary Janssen Maritimes GmbH in Bremerhaven.
Is Blue Yachting a public or private company?
Blue Yachting is a private company. It is classified as family owned and is currently operating.
When was Blue Yachting founded?
Blue Yachting was founded in 1990. It employs 11 to 50 people.
Where is Blue Yachting based?
Blue Yachting is headquartered in Bremen, Germany, in the Europe region.
How does Blue Yachting make money?
Five revenue lines are on record. New yacht sales (exclusive importer) is the primary driver. The others are yacht equipment and outfitting (Janssen Maritimes), yacht brokerage and used boat sales, after-sales services and refit and yacht financing.
Who are Blue Yachting's main competitors?
Direct peers on record are X-Yachts, Hallberg-Rassy, YYachts, Nautor Swan and Berthon. Broad incumbents are Hanse Yachts, Burgess and Camper & Nicholsons. Pantaenius is listed as an others. KM Yachtbuilders is listed as an emerging player.
Does Blue Yachting have an API?
No public API is recorded for Blue Yachting.
What industry is Blue Yachting in?
Blue Yachting's product category is Yacht Brokerage and Marine Sales. Its primary akta.pro industry code is IMAJAMAC, Luxury Sailing Yacht Manufacturing, with a secondary code of IMAJAMAI, Luxury Yacht Systems Integration & Commissioning (Shipyard). Its NAICS code is 441222 and its SIC code is 3730.