What MyAdventure Group does

MyAdventure Group is an Australian professional services firm founded in 2013 by James 'Cas' Castrission, a former Deloitte senior management consultant turned two-time Guinness World Record-holding adventurer. The company provides corporate development and incentive programs built around Castrission's expedition experiences, delivering keynote presentations, interactive learning sessions, workshops, and adventure-based team building to enterprise clients across Australia and globally through virtual channels. Its proprietary product portfolio includes two trademarked programs: ExplorerX™, a weekend adventure retreat featuring glamping and outdoor activities at the company's Blue Mountains Base Camp, and ExecutiveX™, an invitation-only two-day leadership retreat for senior executives.

The business operates a multi-channel GTM with enterprise direct sales, a professional broadcast studio for virtual delivery, and an e-commerce storefront for books, DVDs, and branded merchandise. Revenue streams are diversified across keynote fees, corporate workshops, retreat programs, and retail, with a 100% Inspiration Guarantee on keynotes. The customer base spans banking, technology, retail, energy, government, and luxury goods, with named logos including ANZ, Commonwealth Bank, IBM, Oracle, Deloitte, BP, Ferrari, Rolex, Adobe, and the Australian Government. The company is privately held and founder-owned, with back-office operations supported by a team in Dumaguete, Philippines, and its primary delivery infrastructure centered on a Base Camp in the Blue Mountains World Heritage region and a professional virtual studio for global remote engagements.

Name

MyAdventure Group

Legal name

My Adventure Group

Website

https://myadventuregroup.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

MyAdventure Group is an Australian founder-led professional services firm that delivers corporate keynote speaking, workshops, and adventure-based retreats built around founder James Castrission's Guinness World Record expeditions, serving enterprise clients across banking, technology, retail, and government.

Ownership category

akta.pro rank

Product category

Corporate Training & Experiential Learning Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Sports & Active Incentives (Golf, Ski, Sailing, Adventure) (THAHADAJ)

akta.pro secondary industries

Incentive Travel Design & Rewards Programs (THAHADAB), Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism) (THAHADAF)

Keywords

• Corporate team building
• Leadership development
• Adventure experiential training
• Keynote speaking services
• Executive coaching programs

Headquarters

HQ city

Blackheath

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Keynote Speaking: Live and virtual keynote presentations by James Castrission to corporate audiences. Presentations tailored to organization themes and challenges through pre-event strategy sessions.
2. Corporate Workshops: Team building and leadership development workshops ranging from 60 minutes to two days, customized for specific organizational goals and themes.
3. Adventure Retreat Programs: ExplorerX weekend retreats and ExecutiveX leadership retreats at Blue Mountains Base Camp, including glamping, meals, activities, and world-class presentations
4. Books and DVDs: Sale of adventure books Crossing the Ditch and Extreme South, documentary DVDs Crossing the Ditch and Crossing the Ice, and branded merchandise including caps, notebooks, pens, drink bottles, and powerbanks

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

MyAdventure Group is a B2B consulting firm that designs and delivers adventure-based corporate development and incentive programs. Its offerings center on keynote speaking, workshops, team building events, corporate retreats, and virtual sessions, packaged under two proprietary frameworks — ExplorerX™ and ExecutiveX™ — aimed at building leadership, resilience, and team cohesion for business clients.

Product overview

MyAdventure Group offers a portfolio of keynote speaking, interactive learning, and adventure-based corporate development services centered on the experiences of founder James Castrission. The core offerings include Keynote Speaker Presentations (in-person and virtual), Interactive Learning Sessions, Workshops, and Team Building Activities. Two proprietary branded programs—ExecutiveX™ (two-day executive leadership retreat with glamping) and ExplorerX™ (weekend adventure retreat)—provide immersive in-person experiences at the Blue Mountains Base Camp. A Shop selling books, DVDs, and branded merchandise complements the service portfolio. All programs leverage themes from James Castrission's two Guinness World Record expeditions (kayak crossing of the Tasman Sea and unsupported ski to the South Pole) to deliver corporate training outcomes around leadership, resilience, teamwork, and growth mindset.

Differentiator

Problem solved

Functional benefit

Products and services

• ExplorerX™ A proprietary adventure-based corporate development program framework designed to build leadership, resilience, and team cohesion in business clients through experiential learning.
• ExecutiveX™ A proprietary executive development program framework targeting senior leaders, applying adventure-expedition principles to executive-level leadership and team performance.
• Keynote Speaking Standalone keynote presentations for corporate events, conferences, and internal gatherings, typically drawing on the founder's expedition experience to deliver leadership and resilience messages.
• Workshops Interactive, hands-on workshop sessions for corporate teams, designed to translate adventure-expedition principles into practical leadership and team behaviors.
• Team Building Events Adventure-themed team building events designed to strengthen collaboration, trust, and cohesion among corporate groups.
• Corporate Retreats Multi-day corporate retreats that combine immersive adventure experiences with structured leadership and team development programming.
• Virtual Deliveries Remote-delivery versions of the company's keynote, workshop, and team engagement content for distributed or hybrid corporate audiences.
• Books, DVDs, and Merchandise Retail products sold to consumers and corporate buyers, including books and DVDs tied to the founder's expeditions, as well as branded merchandise supporting the MyAdventure Group brand.

Quantifiable outcome

• Over 980,000 people reached across 40 countries through keynote presentations
• +1 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Marielle Buscato (Executive Assistant)minorOthersCas' Executive Assistant handling event logistics and speaker brief inquiries. Contact for event resources and customized teaser videos.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• The Mind Gym: UK-based corporate training provider delivering behavior-change programs on leadership, communication, and performance. Comparable to MyAdventure Group's workshop and interactive learning products for enterprise L&D buyers, but with a technology-enabled delivery model.
• Crucial Learning: Corporate training company (formerly VitalSmarts) offering courses on communication, leadership, and performance. Targets the same enterprise learning-and-development buyers as MyAdventure Group's workshops and keynotes, with a differentiated curriculum-led approach.

Broad incumbents

• Dale Carnegie & Associates: Global training company offering leadership, communication, and team-effectiveness programs to enterprise clients. Overlaps with MyAdventure Group's corporate training and team-building value proposition, with a much broader catalog and geographic footprint.
• FranklinCovey: Large established provider of leadership, execution, and organizational training content to enterprise customers worldwide. Competes for the same corporate leadership development and culture budgets as MyAdventure Group, but at much greater scale and with productized IP rather than adventure-based delivery.

Direct peers

• Ben Fogle: British adventurer, broadcaster, and corporate keynote speaker. Comparable business model: adventure credentials converted into keynote speaking, books, and brand partnerships targeting enterprise audiences.
• Outward Bound: Global experiential education organization delivering adventure-based leadership, teamwork, and resilience programs for corporate and school clients. Directly comparable to MyAdventure Group's Base Camp retreats and team-building offerings.
• Ant Middleton: Former SAS soldier turned adventurer, TV personality, and corporate keynote speaker. Comparable offering of leadership and resilience keynotes targeted at enterprise buyers, leveraging extreme-military credentials.
• Chris Hadfield: Canadian astronaut, author, and highly sought-after corporate keynote speaker. Compares on the explorer-to-corporate-speaker model, with keynote fees, bestselling books, and global enterprise client base.
• Ranulph Fiennes: Veteran British explorer and motivational speaker. Sells keynote speaking and leadership lessons derived from polar and extreme expeditions to enterprise clients — directly comparable adventure-to-corporate speaking model.
• Bear Grylls: British adventurer, TV presenter, and corporate motivational speaker. Directly comparable to James Castrission as a high-profile adventurer monetizing extreme-expedition credibility through keynotes, books, and branded experiences.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/myadventuregroup
• Facebookfacebook.com/MyAdventureGroup
• LinkedInlinkedin.com/company/my-adventure-group
• Instagraminstagram.com/myadventuregroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyAdventure Group