Avenue Road Roofing

What Avenue Road Roofing does

Avenue Road Roofing is a Toronto-based roofing and exterior services contractor founded in 1974 and operating as a second-generation, family-owned private business. The company serves both residential and commercial/industrial clients across the Greater Toronto Area through two operating subsidiaries: Avenue Road Commercial Roofing Inc., which delivers flat-roof systems to commercial and industrial clients, and Avenue Road Masonry, which extends the service line into masonry work. Reported headcount is in the 51–100 range, and the firm states it has served more than 50,000 customers since inception.

The service portfolio spans the full exterior envelope. Residential offerings include asphalt shingles, cedar, slate, and flat roofs; commercial work centers on flat-roof systems with a specialty in Flameless (Cold Ply) application. Adjacent lines include eavestrough, soffit, fascia, siding, copper work, skylights, carpentry, masonry, snow removal, and ice damming services. The company operates a 16,000-square-foot in-house custom metal fabrication shop that supports its copper work and specialty trim installations. Credential stack includes CertainTeed ShingleMaster (the manufacturer's highest tier), endorsements from Firestone, IKO, Soprema, Bakor, VELUX, and Owens Corning, and Canadian Commercial Roofing Services Bureau (CCSB) certification — a credential held by only three Ontario contractors.

The business model is project-based direct sales executed by a ten-person in-house estimating team with minimal reliance on subcontractors for primary trades. Pricing is premium-positioned: small repairs start at $475, shingle roofs run $550–$1,200 per square, flat roofs $2,000–$6,000 per square, slate $3,500–$5,000 per square, and copper gutter $45–$75 per linear foot. Distribution is concentrated in Toronto's premium neighborhoods — Bridle Path, Rosedale, Lawrence Park, and Forest Hill — alongside select institutional accounts including Timothy Eaton Church, St. Augustine's Seminary, Sunnybrook Health Sciences Centre, and McMichael Canadian Art Collection. Customer acquisition is primarily referral-driven, supplemented by HomeStars, Google Reviews, and an "Ask the Expert" content channel.

Name

Avenue Road Roofing

Legal name

Avenue Road Roofing

Website

https://avenueroadroofing.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

51–100 employees

Short description

Avenue Road Roofing is a Toronto-based, second-generation roofing and exterior services contractor serving premium residential and commercial clients across the GTA since 1974, with specialty slate, cedar, cold-ply flat roofing, masonry, and an in-house custom metal fabrication shop.

Ownership category

akta.pro rank

Product category

Roofing Services

NAICS

Roofing Contractors (23816)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industries

Roof Repair & Leak Remediation (HSAPAKAB), Flashing, Edge Metal & Roof Accessories (IMADAFAJ)

Keywords

• Roofing installation services
• Roof repair maintenance
• Flat roofing systems
• Heritage roof restoration
• Commercial roofing services

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Roofing Installation Services: One-time installation services for residential and commercial properties including roof replacements, new installations. Revenue generated per project based on scope, materials selected, and complexity. Services include shingle roofs, flat roofs, cedar, slate, copper work, and specialty roofing systems.
2. Roof Repair and Maintenance Services: Ongoing repair services including leak detection, strategic repairs, and maintenance. Includes small repair team for minor repairs (minimum charge $475 plus tax) and estimator-quoted larger repair projects.
3. Exterior Services: Additional revenue streams from related exterior services including eavestrough/gutter installation, siding, soffit and fascia cladding, skylight installation, exterior carpentry, and masonry services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Avenue Road Roofing is a Toronto roofing contractor that installs, repairs, and maintains residential, commercial, industrial, and heritage roofs. Services cover shingle, cedar, slate, flat (modified bitumen, TPO, EPDM, PVC, BUR), and specialty systems, complemented by masonry, eavestrough, siding, skylight, copper, and custom sheet metal work delivered through in-house estimators and crews.

Product overview

Avenue Road Roofing is a traditional roofing and exterior contractor offering a comprehensive suite of related services rather than a unified software product. The company's service portfolio includes residential roofing (shingle, cedar, slate, flat roofs), commercial/industrial roofing systems, masonry services, eavestrough/gutter work, siding, skylights, copper work, carpentry, snow removal, and ice damming repairs. The company operates divisions including Avenue Road Commercial Roofing Inc. and Avenue Road Masonry. Services are delivered through certified installers for leading manufacturers (CertainTeed, IKO, Velux, Firestone, Soprema) with a focus on cold-applied/modified bitumen flat roofing systems as a specialty offering. The company serves the Greater Toronto Area from a 16,000 sq. ft. facility with 10 estimators and custom metal fabrication capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Roofing Services

Quantifiable outcome

• 50,000+ successful roofing installations completed
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core.

• Owens CorningcoreTechnology or IntegrationMaterial supplier partner providing roofing products. Company displays Owens Corning partnership logo indicating certified or authorized installer status.
• CertainTeedcoreTechnology or IntegrationPremier shingle supplier partner. Company holds CertainTeed's highest installer credential (ShingleMaster) requiring annual re-testing, inspection, insurance, warranty, licensing, and financial stability verification. Allows offering FIVE STAR warranties from the manufacturer.
• Firestone CanadacoreTechnology or IntegrationCertified applicator for Firestone flat roofing and waterproofing systems including TPO, EPDM, and modified bitumen products.
• VELUXcoreTechnology or IntegrationAuthorized installer for VELUX skylights and roof windows. Provides skylight installation services for residential and commercial projects.
• IKOcoreTechnology or IntegrationCertified installer for IKO roofing products including shingles and flat roofing materials. Authorized applicator for waterproofing systems.
• SopremacoreTechnology or IntegrationCertified applicator for Soprema cold applied modified bitumen and waterproofing systems. Provider of flameless (Colply) flat roofing solutions.
• BakorcoreTechnology or IntegrationCertified applicator for Bakor waterproofing and roofing membrane products.
• Canadian Cedar Shake & Shingle Bureau (CCSB)coreStrategic or Co-development PartnerOne of only three certified installers for CCSB in Ontario. Certified for installation of cedar shake and shingle roofs and walls, qualifying for Bureau material warranties in addition to company's own labour warranties.

Scale indicators5 records

Recent moves1 record

Expansion highlights3 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/AvenueRoadRoofing
• Facebookfacebook.com/AvenueRoadRoofingNorthYork
• LinkedInlinkedin.com/company/avenue-road-roofing

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avenue Road Roofing