Active Surrey

What Active Surrey does

Active Surrey is a not-for-profit Active Partnership designated by Sport England to promote physical activity and reduce inactivity across the county of Surrey, England (population 1.2 million). Founded in 1999 and operated as part of Surrey County Council (employees use @surreycc.gov.uk email addresses), the organization is funded primarily through Sport England and the National Lottery, with additional support from Surrey County Council. It delivers a portfolio of free programs across three core surfaces: schools (Shaping Active Schools, Sports Crew and First Steps to Leadership, Surrey School Games, Primary PE Premium support, Teacher CPD, SEND inclusive support, Girls Football, and the monetizable PhysiFUN cards); community settings (Club4 holiday camps, Surrey Bike Bank, Library of Things/FitKits, the Specsavers Surrey Youth Games, and safeguarding training); and health-sector pathways (Strength & Balance, inclusive exercise, a Professionals Resource Hub, and participation in the national Physical Activity for Health Pathways project alongside Move Consulting and Coventry University).

The core technology layer is minimal: the organization is not a technology company, with its primary digital surface being the activesurrey.com website (a DNN CMS), social channels, and a GetActive.io integration for an Activity Finder that lets residents search local sessions and lets providers upload listings. All programs are delivered free to end users; revenue mechanics consist of public grant inflows, supplemented by title sponsorship (Specsavers) and small earned-income items such as PhysiFUN card sales. Distribution is via formal partnerships with all 11 Surrey borough and district councils, all Surrey schools, GP practices, and community organizations, with no commercial GTM motion.

Customer concentration is high in the funder sense (three public sources supply effectively all operating capital), but the end-user base is broad and segmented across children and young people, older adults, people with disabilities, adults with long-term conditions, and health professionals. Recent strategic emphasis has shifted toward embedding physical activity into NHS health-and-care pathways, signaled by the May 2024 Physical Activity for Health Pathways participation and the April 2024 appointment of Mandana Mehran Pour as CEO. The website is partially WCAG 2.2 AA compliant (as of May 2024) and operates under a GDPR privacy framework.

Name

Active Surrey

Legal name

Active Surrey

Website

https://activesurrey.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Active Surrey is a not-for-profit Active Partnership, designated by Sport England and embedded within Surrey County Council, that delivers free school, community, and health-sector programs to reduce physical inactivity across Surrey's 1.2 million residents.

Ownership category

akta.pro rank

Product category

Community Sport and Physical Activity Promotion

NAICS

Fitness and Recreational Sports Centers (71394), Civic and Social Organizations (813410), Sports and Recreation Instruction (61162)

SIC

Services-Social Services (8300), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Parks, Recreation & Cultural Services (BPAIACAI)

akta.pro secondary industries

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), Physical Education (PE) & Fitness Programs (EDAJAJAC), Health Promotion, Prevention & Wellness Education (EDALAFAF), Staff & Caregiver Training (Transfers, Safe Handling, Home Programs) (EDAKAGAK)

Keywords

• Community physical activity
• Active lifestyles programs
• School sports programs
• Public health initiatives
• Inclusive sport services

Headquarters

HQ city

Woking

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Public Funding: Active Surrey is a not-for-profit organization funded primarily through public sources. Part funded by Sport England and the National Lottery, with additional support from Surrey County Council.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Active Surrey is a not-for-profit Active Partnership that delivers free physical activity programs across Surrey, including school-based programs (Shaping Active Schools, Young Leader Training, Surrey School Games, Primary PE Premium support, Teacher CPD, SEND support, Girls Football), community programs (Club4 holiday camps, Surrey Bike Bank, Library of Things/FitKits, Specsavers Surrey Youth Games), and health sector initiatives (Strength & Balance, inclusive exercise, Professionals Resource Hub, Physical Activity for Health Pathways). All services are provided free to participants and funded through Sport England, the National Lottery, and Surrey County Council.

Product overview

Active Surrey is a not-for-profit organization dedicated to promoting active lifestyles throughout Surrey, with particular focus on combating inactivity as a result of inequality. The organization operates a multi-faceted platform consisting of school-based programs (Shaping Active Schools, Young Leader Training including Sports Crew and First Steps to Leadership, Surrey School Games, Primary PE Premium Funding support, Teacher CPD, SEND Inclusive Support, Girls Football, and PhysiFUN cards), community programs (Club4 holiday camps, Surrey Bike Bank, Library of Things/FitKits, Specsavers Surrey Youth Games, safeguarding training), and health sector initiatives (Strength & Balance, inclusive exercise programs, Professionals Resource Hub, Physical Activity for Health Pathways). The portfolio also includes the Movement for Change strategy document. Core programs are delivered in partnership with Surrey County Council, Sport England, National Lottery, and local borough/district councils. Funding comes from Sport England and the National Lottery.

Differentiator

Problem solved

Functional benefit

Brands

• Club4: Holiday activity camps for children and young people during school holidays.
• Specsavers Surrey Youth Games
• Movement for Change
• Sports Crew

Quantifiable outcome

• 71% of Surrey adults are active (2nd most active county in England)
• +5 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Active Partnerships National Organisation (APNO)coreStrategic or Co-development Partner · 1 May 2024National organization coordinating Active Partnerships across England. Active Surrey participates in communities of practice and national projects including Physical Activity for Health Pathways.
• Move ConsultingmajorStrategic or Co-development Partner · 1 May 2024Selected by APNO to collaborate on Physical Activity for Health Pathways project. Working with 39 organizations including Active Surrey to develop pathways for physical activity in health and care systems.
• Coventry UniversitymajorStrategic or Co-development Partner · 1 May 2024Research partner alongside Move Consulting on the Physical Activity for Health Pathways project, providing academic rigour and evaluation capacity.
• Surrey County CouncilcoreStrategic or Co-development PartnerPrimary local government partner providing strategic alignment with Surrey's Health & Wellbeing Strategy and co-funding arrangements. Active Surrey email is hosted on Surrey County Council domain (surreycc.gov.uk).
• 38 Other Active Partnerships and OrganizationsminorStrategic or Co-development PartnerOrganizations participating in the Physical Activity for Health Pathways communities of practice, including Active Derbyshire, Active Dorset, Active Gloucestershire, and others across England.
• Family Voice SurreyminorStrategic or Co-development PartnerParent voice organization for children with additional needs. Collaborated on research into barriers faced by disabled children in physical activity participation.
• SpecsaversmajorGTM or Marketing PartnerTitle sponsor of the Specsavers Surrey Youth Games, providing financial sponsorship and having donated over £5000 of sports kit to local clubs. Surrey stores participate in the annual youth games program.
• Chelsea FoundationminorGTM or Marketing PartnerCommunity arm of Chelsea FC that participated in the Family Zone at Surrey Youth Games, offering free sessions and activities for families.
• Surrey Safeguarding Children PartnershipminorStrategic or Co-development PartnerMulti-agency partnership ensuring safeguarding standards across children's services in Surrey. Active Surrey is a member, ensuring child protection in sport.
• NSPCC Child Protection in Sport UnitminorStrategic or Co-development PartnerNational organization providing safeguarding resources and self-assessment tools that Active Surrey promotes to clubs and organizations.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Active Essex: Essex's Active Partnership, delivering county-wide physical activity, school sport, and health-pathway programs with the same Sport England mandate. Direct functional peer.
• Active Oxfordshire: County-level Active Partnership delivering similar programs to schools, communities, and health professionals via Sport England funding. Directly comparable operating model and target audiences.
• Active Dorset: Sport England Active Partnership for Dorset, delivering comparable county-wide physical activity promotion, school programs, and aging-well/health interventions. Closest peer in terms of funding model and program mix.
• Active Gloucestershire: Sport England-designated Active Partnership for Gloucestershire, operating under the same national model as Active Surrey. Delivers community physical activity programs, school engagement, and health-pathway work with a near-identical public-sector funding structure and mandate.
• London Sport: Active Partnership for London — delivers physically-active-lifestyle programs across the capital with similar Sport England backing. A scaled-up city-level peer with a comparable mission and funding model.
• Active Derbyshire: Designated Active Partnership for Derbyshire with the same Sport England backing and Active Lives survey mandate. Comparable mix of school, community, and health-sector programs targeting inactivity in underserved populations.
• Active Black Country: Active Partnership for the Black Country area, delivering community sport, school programs, and health interventions. Directly comparable in mandate, geography scale, and program mix.
• Active Norfolk: Norfolk's Active Partnership delivering comparable school games, inclusive sport, and health-pathway programs. Same national network, similar beneficiary segments.
• Active Sussex: Active Partnership serving Sussex with similar community-led sport/physical-activity delivery, school engagement, and health professional pathways. Direct peer in scope and funding mechanism.
• Active Cheshire: Cheshire's Active Partnership, operating the same Sport England Active Partnerships framework with school, community, and health-sector pathways. Functionally equivalent peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ActiveSurrey
• YouTubeyoutube.com/user/activesurrey
• Facebookfacebook.com/activesurrey
• LinkedInlinkedin.com/company/active-surrey
• Instagraminstagram.com/activesurrey

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Active Surrey