ita vero
ita vero GmbH is a German software subsidiary of HassiaGruppe that develops warehouse management systems exclusively for the beverage industry, serving mineral water producers, breweries, spirit manufacturers, and beverage wholesalers with its WMS.O and STEP 1 platforms.
- Company typePrivate
- Founded2000
- HeadquartersBad Vilbel, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ita vero does
ita vero GmbH is a German software company that develops warehouse management systems (WMS) exclusively for the beverage industry, headquartered in Bad Vilbel, Hessen, with a branch office in Lichtenau, Saxony. The company operates as a wholly-owned subsidiary of HassiaGruppe, a diversified German beverage conglomerate, and was founded around 1999-2000 with 57 employees and 26 years of accumulated industry experience. Its customer base spans beverage manufacturers (mineral water sources, breweries, spirit producers) and beverage specialist wholesalers in the DACH region.
The company's product portfolio centers on two software platforms built on a Java-based, platform-independent three-tier architecture: WMS.O, a full-featured warehouse management system with integrated forklift guidance (SLS), mixed-pallet picking optimization, yard management, real-time LVS View dashboard, and automated manufacturing integration via SPS/PLC interfaces; and STEP 1, an entry-level version for smaller beverage operations that digitizes goods receipt, picking, and shipping via tablet-based paperless workflows. The technology stack uses GS1-128 barcode scanning, SSL/TLS encrypted data streams, and bidirectional ERP integration for stock and order synchronization. The company has been a validated member of the Fraunhofer IML WMS database since 2009 and its batch tracking functionality supports IFS Food standard compliance.
ita vero generates revenue primarily through recurring software licensing for WMS.O and STEP 1, supplemented by professional services for implementation, consultation, and planning, plus ongoing support and maintenance contracts via dedicated helpdesks. Pricing is not publicly disclosed; the company sells exclusively through a consultative direct enterprise sales motion targeting mid-market beverage companies, with reference customer visits used as a key mid-funnel conversion tool. Across its customer base, the systems process approximately 1.8 billion transactions per year. No public APIs, third-party marketplaces, or self-serve channels exist; distribution is purely regional and direct.
ita vero firmographics
Firmographics- Name
- ita vero
- Legal name
- ita vero GmbH
- Website
- https://itavero.de
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ita vero GmbH is a German software subsidiary of HassiaGruppe that develops warehouse management systems exclusively for the beverage industry, serving mineral water producers, breweries, spirit manufacturers, and beverage wholesalers with its WMS.O and STEP 1 platforms.
- Ownership category
- akta.pro rank
Where ita vero is headquartered
LocationHeadquarters
- HQ city
- Bad Vilbel
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
ita vero business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Licensing - WMS.O: Full warehouse management system (WMS.O) licensing for beverage industry. Includes modules for warehouse management, forklift control, yard management, and real-time ERP integration. Sold as enterprise solution with implementation and ongoing support.
- Software Licensing - STEP 1: Entry-level warehouse management software licensing for smaller beverage operations. Provides basic warehouse digitization with tablet-based receiving, picking, and shipment verification.
- Implementation Services: Consultation and planning through implementation of warehouse management solutions. Includes reference customer visits to demonstrate operational deployment.
- Support and Maintenance: Ongoing software support with dedicated helpdesk for both software (49 6101 65590-1888) and infrastructure (49 6101 65590-2222) issues.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
ita vero product offering
Product offeringCore offering
ita vero develops and licenses warehouse management software exclusively for the beverage industry. Its core offerings are WMS.O, a full-featured warehouse management system with integrated forklift guidance, mixed-pallet picking optimization, and yard management; and STEP 1, an entry-level paperless warehouse management solution for smaller beverage companies. Both products integrate bidirectionally with ERP systems and support GS1-128 barcode scanning, batch tracking, and real-time inventory visibility.
Product overview
ita vero is a German intralogistics software company and a subsidiary of HassiaGruppe, specializing exclusively in warehouse management solutions for the beverage industry (mineral water, breweries, spirit producers, and beverage wholesalers). The product portfolio consists of two core software products: WMS.O (the full-featured warehouse management system for large-scale operations) and STEP 1 (the entry-level version for smaller businesses that need to digitize core processes without dedicated logistics IT staff). Both products share a common architecture and can be extended with add-on modules including the Staplerleitsystem (SLS) forklift guidance system, LVS View real-time warehouse dashboard, Verladecockpit loading management, automated manufacturing integration, yard management, mixed-pallet picking optimization, batch tracking, and tablet-based goods receipt. STEP 1 customers can upgrade to WMS.O by adding the SLS module. The company processes approximately 1.8 billion transactions annually across its customer base.
Differentiator
Problem solved
Functional benefit
Brands
- WMS.O: A complete warehouse management system for the beverage industry that networks, optimizes, and controls all core intralogistics processes from goods receipt through picking and provisioning to loading.
- STEP 1
- SLS (Staplerleitsystem)
Products and services
- WMS.O Full-featured warehouse management system for the beverage industry covering all intralogistics processes from goods receipt through picking and loading. Includes integrated forklift guidance system (SLS), mixed-pallet picking optimization, yard management, and real-time LVS View dashboard. Designed for large-scale beverage operations requiring maximum automation.
- STEP 1 Entry-level warehouse management software for smaller beverage businesses that digitizes core processes without requiring dedicated logistics-IT expertise. Supports paperless tablet-based goods receipt, exact inventory overview, paperless mixed-pallet picking with NVE generation, and shipping verification via barcode scan. Provides a seamless upgrade path to WMS.O.
Quantifiable outcome
- Near-elimination of loading errors through final pallet barcode scanning and order data verification
- +2 more outcomes
Companies that use ita vero
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles2 records
ita vero technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
ita vero partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Fraunhofer Institute for Material Flow and Logistics IML (Team warehouse logistics)coreita vero has been a validated member of the WMS database of Fraunhofer IML in Dortmund since 2009. The Fraunhofer Institute validates the quality of IT solutions for intralogistics, providing third-party credibility and industry recognition for the company's warehouse management products.
- YUM GmbHminorYUM GmbH provides web hosting services for Matomo analytics platform and website design/programming services. Website states 'Online Strategie, Webdesign und Webprogrammierung: YUM GmbH'. Matomo analytics hosted by YUM GmbH at Lindleystraße 8A, 60314 Frankfurt.
- HassiaGruppecoreita vero GmbH is a company of the HassiaGruppe (an enterprise of HassiaGruppe). Hassia is a German mineral water and beverage company. This parent-subsidiary relationship likely provides market access and operational synergies within the beverage industry.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
ita vero competitors and assessment
Company assessmentBroad incumbents
- SAP Extended Warehouse Management (EWM): Native ERP-embedded WMS that competes for the same ERP-integrated warehouse opportunities, particularly at larger beverage customers with SAP back-office systems.
- Blue Yonder (formerly JDA): Enterprise supply-chain and WMS suite vendor serving large CPG and beverage customers; competes at the upper end of itavero's market with broader functionality.
- Krones AG: Global market leader in beverage production and packaging technology with adjacent intralogistics/WMS offerings for breweries and beverage plants; an incumbent in itavero's core verticals.
- Manhattan Associates: Enterprise WMS and supply-chain platform vendor; competes at the high end of the beverage market with broader, cloud-native functionality than itavero.
Emerging players
- Logiwa: Cloud-native WMS vendor targeting mid-market fulfillment and distribution customers; an emerging alternative that could pressure on-prem WMS vendors like itavero on modernization and pricing.
Direct peers
- TGW Logistics Group: Provider of automated warehouse solutions and WMS software for retail, grocery, and beverage distribution; directly comparable as a WMS-focused vendor with vertical expertise.
- Swisslog: WMS and automated warehouse provider serving FMCG, retail, and beverage customers; comparable product scope (warehouse management, picking optimization) and customer overlap.
- EPG (Ehrhardt Partner Group): German-based WMS and supply-chain execution software provider serving similar mid-market industrial and consumer-goods customers; comparable in scale, regional focus, and product-led WMS approach to itavero.
- SSI SCHÄFER: Major intralogistics and WMS vendor with deep warehouse-software offerings; competes for the same beverage and FMCG warehouse-software RFPs and offers comparable WMS modules.
Regional players
- Aberle GmbH: German WMS integrator and software provider with focus on contract logistics and retail/consumer-goods customers; comparable regional footprint and customer profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
ita vero social profiles
Digital presenceita vero compliance and trust
Trust signalCompliance2 records
ita vero financial estimates
Financial estimateRevenue estimate
Valuation estimate
ita vero leadership team
Management profileNumber of profiles
Profiles3 records
ita vero funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ita vero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ita vero
What does ita vero do?
ita vero develops and licenses warehouse management software exclusively for the beverage industry. Its core offerings are WMS.O, a full-featured warehouse management system with integrated forklift guidance, mixed-pallet picking optimization, and yard management; and STEP 1, an entry-level paperless warehouse management solution for smaller beverage companies. Both products integrate bidirectionally with ERP systems and support GS1-128 barcode scanning, batch tracking, and real-time inventory visibility.
Is ita vero a public or private company?
ita vero is a private company. It is classified as corporate owned and is currently operating.
When was ita vero founded?
ita vero was founded in 2000. It employs 11 to 50 people.
Where is ita vero based?
ita vero is headquartered in Bad Vilbel, Germany, in the Europe region.
How does ita vero make money?
Four revenue lines are on record. Software Licensing - WMS.O is the primary driver. The others are software Licensing - STEP 1, implementation Services and support and Maintenance.
Who are ita vero's main competitors?
Broad incumbents on record are SAP Extended Warehouse Management (EWM), Blue Yonder (formerly JDA), Krones AG and Manhattan Associates. Logiwa is listed as an emerging player. Direct peers are TGW Logistics Group, Swisslog, EPG (Ehrhardt Partner Group) and SSI SCHÄFER. Aberle GmbH is listed as a regional player.
Does ita vero have an API?
No public API is recorded for ita vero.