Vads (Vietnamnet)

What Vads (Vietnamnet) does

Vads (Vietnamnet), legally Công ty Cổ phần truyền thông VietNamNet and operating under the brand VAds, is the dedicated digital advertising sales arm of Vietnamnet Media JSC. Founded in 2007 (with the dedicated ad-sales entity formalized in 2010) and headquartered in Hanoi with a second office in Ho Chi Minh City, the company sells advertising inventory and sponsored content across a four-property owned network — VietNamNet, 2Sao, Tintuconline, and Infonet — collectively generating approximately 1.3 billion pageviews per year. Its product suite spans 18+ categories: standard display and banner advertising, PR articles, sponsored articles, sponsored boxes, category and subcategory sponsorships, online roundtable discussions, live Q&A events, talk shows, Hotface interactive content, car reviews, school reviews, livestreams, social media, multimedia (including interactive 3D), video ads under the VietNamNet TV banner, and podcasts.

The underlying technology is a conventional publisher-direct advertising platform rather than a programmatic exchange: it combines the CMS and ad-server infrastructure of the four news websites with an interactive ad-placement demo tool and downloadable PDF rate cards that surface inventory across desktop and mobile. Pricing is quote-based, customized per campaign, and typically structured as multi-year enterprise contracts; there are no publicly disclosed standard price tiers. There are no disclosed APIs, SDKs, AI/ML capabilities, patents, or third-party integrations — the model is built on owned-and-operated reach and editorial adjacency rather than on data or automation layers.

Vads monetizes exclusively through advertising, sold on a direct enterprise field-sales motion to large Vietnamese corporates and government institutions. The customer base is heavily skewed to blue-chip enterprises in banking (Agribank, Vietcombank, MBBank, BIDV, HD Bank), telecommunications (Viettel, Vinaphone, Mobifone, VNPT), automotive (Mercedes-Benz, Honda, Subaru, Thaco), real estate (Vingroup, Sungroup, Novaland, Hung Thinh, Masterise), FMCG (Vinamilk, Sabeco, Masan, Acecook), airlines (Vietnam Airlines, Vietjet), healthcare and pharma (VNVC, Traphaco), logistics (Ninja Van), and government ministries (Ministry of Health, Ministry of Science and Technology). The company claims 1 million+ successful campaigns completed across its 14-year history, with a Vietnam-only operating footprint.

Name

Vads (Vietnamnet)

Legal name

Công ty Cổ phần truyền thông VietNamNet

Website

https://vads.vn

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Vads (Vietnamnet) is the dedicated digital advertising sales arm of Vietnamnet Media JSC, selling display ads, sponsored content, video, podcasts, livestreams, and interactive branded content across four owned Vietnamese news portals — VietNamNet, 2Sao, Tintuconline, and Infonet — to large enterprise and government advertisers in Vietnam.

Ownership category

akta.pro rank

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Display Advertising: Banner-based advertising placements across VietNamNet, 2Sao, Tintuconline, and Infonet websites with various positions including homepage, category pages, and article pages on desktop and mobile
2. PR Articles & Sponsored Content: Native advertising through PR articles, sponsored articles, sponsored boxes, and category sponsorships integrated into editorial content
3. Video & Multimedia: Video advertising, livestreams, podcasts, and multimedia content integration for brand storytelling and engagement
4. Interactive Content: Online roundtable discussions, live Q&A sessions, talk shows, car reviews, and school reviews providing branded content opportunities

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

VAds is the digital advertising sales arm of Vietnamnet, selling multi-format ad placements (display banners, PR/sponsored articles, video, podcast, livestream, multimedia, and interactive editorial formats) across a four-property Vietnamese news network (VietNamNet, 2Sao, Tintuconline, Infonet). It sells campaigns directly to enterprise advertisers, government bodies, and event organizers on a quote-based, multi-year contract basis, supported by consultation services and downloadable PDF rate cards.

Product overview

VAds (Vietnamnet) is a comprehensive digital advertising platform operated by Vietnamnet Communication JSC, offering a multi-platform portfolio of advertising products across four main website properties: VietNamNet, 2Sao, Tintuconline, and Infonet. The platform provides display advertising, sponsored content, video ads, podcasts, livestreams, and interactive media formats including online discussions, car reviews, and school reviews. With 14 years of experience and 1.3 billion annual pageviews, the platform serves both direct advertisers and agencies seeking reach across Vietnam's digital media landscape.

Differentiator

Problem solved

Functional benefit

Products and services

• Display Ads
• PR Articles
• Sponsored Content (Sponsored Articles, Sponsored Box, Sponsored Category, Customized Subcategory)
• Talk Shows & Interactive Discussions (Online Roundtable, Live Q&A, Straight View Talk Show, Hotface)
• Reviews (Car Reviews, School Reviews)
• Video & Multimedia Advertising (Livestreams, Multimedia, Video Ads, VietNamNet TV)
• Social Media Advertising
• Podcast Advertising

Quantifiable outcome

• 1.3 billion pageviews per year across the advertising network
• +2 more outcomes

Named customers46 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• VnExpress: Vietnam's largest online news portal selling display, video, and native advertising directly to enterprise brands across banking, telcos, FMCG, and automotive — the closest direct competitor to Vads in operating a publisher-direct ad network.
• Tuoi Tre Online: Digital arm of one of Vietnam's largest newspapers, selling banner, sponsored content, and video advertising to enterprise brands — directly comparable in advertiser roster and format breadth.
• Dân trí: Major Vietnamese online newspaper operating display, PR article, and sponsored content inventory with enterprise sales — competing for the same blue-chip Vietnamese advertisers as Vads.
• Thanh Niên Online: Vietnamese newspaper's digital operation offering display and branded content ad products to enterprise advertisers — operates in the same publisher-direct ad sales category as Vads.
• Kênh14: Vietnamese online news/lifestyle portal monetizing through display, sponsored content, and video ad formats targeting the same mass-market Vietnamese enterprise advertisers as Vads.
• AdMicro Vietnam: Vietnamese ad-tech and ad network operating under VCCorp, running publisher-direct display campaigns across premium Vietnamese websites — directly comparable programmatic-style ad sales business targeting the same enterprise advertisers.
• ZingNews: Vietnamese digital news platform within the VNG ecosystem offering banner, native, and multimedia ad placements to enterprise clients — directly comparable in product breadth and client mix.

Broad incumbents

• Google Ad Manager: Google's programmatic and ad-serving platform used by premium Vietnamese publishers to monetize unsold inventory; competes with Vads' direct-sold network for share of advertiser spend on display and video.
• Meta Ads (Facebook): Dominant global self-serve ad platform that competes for the same Vietnamese advertiser budgets as Vads, particularly through Facebook/Instagram feed and video placements, often displacing publisher-direct display spend.

Regional players

• Cốc Cốc: Vietnamese browser and search platform with its own advertising network targeting enterprise advertisers in Vietnam — adjacent to Vads as an alternative inventory owner in the same Vietnamese market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vads (Vietnamnet)