What Cốc Cốc Ad Platform does

Cốc Cốc Ad Platform (Quảng cáo Cốc Cốc) is the digital advertising arm of Cốc Cốc, a privately held Vietnamese technology company (legal entity Công ty TNHH Cốc Cốc) founded in 2013 that operates a proprietary web browser and search engine tailored for Vietnamese-language users. The platform monetizes the browser's monthly reach of approximately 30 million users (45% of Vietnam's internet population) and 4.5 million daily active users across desktop and mobile through a mix of search ads, browser skin and newtab placements, video skins, icon ads, dynamic product ads, and roadblock formats. Supporting tools include the Audience Network for real-user-ID-based targeting, Brandlift for campaign effectiveness measurement, and Cốc Cốc Research for proprietary consumer and market intelligence across categories such as travel, education, finance, sports, technology, and ophthalmology.

The business operates a hybrid go-to-market combining a self-serve platform at cp.qc.coccoc.com — which supports account registration, multi-format campaign creation, keyword targeting, audience segmentation, and reporting — with a direct field sales team and a certified agency partner network of more than ten firms (including Mindshare Enterprise, Wavemaker, Performics, and PMAX) that serves enterprise advertisers. Revenue is generated on a prepaid, quote-based advertising model (minimum first deposit 500,000 VND per account, with promotional credit programs up to 75M VND) with VAT-inclusive pricing, supplemented by strategic OOH-digital integrations via partnerships with Focus Media, Goldsun Media, and Note Group announced in 2025–2026 to build an omnichannel O2O offering.

The customer base spans Vietnamese SMBs using self-serve, mid-market advertisers, and large multinational brands such as Grab, Shopee, Milo (Nestlé), Friso Vietnam (FrieslandCampina), Oppo, and Suzuki — documented through performance case studies including a 482% conversion lift and 80% lower CPA vs. Google/Bing for Friso Vietnam (Kenshoo Infinity Award 2018). Headquartered in Hanoi (Tầng 8, ICON4, 243A Đê La Thành) with a Ho Chi Minh City branch, Cốc Cốc Ad Platform operates exclusively within Vietnam under the leadership of CEO Nguyễn Vũ Anh and Deputy CEO Mai Thị Thanh Oanh, and is currently expanding its positioning from pure browser/search advertising toward integrated omnichannel ad tech.

Name

Cốc Cốc Ad Platform

Legal name

Công ty TNHH Cốc Cốc

Website

https://qc.coccoc.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Cốc Cốc Ad Platform is the digital advertising arm of Vietnam's Cốc Cốc browser and search engine, monetizing 30M monthly users (45% of Vietnam's internet population) through search, display, video, and shopping ad formats. It serves Vietnamese SMBs via self-serve plus enterprise advertisers (Grab, Shopee, Nestlé, Oppo) through direct sales and a certified agency network.

Ownership category

akta.pro rank

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Prepaid Digital Advertising: Advertisers prepay for ad credits into their Cốc Cốc accounts before running campaigns. Payment methods include bank transfer, licensed electronic payment gateway, and cash (Hanoi and HCMC only). Minimum first payment is 500,000 VND per advertising account. Service fees are VAT-inclusive.
2. Promotional Credits: The platform offers promotional coupon codes and bonus credit programs (e.g., 'Nap cang nhieu - Tang cang lon' deposit bonus up to 75M VND, 13th anniversary promotions, new customer 15% coupon up to 30M VND) to incentivize advertiser spending and account top-ups.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Cốc Cốc Ad Platform is a digital advertising platform that sells keyword-based search ads, browser newtab and skin display ads, video skin ads, dynamic product ads, and shopping ads to Vietnamese businesses. Advertisers set up campaigns, deposit prepaid credits, and target audiences across Cốc Cốc's proprietary browser and search properties, which reach 30 million monthly users in Vietnam. The platform also offers brand-lift measurement (Brandlift), audience targeting (Audience Network), and a market research subscription service (Cốc Cốc Research).

Product overview

Cốc Cốc Ad Platform is a digital advertising platform offering a comprehensive suite of ad formats and solutions for Vietnamese businesses. The platform consists of core advertising products including Desktop Ads and Mobile Ads for cross-device reach, Audience Network for targeting, Brandlift for marketing measurement, and Innovative Skin formats. Additional ad types include Search Ads, Newtab Banner, Newtab Skin, Shopping Ads, Icon Ads, and Roadblock formats. The platform serves 30 million users and provides integrated marketing solutions including market research reports through Cốc Cốc Research.

Differentiator

Problem solved

Functional benefit

Brands

• Cốc Cốc Research: Market research and consumer insights division providing data-driven reports on Vietnamese user search behavior and trends.
• Brandlift

Products and services

• Desktop Ads Display advertising placements served on the Cốc Cốc desktop browser and search engine, targeting users during their web browsing sessions across desktop devices.
• Mobile Ads Advertising solutions optimized for mobile devices, reaching users on smartphones and tablets accessing content through Cốc Cốc.
• Search Ads Bidding-based search advertising that appears above organic search results on the Cốc Cốc search engine, supporting keyword matching (broad, exact, phrase, negative) to capture user intent at the moment of search.
• Audience Network Audience targeting and segmentation capability that uses real user ID-based segmentation to reach precise customer profiles with higher viewability rates compared to industry averages.
• Brandlift Brand effectiveness measurement tool that enables advertisers to measure marketing impact, brand awareness uplift, ad recall, and purchase intent across campaign audiences using exposed vs. control group methodology.
• Innovative Skin Premium advertising format that transforms the browser interface with brand-customized skin designs, providing full-screen roadblock placements, sidebar icons, in-feed native banners, and high-impact visual exposure when users open the browser or new tab.
• Newtab Banner Full-width banner advertisements displayed on the new tab page when users open a new browser tab.
• Newtab Skin Custom browser skin advertisements that wrap around the browser interface, providing immersive brand experiences when the user opens a new tab.
• Shopping Ads Product-based advertisements featuring images, prices, and direct links to e-commerce product listings, including Dynamic Product Ads (DPA) capabilities that automatically serve relevant products based on user behavior and search context.
• Icon Ads Small icon-based advertisements displayed in the browser toolbar or sidebar for non-intrusive brand visibility.
• Cốc Cốc Research Market research and consumer insights service that analyzes search behavior data from 30 million users to produce industry trend reports across categories including travel, education, finance, sports, technology, and ophthalmology.

Quantifiable outcome

• 45% of Vietnam's internet users reached monthly by the platform
• +9 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Note GroupcoreStrategic or Co-development Partner · 1 June 2026Cốc Cốc and Note Group signed a strategic cooperation agreement on June 3, 2026 to integrate digital technology into OOH (out-of-home) advertising. The partnership aims to optimize Note Group's existing screen inventory, blur the boundary between physical and digital spaces, and create a comprehensive O2O (Online-to-Offline) integrated communication solution. The collaboration focuses on centralized screen management, automated ad delivery based on preset conditions, targeted ad distribution aligned with brand objectives, and synchronized campaigns across multiple screens.
• Focus MediacoreStrategic or Co-development Partner · 1 May 2026Cốc Cốc and Focus Media entered strategic cooperation discussions in May 2026 to build an integrated communication ecosystem bridging offline and online spaces. Focus Media operates digital screen networks in office buildings, premium residential areas, and shopping centers across Asia (with Alibaba as a major shareholder). The partnership aims to enable brands to reach consumers consistently from offline touchpoints through to digital conversion, using NFC technology on OOH screens developed with Alipay (deployed at 5 million devices in China, reaching ~400M people/day) and Cốc Cốc's retargeting and cross-channel measurement capabilities.
• Goldsun MediacoreStrategic or Co-development Partner · 1 May 2026Cốc Cốc and Goldsun Media expanded their cooperation in May 2026 to deliver integrated multi-platform communication solutions. Goldsun Media owns one of Vietnam's largest OOH advertising ecosystems with networks on national highways, airports, and urban centers. The collaboration enables brands to leverage Goldsun's broad offline reach (high-traffic locations) alongside Cốc Cốc's digital platform (30M+ monthly users) for comprehensive brand awareness and digital conversion campaigns.
• Mindshare EnterpriseminorChannel Partner/ Reseller/ Distributor · 1 January 2026Mindshare Enterprise is a global media agency network with 9,300 people in 86 countries, listed as an agency partner on the Cốc Cốc website. They provide integrated media planning and buying services for clients using the Cốc Cốc platform.
• WavemakerminorChannel Partner/ Reseller/ Distributor · 1 January 2026Wavemaker is listed as a certified agency partner of Cốc Cốc, providing media and content services that help drive growth for clients through the Cốc Cốc platform.
• PMAXminorChannel Partner/ Reseller/ Distributor · 1 January 2026PMAX (Công Ty Cổ Phần PMAX) is a Total Performance Marketing solutions provider listed as a Cốc Cốc agency partner, helping businesses drive growth through the Cốc Cốc advertising platform.
• ANTS (Công Ty Cổ Phần Giải Pháp Quảng Cáo Trực Tuyến ANTS)minorChannel Partner/ Reseller/ Distributor · 1 January 2026ANTS is a digital advertising solutions company established in 2014, listed as a Cốc Cốc agency partner specializing in exploiting the full economic potential of digital media companies.
• PerformicsminorChannel Partner/ Reseller/ Distributor · 1 January 2026Performics, established in 1998 and a pioneer in performance marketing, is listed as a Cốc Cốc certified agency partner, providing search marketing and performance advertising services to brands in Vietnam.
• Chin MediaminorChannel Partner/ Reseller/ Distributor · 1 January 2026Công Ty TNHH Chin Media is listed as a Cốc Cốc agency partner, specializing in integrated digital media strategy and planning.
• Innocom (Công Ty TNHH Công Nghệ Và Tư Vấn Doanh Nghiệp Innocom)minorChannel Partner/ Reseller/ Distributor · 1 January 2026Innocom is listed as a Cốc Cốc agency partner, providing technology consulting and enterprise solutions combined with marketing services.
• CAPITAL (Công Ty TNHH Thương Mại Và Truyền Thông CAPITAL)minorChannel Partner/ Reseller/ Distributor · 1 January 2026CAPITAL is listed as a Cốc Cốc agency partner, providing comprehensive multimedia services based on the convergence of media, telecommunications, and information technology.
• AKC (Công Ty TNHH Thương Mại Và Dịch Vụ Truyền Thông AKC)minorChannel Partner/ Reseller/ Distributor · 1 January 2026AKC Media Agency is listed as a Cốc Cốc agency partner, providing creative and effective long-term communication campaigns for clients.
• Life Media AgencyminorChannel Partner/ Reseller/ Distributor · 1 January 2026Life Vietnam Media is listed as a Cốc Cốc agency partner, founded by a team experienced in communications and online media in Vietnam.
• Kantar VietnamminorStrategic or Co-development Partner · 1 January 2019Kantar Vietnam, a globally recognized advertising analytics firm, was engaged to independently measure the effectiveness of the Shopee '9.9 - Ngày Siêu Mua Sắm' campaign on the Cốc Cốc platform, conducting brand lift studies between September 6-27, 2019 comparing exposed vs. control groups.
• PervormminorGTM or Marketing Partner · 1 January 2017Pervorm, a leading digital marketing agency based in the Netherlands, selected Cốc Cốc Ad Platform as the primary advertising channel for Friso Vietnam (FrieslandCampina) starting January 2017. Pervorm managed the search advertising campaigns that achieved 482% conversion increase and won the Kenshoo Infinity Award 2018 for Performance Marketing.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Naver Ads: Naver Corporation's advertising platform tied to Korea's leading search engine and portal. Comparable business model of monetizing a country-specific search/browsing ecosystem; relevant as a regional benchmark for single-country ad platforms at scale.
• Baidu Tuiguang (Baidu Ads): Baidu's advertising platform tied to China's dominant search engine. Comparable as a region-anchored ad platform monetizing proprietary search and audience data, relevant as a benchmark for scale and product breadth at a single-country ad platform.
• Yandex Direct: Yandex's search-led advertising platform serving a single primary market (Russia/CIS). Comparable as a region-anchored, search-and-browser-monetized ad platform with diversified formats (search, display, video).

Direct peers

• Opera Ads: Opera Software's browser-based advertising platform with global reach and a presence in Southeast Asia. Direct peer because of the shared business model of monetizing proprietary browser inventory through search, native, and display ads.
• Admicro (VCCorp): VCCorp's Vietnamese digital ad network offering display, video, and programmatic advertising. Direct peer competing for the same Vietnamese advertisers with similar inventory-based ad formats and agency distribution.
• Zalo Ads / Zalo Business: VNG-operated advertising platform within Vietnam's dominant messaging super-app Zalo (100M+ users). The closest direct peer in terms of Vietnamese-language, owned-and-operated digital ad inventory with self-serve and managed sales; competes head-to-head for the same local advertiser base.

Broad incumbents

• Google Ads: Google's advertising platform offering Search, Display, Video, and Shopping ads. Directly comparable to Cốc Cốc as a search-led digital ad platform; mentioned as a CPA benchmark in Cốc Cốc case studies (Friso: 80% lower CPA than Google/Bing).
• Meta Ads (Facebook / Instagram): Meta's advertising platform across Facebook, Instagram, and Messenger. A broad incumbent competing for the same Vietnamese advertiser budgets that Cốc Cốc serves, including Shopee, Grab, and Oppo.
• TikTok Ads: ByteDance's short-video advertising platform with growing share of Southeast Asian digital ad spend. Competes with Cốc Cốc's Video Skin and full-screen formats for the same brand budgets in Vietnam.

Others

• Kantar Vietnam: Global advertising effectiveness and brand measurement firm. Relevant as an ecosystem participant that has independently measured Cốc Cốc campaigns (Shopee 9.9 brand lift study) and validates the company's measurement positioning versus competing platforms.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/coccoc
• YouTubeyoutube.com/CocCocCom
• Facebookfacebook.com/CocCocQuangCao
• Instagramtiktok.com/@coccoc.official
• TikToktiktok.com/@coccoc.official
• LinkedInlinkedin.com/company/c%E1%BB%91c-c%E1%BB%91c-ad-platform

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cốc Cốc Ad Platform