Nida Financial Group

What Nida Financial Group does

Nida Financial Group is a privately held, independent financial advisory practice headquartered at 102 East Main Street, Cartersville, Georgia. Founded in 2014 and operating with approximately seven team members, the firm provides retirement planning, personal financial planning, estate and legacy planning, business and tax strategies, and college savings planning to individuals, families, and business owners. Services are delivered through licensed financial advisors led by founder Chuck Nida, with securities offered through LPL Financial (Member FINRA/SIPC) and advisory services conducted through IFG Advisory, LLC, a registered investment advisor.

The firm's product portfolio is structured around a six-step wealth management process (Establish Relationship, Gather Information, Analyze/Evaluate, Develop Recommendations, Implement Plan, Monitor Regularly) and supported by third-party technology including Riskalyze for client risk scoring, the WealthVision toolset for ongoing portfolio monitoring, and Unified Managed Accounts (UMAs) for consolidated portfolio construction spanning SMAs, ETFs, mutual funds, and individual securities. A free initial consultation and an embedded Riskalyze tool on the firm website serve as the primary client acquisition mechanism.

The business model combines transaction-based securities revenue (via LPL Financial), recurring advisory fees (via IFG Advisory, LLC on an assets-under-management basis), and professional-services fees for financial planning. The go-to-market is relationship-led and community-embedded, with team members serving on local boards (Cartersville-Bartow County Chamber of Commerce, Bartow County Rotary Club, Etowah Scholarship Foundation, Cartersville-Bartow Salvation Army, Bartow County Board of Education). Although headquartered in Cartersville, the firm is licensed to discuss and transact business with residents of 11 states across the Southeast, Midwest, Southwest, and Mountain West. No external institutional investment, private equity, or venture capital ownership is disclosed.

Name

Nida Financial Group

Legal name

Nida Financial Group

Website

https://nidafinancialgroup.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Nida Financial Group is an independent, privately held financial advisory practice based in Cartersville, Georgia, providing retirement, personal, estate, business, and college planning services to individuals, families, and business owners through licensed advisors affiliated with LPL Financial and IFG Advisory, LLC.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

akta.pro secondary industries

Financial Planning–Led RIAs (FSAAACAB), Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers) (FSAAACAE), Investment Management Advisory (RIA) (FSAEAAAB)

Keywords

• Retirement planning services
• Wealth management advisory
• Financial planning services
• Estate planning strategies
• College funding planning

Headquarters

HQ city

Cartersville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Securities Sales (LPL Financial): Securities products offered through LPL Financial, Member FINRA/SIPC. Revenue generated through transaction-based brokerage services and potentially trailing commissions on investment products.
2. Advisory Services (IFG Advisory): Advisory services offered through IFG Advisory, LLC, a registered investment advisor. Likely generates recurring advisory fees based on assets under management or flat fees for financial planning services.
3. Financial Planning Services: Comprehensive financial planning services including retirement planning, estate planning, business planning, and personal planning. First consultation is free; ongoing advisory relationships generate revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Nida Financial Group is a private financial advisory firm that delivers personalized financial planning and wealth management services for individuals, families, and small business owners. Its core offerings span retirement planning, estate and legacy planning, insurance solutions, college planning, business and tax strategies, and wealth management. Securities are offered through LPL Financial, while advisory services are delivered through IFG Advisory, LLC.

Product overview

Nida Financial Group offers a unified financial planning service combining multiple specialized offerings. The core portfolio includes Retirement Planning, Personal Planning (with Protection, Savings, and Growth components), Estate & Legacy Planning, Business & Tax Strategies, and College Planning. The WealthVision Tool Set serves as the monitoring platform for the 6-step Wealth Management Process (Establish Relationship, Gather Information, Analyze/Evaluate, Develop Recommendations, Implement Plan, Monitor Regularly). Services are delivered through LPL Financial for securities and IFG Advisory for advisory services.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Planning

Quantifiable outcome

• First consultation is free - low barrier to entry for new clients
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core, supporting and minor.

• LPL FinancialcoreChannel Partner/ Reseller/ DistributorSecurities offered through LPL Financial, Member FINRA/SIPC. LPL Financial provides brokerage infrastructure, regulatory compliance, and access to investment products. Nida Financial Group advisors are LPL Financial Representatives.
• IFG Advisory, LLCcoreChannel Partner/ Reseller/ DistributorAdvisory Services offered through IFG Advisory, LLC, a registered investment advisor. IFG Advisory provides RIA infrastructure, compliance support, and brand affiliation for the advisory practice. Nida Financial Group is a practice under IFG Advisory.
• RiskalyzesupportingTechnology or IntegrationRiskalyze provides embedded risk assessment tool on Nida Financial Group website allowing prospects and clients to find their risk score. Tool integrated via embed code at pro.riskalyze.com.
• LPL ResearchsupportingGTM or Marketing PartnerLPL Research provides weekly market commentary, performance reports, and economic analysis content that Nida Financial Group publishes on their website and shares with clients. Content demonstrates market expertise and provides educational value.
• CommonwealthminorGTM or Marketing PartnerCommonwealth Chief Market Strategist Chris Fasciano contributes guest blog content to Nida Financial Group, providing market insights and analysis.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Carson Group: Carson Group is a large RIA platform and broker-dealer that supports independent financial advisors through coaching, technology, and back-office infrastructure. It is comparable as a rapidly growing consolidator that recruits LPL-style breakaway advisors and offers a similar holistic planning value proposition.
• Wealth Enhancement Group: Wealth Enhancement Group is an RIA consolidator that acquires small-to-mid-sized independent wealth management firms across the US. It is comparable as a roll-up buyer for practices in Nida's size range and as a multi-state wealth management operator.
• Mariner Wealth Advisors: Mariner is a large national RIA that has aggressively acquired independent advisory firms, including LPL-affiliated practices. It is comparable as a likely acquirer of Nida-scale practices and as a provider of holistic financial planning, retirement, and estate services.
• Focus Financial Partners: Focus is one of the largest RIA aggregators, partnering with independent wealth management firms to provide capital, M&A, and operational support. It is comparable as a likely acquirer/partner for small independent practices like Nida with multi-state footprints.
• Cetera Financial Group: Cetera is one of the largest independent broker-dealer and RIA networks in the US, housing thousands of independent financial advisors under multiple brand affiliations. It is comparable as an established IBD/RIA platform that small advisory practices like Nida could partner with or be acquired by.
• Edelman Financial Engines: Edelman Financial Engines is one of the largest independent RIAs in the US, offering comprehensive financial planning, investment management, and retirement planning. It is comparable as a scaled national player offering the same holistic planning services Nida provides locally.
• Cambridge Investment Research: Cambridge is a major independent broker-dealer and RIA platform supporting thousands of independent advisors with compliance, technology, and practice management resources. It serves the same independent advisor segment as LPL Financial, Nida's current broker-dealer.

Direct peers

• Kestra Financial: Kestra Financial is an independent broker-dealer and RIA platform serving independent financial advisors with wealth management, retirement, and planning technology. It is directly comparable to LPL as an alternative affiliation platform for independent advisory practices of Nida's size.
• Commonwealth Financial Network: Commonwealth is an independent broker-dealer/RIA platform that provides infrastructure to independent financial advisors, including practice management, technology, and marketing support. It is directly comparable as it already provides guest content to Nida and serves the same independent advisor model.

Others

• IFG Advisory, LLC: IFG Advisory is Nida's own RIA platform partner, providing compliance, branding, and advisory infrastructure to independent advisors. It is directly comparable as the platform under which Nida operates its advisory business and as a peer-level RIA support model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nidafinancialgroup
• LinkedInlinkedin.com/company/nida-financial-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nida Financial Group