JIBUN HAUS
JIBUN HAUS is a Japanese design-standard housing brand selling 130+ pre-engineered home plans across 8 series through 120+ franchise partner stores, using smartphone-based VR/AR tools and online estimation to enable a digital-first home-buying experience across Japan.
- Company typePrivate
- Founded2016
- HeadquartersTokyo, Japan
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What JIBUN HAUS does
JIBUN HAUS is a Japanese design-standard housing brand that sells pre-engineered homes through a franchise network of 120+ partner stores across Japan. The company's product portfolio spans eight series (A, SUK SUK, MUSEUM, HACO HACO, AME for two-story; FLAT, CABIN, weekend haus. for single-story) totaling 130+ plans, with starting prices from 14.74 million yen (68A two-story) to 20.35 million yen (1211FII flat-floor). The core technology stack combines the proprietary JSF construction method — wooden frame with high seismic-resistance panels achieving bearing wall direct rate 60%+ and wall sufficiency rate 1.75+ (versus 1.0 legal minimum) — with Grade 5 insulation performance in climate zones 5-7.
The business operates on a digital-first buying experience anchored by smartphone-accessible VR/AR property tours, an online self-estimation tool, and a 'Smart Custom' configuration interface. Customers can browse, customize, and generate price estimates entirely online before completing purchases at partner stores; some customers reportedly close contracts in as few as two meetings. The headquarters organization is lean at 17 employees and is led by President Yuipei Uchibori (内堀雄平) and Chairman Takashi Uchibori (内堀孝史), supported by a board director/designer.
JIBUN HAUS generates revenue through a three-tier franchise model — Entry Partner (500K yen joining + 50K yen/month), Growth Partner (1M yen + 70K yen/month), and Brand Partner (1.5M yen + 100K yen/month) — plus material and service sales to independently operated partner construction companies who handle local sales and on-site construction. The company supplements its core housing business with the WARPHOME subsidiary (VR/AR real estate sales tools with automated land-building matching), a VR/AR Solution Service extending visualization to cemeteries and guest houses, and brand-extension collaborations (ReFa, mui Lab, Hachidori Solar).
JIBUN HAUS firmographics
Firmographics- Name
- JIBUN HAUS
- Legal name
- JIBUN HAUS.株式会社
- Website
- https://jibunhouse.jp
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Short description
- JIBUN HAUS is a Japanese design-standard housing brand selling 130+ pre-engineered home plans across 8 series through 120+ franchise partner stores, using smartphone-based VR/AR tools and online estimation to enable a digital-first home-buying experience across Japan.
- Ownership category
- akta.pro rank
Where JIBUN HAUS is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
JIBUN HAUS business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Franchise Fees and Royalties: JIBUN HAUS generates revenue through franchise fees (加盟金) and monthly royalties (月会費) from partner stores. Three partnership tiers are available: Entry Partner (500,000 yen joining fee + 50,000 yen/month), Growth Partner (1,000,000 yen + 70,000 yen/month), and Brand Partner (1,500,000 yen + 100,000 yen/month).
- Home Sales through Partner Network: Revenue from home construction is generated through the network of over 120 independently operated franchise partner stores. Partners purchase materials and services from JIBUN HAUS while handling local sales and construction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level two-story home |
| One time/ perpetual license | Pay-as-you-go | Flat-floor single-story home |
| One time/ perpetual license | Pay-as-you-go | Flat-floor single-story home (1210F) |
| Subscription | Monthly | Entry Partner Franchise |
| Subscription | Monthly | Growth Partner Franchise |
| Subscription | Monthly | Brand Partner Franchise |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels9 records
JIBUN HAUS product offering
Product offeringCore offering
JIBUN HAUS is a Japanese design-standard housing brand that sells pre-designed, customizable residential homes across 8 series and 130+ floor plans, with standardized pricing ranging from 14.74M yen to 20.35M yen. The company operates through a franchise network of over 120 partner stores across Japan, enabling a smartphone-first buying experience with VR/AR tours, online self-service pricing estimation, and Smart Custom online customization. Construction is performed by franchise partners using the proprietary JSF construction method that exceeds Japanese seismic and insulation standards.
Product overview
JIBUN HAUS operates as a design standard house brand offering a portfolio of pre-designed homes with extensive customization options. The core offering includes 8 distinct series (A Series, SUK SUK, MUSEUM, HACO HACO, AME, FLAT, CABIN, weekend haus.) spanning both two-story and single-story layouts with 130+ plan combinations. The company differentiates through an online purchase model allowing customers to browse, customize via the Smart Custom tool, and buy homes via smartphone. Supporting services include proprietary VR/AR tools (WARPHOME, VR制作サービス) for virtual property viewing and sales support, plus a franchise network of 120+ partner stores across Japan. Product pricing ranges from 14.74 million yen (68A) to 20.35 million yen (1211FII) for standard models.
Differentiator
Problem solved
Functional benefit
Brands
- WARPHOME: VR/AR housing sales tool with land and building auto-matching based on floor area ratio, building ratio, and setback regulations
- VR/AR Solution Services
Products and services
- JIBUN HAUS Design-Standard Homes
Quantifiable outcome
- Some customers complete home purchase in just 2 meetings after online preparation (compared to industry average of months/10+ meetings)
- +3 more outcomes
Companies that use JIBUN HAUS
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
JIBUN HAUS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
JIBUN HAUS partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Areano (エリアノ)minorIndustry-first collaboration to jointly develop and deploy CFS (Continuous Floating Structure) trailer houses for custom on-site construction nationwide. Areano provides the structural technology while JIBUN HAUS provides the brand and design platform.
- Woodstock Homes (ウガンダ)minorPartnership with Uganda's major housing development company Woodstock Homes. JIBUN HAUS provides CG/VR technology introduction and design direction services to support Woodstock Homes' operations in Uganda.
- Hachidori Solar (ハチドリソーラー)minorPartnership for solar power generation integration into JIBUN HAUS homes. The collaboration aims to promote sustainable housing solutions through widespread adoption of photovoltaic systems.
- ReFa (リファ)minorCollaboration resulting in 'ReFa VITAL ROOM' - a special living space designed to help customers live more 'jibun' (personal) lives. The partnership leverages ReFa's beauty and wellness brand identity with JIBUN HAUS home design expertise.
- mui LabminorCollaboration to install mui (mui board) IoT devices in JIBUN HAUS homes. mui board serves as a smart home hub with 'Column of Memory' feature, enabling family communication and moderate technology integration for comfortable living.
- WARPHOMEcoreJIBUN HAUS subsidiary providing VR/AR visualization, video production, and database functions for real estate sales. Includes automated land-building matching considering floor area ratio, building coverage ratio, and slope restrictions.
- JIBUN HAUS VR/AR Solutions (ジブンハウスVR制作サービス)coreHigh-precision full CG and VR sales tool production service. Beyond residential housing, extends to cemeteries, guest houses, and other property types requiring realistic virtual experiences.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
JIBUN HAUS competitors and assessment
Company assessmentDirect peers
- Tama Home: Mid-size Japanese homebuilder offering design-standard housing with nationwide distribution. Competes with JIBUN HAUS in the affordable, design-forward segment for first-time and move-up Japanese homebuyers.
- Sweden House (スウェーデンハウス): Japanese homebuilder specializing in Scandinavian-inspired design homes with high insulation standards. Competes with JIBUN HAUS for design-conscious buyers seeking quality, energy-efficient standardized homes.
- ICHIJO (一条工務店): Large Japanese homebuilder known for technology-driven, energy-efficient housing with strong R&D focus. Like JIBUN HAUS, ICHIJO emphasizes high-performance construction (insulation, seismic) and standardized designs with customization, competing for similar design-conscious Japanese homebuyers.
Emerging players
- LOCAL Inc. Smaller Japanese homebuilder with focus on natural materials and design-forward homes. Competes with JIBUN HAUS for design-conscious buyers but with a different aesthetic emphasis (natural materials vs. smartphone-first).
- Houses (ハウズ): Emerging Japanese homebuilder focused on design-standard housing for urban infill lots. Overlaps with JIBUN HAUS in standardized urban housing designs and similar customer segments.
Broad incumbents
- Sekisui House: One of Japan's largest homebuilders with strong sustainability and smart-home focus. Competes broadly in residential housing; has resources to replicate or acquire digital-first buying experiences similar to JIBUN HAUS.
- Toyota Home: Large Japanese homebuilder with extensive dealer/franchise network similar to JIBUN HAUS's franchise model. Operates across broader price points and customer segments; overlaps in standardized design housing and franchise-style distribution.
- Daiwa House Industry: Largest Japanese homebuilder with comprehensive housing, commercial, and logistics offerings. Overlaps with JIBUN HAUS in residential construction at vastly larger scale; a potential acquirer of digital-first design-standard capabilities.
- Panasonic Homes: Major Japanese homebuilder leveraging Panasonic's technology and smart home capabilities. Competes with JIBUN HAUS in technology-integrated residential housing with broader product portfolio and parent company resources.
- Heim (ヘーベルハウス / Asahi Kasei Homes): Major Japanese homebuilder (Asahi Kasei Homes) offering durable, long-life housing. Overlaps with JIBUN HAUS in standardized residential offerings but serves a broader market with longer product lifecycles and higher price points.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
JIBUN HAUS social profiles
Digital presenceJIBUN HAUS financial estimates
Financial estimateRevenue estimate
Valuation estimate
JIBUN HAUS leadership team
Management profileNumber of profiles
Profiles3 records
JIBUN HAUS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JIBUN HAUS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JIBUN HAUS
What does JIBUN HAUS do?
JIBUN HAUS is a Japanese design-standard housing brand that sells pre-designed, customizable residential homes across 8 series and 130+ floor plans, with standardized pricing ranging from 14.74M yen to 20.35M yen. The company operates through a franchise network of over 120 partner stores across Japan, enabling a smartphone-first buying experience with VR/AR tours, online self-service pricing estimation, and Smart Custom online customization. Construction is performed by franchise partners using the proprietary JSF construction method that exceeds Japanese seismic and insulation standards.
Is JIBUN HAUS a public or private company?
JIBUN HAUS is a private company. It is classified as family owned and is currently operating.
When was JIBUN HAUS founded?
JIBUN HAUS was founded in 2016.
Where is JIBUN HAUS based?
JIBUN HAUS is headquartered in Tokyo, Japan, in the Asia region.
How does JIBUN HAUS make money?
Two revenue lines are on record. Franchise Fees and Royalties are the primary driver. The others are home Sales through Partner Network.
Who are JIBUN HAUS's main competitors?
Direct peers on record are Tama Home, Sweden House (スウェーデンハウス) and ICHIJO (一条工務店). Emerging players are LOCAL Inc. and Houses (ハウズ). Broad incumbents are Sekisui House, Toyota Home, Daiwa House Industry, Panasonic Homes and Heim (ヘーベルハウス / Asahi Kasei Homes).
Does JIBUN HAUS have an API?
No public API is recorded for JIBUN HAUS.