Doag
DOAG e.V. is a German nonprofit membership association serving as the primary independent community organization for Oracle technology professionals in the DACH region through conferences, publications, podcasts, and digital content.
- Company typePrivate
- Founded1988
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Doag does
DOAG e.V. (Deutsche Oracle Anwendergruppe) is a registered nonprofit membership association (eingetragener Verein) headquartered in Berlin at Tempelhofer Weg 64, operating as the primary independent community organization for Oracle technology professionals in the DACH region (Germany, Austria, Switzerland). The organization serves developers, architects, database administrators, and IT professionals working with Oracle Database, Oracle APEX, Oracle Cloud, NetSuite, and adjacent Java, cloud-native, and AI technologies, plus secondary segments such as NetSuite users, low-code practitioners, and young IT career starters. Its core offering is a multi-conference platform anchored by the DOAG Konferenz + Ausstellung in Nürnberg, complemented by JavaLand, DevLand, CloudLand, KI Navigator, European NetSuite User Days, APEX connect, and Low-Code Creator events, supported by 8+ regional meeting groups and the DOAG Eventbus mobile roadshow.
The technology backbone consists of web-based platforms for member services, event management, and content delivery, including the DOAG.tv video platform, WebSessions online tutorials, digital magazine archives, and a self-serve e-commerce shop. The organization produces two bimonthly publications (Red Stack Magazine and Java aktuell, the latter co-published with JavaLand GmbH and DevLand GmbH), operates two podcasts (DOAG VOICES CloudTalk and Devs on Tape), and distributes content through partner newsletters with Computerwoche and heise developer.
DOAG's business model combines multiple recurring and one-time revenue streams: individual and corporate membership fees, conference and event ticket sales (e.g., DOAG 2026 early-bird full ticket €1,848, NetSuite UD early-bird €499), the DOAG PremiumCard annual subscription (€2,250), tiered sponsorship packages (Gold through Logo tiers ranging €1,520–€7,900), exhibition stand rentals (€5,500–€15,500 plus monitor rental add-ons), magazine subscriptions (Red Stack €120/year, Java aktuell €29/year), newsletter and print advertising, and ancillary services including Berlin office rentals through DOAG Corporate Offices Berlin and expert seminars. The group operates through three service subsidiaries — DOAG Dienstleistungen GmbH, JavaLand GmbH, and DevLand GmbH — and maintains strategic partnerships with Oracle Corporation, Computerwoche, heise developer, EOUC, and Platinum Events.
Doag firmographics
Firmographics- Name
- Doag
- Legal name
- DOAG e.V.
- Website
- https://doag.org
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DOAG e.V. is a German nonprofit membership association serving as the primary independent community organization for Oracle technology professionals in the DACH region through conferences, publications, podcasts, and digital content.
- Ownership category
- akta.pro rank
Doag industry classification
Industry- Product category
- Technology User Group & Professional Community Services
- NAICS
- Convention and Trade Show Organizers (561920), Business Associations (813910)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Learning Content Bundling & Subscription Passes (All-Access Libraries) (MPACALAL)
Keywords
Where Doag is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Doag business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Membership Fees: DOAG operates as a membership-based association (e.V. = eingetragener Verein). Members pay annual dues and receive benefits including free/discounted conference attendance, access to publications, and PremiumCard benefits.
- Conference and Event Tickets: Revenue from ticket sales for major conferences including DOAG Konferenz + Ausstellung, JavaLand, CloudLand, DevLand, KI Navigator, and European NetSuite User Days. Also includes on-demand access passes.
- Magazine Subscriptions: Annual subscriptions for Red Stack Magazine (€120/year plus VAT) and Java aktuell (€29/year plus VAT). Red Stack targets Oracle developers, architects, and DBAs. Java aktuell is co-published with JavaLand GmbH and DevLand GmbH.
- Sponsorship and Exhibition: Companies sponsor conferences and regional meetings. Sponsorship packages include Gold, Silver, Bronze, and Logo tiers. Exhibition stands are available in various sizes (6-24 m²) with additional equipment rental.
- Advertising: Advertisement placements in print magazines (Red Stack, Java aktuell) and newsletters (DOAG/Computerwoche, Heise Developer, Java aktuell/iJUG). Various ad sizes and placements available at different price points.
- DOAG PremiumCard: Annual membership add-on offering free/discounted access to most DOAG events for a fixed annual price (€2,250 plus VAT for 2026).
- Exhibition Equipment Rental: Rental of exhibition stand equipment including monitors (55-75 inch), furniture, branded materials, and booth setup services for conference exhibitors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | DOAG PremiumCard 2026 - Annual membership add-on for frequent conference attendees |
| Subscription | Annual | Red Stack Magazine Annual Subscription |
| Subscription | Annual | Java aktuell Annual Subscription |
| One time/ perpetual license | Pay-as-you-go | NetSuite UD 2026 Full Conference Ticket |
| One time/ perpetual license | Pay-as-you-go | NetSuite UD 2026 Online Ticket |
| Subscription | Annual | NetSuite UD 2026 On Demand Access |
| Other | Multi-year contract | NetSuite User Days Gold Sponsorship |
| Other | Multi-year contract | NetSuite User Days Silver Sponsorship |
| Other | Multi-year contract | NetSuite User Days Bronze Sponsorship |
| Other | Multi-year contract | NetSuite User Days Logo Sponsorship |
| One time/ perpetual license | Pay-as-you-go | DOAG 2026 Full Conference Ticket |
| Subscription | Annual | DOAG 2026 On Demand Access |
| Other | Multi-year contract | ExpoBase Standard - 6 m² Exhibition Stand |
| Other | Multi-year contract | ExpoBase Plus - 9 m² Exhibition Stand |
| Other | Multi-year contract | ExpoBase Max - 12 m² Exhibition Stand |
| Other | Multi-year contract | ExpoBase Ultra - 24 m² Exhibition Stand |
| Transaction based/ take rate | Annual | Print Magazine Advertisements |
| Transaction based/ take rate | Annual | Newsletter Advertisements |
| Unit Pricing | Pay-as-you-go | Monitor Rentals for Exhibition Stands |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels13 records
Doag product offering
Product offeringCore offering
DOAG is a German-speaking Oracle user group and professional community association that operates a portfolio of annual conferences (DOAG Konferenz + Ausstellung, JavaLand, DevLand, CloudLand, KI Navigator, APEX connect, European NetSuite User Days, Low-Code Creator), publishes technical magazines (Red Stack Magazin, Java aktuell), produces video and podcast content (DOAG.tv, DOAG VOICES, Devs on Tape), and runs regional meetings, WebSessions online tutorials, and expert seminars for Oracle technology professionals in the DACH region. The DOAG PremiumCard membership add-on provides annual access to most events, while sponsorship and exhibition packages enable companies to engage the Oracle community.
Product overview
DOAG e.V. (Deutschsprachige Oracle Anwendergruppe) is a German-language Oracle user group organization that operates a multi-conference platform and media portfolio. The core offering consists of annual conferences including DOAG Konferenz + Ausstellung (Oracle technologies), JavaLand (Java community), DevLand (development), CloudLand (cloud-native), KI Navigator (AI), APEX connect (Oracle APEX), European NetSuite User Days (ERP), and Low-Code Creator. The media portfolio includes DOAG.tv video platform, the DOAG VOICES and Devs on Tape podcasts, WebSessions online tutorials, and two magazines (Red Stack for Oracle technical content and Java aktuell for Java topics), plus multiple newsletters. Membership benefits include the DOAG PremiumCard for free event access. The organization also provides regional meetings, expert seminars in Berlin, the DOAG Eventbus mobile tour platform, and corporate office rentals in Berlin.
Differentiator
Problem solved
Functional benefit
Brands
- DOAG.tv: DOAG's media channel featuring video interviews and talk shows with IT experts
- DOAG VOICES
- Red Stack Magazin
- Java aktuell
- DOAG Eventbus
- DOAG Corporate Offices Berlin
- Berliner Expertenseminare
- Platinum Events
Products and services
- DOAG Konferenz + Ausstellung Annual flagship user conference focused on Oracle technologies in the German-speaking region, held in Nürnberg with multiple tracks covering database, development, cloud, and business solutions. Designed for Oracle developers, architects, DBAs, and IT professionals.
- JavaLand Annual Java community conference held at Europa-Park in Rust, covering Java technologies, frameworks, tools, and software development practices. Co-organized with JavaLand GmbH and DevLand GmbH.
- DevLand Annual digital experience conference for software architects, AI experts, and cloud strategists focusing on modern software landscapes, held at Europa-Park in Rust.
- CloudLand Cloud Native festival covering cloud-native software engineering, architecture, DevOps, public cloud, AI, ML, and security topics.
- KI Navigator Conference on the application of AI in IT, business, and the working world, serving as a compass for AI adoption and its impact. KI Navigator 2026 takes place November 18-19 in Nürnberg.
- APEX connect Conference connecting developers and users of the Oracle APEX low-code application platform.
- European NetSuite User Days Multinational event focused on NetSuite ERP, best practices, and community exchange, held at the Nürnberg Convention Center. Organized by DOAG BSC (Business Solutions Community).
- Low-Code Creator Conference dedicated to low-code development approaches and platforms beyond Oracle APEX.
- DOAG PremiumCard Annual membership add-on card offering free admission to the annual DOAG conference and most DOAG events at a fixed annual price of €2,250 (plus VAT). Designed for frequent conference attendees and Oracle professionals.
- Red Stack Magazin Bimonthly technical magazine targeting Oracle developers, architects, and database administrators. Annual subscription priced at €120 (plus 7% VAT).
- Java aktuell Magazine covering Java topics, co-published by DOAG e.V., JavaLand GmbH, and DevLand GmbH. Annual subscription priced at €29 (plus 7% VAT).
- WebSessions Digital continuing education format featuring online tutorials and recorded webcasts on Oracle database, development, and infrastructure topics. Available on-demand through the DOAG website.
- Berliner Expertenseminare In-person expert seminars held in Berlin offering intensive training on specific technical topics with limited participants for direct expert interaction.
- DOAG Corporate Offices Berlin Flexible office spaces in Berlin offering temporary workspaces, project offices, and representative offices for companies and freelancers.
Quantifiable outcome
- DOAG Konferenz + Ausstellung attracts four-digit international visitor numbers annually
- +2 more outcomes
Companies that use Doag
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles2 records
Doag technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Doag partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- JavaLand GmbHcoreJoint venture partner for Java aktuell magazine publication and JavaLand conference organization. DOAG e.V., JavaLand GmbH, and DevLand GmbH co-publish the Java aktuell magazine and organize the JavaLand conference held annually at Europa-Park in Rust.
- DevLand GmbHcoreJoint venture partner for Java aktuell magazine publication and DevLand conference organization. DOAG e.V., JavaLand GmbH, and DevLand GmbH co-publish the Java aktuell magazine and organize the DevLand conference held annually at Europa-Park in Rust.
- EOUC (EMEA Oracle Usergroup Community)minorEuropean Oracle Usergroup Community partnership. DOAG participates in EOUC activities including joint webinars such as the Oracle APEX and Forms webinar held December 2023.
- Oracle CorporationcoreDOAG serves as the primary community hub for Oracle technology professionals in the DACH region. Oracle products, executives, and experts are featured prominently at DOAG conferences. Oracle representatives including CTO Juan Loaiza and AWS CEO Matt Garman participate in DOAG events. DOAG supports Oracle user education and adoption.
- Platinum EventsminorEvent technology service provider for DOAG. Platinum Events provides the event technology and studio setup for DOAG.tv recordings during conferences, including the professional studio setup at Nürnberg Convention Center.
- ComputerwocheminorMedia partnership for DOAG/Computerwoche Newsletter, providing bi-weekly Oracle scene news and IT topics to subscribers since 2007.
- heise developerminorMedia partnership for DOAG/Heise Developer Newsletter, providing bi-weekly content for software developers and architects since 2012.
- DOAG Hero SupportersminorIndividual and corporate supporters contributing to DOAG through the Hero program. Basic Hero contribution (€50) and Premium Hero contribution (€200) with benefits including Hall of Fame recognition, branded social media assets, and Hero hoodie.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Doag competitors and assessment
Company assessmentDirect peers
- EOUC (EMEA Oracle Usergroup Community): EOUC is the pan-European umbrella coordinating Oracle user groups across EMEA; DOAG is itself a member and partners with EOUC on joint webinars. Highly comparable mission and Oracle-community focus, broader geographically than DOAG's DACH remit.
- DOUG (Dutch Oracle User Group): DOUG is the Dutch Oracle user group focused on the same Oracle Database, development, and applications ecosystem as DOAG. Comparable mission and offerings for a different (neighboring) country, providing useful benchmark on community model and event scale.
- UKOUG (UK Oracle User Group): UKOUG is the leading UK-based Oracle user group running conferences and community programs for Oracle professionals. Directly comparable to DOAG in mission, structure, and event portfolio, but serving a different geography (UK instead of DACH).
- Quest Oracle Community / TOUG: Quest Oracle Community (formerly TOUG) is an international Oracle user community offering conferences, webinars, and content for Oracle professionals. Comparable mission and Oracle-community focus; serves a broader global remit versus DOAG's DACH focus.
- Oracle User Group Netherlands (OUGN): OUGN is the Dutch Oracle user group organizing events and community programs for Oracle professionals. Functionally a direct peer of DOAG in a neighboring country, with similar community/conference model focused on the same Oracle ecosystem.
- IOUG (Independent Oracle Users Group): IOUG is the US-centric independent Oracle user group community, the closest international analogue to DOAG. It runs conferences, special interest groups, and member programs serving Oracle professionals — directly comparable mission and operating model, just US rather than DACH focused.
Emerging players
- iJUG (Interessenverbund der Java User Groups): iJUG is the German-speaking umbrella for local Java User Groups, partnering with DOAG on the Java aktuell newsletter. Comparable community-association mission in the Java ecosystem, with partial overlap into DOAG's Java-focused events (JavaLand, DevLand).
- JAX (Java/Software Architecture Conference): JAX is a major German Java and software architecture conference operated by Software & Support Media. Overlaps with DOAG's JavaLand and DevLand events for the same German-speaking Java/development professional audience, but is commercially operated rather than community-governed.
Others
- Heise Verlag (heise online / heise developer): Heise is a leading German IT media publisher; DOAG has run a co-branded developer newsletter with heise developer since 2012. Adjacent ecosystem participant — comparable in the IT-professional media/content space, with overlapping audience but distinct commercial model.
- Computerwoche (IDG): Computerwoche is a leading German IT business publication and media partner of DOAG since 2007. Adjacent in the German IT content ecosystem, reaching overlapping IT decision-maker and professional audiences; comparable as a B2B IT media brand rather than as a direct community operator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Doag social profiles
Digital presenceDoag financial estimates
Financial estimateRevenue estimate
Valuation estimate
Doag leadership team
Management profileNumber of profiles
Profiles5 records
Doag subsidiaries and ownership
Company hierarchySubsidiaries3 records
Doag funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Doag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Doag
What does Doag do?
DOAG is a German-speaking Oracle user group and professional community association that operates a portfolio of annual conferences (DOAG Konferenz + Ausstellung, JavaLand, DevLand, CloudLand, KI Navigator, APEX connect, European NetSuite User Days, Low-Code Creator), publishes technical magazines (Red Stack Magazin, Java aktuell), produces video and podcast content (DOAG.tv, DOAG VOICES, Devs on Tape), and runs regional meetings, WebSessions online tutorials, and expert seminars for Oracle technology professionals in the DACH region. The DOAG PremiumCard membership add-on provides annual access to most events, while sponsorship and exhibition packages enable companies to engage the Oracle community.
Is Doag a public or private company?
Doag is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Doag founded?
Doag was founded in 1988. It employs 11 to 50 people.
Where is Doag based?
Doag is headquartered in Berlin, Germany, in the Europe region.
How does Doag make money?
Seven revenue lines are on record. Membership Fees are the primary driver. The others are conference and Event Tickets, magazine Subscriptions, sponsorship and Exhibition, advertising, DOAG PremiumCard and exhibition Equipment Rental.
Who are Doag's main competitors?
Direct peers on record are EOUC (EMEA Oracle Usergroup Community), DOUG (Dutch Oracle User Group), UKOUG (UK Oracle User Group), Quest Oracle Community / TOUG, Oracle User Group Netherlands (OUGN) and IOUG (Independent Oracle Users Group). Emerging players are iJUG (Interessenverbund der Java User Groups) and JAX (Java/Software Architecture Conference). Others are Heise Verlag (heise online / heise developer) and Computerwoche (IDG).
Does Doag have an API?
No public API is recorded for Doag.
What industry is Doag in?
Doag's product category is Technology User Group & Professional Community Services. Its primary akta.pro industry code is MPACALAL, Learning Content Bundling & Subscription Passes (All-Access Libraries). Its NAICS code is 561920 and its SIC code is 8600.