What Platinum Events does

Platinum Events, operating as Platinum by DG Events LLC, is a Dubai-based bespoke luxury event management company founded in 2004. The firm plans, designs, and executes high-end events for an exclusive clientele including global luxury brands (Rolls-Royce, Chanel, Dior, LVMH, Bvlgari, Hublot, Chopard, Van Cleef & Arpels, Tiffany & Co.), HNW individuals and families (royal weddings, GCC weddings, destination weddings in Monaco, France, and Ibiza), and UAE government and institutional clients (Abu Dhabi Government, Mubadala, Dubai First, NYU Abu Dhabi). Its product surface spans luxury brand activations, weddings and private celebrations, corporate and government events, and large-scale exhibition management exemplified by the Dubai Watch Week Third Edition covering 10,000 square metres with 45 premium suppliers, 1,000 daily staff, and 2,700 development hours.

The underlying technology is a human capital and supplier-relationship model rather than a software platform: the company relies on luxury hospitality expertise, creative design talent, and an extensive network of premium suppliers and venue partners (Burj Khalifa Level 153, Emirates Palace, Atlantis The Palm, One & Only Royal Mirage, Bvlgari Resort Dubai) to deliver turnkey event execution. Its GTM is enterprise field sales driven by reputation, portfolio referrals, and direct outreach to luxury brand marketing leads and HNW families; marketing is limited to a professional website, Instagram, LinkedIn, and Facebook. Pricing is custom-quoted per project, and revenue is generated on a professional services basis.

Founded by co-founder Ehab Khiary, Platinum Events operates as a privately held LLC with 11-50 employees headquartered at Warehouse 5, Al Quoz Industrial 1, Dubai. The firm has no disclosed funding rounds, M&A activity, or institutional investors, and executes events regionally across the UAE with selected international scope into Europe. Its competitive position is anchored by reference clients at the apex of the global luxury market and access to iconic GCC venues, providing defensibility against new entrants despite the absence of proprietary technology or scale advantages.

Name

Platinum Events

Legal name

Platinum by DG Events LLC

Website

https://platinumuae.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Luxury Event Management Services

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Anniversary & Milestone Celebration Services (HSACACAD)

Keywords

• Luxury event management
• Bespoke event planning
• Luxury brand activations
• Corporate event management
• Wedding planning services

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Bespoke Event Management Services: The company designs and delivers bespoke, high-end events for an exclusive clientele. Revenue is generated through professional event planning and execution services, likely as project-based or retainer arrangements for luxury corporate events, brand launches, weddings, and private celebrations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Platinum Events (Platinum by DG Events LLC) is a Dubai-based luxury event management firm founded in 2004. The company designs, produces, and executes bespoke events for luxury brands (Rolls-Royce, Chanel, Dior, LVMH, Bvlgari), high-net-worth individuals, government entities, and hospitality groups. Offerings span brand activations, corporate events, luxury weddings, private celebrations, and government protocol events.

Product overview

Platinum Events operates as a bespoke, high-end event management company that designs and delivers luxury events for an exclusive clientele. The company offers a unified service model centered on turnkey event organization and execution, encompassing planning, design, and delivery for luxury brand activations, weddings and private celebrations, corporate and government events, and large-scale exhibitions. The portfolio includes major product launches for brands such as Rolls-Royce, Chanel, Dior, and LVMH; wedding celebrations ranging from royal ceremonies to intimate private gatherings; corporate events for government and institutional clients; and comprehensive exhibition management spanning thousands of square metres. All services emphasize meticulous attention to detail, personalized client experiences, and timeless elegance.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Brand Activations End-to-end design, production, and execution of brand activations and experiential campaigns for luxury and fashion brands such as Rolls-Royce, Chanel, Dior, LVMH, and Bvlgari in the Middle East.
• Corporate Event Management Planning and delivery of corporate conferences, product launches, gala dinners, and hospitality events for enterprise and institutional clients in the UAE.
• Luxury Wedding Planning Bespoke wedding design and production for high-net-worth clients, including venue selection, decor, entertainment, and on-the-day coordination across Dubai and the UAE.
• Government & Protocol Events Production of official ceremonies, conferences, and large-scale public events for government and institutional clients, emphasizing protocol compliance and operational scale.

Quantifiable outcome

• Dh1m raised for World Food Programme at single charity gala
• +2 more outcomes

Named customers37 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered notable and core.

• Ahmed Seddiqi & SonsnotableStrategic or Co-development Partner · 1 January 2018Partner along with Chopard and Emaar Properties for Chopard Classic Rally 2018 Edition featuring 30 classic sports cars.
• Emaar PropertiescoreStrategic or Co-development Partner · 1 January 2018Strategic partner for Chopard Classic Rally 2018 Edition and other high-profile events.
• Rolls-RoycecoreStrategic or Co-development PartnerLong-standing strategic partnership with Rolls-Royce for luxury automotive events including UAE National Day Polo Cup, Phantom Gallery launches, Black Badge experiences, and multiple vehicle launches (Wraith, Dawn, Phantom Series II). Relationship demonstrates capacity for high-profile brand partnership events.
• Mouawad JewellerynotableStrategic or Co-development PartnerLuxury jewellery brand partnership for Rolls-Royce Wraith Launch combining automotive luxury with high-end jewellery.
• Emirates NBD Private BankingnotableGTM or Marketing PartnerPartnership for Rolls-Royce Wraith Launch targeting discerning UAE private banking clientele.
• National Bank of Dubai Private BankingnotableGTM or Marketing PartnerCollaboration for Dior fashion show targeting Dubai financial district and private banking clients.
• Emirates PalacecoreStrategic or Co-development PartnerVenue partnership at Emirates Palace hotel for Graff Private Diamond Sales Salon, utilizing prestigious setting for luxury jewellery showcase.
• Burj KhalifacoreStrategic or Co-development PartnerVenue partnership at Level 153 of Burj Khalifa (world's tallest tower) for Chaumet Private High Jewellery Exhibition.
• Dubai International Film FestivalnotableStrategic or Co-development PartnerPartnership for La Cantine Du Faubourg Cinema 105 Party with 'live from the red carpet' entertainment.
• Atlantis The PalmnotableStrategic or Co-development PartnerVenue partnership at Atlantis The Palm for private celebrations and events.
• VertunotableStrategic or Co-development PartnerCollaboration for Rolls-Royce Phantom Series II Launch at One & Only Royal Mirage.
• Atlantis The PalmnotableStrategic or Co-development PartnerPrivate Wedding event hosted at Atlantis The Palm resort.
• Al Tayer MotorsnotableStrategic or Co-development PartnerVenue partnership for Ferrari & Hublot 25th Anniversary Watch Launch at Al Tayer Motors showroom.
• One & Only Royal MiragenotableStrategic or Co-development PartnerLuxury resort venue for Rolls-Royce Phantom Series II Launch.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MKG (MKG Events): US experiential marketing agency producing brand activations, immersive experiences, and live events for major consumer and luxury clients. Comparable in producing high-touch, design-led brand experiences of the type Platinum Events delivers for luxury maisons.
• Sparks: Philadelphia-based global experiential marketing agency delivering brand experiences, pop-ups, and product launches for Fortune 500 and luxury brands. Comparable as a peer in managed brand-experience production rather than as a Gulf-region competitor.
• KCD Inc. Global fashion event production and public relations firm producing runway shows and brand experiences for major luxury and fashion houses. Comparable in delivering flagship fashion-show launches, press previews, and influencer events for the same tier of maisons served by Platinum Events.
• Bureau Betak: Paris-based event production firm specialising in luxury fashion shows and brand activations for houses such as Chanel, Dior, Saint Laurent, and Tiffany. Directly comparable to Platinum Events in serving ultra-luxury maisons with bespoke high-end productions, though primarily Europe-anchored.
• INVNT: Global brand experience agency producing live, hybrid, and digital events for enterprise and luxury clients across multiple regions. Comparable in delivering high-end brand launches and in operating across geographic markets with regional delivery teams.
• Villa Eugénie: Paris-headquartered luxury event and communications agency producing bespoke experiences for fashion, jewellery, and watch brands. Closely mirrors Platinum Events' luxury brand activation and high-end private celebration model, albeit with a French rather than Gulf focus.

Regional players

• Atelier by Haddad: Beirut-based luxury event planning firm executing high-end weddings, brand launches, and private celebrations for the MENA region's ultra-high-net-worth clients and luxury brands. A regional peer operating in a closely adjacent geography with a comparable luxury-positioned service offering.

Broad incumbents

• IMG / Endeavor Events: Global sports, entertainment, and events business operating across talent, fashion weeks, and large-scale experiential production. A broader incumbent playing in the same luxury brand-event arena but at significantly larger scale and across many adjacent verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/platinumeventsuae
• Instagraminstagram.com/platinumeventsuae

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Platinum Events