Doag

What Doag does

DOAG e.V. (Deutsche Oracle Anwendergruppe) is a registered nonprofit membership association (eingetragener Verein) headquartered in Berlin at Tempelhofer Weg 64, operating as the primary independent community organization for Oracle technology professionals in the DACH region (Germany, Austria, Switzerland). The organization serves developers, architects, database administrators, and IT professionals working with Oracle Database, Oracle APEX, Oracle Cloud, NetSuite, and adjacent Java, cloud-native, and AI technologies, plus secondary segments such as NetSuite users, low-code practitioners, and young IT career starters. Its core offering is a multi-conference platform anchored by the DOAG Konferenz + Ausstellung in Nürnberg, complemented by JavaLand, DevLand, CloudLand, KI Navigator, European NetSuite User Days, APEX connect, and Low-Code Creator events, supported by 8+ regional meeting groups and the DOAG Eventbus mobile roadshow.

The technology backbone consists of web-based platforms for member services, event management, and content delivery, including the DOAG.tv video platform, WebSessions online tutorials, digital magazine archives, and a self-serve e-commerce shop. The organization produces two bimonthly publications (Red Stack Magazine and Java aktuell, the latter co-published with JavaLand GmbH and DevLand GmbH), operates two podcasts (DOAG VOICES CloudTalk and Devs on Tape), and distributes content through partner newsletters with Computerwoche and heise developer.

DOAG's business model combines multiple recurring and one-time revenue streams: individual and corporate membership fees, conference and event ticket sales (e.g., DOAG 2026 early-bird full ticket €1,848, NetSuite UD early-bird €499), the DOAG PremiumCard annual subscription (€2,250), tiered sponsorship packages (Gold through Logo tiers ranging €1,520–€7,900), exhibition stand rentals (€5,500–€15,500 plus monitor rental add-ons), magazine subscriptions (Red Stack €120/year, Java aktuell €29/year), newsletter and print advertising, and ancillary services including Berlin office rentals through DOAG Corporate Offices Berlin and expert seminars. The group operates through three service subsidiaries — DOAG Dienstleistungen GmbH, JavaLand GmbH, and DevLand GmbH — and maintains strategic partnerships with Oracle Corporation, Computerwoche, heise developer, EOUC, and Platinum Events.

Name

Doag

Legal name

DOAG e.V.

Website

https://doag.org

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

DOAG e.V. is a German nonprofit membership association serving as the primary independent community organization for Oracle technology professionals in the DACH region through conferences, publications, podcasts, and digital content.

Ownership category

akta.pro rank

Product category

Technology User Group & Professional Community Services

NAICS

Convention and Trade Show Organizers (561920), Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Learning Content Bundling & Subscription Passes (All-Access Libraries) (MPACALAL)

Keywords

• Oracle user community
• IT professional conferences
• Java community events
• Technical publications
• Cloud computing events

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Fees: DOAG operates as a membership-based association (e.V. = eingetragener Verein). Members pay annual dues and receive benefits including free/discounted conference attendance, access to publications, and PremiumCard benefits.
2. Conference and Event Tickets: Revenue from ticket sales for major conferences including DOAG Konferenz + Ausstellung, JavaLand, CloudLand, DevLand, KI Navigator, and European NetSuite User Days. Also includes on-demand access passes.
3. Magazine Subscriptions: Annual subscriptions for Red Stack Magazine (€120/year plus VAT) and Java aktuell (€29/year plus VAT). Red Stack targets Oracle developers, architects, and DBAs. Java aktuell is co-published with JavaLand GmbH and DevLand GmbH.
4. Sponsorship and Exhibition: Companies sponsor conferences and regional meetings. Sponsorship packages include Gold, Silver, Bronze, and Logo tiers. Exhibition stands are available in various sizes (6-24 m²) with additional equipment rental.
5. Advertising: Advertisement placements in print magazines (Red Stack, Java aktuell) and newsletters (DOAG/Computerwoche, Heise Developer, Java aktuell/iJUG). Various ad sizes and placements available at different price points.
6. DOAG PremiumCard: Annual membership add-on offering free/discounted access to most DOAG events for a fixed annual price (€2,250 plus VAT for 2026).
7. Exhibition Equipment Rental: Rental of exhibition stand equipment including monitors (55-75 inch), furniture, branded materials, and booth setup services for conference exhibitors.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels13 records

Core offering

DOAG is a German-speaking Oracle user group and professional community association that operates a portfolio of annual conferences (DOAG Konferenz + Ausstellung, JavaLand, DevLand, CloudLand, KI Navigator, APEX connect, European NetSuite User Days, Low-Code Creator), publishes technical magazines (Red Stack Magazin, Java aktuell), produces video and podcast content (DOAG.tv, DOAG VOICES, Devs on Tape), and runs regional meetings, WebSessions online tutorials, and expert seminars for Oracle technology professionals in the DACH region. The DOAG PremiumCard membership add-on provides annual access to most events, while sponsorship and exhibition packages enable companies to engage the Oracle community.

Product overview

DOAG e.V. (Deutschsprachige Oracle Anwendergruppe) is a German-language Oracle user group organization that operates a multi-conference platform and media portfolio. The core offering consists of annual conferences including DOAG Konferenz + Ausstellung (Oracle technologies), JavaLand (Java community), DevLand (development), CloudLand (cloud-native), KI Navigator (AI), APEX connect (Oracle APEX), European NetSuite User Days (ERP), and Low-Code Creator. The media portfolio includes DOAG.tv video platform, the DOAG VOICES and Devs on Tape podcasts, WebSessions online tutorials, and two magazines (Red Stack for Oracle technical content and Java aktuell for Java topics), plus multiple newsletters. Membership benefits include the DOAG PremiumCard for free event access. The organization also provides regional meetings, expert seminars in Berlin, the DOAG Eventbus mobile tour platform, and corporate office rentals in Berlin.

Differentiator

Problem solved

Functional benefit

Brands

• DOAG.tv: DOAG's media channel featuring video interviews and talk shows with IT experts
• DOAG VOICES
• Red Stack Magazin
• Java aktuell
• DOAG Eventbus
• DOAG Corporate Offices Berlin
• Berliner Expertenseminare
• Platinum Events

Products and services

• DOAG Konferenz + Ausstellung Annual flagship user conference focused on Oracle technologies in the German-speaking region, held in Nürnberg with multiple tracks covering database, development, cloud, and business solutions. Designed for Oracle developers, architects, DBAs, and IT professionals.
• JavaLand Annual Java community conference held at Europa-Park in Rust, covering Java technologies, frameworks, tools, and software development practices. Co-organized with JavaLand GmbH and DevLand GmbH.
• DevLand Annual digital experience conference for software architects, AI experts, and cloud strategists focusing on modern software landscapes, held at Europa-Park in Rust.
• CloudLand Cloud Native festival covering cloud-native software engineering, architecture, DevOps, public cloud, AI, ML, and security topics.
• KI Navigator Conference on the application of AI in IT, business, and the working world, serving as a compass for AI adoption and its impact. KI Navigator 2026 takes place November 18-19 in Nürnberg.
• APEX connect Conference connecting developers and users of the Oracle APEX low-code application platform.
• European NetSuite User Days Multinational event focused on NetSuite ERP, best practices, and community exchange, held at the Nürnberg Convention Center. Organized by DOAG BSC (Business Solutions Community).
• Low-Code Creator Conference dedicated to low-code development approaches and platforms beyond Oracle APEX.
• DOAG PremiumCard Annual membership add-on card offering free admission to the annual DOAG conference and most DOAG events at a fixed annual price of €2,250 (plus VAT). Designed for frequent conference attendees and Oracle professionals.
• Red Stack Magazin Bimonthly technical magazine targeting Oracle developers, architects, and database administrators. Annual subscription priced at €120 (plus 7% VAT).
• Java aktuell Magazine covering Java topics, co-published by DOAG e.V., JavaLand GmbH, and DevLand GmbH. Annual subscription priced at €29 (plus 7% VAT).
• WebSessions Digital continuing education format featuring online tutorials and recorded webcasts on Oracle database, development, and infrastructure topics. Available on-demand through the DOAG website.
• Berliner Expertenseminare In-person expert seminars held in Berlin offering intensive training on specific technical topics with limited participants for direct expert interaction.
• DOAG Corporate Offices Berlin Flexible office spaces in Berlin offering temporary workspaces, project offices, and representative offices for companies and freelancers.

Quantifiable outcome

• DOAG Konferenz + Ausstellung attracts four-digit international visitor numbers annually
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• JavaLand GmbHcoreStrategic or Co-development PartnerJoint venture partner for Java aktuell magazine publication and JavaLand conference organization. DOAG e.V., JavaLand GmbH, and DevLand GmbH co-publish the Java aktuell magazine and organize the JavaLand conference held annually at Europa-Park in Rust.
• DevLand GmbHcoreStrategic or Co-development PartnerJoint venture partner for Java aktuell magazine publication and DevLand conference organization. DOAG e.V., JavaLand GmbH, and DevLand GmbH co-publish the Java aktuell magazine and organize the DevLand conference held annually at Europa-Park in Rust.
• EOUC (EMEA Oracle Usergroup Community)minorStrategic or Co-development PartnerEuropean Oracle Usergroup Community partnership. DOAG participates in EOUC activities including joint webinars such as the Oracle APEX and Forms webinar held December 2023.
• Oracle CorporationcoreStrategic or Co-development PartnerDOAG serves as the primary community hub for Oracle technology professionals in the DACH region. Oracle products, executives, and experts are featured prominently at DOAG conferences. Oracle representatives including CTO Juan Loaiza and AWS CEO Matt Garman participate in DOAG events. DOAG supports Oracle user education and adoption.
• Platinum EventsminorImplementation/ SI/ Consulting PartnerEvent technology service provider for DOAG. Platinum Events provides the event technology and studio setup for DOAG.tv recordings during conferences, including the professional studio setup at Nürnberg Convention Center.
• ComputerwocheminorGTM or Marketing PartnerMedia partnership for DOAG/Computerwoche Newsletter, providing bi-weekly Oracle scene news and IT topics to subscribers since 2007.
• heise developerminorGTM or Marketing PartnerMedia partnership for DOAG/Heise Developer Newsletter, providing bi-weekly content for software developers and architects since 2012.
• DOAG Hero SupportersminorOthersIndividual and corporate supporters contributing to DOAG through the Hero program. Basic Hero contribution (€50) and Premium Hero contribution (€200) with benefits including Hall of Fame recognition, branded social media assets, and Hero hoodie.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• EOUC (EMEA Oracle Usergroup Community): EOUC is the pan-European umbrella coordinating Oracle user groups across EMEA; DOAG is itself a member and partners with EOUC on joint webinars. Highly comparable mission and Oracle-community focus, broader geographically than DOAG's DACH remit.
• DOUG (Dutch Oracle User Group): DOUG is the Dutch Oracle user group focused on the same Oracle Database, development, and applications ecosystem as DOAG. Comparable mission and offerings for a different (neighboring) country, providing useful benchmark on community model and event scale.
• UKOUG (UK Oracle User Group): UKOUG is the leading UK-based Oracle user group running conferences and community programs for Oracle professionals. Directly comparable to DOAG in mission, structure, and event portfolio, but serving a different geography (UK instead of DACH).
• Quest Oracle Community / TOUG: Quest Oracle Community (formerly TOUG) is an international Oracle user community offering conferences, webinars, and content for Oracle professionals. Comparable mission and Oracle-community focus; serves a broader global remit versus DOAG's DACH focus.
• Oracle User Group Netherlands (OUGN): OUGN is the Dutch Oracle user group organizing events and community programs for Oracle professionals. Functionally a direct peer of DOAG in a neighboring country, with similar community/conference model focused on the same Oracle ecosystem.
• IOUG (Independent Oracle Users Group): IOUG is the US-centric independent Oracle user group community, the closest international analogue to DOAG. It runs conferences, special interest groups, and member programs serving Oracle professionals — directly comparable mission and operating model, just US rather than DACH focused.

Emerging players

• iJUG (Interessenverbund der Java User Groups): iJUG is the German-speaking umbrella for local Java User Groups, partnering with DOAG on the Java aktuell newsletter. Comparable community-association mission in the Java ecosystem, with partial overlap into DOAG's Java-focused events (JavaLand, DevLand).
• JAX (Java/Software Architecture Conference): JAX is a major German Java and software architecture conference operated by Software & Support Media. Overlaps with DOAG's JavaLand and DevLand events for the same German-speaking Java/development professional audience, but is commercially operated rather than community-governed.

Others

• Heise Verlag (heise online / heise developer): Heise is a leading German IT media publisher; DOAG has run a co-branded developer newsletter with heise developer since 2012. Adjacent ecosystem participant — comparable in the IT-professional media/content space, with overlapping audience but distinct commercial model.
• Computerwoche (IDG): Computerwoche is a leading German IT business publication and media partner of DOAG since 2007. Adjacent in the German IT content ecosystem, reaching overlapping IT decision-maker and professional audiences; comparable as a B2B IT media brand rather than as a direct community operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DOAGeV
• YouTubeyoutube.com/@doagtv
• Facebookfacebook.com/DOAGeV
• LinkedInde.linkedin.com/company/doag-ev
• Instagraminstagram.com/doag_events

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doag