Vogel Corporate Media

Name

Vogel Corporate Media

Legal name

Vogel Corporate Solutions

Website

https://vogel-corporatemedia.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Corporate Communications Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Services-Advertising Agencies (7311), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Corporate communications agency
• Content marketing services
• B2B marketing campaigns
• Internal communications platforms
• Annual report production

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Professional Services - Marketing & Communications: VCS generates revenue through project-based professional services including B2B marketing campaigns, corporate platform development, content marketing, internal communications, annual reports, and sustainability storytelling for enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Vogel Corporate Media (commercially operating as Vogel Corporate Solutions) is a full-service marketing and corporate communications agency that delivers B2B marketing campaigns, corporate website/platform development, content marketing, internal communications, annual reports, and sustainability storytelling for enterprise clients. The agency works on a project basis, providing integrated strategy, editorial, design, and technical implementation services from a single source.

Product overview

Vogel Corporate Solutions (VCS) is a full-service marketing agency that evolved from Axel Springer Corporate Solutions (ASCS). The company offers a comprehensive portfolio of corporate communications services including B2B marketing, corporate platforms, content marketing, internal communications, and sustainability/annual report storytelling. The agency works with major corporate clients such as CLAAS, Roland Berger, Bayer, ARTE, and Boehringer Ingelheim to deliver integrated marketing and communication solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• B2B Marketing and Corporate Platforms Corporate website development and B2B marketing campaign services focused on user-centric design, compact and powerful formats, and storytelling. Delivered for enterprise clients such as CLAAS.
• Content Marketing Editorial and content marketing services including executive magazines, cultural publications, and program-overview magazines with award-winning design and editorial quality. Examples include the Think:act magazine for Roland Berger and the ARTE Magazin.
• Internal Communications Strategy, design, and implementation of internal communications platforms and intranets, including consolidation of decentralized intranet estates into unified platforms. Notable example: consolidation of Bayer's 350 decentralized intranets into the single BayerNet platform.
• Annual Reports and Sustainability Storytelling Interactive online annual reports and sustainability storyhubs with English-first storytelling. Recognized with Red Dot Awards for Boehringer Ingelheim's interactive annual report and sustainability storyhub.
• Marketing Strategy and Brand Positioning Holistic marketing strategy services including priority setting, customized strategy development, brand personality analysis, styleguide design, and cross-media brand positioning for clients such as iTD GmbH, AViTEQ Vibrationstechnik, and AZO GmbH.

Quantifiable outcome

• Reduced 350 decentralized intranets to single unified BayerNet platform
• +1 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Vogel Communications GroupcoreStrategic or Co-development PartnerVCS is an integral part of Vogel Communications Group (vogel.de), a major German media and communications company. This parent company relationship provides VCS with institutional backing, industry connections, and access to broader media resources and expertise.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Interbrand: Global brand consulting and corporate identity firm serving large multinationals. Comparable to VCS on brand strategy, corporate communications platforms, and enterprise brand-system work, with a broader international footprint.
• Strichpunkt Design: German brand and corporate design agency working on brand identity, annual reports, and content design for enterprise clients. Overlaps with VCS on corporate brand systems, annual reports, and editorial/visual storytelling.
• FGS Global (Finsbury Glover Hering): Global strategic communications and public affairs firm with strong DACH presence. Comparable to VCS on corporate communications, stakeholder messaging, and reputation/positioning work for enterprise and multinational clients.
• Serviceplan Group: Germany's largest independent agency group, offering integrated brand, content, digital, and corporate communications services for enterprise B2B clients across DACH and beyond. Directly comparable full-service positioning and target customer profile to VCS.
• Scholz & Friends: German agency group providing brand strategy, corporate communications, and digital services to enterprise clients. Comparable service breadth and enterprise B2B focus to VCS, especially in brand and content marketing.
• Jung von Matt: Major German creative and brand communications agency with strong enterprise and corporate clientele. Overlaps with VCS on content marketing, brand storytelling, and integrated campaign delivery for large DACH corporates.
• Territory (Gudrun): German content, brand, and influence agency serving enterprise B2B clients with editorial, content marketing, and corporate communications work. Highly comparable to VCS on content-driven corporate communications and customer profile.

Broad incumbents

• WPP: Global advertising and communications holding company with deep DACH operations (e.g., GroupM, Ogilvy). Overlaps with VCS on enterprise B2B marketing, corporate communications, and content services, but at much broader scale and with media-buying capabilities.
• Publicis Groupe: Global communications group with significant German operations (Publicis, Leo Burnett, MSL). Competes with VCS for enterprise corporate communications and B2B marketing RFPs while offering integrated media and digital capabilities VCS does not.
• Omnicom Group: Global advertising holding company with DACH agencies (BBDO, DDB, FleishmanHillard). Competes with VCS on enterprise corporate communications and content marketing, while bringing media planning and global account capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInde.linkedin.com/company/vogelcorporatesolutions
• Instagraminstagram.com/vogel.corporatesolutions

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vogel Corporate Media