TruCup
TruCup is a direct-to-consumer brand under TruTribe Ventures Pvt. Ltd. that sells reusable, medical-grade silicone menstrual cups in two sizes to consumers globally via its ecommerce storefront, with operations in India and Singapore.
- Company typePrivate
- Founded2018
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What TruCup does
TruCup is a direct-to-consumer brand operating under the Indian private limited company TruTribe Ventures Pvt. Ltd., selling reusable menstrual hygiene products to consumers globally through its ecommerce storefront at trucup.co. The company's core product is a soft, bell-shaped menstrual cup made of 100% medical-grade silicone — hypoallergenic, latex-free, and free of dyes, BPA, bleaches, phthalates, plastic, and toxins — offered in two sizes (Small at 40mm diameter / 20ml capacity; Large at 46mm diameter / 23ml capacity) with a long flat stem adjustable to four length levels to accommodate varying cervix heights. The cup is rated for 10-12 hours of continuous wear and an 8-10 year product lifespan, positioning it as a reusable, eco-friendly alternative to disposable pads and tampons.
The business runs a lean DTC model with 1-10 employees, dual-market contact infrastructure in India (+91) and Singapore (+65), and an ecommerce-only distribution channel supporting online payment and Cash on Delivery. TruCup also sells tangential SKUs (Blac and Ultra Violet color variants, and a TruChocolate dark chocolate product) and sources production through local artisans in India, framing this as a social impact and sustainability differentiator. The brand emphasizes a mission around menstrual stigma reduction, sustainability, and inclusion, supported by educational content, virtual Zoom dialogues, and organic social presence on Facebook, Instagram, Pinterest, and LinkedIn. There is no disclosed pricing, no disclosed funding, no patents or certifications, and no enterprise or B2B distribution — operating geographies are claimed as global but commercial activity is concentrated in India and Singapore.
TruCup firmographics
Firmographics- Name
- TruCup
- Legal name
- TruTribe Ventures Pvt. Ltd.
- Website
- https://trucup.co
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TruCup is a direct-to-consumer brand under TruTribe Ventures Pvt. Ltd. that sells reusable, medical-grade silicone menstrual cups in two sizes to consumers globally via its ecommerce storefront, with operations in India and Singapore.
- Ownership category
- akta.pro rank
TruCup industry classification
Industry- Product category
- Menstrual Hygiene Products
- NAICS
- Health and Personal Care Retailers (4561), Toilet Preparation Manufacturing (32562)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Menstrual Cups (CRABAIAE)
Keywords
Where TruCup is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
TruCup business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Menstrual cup sales: TruCup generates revenue through the sale of reusable menstrual cups. The company offers two sizes (Small and Large) with different color options. Customers purchase directly through the website shop.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
TruCup product offering
Product offeringCore offering
TruCup designs, manufactures, and sells reusable medical-grade silicone menstrual cups in two sizes (Small at 40mm and Large at 46mm) with multiple color variants, distributed globally through its own direct-to-consumer e-commerce website at trucup.co/shop. The product is marketed as an eco-friendly, economical alternative to disposable menstrual products, offering an 8-10 year reusable lifespan with up to 10-12 hours of wear per use. The company also retails a TruChocolate Dark chocolate product through the same online storefront.
Product overview
TruCup is a menstrual cup company offering a single product line of reusable medical-grade silicone menstrual cups. The core products consist of two size variants (Small and Large) available in multiple color options (Black, Ultra Violet). Small cups target first-time users and those with normal flow, while Large cups are designed for heavy flow and post-childbirth users. The company also sells TruChocolate as a related product. All cups are made from 100% medical-grade silicone, are reusable for 8-10 years, and hold 20-23ml of fluid.
Differentiator
Problem solved
Functional benefit
Brands
- Blac Menstrual Cup: Black colored menstrual cup variant
- Ultra Violet Menstrual Cup
- TruChocolate Dark
Products and services
- TruCup Small Menstrual Cup Reusable medical-grade silicone menstrual cup in a Small size (40mm diameter, 51mm cup body without stem, 23mm stem, 20ml volume capacity) designed for first-time cup users, individuals with normal flow, those with active lifestyles, and anatomies with either low or high cervix positions. Available in multiple color variants including Black (Blac TruCup) and Ultra Violet.
- TruCup Large Menstrual Cup Reusable medical-grade silicone menstrual cup in a Large size (46mm diameter, 55mm cup body without stem, 23mm stem, 23ml volume capacity) designed for individuals with extremely active lifestyles, heavy menstrual flow, high cervix anatomy, and post-childbirth users. Available in multiple color variants including Black (Blac TruCup) and Ultra Violet.
- TruChocolate Dark Dark chocolate product sold under the TruCup brand through the same trucup.co/shop storefront, offered as a complementary SKU alongside the menstrual cup line.
Quantifiable outcome
- Saves 80% costs compared to disposable menstrual products over 8-10 years
Companies that use TruCup
Customer profileSegments2 records
Ideal customer profiles2 records
TruCup technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
TruCup partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Local Artisans in IndiaminorTruCup creates employment for local artisans in India as part of its sustainable and socially responsible business model.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
TruCup competitors and assessment
Company assessmentDirect peers
- Lunette: Lunette is a Finnish menstrual cup brand selling reusable silicone cups globally via DTC and retail partners. Direct comparable on product format, customer segment, and global distribution approach.
- DivaCup: DivaCup is the original and largest global menstrual cup brand, selling reusable medical-grade silicone cups via DTC and broad retail distribution. Directly comparable to TruCup on product, customer, and business model.
- Saalt: Saalt sells reusable menstrual cups and period underwear via DTC and retail, with a strong sustainability and social impact narrative. Comparable to TruCup on product type and purpose-driven branding.
- Peekay / Pixie Cup: Pixie Cup sells affordable reusable menstrual cups DTC, targeting first-time cup users. Comparable to TruCup's first-time-user sizing strategy and value-conscious DTC positioning.
- MoonCup: MoonCup is one of the longest-established reusable menstrual cup brands, selling medical-grade silicone cups DTC globally. Comparable product, customer, and educational/community-led marketing motion.
- Cora: Cora sells organic tampons, pads, and reusable cups via DTC, with a heavy emphasis on sustainability and social impact giving. Directly comparable to TruCup's mission-driven DTC feminine hygiene model.
- Flex Company / Hello Cup: Hello Cup (formerly associated with The Flex Company) sells reusable menstrual cups DTC with strong social mission branding. Comparable product, customer base, and mission-led growth motion.
- Sckoon: Sckoon (Sckooncup) is a smaller DTC menstrual cup brand focused on reusable silicone cups and eco-conscious positioning. Comparable to TruCup on scale, channel mix, and sustainability-driven marketing.
Regional players
- Sirona Hygiene: Sirona Hygiene is an India-based women's hygiene brand offering menstrual cups and a broader product portfolio via DTC and offline retail. Comparable regional peer overlapping with TruCup in cup category and Indian consumer base.
- Pee Safe: Pee Safe is an India-based DTC and retail brand selling menstrual cups, pads, and other feminine hygiene products. Most relevant regional peer given TruCup's Indian parent entity and operating base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
TruCup social profiles
Digital presenceTruCup financial estimates
Financial estimateRevenue estimate
Valuation estimate
TruCup leadership team
Management profileNumber of profiles
TruCup funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TruCup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TruCup
What does TruCup do?
TruCup designs, manufactures, and sells reusable medical-grade silicone menstrual cups in two sizes (Small at 40mm and Large at 46mm) with multiple color variants, distributed globally through its own direct-to-consumer e-commerce website at trucup.co/shop. The product is marketed as an eco-friendly, economical alternative to disposable menstrual products, offering an 8-10 year reusable lifespan with up to 10-12 hours of wear per use. The company also retails a TruChocolate Dark chocolate product through the same online storefront.
Is TruCup a public or private company?
TruCup is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TruCup founded?
TruCup was founded in 2018. It employs 1 to 10 people.
Where is TruCup based?
TruCup is headquartered in Singapore, Singapore, in the Asia region.
How does TruCup make money?
One revenue line is on record: menstrual cup sales.
Who are TruCup's main competitors?
Direct peers on record are Lunette, DivaCup, Saalt, Peekay / Pixie Cup, MoonCup, Cora, Flex Company / Hello Cup and Sckoon. Regional players are Sirona Hygiene and Pee Safe.
Does TruCup have an API?
No public API is recorded for TruCup.
What industry is TruCup in?
TruCup's product category is Menstrual Hygiene Products. Its primary akta.pro industry code is CRABAIAE, Menstrual Cups. Its NAICS code is 4561 and its SIC code is 2844.