The Chair Factory

What The Chair Factory does

The Chair Factory is a privately held B2B commercial furniture distributor and retailer headquartered in Brooklyn, New York, with a physical showroom at 214 Bowery in Manhattan. Founded in 1979, the company sources and resells chairs, tables, barstools, booths, benches, and accessories to the restaurant and hospitality industry, with secondary customer segments in residential, educational, and government furnishing. Its product portfolio is multi-brand and largely European-sourced, including distribution relationships with Italian manufacturers Pedrali, Tonon, and Bonaldo, Czech bentwood specialist TON, and Infiniti, alongside its own Chair Factory brand and designer-led product lines such as the WOW pouf system.

The business operates a quote-based B2B sales motion through a WordPress e-commerce storefront (chairfactory.wpengine.com) and a Manhattan showroom, with an inquiry form capturing venue type, quantity, time frame, and budget. The product catalog is sizable — 388+ side chair models, 333+ new product listings, and 87+ outdoor products across chairs, stools, lounges, tables, benches, bars, and accessories — and includes programs such as 'Quick Ship' for expedited fulfillment. The technology layer is standard e-commerce with no documented proprietary platform, API, or integration capabilities.

Revenue is generated through one-time purchase transactions on commercial and residential projects. Pricing is not publicly disclosed; the model is project-driven rather than subscription or recurring. The company has 11-50 employees, no disclosed funding rounds, no parent company, and no M&A activity in the input. Its GTM is enterprise field sales supplemented by an inbound digital channel, targeting the NYC design and hospitality buyer cluster through a single-country, domestic geographic footprint.

Name

The Chair Factory

Legal name

The Chair Factory

Website

https://chairfactory.wpengine.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

The Chair Factory is a Brooklyn-based B2B furniture distributor and retailer specializing in chairs, tables, barstools, and accessories for the restaurant, hospitality, educational, and government sectors. It sources multi-brand European products and sells through a Manhattan showroom and e-commerce platform.

Ownership category

akta.pro rank

Product category

Commercial Furniture Supply

akta.pro primary industry

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)

Keywords

• Commercial furniture supply
• Hospitality seating solutions
• Restaurant furniture wholesale
• Designer contract furniture
• Indoor outdoor furniture

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Furniture Product Sales: One-time purchase model for commercial and residential furniture including chairs, stools, tables, benches, booths, and accessories. Products are sourced from multiple manufacturers and sold through direct sales.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The Chair Factory manufactures and supplies commercial-grade chairs, tables, barstools, benches, booths, and accessories for the food service and hospitality industries. The company sources products from European manufacturers including Pedrali, Tonon, Bonaldo, and TON, and distributes them alongside its own branded offerings through a NYC showroom and inquiry-based online catalog.

Product overview

The Chair Factory is a furniture company specializing in hospitality and contract seating solutions. The product portfolio comprises a comprehensive range of indoor and outdoor furniture organized into distinct categories: Indoor Chairs (including side chairs, arm chairs, stack chairs, modern dining), Outdoor Chairs, Indoor Stools and Outdoor Stools (bar stools and counter stools), Sofas and Lounge Chairs for indoor and outdoor use, Tables (indoor and outdoor), Table Tops, Table Bases, Indoor and Outdoor Bars, Benches, Booths, and Accessories. Key product lines include the WOW system of poufs (Wow Square, Wow Round, Wow Square Lo, Wow Round Wide, Wow Wide, Wow Soft Lo, Wow Glass Lo, Wow Glass Wide) designed by Dondoli and Pocci, the Ypsilon 4790 table base, and chairs by notable designers such as Fabio Di Bartolomei (Tinia), Alex Gufler (Merano), Tom Kelley (Doda), Giancarlo Bisaglia (Beetle), Claus Breinholt (Loop), Werther Toffoloni (Movia), and Oscar Tusquets Blanca (Heartbreaker). The company offers products from manufacturer brands including Pedrali and Tonon, and features special programs for Quick Ship items and New Products.

Differentiator

Problem solved

Functional benefit

Products and services

• Indoor Chairs Indoor seating furniture including side chairs, arm chairs, stack chairs, and modern dining chairs for hospitality and residential environments.
• Outdoor Chairs Outdoor seating furniture designed for exterior environments including patio, poolside, and garden use in hospitality settings.
• Indoor Stools Indoor bar stools and counter stools for restaurants, bars, and kitchen environments.
• Outdoor Stools Outdoor bar stools and counter stools designed for exterior hospitality use.
• Sofas & Lounge Chairs Indoor sofas, lounge chairs, and lounge seating for hospitality environments.
• Indoor Tables Indoor tables for dining, café, and hospitality environments.
• Outdoor Tables Outdoor tables designed for exterior hospitality environments.
• Table Bases Table bases and table legs for indoor and outdoor tables, including aluminum and cast iron options.
• Booths Indoor booth seating for restaurants and hospitality venues.
• Quick Ship Program Selected furniture products available for expedited shipping to meet time-sensitive project requirements.
• Pedrali Brand Products Italian furniture manufacturer brand featuring chairs, stools, tables and accessories for contract and residential use, distributed by The Chair Factory.
• Tonon Brand Products Italian furniture manufacturer brand featuring chairs and seating solutions, distributed by The Chair Factory.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• PedralicoreTechnology or IntegrationItalian furniture manufacturer supplying chairs, tables, and outdoor furniture to The Chair Factory. Products include popular lines like Babila, Gliss, and Freedom collections.
• TononcoreTechnology or IntegrationItalian manufacturer known for contemporary seating designs including the Wow collection and various chair and stool lines.
• TONcoreTechnology or IntegrationCzech manufacturer specializing in bentwood furniture, supplying classic and contemporary wooden chairs to The Chair Factory.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Steelcase: Global office and institutional furniture manufacturer supplying corporate, education and government customers with seating, tables and architectural furnishings.
• Herman Miller (MillerKnoll): Major designer and manufacturer of office and contract furniture, overlapping with The Chair Factory's institutional and commercial seating segments.
• Restaurant Depot: Broad-line foodservice supply distributor serving the same restaurant and hospitality buyer with equipment, smallwares and supplies, offering some overlapping furniture categories.
• Vitra: Swiss designer furniture brand with a broad catalog of chairs, tables and accessories used in commercial and residential settings, comparable on design aesthetic and product category.
• Webstaurant Store: Large online foodservice supply retailer carrying restaurant furniture, chairs and bar stools, addressing the same commercial buyer with a much broader catalog.
• Knoll: Established designer of contract furniture for offices, hospitality and healthcare, providing designer-grade seating and tables to overlapping commercial end markets.

Direct peers

• Grand Rapids Chair Company: US manufacturer and supplier of commercial seating for restaurants, hospitality and food service, overlapping directly with The Chair Factory's hospitality seating and bar stool categories.
• Plymold: Specialist in restaurant booth seating and commercial furniture for foodservice venues, competing directly in the booths and restaurant furniture segment that The Chair Factory serves.
• American Seating: Manufacturer of institutional and commercial seating serving education, hospitality and public spaces, comparable in product type and end market to The Chair Factory.
• Industry West: Design-forward commercial and residential furniture retailer offering chairs, tables and outdoor pieces from multiple designer brands, directly competing for the same hospitality and designer buyer as The Chair Factory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thechairfactory
• Facebookfacebook.com/TheChairFactory

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Chair Factory