Industry West
Industry West is a Jacksonville-based, founder-owned direct-to-consumer furniture retailer operating on Shopify, selling curated modern and industrial furniture to residential consumers and trade professionals (designers, architects, hospitality buyers) through a dedicated trade program offering up to 30% volume discounts.
- Company typePrivate
- Founded2011
- HeadquartersJacksonville, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Industry West does
Industry West is a privately held home and commercial furniture manufacturer-retailer operating exclusively through direct e-commerce on its own Shopify storefront. Founded in 2011 and headquartered in a restored circa-1912, 11,702-square-foot building in Jacksonville, Florida (legal entity England Trading Co, LLC), the company sells a curated assortment of modern and industrial-style seating, tables, lighting, rugs, and accessories priced from roughly $125 to $2,495, alongside leather-care accessories. The product portfolio spans proprietary collections (Tate, Grove, Contour, Punch, Stride) and co-developed lines with named designers and brands including Alain van Havre, Zio and Sons, Pure Home Collections, Toou, Natadora, United Strangers, and a color collaboration with Clare (founder Nicole Gibbons).
The company serves a dual customer base: residential consumers purchasing through industrywest.com and trade professionals (interior designers, architects, hospitality buyers, corporate/workplace purchasers, and real estate developers) through a dedicated trade program offering up to 30% volume discounts, personalized accounts, and sample pricing. Underlying technology is a Shopify-powered unified commerce platform supporting both B2C and B2B flows — the company migrated from legacy platforms to Shopify's B2B platform, reporting 90% revenue growth from trade accounts as a result. Distribution is direct-to-customer with flat 15% shipping, curbside freight in the contiguous 48 states, a Quick Ship program for in-stock items (7-10 business day fulfillment), and shipping to Canada. Revenue is transactional one-time-sale based, with non-returnable commercial orders and a 5-year warranty covering manufacturing defects.
Industry West firmographics
Firmographics- Name
- Industry West
- Legal name
- England Trading Co, LLC
- Website
- https://industrywest.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Industry West is a Jacksonville-based, founder-owned direct-to-consumer furniture retailer operating on Shopify, selling curated modern and industrial furniture to residential consumers and trade professionals (designers, architects, hospitality buyers) through a dedicated trade program offering up to 30% volume discounts.
- Ownership category
- akta.pro rank
Industry West industry classification
Industry- Product category
- Modern and Industrial Furniture
- NAICS
- Furniture and Home Furnishings Retailers (4491), Household and Institutional Furniture Manufacturing (33712)
- SIC
- Retail-Furniture Stores (5712), Household Furniture (2510)
- akta.pro primary industry
- Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)
- akta.pro secondary industry
- Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage) (CRAIAAAJ)
Keywords
Where Industry West is headquartered
LocationHeadquarters
- HQ city
- Jacksonville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Industry West business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: One-time furniture sales to consumers through e-commerce storefront. Products range from seating (chairs, stools) to tables and decor with prices from $125 to $2,495+.
- Trade/Wholesale Program: B2B sales to trade professionals (designers, architects, hospitality) through dedicated trade accounts offering volume discounts up to 30% off retail pricing.
- Quick Ship Program: Expedited delivery service for in-stock items, providing faster fulfillment for customers needing quick turnaround.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail pricing for consumers |
| Unit Pricing | Pay-as-you-go | Trade program discount |
| Unit Pricing | Pay-as-you-go | Sample product discount |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Industry West product offering
Product offeringCore offering
Industry West is an online furniture company that designs, sources, and sells modern and industrial furniture—including seating (chairs, stools, benches), tables (dining, bar, side, coffee), outdoor furniture, sofas, and home décor—through its direct-to-consumer e-commerce storefront and a B2B Trade Program for designers, architects, and hospitality buyers. Product prices range from approximately $125 (e.g., Tivoli Chair) to $2,495 (Malibu Sofa), with curated designer collaborations (Clare, Zio and Sons, Alain van Havre, Pure Home Collections) and complementary leather care accessories.
Product overview
Industry West is an online furniture design, production, and wholesale store offering modern and industrial furniture for residential and commercial spaces. The product portfolio centers on seating (chairs, stools, armchairs), tables (dining, bar, side, coffee), and home decor (lighting, rugs, objects). Key branded collections include Natadora, Clare x Industry West, Toou, Contour, Pure, Sketch, and United Strangers. The company operates Trade Favorites categories including Bistro, Cane, Leather, Terrazzo, and Stackable collections, along with a Quick Ship program for expedited delivery. Complementary products include leather care accessories (Leather Cleaner Cream, Leather Spot Cleaner). The B2B Trade Program serves designers, architects, and hospitality buyers with volume pricing and dedicated specification support.
Differentiator
Problem solved
Functional benefit
Products and services
- Trade Program (B2B Wholesale) A B2B program offering interior designers, architects, hospitality buyers, and developers dedicated trade accounts with up to 30% off retail pricing, sample programs (20% off sample units), dedicated account support, and a digital B2B platform for managing orders, volume pricing, and specification across client projects.
- Quick Ship Program An expedited-delivery service for in-stock furniture items providing 7–10 business day fulfillment to residential consumers and trade buyers needing faster turnaround for time-sensitive projects.
- Seating Collection (Chairs, Stools, Benches) A core product category of modern and industrial seating including dining chairs, lounge chairs, outdoor chairs, stackable chairs, counter and bar stools, benches, and ottomans for residential and commercial spaces. Includes collaborative designs such as Tivoli Chair and Tivoli Armchair (Zio and Sons), Bok Oak Dining Chair (Alain van Havre), Stride Dining Chair, Cadrea Dining Chair, Stellar Dining Chair, Trace Dining Chair, Punch Lounge Chair, and Channel Leather Dining Chair.
- Tables Collection (Dining, Bar, Side, Coffee) A core product category of modern and industrial tables including dining tables, bar and counter-height tables, bistro tables, side tables, and coffee tables for residential and commercial use. Includes Grove Table and Grove Bar Table (Clare collaboration with iron base/top and electrophoresis surface treatment), Monica Bistro Table (hand-formed microskin top), Erik Bar Table (matte moka marble top), Quadrata Bar Table (terrazzo top), Catch Coffee Table (Pure Home Collections, buffalo leather and reclaimed wood), Tomo Side Table, and Chelsea Side Table.
- Malibu Sofa A modern sofa priced at $2,495, part of the company's premium residential and commercial seating lineup launched as a flagship statement piece.
- Clare x Industry West Collection (Outdoor Iron Furniture) A collaboration with Clare (founder Nicole Gibbons) producing vibrant, weather-resistant outdoor iron furniture including Tate Chair, Tate Armchair, Tate Lounge Chair, Tate Counter Stool, Tate Bar Stool, Grove Table, and Grove Bar Table with electrophoresis surface treatment for corrosion resistance.
- Natadora Collection A featured brand collection on Industry West offering distinctive, well-crafted furniture built to last, available through the company's direct storefront and Trade Program.
- United Strangers Collection A featured brand collection on Industry West offering distinctive modern furniture available through the company's Trade Program and direct storefront.
- Toou Collection A featured brand collection including the Fab armchair collaboration, available through Industry West's Trade Program and direct storefront.
- Leather Spot Cleaner A gentle leather spot cleaner spray for fresh stains, dirt, and mold/mildew prevention, made with plant-derived cleaning agents and tea tree oil extract; sold as a complement to leather furniture purchases.
- Leather Cleaner Cream An all-natural conditioning cream for restoring, waterproofing, and protecting leather surfaces, made with triple filtered beeswax and seed oils; sold as a complement to leather furniture purchases.
Quantifiable outcome
- 90% revenue growth from trade accounts after platform migration
Companies that use Industry West
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Industry West technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Industry West partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- ShopifycoreIndustry West migrated from legacy platforms to Shopify's B2B platform, achieving 90% revenue growth from trade accounts and streamlined unified operations across B2B and B2C channels.
- ClarecoreColor collaboration with Clare and founder Nicole Gibbons for the Tate and Grove collections. Vibrant, one-of-a-kind colors are curated and brought to life for outdoor furniture pieces.
- Zio and SonsminorCollaboration on Tivoli Chair collection, paying homage to the coffee house chair that pioneered the history of modern seating.
- Pure Home CollectionsminorCollaboration on the Catch Coffee Table collection, using genuine buffalo leather and recycled/reclaimed wood.
- Alain van HavreminorDesigner collaboration on the Bok Oak Dining Chair, combining sculptural elegance and contemporary crafting.
- Baby2BabyminorCommunity giving program partnership furnishing spaces in need.
- Youth Crisis Center JacksonvilleminorCommunity giving program partnership supporting youth services in Jacksonville, FL.
- Community First VillageminorCommunity giving program partnership supporting affordable housing community.
- JASMYNminorCommunity giving program partnership supporting LGBTQ+ youth services.
- NatadoracoreFeatured brand collection on Industry West, offering distinctive well-crafted furniture built to last.
- United StrangerscoreFeatured brand collection available through Industry West's trade program.
- TooucoreFeatured brand collection including the Fab armchair collaboration.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Industry West competitors and assessment
Company assessmentBroad incumbents
- Room & Board: Established American modern furniture retailer with strong trade/designer program and broad residential and contract offerings. Comparable modern aesthetic and trade program, but larger scale and broader assortment.
- CB2: Crate & Barrel's modern, design-forward sister brand offering contemporary furniture and decor. Overlaps in modern/contemporary aesthetic and target customer, with broader catalog and national retail footprint.
- West Elm: National modern home furnishings retailer (Williams-Sonoma brand) with deep catalog across furniture, decor, and trade program (West Elm Workspace). Overlaps in modern aesthetic and trade channel but operates at vastly larger scale and assortment breadth.
- Crate & Barrel: National home furnishings retailer offering modern and contemporary furniture across categories. Overlaps in modern aesthetic and target customer (design-conscious consumers and trade), but with significantly broader catalog and omnichannel footprint.
Direct peers
- Burrow: DTC furniture brand offering modular sofas, seating, and home furniture with direct e-commerce. Comparable modern aesthetic, similar premium-DTC positioning, and overlapping residential customer base.
- Maiden Home: Premium DTC furniture brand offering craftsmanship-led seating, dining, and case goods at higher price points. Comparable premium positioning, similar trade/designer program, and overlapping curated modern assortment.
- Article: Direct-to-consumer modern furniture retailer offering curated mid-premium seating, dining, and living room furniture. Highly comparable business model: own-brand e-commerce storefront, similar price band, and overlapping target customer (design-conscious consumers and trade).
- Joybird: DTC modern furniture brand with strong trade program and customizable mid-premium seating and case goods. Comparable assortment depth, similar B2B trade motion, and overlapping residential and small-commercial customer base.
- Apt2B: Online-only modern furniture retailer offering contemporary seating, dining, and bedroom furniture. Comparable DTC model, similar mid-premium price band, and overlapping target customer for residential and small-commercial projects.
- Floyd: DTC modern furniture company focused on durable, design-forward pieces with strong direct e-commerce presence. Comparable target customer, similar premium-modern aesthetic, and overlapping dining and living room categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Industry West social profiles
Digital presenceIndustry West financial estimates
Financial estimateRevenue estimate
Valuation estimate
Industry West leadership team
Management profileNumber of profiles
Profiles3 records
Industry West funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Industry West M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Industry West
What does Industry West do?
Industry West is an online furniture company that designs, sources, and sells modern and industrial furniture—including seating (chairs, stools, benches), tables (dining, bar, side, coffee), outdoor furniture, sofas, and home décor—through its direct-to-consumer e-commerce storefront and a B2B Trade Program for designers, architects, and hospitality buyers. Product prices range from approximately $125 (e.g., Tivoli Chair) to $2,495 (Malibu Sofa), with curated designer collaborations (Clare, Zio and Sons, Alain van Havre, Pure Home Collections) and complementary leather care accessories.
Is Industry West a public or private company?
Industry West is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Industry West founded?
Industry West was founded in 2011. It employs 11 to 50 people.
Where is Industry West based?
Industry West is headquartered in Jacksonville, United States, in the North America region.
How does Industry West make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are trade/Wholesale Program and quick Ship Program.
Who are Industry West's main competitors?
Broad incumbents on record are Room & Board, CB2, West Elm and Crate & Barrel. Direct peers are Burrow, Maiden Home, Article, Joybird, Apt2B and Floyd.
Does Industry West have an API?
No public API is recorded for Industry West.
What industry is Industry West in?
Industry West's product category is Modern and Industrial Furniture. Its primary akta.pro industry code is CRAIAAAB, Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards), with a secondary code of CRAIAAAJ, Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage). Its NAICS code is 4491 and its SIC code is 5712.