akzente Salzburg

What akzente Salzburg does

akzente Salzburg (legal name "akzente Salzburg, Initiativen für junge Leute") is a non-partisan, charitable non-profit association (Verein) registered in Salzburg, Austria, founded in 1986 and operating under mandate of the State of Salzburg (Land Salzburg) through its Jugendreferat. The organisation functions as the state's central hub for youth services and serves youth aged 10-26 across the entire federal state via its main headquarters at Glockengasse 4c in Salzburg city and four district offices in Tennengau, Pongau, Pinzgau, and Flachgau.

Its core product surface comprises seven internal departments: akzente Jugendinfo (first point of contact for youth-related questions), S-Pass die Salzburger Jugendkarte (an official youth identification card launched in 2004, integrated with the European Youth Card Association / EYCA and distributed digitally via the S-Pass App on iOS and Android), regional and municipal youth work support, cultural programming, addiction prevention (Suchtprävention), education and participation (Bildung & Partizipation, including the Diplomlehrgang Außerschulische Jugendarbeit diploma programme), and administration of the Erasmus+ Jugend and European Solidaritätskorps (ESK) programmes in the Salzburg region. The S-Pass card provides age-verified discounts at over 350 partner businesses across Salzburg and cross-border benefits in 36+ European countries through EYCA.

The business model is non-commercial. Primary revenue is structural public funding from Land Salzburg's Jugendreferat, supplemented by EU programme administration for Erasmus+ and ESK via the OeAD national agency. All core services to youth end-users are free of charge; the S-Pass card, Lehrlingscard (for apprentices), and s'COOL-CARD (for school pupils, via Salzburg Verkehr) are issued at no cost. Distribution occurs through physical offices, mobile school and youth-center visits, digital platforms (akzente.net, jugend.akzente.net, s-pass.at), and partner referrals. Headcount is in the 11-50 band with no public equity, venture, or parent-company involvement; the organisation is led by Chairwoman Antje Blome-Müller and Managing Director Mag. Marietta Oberrauch.

Name

akzente Salzburg

Legal name

akzente Salzburg, Initiativen für junge Leute

Website

https://akzente.net

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

akzente Salzburg is the state-mandated, publicly funded non-profit youth services organisation for the federal state of Salzburg, Austria, providing youth information, the S-Pass youth identification card with 350+ partner discounts, addiction prevention, cultural programmes, and regional administration of Erasmus+ / European Solidarity Corps EU youth funding.

Ownership category

akta.pro rank

Product category

Youth and Social Services

NAICS

Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (81399), Other Services (except Public Administration) (81)

SIC

Services-Social Services (8300), Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

Keywords

• Youth services
• Addiction prevention
• Youth information
• Erasmus+ mobility
• Non-profit association

Headquarters

HQ city

Salzburg

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Public Funding - Land Salzburg: akzente Salzburg receives primary funding from the State of Salzburg (Land Salzburg) through the Youth Department (Jugendreferat des Landes Salzburg). The organization operates as a non-profit association (Verein) with charitable status under Austrian tax law.
2. EU Programme Administration: The organization serves as the regional office (Regionalstelle) for Erasmus+ Youth and European Solidarity Corps programmes in Salzburg, administering EU funding for youth projects and exchanges.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

akzente Salzburg is a non-profit association that delivers free youth services across the federal state of Salzburg: information and counselling through akzente Jugendinfo, the S-Pass Salzburg Youth Card (with 350+ regional partner discounts and EYCA European integration), addiction-prevention programmes in schools and apprentice workshops, cultural and participation programmes, regional and municipal youth work in all Salzburg districts, and administration of Erasmus+ Jugend and European Solidarity Corps exchanges as the regional office. All offerings are funded by the State of Salzburg (Land Salzburg) and delivered free of charge to youth aged 10–26, schools, municipalities, and partner youth workers.

Differentiator

Problem solved

Functional benefit

Brands

• S-Pass - Die Salzburger Jugendkarte: The Salzburg Youth Card providing age verification, discounts, and European Youth Card (EYCA) benefits for young people aged 10-26.
• akzente Jugendinfo

Products and services

• S-Pass – Die Salzburger Jugendkarte (Salzburg Youth Card) Free official Salzburg Youth Card for residents aged 10–26 providing age verification under youth-protection law, discounts at 350+ partner businesses across Salzburg, and integrated European Youth Card (EYCA) benefits at 70,000+ locations in 36+ European countries. Available as physical card and digital S-Pass (S-Pass PUR) via the free S-Pass App.
• S-Pass App

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• bOJA (Bundesweites Netzwerk Offene Jugendarbeit)coreStrategic or Co-development PartnerNational competence center for Open Youth Work in Austria. akzente Salzburg is part of the bOJA network and participates in quality standards, lobbying, and networking activities. Joint responsibility for quality development in open youth work across Austria.
• European Youth Card Association (EYCA)coreStrategic or Co-development PartnerS-Pass integrates EYCA European Youth Card functionality, providing card holders with discounts at 70,000+ partner locations across 36+ European countries. EYCA manages the international youth card network.
• OeAD (Nationalagentur)coreStrategic or Co-development PartnerAustrian National Agency responsible for Erasmus+ and European Solidarity Corps programme implementation. akzente Salzburg serves as regional office for Salzburg state, administering EU youth funding.
• Salzburg VerkehrcoreChannel Partner/ Reseller/ DistributorSalzburg's public transport authority. Issues SUPER s'COOL-CARD and s'COOL-CARD which integrate S-Pass youth card functionality. Manages digital card distribution for students and apprentices.
• Verein ALEminorStrategic or Co-development PartnerSupports vocational schools and apprentices in Salzburg with Erasmus+ funding access. Partner organization for coordinating work-based learning mobility programmes.
• ÖAMTCminorGTM or Marketing PartnerAustrian automobile and touring club offering S-Pass card holders discounts on membership, driving safety training, and roadside assistance for young drivers aged 15-19.
• PadelbaseminorGTM or Marketing PartnerS-Pass partner offering 20% discount on padel bookings at Padelbase Salzburg and Bad Hofgastein locations for S-Pass card holders.
• Salzburg MunicipalitiescoreChannel Partner/ Reseller/ DistributorVarious municipalities across Salzburg districts partner with akzente for youth work support, youth center establishment, and youth participation projects. Regional staff are present in each district.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jugendinfo Kärnten: Carinthia's state youth information service delivering information, events, and youth programmes — a direct regional peer with similar state-funded mandate and free-to-user service model.
• Jugendarbeit Wien (JAW): Vienna's municipal youth work association providing open youth work, youth information, and youth cultural programmes — directly comparable as another Austrian state-mandated regional youth services organization with similar mandate and service mix to akzente Salzburg.
• Jugendinfo Steiermark: Styria's state-level youth information service offering information, counselling, and youth programmes to young residents — directly comparable as an Austrian Länder-level Jugendinfo with similar mandate and service portfolio to akzente.
• Jugendinfo Niederösterreich: Lower Austria's state youth information portal providing youth information, event listings, and youth card services — directly comparable as another Austrian state-level Jugendinfo offering similar free services and regional mandate.
• Jugendinfo Oberösterreich: Upper Austria's state youth information service operating as a national umbrella portal (jugendinfo.at) — directly comparable as akzente's functional counterpart providing youth information, events, and EU programme coordination.
• bOJA – Bundesweites Netzwerk Offene Jugendarbeit: Austria's national competence center for open youth work, of which akzente is a member. Directly comparable as the national umbrella coordinating open youth work quality standards, lobbying, and networking across Austrian federal states.
• Jugendinfo Tirol: Tyrol's state youth information service providing youth info, cultural programmes, and EU programme administration — directly comparable as akzente's functional equivalent in another Austrian federal state with similar public funding structure.
• LOGIN – Jugendinfo Vorarlberg: Vorarlberg's state-level youth information and engagement platform offering information services, youth card functionality, and EU programme coordination — a direct Austrian state-level peer to akzente's Jugendinfo and S-Pass operations.

Broad incumbents

• National Youth Agency (UK): UK's national youth sector body supporting youth work policy, quality standards, and practitioner development — comparable as a national-scale youth services infrastructure organization with a broader remit than akzente's regional focus.
• Caritas Jugend Salzburg: Salzburg branch of the national Catholic charitable organization providing youth welfare, family support, and social services — comparable as a broader Salzburg non-profit addressing overlapping youth and family welfare segments with wider social-service mandate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/akzentejugendchannel
• Facebookfacebook.com/jugend.akzente.net
• Instagraminstagram.com/akzente_net
• TikToktiktok.com/@akzente.salzburg

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about akzente Salzburg