Hot Springs Pools and Spas

What Hot Springs Pools and Spas does

Hot Springs Pools and Spas is a family-owned pool and spa builder and retailer founded in 1989 and headquartered in Greenville, South Carolina. The company operates four retail showrooms across the Carolinas — Greenville SC, North Charleston SC, Arden (Asheville) NC, and Franklin NC — serving residential and commercial customers in the Southeast United States. Its core offering is inground pool construction across three methods (vinyl liner with galvanized steel panels, single-piece Latham fiberglass shells, and site-built gunite with rebar and cement-sand spray), priced from the $40,000s for vinyl builds to $300,000+ for fully customized gunite projects.

The company's product portfolio extends into hot tubs and spas (Hot Spring, Caldera, Freeflow, and Endless Pools swim spas from Watkins Wellness), Swedish-made Tylo saunas (traditional, infrared, and hybrid lines added in 2023-2024), and cold plunges (Hot Spring Vigor and Caldera Emerge). A recurring service business — pool and hot tub maintenance, liner replacements (over 100 annually), replastering, repairs, chemicals, and parts — generates ongoing revenue and reinforces customer lifetime value across an installed base built over 35+ years.

The business operates a direct-to-consumer, owner-controlled distribution model: no resellers or dealers, customers visit showrooms to wet-test hot tubs and consult on pool designs, and field teams conduct site assessments and installations. Multi-construction-type capability (vinyl, fiberglass, gunite) allows unbiased recommendations, and long-tenured OEM partnerships with Watkins Wellness (since 1989), Latham, and Tylo provide preferential supply and warranty support. Marketing is predominantly content-led (educational blog, email newsletter, organic Facebook and Instagram) augmented by customer reviews and referrals.

Name

Hot Springs Pools and Spas

Legal name

Hot Springs Pools and Spas

Website

https://hotspringspools.net

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Hot Springs Pools and Spas is a family-owned pool builder, hot tub retailer, and service provider founded in 1989, operating four retail showrooms across the Carolinas and serving residential and commercial customers in the Southeast with vinyl, fiberglass, and gunite pools plus spas, saunas, and cold plunges.

Ownership category

akta.pro rank

Product category

Residential Pool and Spa Retail & Installation

NAICS

Home Centers (444110)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Pools, Spas & Hot Tubs Retail (Chemicals, Accessories) (CRAIAIAK)

akta.pro secondary industries

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ), Spa/Hot Tub Cleaning & Maintenance (HSAIALAG), Hot/Cold Contrast Therapy (Hot Tubs, Plunge Pools & Hydrotherapy) (HSADAKAD), Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL)

Keywords

• Fiberglass pool installation
• Hot tub retail
• Vinyl liner replacement
• Sauna sales
• Cold plunge therapy

Headquarters

HQ city

Arden

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Pool Construction and Installation: Revenue from building residential and commercial inground pools using vinyl liner, fiberglass, and gunite construction methods. Includes excavation, shell installation, decking, equipment (heaters, pumps, filtration, saltwater systems), and startup services. Projects range from $40,000s to $300,000+ depending on pool type, size, and features.
2. Hot Tub and Spa Sales: Sales of Hot Spring, Caldera, Freeflow, and Endless Pools hot tubs from showrooms. Includes portable spas, swim spas, and cold plunges. Product categories span from plug-and-play Fantasy Series to premium Utopia Series.
3. Service, Maintenance, and Repair: Ongoing service revenue from pool and hot tub maintenance, repairs, liner replacements, chemical supplies, and parts. Over 100 liner replacements performed annually. Service available for all products sold.
4. Pool and Spa Supplies: Retail sales of chemicals, filters, covers, accessories, and replacement parts through showrooms and poolgoods.com.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Hot Springs Pools and Spas designs, sells, and installs residential swimming pools (fiberglass, gunite, and vinyl liner) and a multi-brand lineup of hot tubs, saunas, and cold plunges. The company also stocks pool and spa supplies and provides in-house pool construction, PVC liner replacement, and ongoing pool and hot tub service and maintenance for homeowners.

Product overview

Hot Springs Pools and Spas offers a comprehensive backyard wellness portfolio centered on pool construction (fiberglass, gunite, and vinyl liner), premium hot tub brands (Hot Spring, Caldera, Freeflow, Endless Pools), and wellness products (Tylo saunas, Hot Spring Vigor and Caldera Emerge cold plunges). The three pool construction types serve different budget and customization needs, while the hot tub lineup spans from plug-and-play entry models to high-end custom designs. Saunas and cold plunges extend the contrast therapy offering. Supplies and service round out the lifecycle offering, providing chemicals, parts, maintenance, and repairs for products across all brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Fiberglass Pools Residential in-ground fiberglass pools installed by Hot Springs Pools and Spas, using Latham fiberglass pool shells, for homeowners seeking a lower-maintenance pool option.
• Gunite Pools
• Vinyl Liner Pools
• Hot Spring Spas
• Caldera Spas
• Freeflow Spas
• Endless Pools
• Tylo Saunas
• Caldera Emerge Cold Plunge
• Hot Spring Vigor Cold Plunge
• Pool and Spa Supplies
• PVC Liner Replacement
• Pool Construction Services
• Pool and Hot Tub Service and Maintenance

Quantifiable outcome

• Pool installation timelines: Fiberglass 4-6 weeks, Vinyl 6-10 weeks, Gunite 10-16 weeks
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• TylocoreTechnology or Integration · 1 January 2024Tylo is a Swedish sauna brand with over 100 years of history. Hot Springs Pools & Spas carries Tylo's full lineup including traditional saunas (Halmstad, Reflection, Lulea), infrared saunas (Kiruna), and hybrid saunas (Kiruna Hybrid). Tylo shares the same brand family as Hot Spring and Caldera, providing consistent service and warranty support. Features include app connectivity via Tylo app, Bluetooth speakers, and chromotherapy LED lighting across all models.
• LathamcoreTechnology or IntegrationLatham is the largest fiberglass shell manufacturer in North America. Hot Springs Pools & Spas installs Latham fiberglass shells including the Corinthian model line. Latham provides reliable shells with strong warranties and supply chain support. Shell quality is emphasized as important for fiberglass pool buyers.
• Watkins WellnesscoreTechnology or IntegrationWatkins Wellness (under Masco) manufactures Hot Spring and Caldera hot tubs and spas, and the Hot Spring Vigor and Caldera Emerge cold plunges. Hot Springs Pools & Spas has been selling Hot Spring spas since 1989, making them a long-term branded partner. Cold plunges come with Watkins warranty structure and service network.
• Pool Goods (poolgoods.com)minorChannel Partner/ Reseller/ DistributorPool Goods is an online retailer of pool and spa supplies. Referenced on Hot Springs Pools website as a partner for online supplies purchasing. Customers can purchase pool and spa supplies online through poolgoods.com.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Anthony & Sylvan Pools: Large regional pool builder with multi-decade operating history focused on residential gunite and vinyl pool construction. Comparable to Hot Springs in construction methods, project pricing, and service-led operating model.
• California Pools & Spas: Regional pool and spa builder with multiple showroom locations across the Southwest. Directly comparable in showroom-based D2C pool/spa sales, multi-construction-method offering, and service-plus-construction revenue mix.
• Leisure Pools: Fiberglass pool shell manufacturer with a North American dealer/installer network. Comparable to Hot Springs in fiberglass pool installation, premium-shell positioning, and dealer-supported local service.
• River Pools: Fiberglass pool installer/manufacturer focused on the Mid-Atlantic and Southeast. Comparable to Hot Springs in fiberglass pool expertise, educational content marketing approach, and builder-dealer model.
• Premier Pools & Spas: Largest pool builder in the U.S. operating through a network of regional franchises. Directly comparable to Hot Springs in residential pool construction and local market presence, though at significantly larger national scale.
• Blue Haven Pools: Regional pool builder operating across multiple U.S. markets with gunite and vinyl construction focus. Directly comparable in residential pool construction, financing options, and showroom-supported sales motion.

Broad incumbents

• Leslie's (Leslie's Poolmart): Largest U.S. specialty retailer of pool and spa supplies, parts, and chemicals. Comparable to Hot Springs' supply retail business, though Leslie's operates a national chain rather than regional showrooms.
• Watkins Wellness: Manufacturer of Hot Spring, Caldera, Freeflow, and Endless Pools brands (division of Masco). A core supplier and partner of Hot Springs; comparable as the dominant player in portable hot tubs at scale.
• Pool Corporation (PoolCorp): Largest wholesale distributor of pool and spa products in the world. Comparable to Hot Springs as a counterparty in the same supply chain, though operating at vastly larger scale as an upstream distributor rather than retail dealer.

Emerging players

• Bullfrog Spas: Premium hot tub manufacturer with a dealer network across North America. Comparable to Hot Springs as a competing hot tub brand for showroom floor space and consumer mindshare in the premium spa segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HotSpringsPools
• Instagraminstagram.com/hotspringspools

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hot Springs Pools and Spas