Latham
Latham Pool Products is a US manufacturer of fiberglass and vinyl liner inground swimming pools and complementary products, serving residential homeowners across North America exclusively through an independent pool builder and dealer network it has cultivated since the 1950s.
- Company typePrivate
- Founded1950
- HeadquartersLatham, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Latham does
Latham Pool Products, Inc. is a US manufacturer of inground swimming pools, self-positioned as the largest inground pool manufacturer in North America. Founded around the 1950s and operating for over 70 years, Latham produces fiberglass and vinyl liner pools along with a broad portfolio of complementary products including automatic safety covers (Coverstar), replacement liners, spas, tanning ledges, water features, waterline tiles, and a smartphone-controlled pool automation system (The Attendant). The company reaches residential homeowners in the United States and Canada exclusively through a network of independent pool builders and dealers.
Latham firmographics
Firmographics- Name
- Latham
- Legal name
- Latham Pool Products, Inc.
- Website
- https://lathampool.com
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Latham Pool Products is a US manufacturer of fiberglass and vinyl liner inground swimming pools and complementary products, serving residential homeowners across North America exclusively through an independent pool builder and dealer network it has cultivated since the 1950s.
- Ownership category
- akta.pro rank
Latham industry classification
Industry- Product category
- Swimming Pool Manufacturing
- akta.pro primary industry
- Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)
Keywords
Where Latham is headquartered
LocationHeadquarters
- HQ city
- Latham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Latham business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Fiberglass Pool Sales: Sale of pre-manufactured fiberglass pool shells in various models (Axiom, Bermuda, Cayman, Milan, etc.) with features like tanning ledges, spas, and automatic cover readiness. Pools are hand-drafted in manufacturing facilities and transported for installation.
- Vinyl Liner Pool Systems: Sale of vinyl liner pool structures including corrosion-resistant wall panels (polymer or galvanized steel), steps, and modular components. Includes replacement vinyl liners in various patterns and colors.
- Pool Covers and Liners: Sale of automatic safety covers (Coverstar brand), winter safety covers, and replacement vinyl liners. Includes Coverstar mechanisms and fabric options.
- Spas and Pool Add-ons: Sale of acrylic and fiberglass inground spas, tanning ledges, LED lighting, water features, and waterline tiles for pool customization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fiberglass and Vinyl Liner Pools starting price point |
| Unit Pricing | Pay-as-you-go | Entry-level pool budget tier |
| Unit Pricing | Pay-as-you-go | Mid-to-upper range pool budget tier |
| Unit Pricing | Pay-as-you-go | Vinyl Liner Pool full installation range |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Latham product offering
Product offeringCore offering
Latham Pool Products, Inc. is the largest inground pool manufacturer in North America, producing pre-manufactured fiberglass pool shells and modular vinyl liner pool systems along with related products including automatic safety covers (Coverstar), winter covers, vinyl liner replacements, spas, tanning ledges, water features, LED lighting, and waterline tiles. Products are sold wholesale to a network of independent pool builders and dealers (not direct-to-consumer) and are backed by industry-leading limited lifetime warranties on pool structures.
Product overview
Latham Pool is the largest inground pool manufacturer in North America, offering two primary pool types: Fiberglass Pools and Vinyl Liner Pools, along with complementary products and services. Fiberglass Pools feature proprietary Advanced Composite Technology with Crystite Gel Coat finishes and are available in multiple collections including Astoria, Athens, Axiom, Bermuda, Cayman, Cape Cod, Corinthian, Enchantment, Jamaica, Milan, Olympia, San Marino, Synergy, and Tuscan Collections. Vinyl Liner Pools offer unlimited design flexibility using UltraSeam technology with corrosion-resistant Graphex resin or galvanized steel wall systems, with numerous shape options. The product portfolio includes add-on features (Spas, Tanning Ledges, LED Lighting, Water Features, Waterline Tiles), safety products (Automatic Safety Covers/Coverstar, Winter Pool Covers), replacement liners, and digital tools (Latham Link ordering portal, Latham PRO Portal, Latham Measure, My Latham Account, Pool Cost Estimator, Liner Visualizer). The company also provides Pool Financing services and comprehensive Warranty Registration & Claims support. All products are backed by industry-leading limited lifetime warranties.
Differentiator
Problem solved
Functional benefit
Brands
- Crystite: Proprietary gel coat finish technology for fiberglass pools, available in Crystal and Classic variants with multiple color options
- UltraSeam
- Graphex
- Coverstar
- Radiant
- The Attendant
Products and services
- Fiberglass Pools
Quantifiable outcome
- Fiberglass pools can last 50-60+ years with proper care
- +4 more outcomes
Companies that use Latham
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Latham technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Latham partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- USA Artistic SwimmingminorLatham is a proud sponsor of USA Artistic Swimming. This partnership aligns with the company's brand values of strength and beauty, providing visibility through sports sponsorship.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Latham competitors and assessment
Company assessmentDirect peers
- Compass Pools: International manufacturer of ceramic-core composite fiberglass pools expanding into the North American market. Comparable in composite technology and premium positioning to Latham's fiberglass product line.
- River Pools & Spas: One of the larger North American fiberglass pool manufacturers and installers with a similar product line of inground fiberglass pools, vinyl liner pools, and spas. Directly comparable in core product category, customer base, and channel model.
- San Juan Pools: Long-established US-based fiberglass pool manufacturer offering a comparable range of inground fiberglass shells sold through a builder network. Directly overlaps with Latham's fiberglass product line and target customer.
- Leisure Pools: International composite fiberglass pool manufacturer with established North American distribution. Competes head-to-head with Latham in the premium inground fiberglass segment using comparable composite construction technology.
- Imagine Pools: US fiberglass pool manufacturer focused on premium composite inground pools sold through independent dealers. Comparable in materials, product positioning, and channel model to Latham's core fiberglass business.
Broad incumbents
- Fluidra SA: Global pool equipment and water solutions company (including Zodiac) with a broad portfolio across pool hardware, automation, and chemicals. Adjacent incumbent in the broader pool products market rather than a direct shell competitor.
- Pentair plc: Large publicly traded water and pool equipment manufacturer offering pumps, filters, heaters, and automation that integrate with Latham's pool ecosystem. Not a direct shell competitor, but a major incumbent in the broader pool products value chain Latham participates in.
- Hayward Holdings: Leading pool equipment manufacturer (pumps, filters, heaters, cleaners, automation) with a broad product portfolio. A broad incumbent in the pool equipment category adjacent to Latham's automation and accessories offerings.
Others
- Pool Corporation: Largest US distributor of swimming pool products, parts, and supplies, supplying many of the same builders in Latham's network. Not a manufacturer, but a critical channel and ecosystem participant whose relationships overlap with Latham's go-to-market.
Emerging players
- Thursday Pools: Smaller US-based fiberglass pool manufacturer with innovative features such as integrated tanning ledges. Competes in the same fiberglass shell category as Latham but at smaller scale, making it an emerging niche player.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Latham social profiles
Digital presenceLatham financial estimates
Financial estimateRevenue estimate
Valuation estimate
Latham leadership team
Management profileNumber of profiles
Latham funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Latham M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Latham
What does Latham do?
Latham Pool Products, Inc. is the largest inground pool manufacturer in North America, producing pre-manufactured fiberglass pool shells and modular vinyl liner pool systems along with related products including automatic safety covers (Coverstar), winter covers, vinyl liner replacements, spas, tanning ledges, water features, LED lighting, and waterline tiles. Products are sold wholesale to a network of independent pool builders and dealers (not direct-to-consumer) and are backed by industry-leading limited lifetime warranties on pool structures.
Is Latham a public or private company?
Latham is a private company. It is classified as unknown and is currently operating.
When was Latham founded?
Latham was founded in 1950. It employs 1,001 to 5,000 people.
Where is Latham based?
Latham is headquartered in Latham, United States, in the North America region.
How does Latham make money?
Four revenue lines are on record. Fiberglass Pool Sales are the primary driver. The others are vinyl Liner Pool Systems, pool Covers and Liners and spas and Pool Add-ons.
Who are Latham's main competitors?
Direct peers on record are Compass Pools, River Pools & Spas, San Juan Pools, Leisure Pools and Imagine Pools. Broad incumbents are Fluidra SA, Pentair plc and Hayward Holdings. Pool Corporation is listed as an others. Thursday Pools is listed as an emerging player.
Does Latham have an API?
No public API is recorded for Latham.
What industry is Latham in?
Latham's product category is Swimming Pool Manufacturing. Its primary akta.pro industry code is HSAIALAJ, Equipment Installation & Upgrades (Automation, Covers, Sanitizers).