Bluestone Property

What Bluestone Property does

Bluestone Property Corporation is a private, family-owned property investment advisory headquartered in South Melbourne, Australia, founded circa 2020 and operating with 1-10 employees under director James Anderson. The firm serves individual investors and first-home buyers Australia-wide, offering personalized investment plans tailored to each client's goals, risk tolerance, and financial situation. Its service menu bundles nine interconnected offerings: real estate investment advisory, access to exclusive off-market properties, market research and analysis, SMSF purchases, finance strategist support, strategic tax benefits planning, long-term portfolio planning, personalized consultancy, and cross-state purchase execution.

The firm's underlying technology is described as a data-driven property investment analysis platform built around a curated dataset spanning 15,000+ Australian suburbs, with 15+ data points cross-checked for each suburb and property recommendation. There is no disclosure of proprietary AI or ML models; the differentiation rests on data coverage, cross-checking rigor, and deal-sourcing relationships rather than algorithmic underwriting. Delivery is augmented by an extended professional network that includes finance specialists, conveyancers, accountants, and SMSF experts, marketed as a one-stop-shop experience.

Commercially, Bluestone operates a sales-led, consultative model with a free 15-minute discovery call as the top-of-funnel entry point, transitioning into obligation-free paid advisory engagements. Revenue is generated through professional-services fees for property selection, market research, and strategic planning, with no public pricing or subscription structure disclosed. The firm has no external funding rounds, no parent company, no institutional investors, and is privately held. Marketing relies on earned media across Yahoo News, International Business Times, the Australian Business Journal, The Loan Room, and Medium, supplemented by paid social on Facebook and Instagram plus referral channels. Reported scale metrics, including A$1.1 billion in cumulative client-owned real estate assets and a claimed 2x client property growth rate versus average investors, are customer-outcome indicators rather than company financial figures.

Name

Bluestone Property

Legal name

Bluestone Property Corporation

Website

https://bluestonepc.com.au

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Bluestone Property Corporation is a Melbourne-based, family-owned property investment advisory serving individual investors and first-home buyers Australia-wide. It delivers personalized investment plans, off-market property access, suburb-level market research, and SMSF purchase support through an integrated network of finance, legal, and tax specialists.

Ownership category

akta.pro rank

Product category

Real Estate Investment Advisory

NAICS

Portfolio Management and Investment Advice (52394), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531), Investment Advice (6282)

akta.pro primary industry

Real Estate Advisory & Consulting (Strategy, Portfolio & Location) (FSAEAJAH)

akta.pro secondary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Property investment advisory
• Real estate consulting
• SMSF property purchases
• Investment strategy planning
• Off-market property access

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Property Investment Advisory Services: Fees charged for personalized property investment consultancy services, including property selection, market research, and strategic planning. Revenue is generated through advisory fees for guiding clients through property purchases, including access to exclusive properties, finance strategy, and SMSF property purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Bluestone Property Corporation is a full-service property investment advisory firm that helps individual investors build property portfolios through personalized strategy, market research, finance structuring, and SMSF-based purchases. Services include access to exclusive off-market properties, data-driven suburb and property analysis across 15,000+ Australian suburbs, and an integrated network of finance, conveyancing, accounting, and SMSF specialists.

Product overview

Bluestone Property Corporation is a full-service property investment advisory firm that operates as an integrated, one-stop-shop offering. The core product is a comprehensive Real Estate Investment Advisory service that encompasses multiple interconnected offerings: Access to Exclusive Properties (including unlisted opportunities), Market Research & Analysis (with data across 15,000+ suburbs and 15+ data points per recommendation), SMSF Purchases for self-managed superannuation investments, Finance Strategists for loan and financial planning, Strategic Tax Benefits, Long-Term Planning, and Personalised Consultancy. These services are bundled together with a network of finance specialists, conveyancers, accountants, and SMSF experts, providing a holistic approach to property investment from initial consultation through to property selection and purchase completion.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Investment Advisory Personalised property investment plans tailored to individual goals, risk tolerance, and financial situations, providing tailored strategy and consultancy services for individual investors and first home buyers.
• Access to Exclusive Properties Provides clients with access to properties for sale that are not advertised to the public market, enabling exclusive investment opportunities.
• Market Research & Analysis Data-driven suburb and property analysis covering over 15,000 suburbs Australia-wide with 15+ data points cross-checked for each recommendation.
• SMSF Purchases Self-Managed Superannuation Fund property investment services allowing clients to purchase property through their superannuation, supported by in-house SMSF experts.
• Finance Strategists Access to finance specialists and mortgage brokers who assist with loan processes and financial planning for property investments.
• Strategic Tax Benefits Tax planning and strategic benefits advice integrated into investment strategies, delivered alongside accounting specialists.
• Long-Term Planning Ongoing investment planning and portfolio management services designed to deliver sustained property growth for clients.
• Personalised Consultancy One-on-one advisory services with dedicated experts guiding clients through the entire property investment process.
• Australia Wide Purchases Property investment services spanning all regions of Australia, not limited to a single city or state.

Quantifiable outcome

• Clients' property growth likely to achieve 2x the growth of average investors
• +1 more outcomes

Named customers13 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Finance Specialists (Extended Team)coreOthersNetwork of seasoned finance specialists integrated into the service offering to provide comprehensive financial advice for property investments. These specialists work alongside the core Bluestone team to address all financial aspects of client investments.
• Conveyancers (Extended Team)coreOthersLegal professionals handling property transfer and documentation processes for clients. Part of the integrated one-stop-shop approach to property investment services.
• Accountants (Extended Team)coreOthersTax and accounting professionals providing strategic tax benefits guidance for property investments. Integrated into the advisory team to ensure comprehensive financial planning.
• SMSF Experts (Extended Team)coreOthersSelf-Managed Superannuation Fund specialists enabling clients to purchase property through their SMSF. Critical component of the service offering for retirement-focused property investment strategies.
• Mortgage Brokers (Referral Partners)minorChannel Partner/ Reseller/ DistributorMortgage broker partners who refer clients seeking property financing. These partners are referenced in client testimonials as part of the ecosystem supporting Bluestone's clients.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Propertyology: Australia-wide property investment research and advisory firm helping investors identify high-growth locations. Strong overlap with Bluestone's data-driven suburb selection and personalized strategy positioning.
• BuyersBuyers: National buyer's advocacy and property advisory network in Australia. Closely comparable buyer-representation model, fee-based advisory revenue, and focus on investor and home-buyer education.
• Metropole Property Strategists: Long-established Australian property investment advisory firm offering strategic, data-driven advice to investors across residential and commercial assets. Directly comparable on personalized investor strategy, market research, and national coverage.
• Oak Laurel Property Advisory: Australian property investment advisory serving individual investors with strategy, sourcing, and acquisition support. Directly comparable target customer, personalized advisory approach, and national scope.
• Rethink Investing: Australian property investment advisory and education firm focused on helping investors build portfolios. Comparable on data-led suburb selection, investor education content, and consultative sales motion.
• Aus Property Professionals: Full-service Australian property advisory with buyers agents and strategists. Comparable on bundled finance/legal/tax coordination and personalized investor strategy across Australia.
• Ironfish: Australian property investment company providing advisory, research, and buyer representation to investors nationally. Comparable on end-to-end advisory model, investor education, and access to curated property opportunities.

Broad incumbents

• Empower Wealth: Larger Australian wealth advisory group offering financial planning with a property investment vertical. Broader incumbent that overlaps on strategic property advice but operates at greater scale and across more financial services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/100064300502302
• LinkedInlinkedin.com/company/masnou-barna-s-l

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bluestone Property