Rethink Investing
- Company typePrivate
- Founded2014
- HeadquartersBondi, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
Rethink Investing firmographics
Firmographics- Name
- Rethink Investing
- Legal name
- Rethink Investing Pty Ltd
- Website
- https://rethinkinvesting.com.au
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Rethink Investing industry classification
Industry- Product category
- Commercial Property Buyer's Agency Services
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Value-Add & Opportunistic Real Estate (FSAAAKAB)
- akta.pro secondary industry
- Investing Fundamentals (Stocks, Bonds, Funds, Risk) (EDAAAJAH)
Keywords
Where Rethink Investing is headquartered
LocationHeadquarters
- HQ city
- Bondi
- HQ country
- Australia
- HQ region
- Oceania
Offices9 records
Markets served
Rethink Investing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Buyer's Agency Services: Rethink Investing generates revenue by acting as a buyer's agent for commercial property investors, helping them identify, negotiate, and acquire commercial real estate assets. They specialize in off-market property acquisitions and charge fees for their acquisition services and advisory.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom buyer representation services for commercial property investors |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Rethink Investing product offering
Product offeringCore offering
Rethink Investing is a commercial property buyer's agency that represents individual investors in identifying, evaluating, negotiating, and acquiring commercial real estate assets across Australia and New Zealand. Its core proposition is access to high-yielding and off-market commercial opportunities sourced through proprietary industry relationships, supplemented by investor education and digital evaluation tools.
Product overview
Rethink Investing is Australia's largest commercial property buyer's agency offering a comprehensive suite of investment services centered on acquiring high-yielding commercial properties for investors. The core offering is their buyer's agency service, which provides access to off-market commercial properties and expert negotiation. Supporting this are digital tools (Rental Yield Calculator, Stamp Duty Calculator, ROI Calculator) that help investors evaluate potential acquisitions. The company also offers extensive educational resources including guides, webinars, podcasts, and the Rethink Commercial Education online course platform. Their services span across Australia and New Zealand, with specialized offerings for high net worth investors and rural property investment. The company operates through the RethinkGroup network, which includes related companies in financing, residential, wealth management, and property insurance.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Property Buyer's Agency Services End-to-end buyer representation for commercial property acquisitions, including off-market sourcing, due diligence, negotiation, and settlement support for individual investors.
- High Net Worth Investors Program A specialized buyer's agency track for high net worth individuals seeking premium commercial property acquisitions with elevated service levels and access to premium assets.
- Rural Property Investment Services Buyer representation and advisory focused on rural and agricultural commercial properties across Australia.
- Rethink Commercial Education Expert-led online course offering structured learning on commercial property investment for investors looking to build commercial property portfolios.
Quantifiable outcome
- 5.75% minimum yield on commercial properties
- +2 more outcomes
Companies that use Rethink Investing
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles1 record
Rethink Investing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rethink Investing partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core and minor.
- Rethink GroupflagshipRethink Investing is part of the broader Rethink Group network, which includes multiple property-related companies including Rethink Financing, Rethink Residential, Property Lawyers, Property Insurance, Renewables, Wealth, and Capital divisions.
- Rethink FinancingcorePart of the Rethink Group network providing financing solutions for property investors. Collaborates with Rethink Investing to offer comprehensive property investment services.
- Rethink ResidentialcorePart of the Rethink Group network providing residential property buyer's agency services. Works alongside Rethink Investing to serve clients across residential and commercial property.
- Rethink Property LawyerscoreLegal services division of Rethink Group providing property law support for transactions facilitated by Rethink Investing.
- Rethink Property InsuranceminorInsurance services division offering property insurance products for clients acquiring properties through Rethink Investing.
- Rethink RenewablesminorRenewable energy services division that may add value to commercial properties through solar installations and energy solutions.
- Rethink WealthcoreWealth management division of Rethink Group providing holistic financial planning and wealth creation strategies alongside property investment services.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Rethink Investing competitors and assessment
Company assessmentBroad incumbents
- Raine & Horne Commercial: Long-established Australian commercial and residential real estate network with franchise offices nationwide. Comparable as a broad commercial property intermediary competing for investor mind-share in Australia.
- Colliers Australia: Major global commercial real estate firm with extensive Australian operations spanning investment sales, capital markets, and property management. A broad incumbent competing for the same investor and capital flows.
- Knight Frank Australia: Global real estate consultancy with a substantial Australian commercial property practice covering investment sales and advisory. A broad incumbent operating at the larger, more institutional end of the same commercial property market.
- JLL Australia: Global real estate services firm offering investment sales, capital markets, and advisory across Australian commercial property. A broad incumbent addressing many of the same investor clients through a vendor-side and advisory lens.
- CBRE Australia: Global commercial real estate services giant with a major Australian presence across investment sales, leasing, and advisory. A broad incumbent that operates in the same commercial property market with much wider scope than Rethink Investing's buyer-only focus.
Direct peers
- Metropole Property Strategists: Australian property advisory and buyer's agency firm with a strong commercial and residential investment focus, providing strategic advice and acquisition services to investors — a comparable business model and target customer base.
- Burgess Rawson: Australian commercial property agency actively selling and representing commercial investment assets, often interfacing with buyer's agencies. Comparable because it operates in the same Australian commercial investment transaction ecosystem.
- Wakelin Property Advisory: Melbourne-based buyer's agency focused on commercial and residential investment property acquisitions, targeting investors seeking yield and capital growth — directly comparable offering and customer profile.
- Stonebridge Property Advisory: Australian commercial property buyer's agency operating in a near-identical niche, sourcing and acquiring commercial assets on behalf of investors using off-market relationships. Direct competitor to Rethink Investing's core service.
Others
- Rethink Residential: Sister company within the RethinkGroup providing residential buyer's agency services. While not a direct commercial competitor, it is a closely related RethinkGroup entity that helps frame the group's broader property ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Rethink Investing social profiles
Digital presenceRethink Investing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rethink Investing leadership team
Management profileNumber of profiles
Profiles2 records
Rethink Investing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rethink Investing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rethink Investing
What does Rethink Investing do?
Rethink Investing is a commercial property buyer's agency that represents individual investors in identifying, evaluating, negotiating, and acquiring commercial real estate assets across Australia and New Zealand. Its core proposition is access to high-yielding and off-market commercial opportunities sourced through proprietary industry relationships, supplemented by investor education and digital evaluation tools.
Is Rethink Investing a public or private company?
Rethink Investing is a private company. It is classified as corporate owned and is currently operating.
When was Rethink Investing founded?
Rethink Investing was founded in 2014. It employs 11 to 50 people.
Where is Rethink Investing based?
Rethink Investing is headquartered in Bondi, Australia, in the Oceania region.
How does Rethink Investing make money?
One revenue line is on record: buyer's Agency Services.
Who are Rethink Investing's main competitors?
Broad incumbents on record are Raine & Horne Commercial, Colliers Australia, Knight Frank Australia, JLL Australia and CBRE Australia. Direct peers are Metropole Property Strategists, Burgess Rawson, Wakelin Property Advisory and Stonebridge Property Advisory. Rethink Residential is listed as an others.
Does Rethink Investing have an API?
No public API is recorded for Rethink Investing.
What industry is Rethink Investing in?
Rethink Investing's product category is Commercial Property Buyer's Agency Services. Its primary akta.pro industry code is FSAAAKAB, Value-Add & Opportunistic Real Estate, with a secondary code of EDAAAJAH, Investing Fundamentals (Stocks, Bonds, Funds, Risk). Its NAICS code is 523940 and its SIC code is 6282.