McDonalds
- Company typePrivate
- Founded1971
- HeadquartersTokyo, Japan
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
McDonalds firmographics
Firmographics- Name
- McDonalds
- Legal name
- 日本マクドナルド株式会社
- Website
- https://mcdonalds.co.jp
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
McDonalds industry classification
Industry- Product category
- Quick Service Restaurants
- NAICS
- Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Burger Fast Casual (THAFABAA)
- akta.pro secondary industry
- Coffee Chains & Franchise Cafes (THAFADAB)
Keywords
Where McDonalds is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
McDonalds business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Food and Beverage Sales: Core revenue from selling fast food products across dine-in, takeout, drive-through, and delivery channels. Products include burgers, chicken, sides, drinks, desserts, and coffee (McCafé). Pricing varies by product category with set meals starting from ¥420.
- Loyalty Program Engagement: My McDonald's Rewards program drives customer retention and increased purchase frequency through points accumulation and exclusive rewards redemption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Set meals starting at ¥420 for sausage muffin set |
| Unit Pricing | Pay-as-you-go | Individual items priced from ¥50-¥840 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
McDonalds product offering
Product offeringCore offering
McDonald's Japan operates the largest quick-service restaurant chain in Japan, selling burgers, chicken, fries, beverages, breakfast items, and McCafé coffee through a network of company-owned and franchised stores. Customers can also order via the McDonald's mobile app, the McDelivery service, and earn rewards through the My McDonald's Rewards loyalty program, with accepted payment methods spanning major mobile wallets, card networks, and cash.
Product overview
McDonald's Japan operates as a fast-food restaurant chain offering a broad menu organized into core categories: Burgers (including signature items like Big Mac, Quarter Pounder-style Thick Beef series), Sets, Sides (including McFry Potatoes, Hash Browns, Chicken Nuggets), Drinks (soft drinks, juices, iced teas, McCafé beverages), Sweets, and McCafé coffee drinks. Key campaign-driven limited-time products include the VIVA! World Mac FIFA World Cup 2026 series, Shaka Shaka Potato seasonings, seasonal smoothies (Muscat, Peach), and Street Fighter and Baki anime collaborations. The digital ecosystem is anchored by the McDonald's Japan Official App, which powers Mobile Order (with drive-through, table service, and park-and-go pickup), McDelivery proprietary delivery, and My McDonald's Rewards loyalty points program. Family-oriented services include Happy Set (kids' meals with collectible toys), McAdventure (children's workplace experience), and Birthday Party bookings. Supporting digital tools include comprehensive Allergen & Nutrition Information databases, Allergen Search, and Nutrition Balance Check tools. McCafé by Barista stores offer premium espresso-based beverages using Rainforest Alliance certified coffee beans.
Differentiator
Problem solved
Functional benefit
Brands
- McCafé (マックカフェ): Coffee and cafe beverage service offered at McDonald's locations
- McDelivery (マックデリバリー)
- My McDonald's Rewards (Myマクドナルド リワード)
- Happy Set (ハッピーセット)
- McDonald's BIG MAP (マクドナルドの品質見える化)
- McDonald's University (ハンバーガー大学)
Products and services
- McDonald's Official Mobile App Official smartphone application allowing customers in Japan to browse the menu, place Mobile Orders, pay, locate stores, access coupons, manage My McDonald's Rewards points, and arrange McDelivery.
- Mobile Order (モバイルオーダー) In-app order-ahead service that lets customers place and pay for orders from their phone and pick up at the counter, drive-thru, or curbside without waiting in line.
- McDelivery (マックデリバリー) Delivery service bringing the McDonald's menu directly to customers' homes and offices, operated both in-house and through third-party delivery platforms such as Uber Eats and Demaekan.
- My McDonald's Rewards (マイマックリワード) Loyalty program allowing registered members to earn and redeem points on qualifying purchases via the McDonald's app, with tiered benefits and member-only offers.
- Happy Set (ハッピーセット) Kids meal package that includes a main item, side, drink, and a rotating Happy Toy, often linked to collaborations with popular manga, anime, and game franchises.
- McCafé In-store coffee and premium beverage bar concept offering espresso-based drinks, teas, smoothies, and seasonal beverages, with both in-restaurant and take-out service.
- McAdventure Kids engagement and entertainment program that pairs Happy Set toys and digital content with games and activities, often tied to collaborations with anime, manga, and game properties.
- Birthday Party Service Hosted children's birthday party service at participating McDonald's restaurants, providing party meals, themed decorations, and staff support for a private celebration.
- Play Place (Kid's Play Area) Indoor play area inside selected restaurants offering a safe, family-friendly environment where children can play while their families dine.
- McFry (マックフライポテト)
- McCafé Smoothies (スムージー) Premium blended fruit smoothies sold as a permanent menu item under the McCafé beverage line, available in multiple seasonal and standard flavors.
Companies that use McDonalds
Customer profileSegments1 record
Ideal customer profiles1 record
McDonalds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature4 records
McDonalds partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered moderate, core and minor.
- FIFA / EA SportsmoderateMcDonald's Japan 'VIVA! World Mac' campaign tied to FIFA World Cup 2026 featuring FIFA World Cup game coupons, original collaboration goods through My McDonald's Rewards, and public viewing events.
- Baki the GrapplermoderateMcDonald's Japan announced a collaboration with the fighting manga/anime franchise Baki the Grappler, featuring a Baki-themed Chicken Tatsuta meal set. The partnership coincided with the Netflix premiere of Baki-Dou and its upcoming Japanese TV broadcast, positioned as part of a broader marketing campaign.
- Oji HoldingsmoderateOji Holdings, Japan's leading paper manufacturer, established a recycling team in 2022 that created the Renewa platform to promote paper recycling. The platform's initial project focused on recycling paper cups, which are difficult to recycle due to plastic lamination. Oji partnered with approximately 15 companies including McDonald's, Kentucky Fried Chicken, and Tully's Coffee for paper cup collection, with a goal to collect 300 tons annually by 2030.
- CapcommoderateCapcom and McDonald's Japan launched a Street Fighter-themed promotion including new burger offerings based on characters like Ryu, Chun-Li, and Ken, and exclusive costumes in Street Fighter 6 that match the fast-food color scheme.
- Cocoa (可口可乐)coreCoca-Cola products are served at McDonald's Japan locations. Recent collaboration featured Big Mac x 'I FEEL COKE' campaign with the release of a new TV commercial featuring Hosoda Mamoru's animated films 'The Girl Who Leapt Through Time' and 'Summer Wars'.
- 細田守 (Hosoda Mamoru)moderateThird collaboration between Big Mac and Hosoda Mamoru's animated films, featuring 'The Girl Who Leapt Through Time' and 'Summer Wars' in a new TV commercial with Olympic figure skaters 三浦璃来 and 木原龍一, and Sakurazaka46's 森田ひかる.
- Seven ElevenminorBoth McDonald's and Seven Eleven are strengthening in-house delivery systems to reduce reliance on third-party contractors in Japan's food delivery sector facing profitability challenges.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
McDonalds competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
McDonalds social profiles
Digital presenceMcDonalds compliance and trust
Trust signalCompliance1 record
McDonalds financial estimates
Financial estimateRevenue estimate
Valuation estimate
McDonalds leadership team
Management profileNumber of profiles
Profiles1 record
McDonalds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
McDonalds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about McDonalds
What does McDonalds do?
McDonald's Japan operates the largest quick-service restaurant chain in Japan, selling burgers, chicken, fries, beverages, breakfast items, and McCafé coffee through a network of company-owned and franchised stores. Customers can also order via the McDonald's mobile app, the McDelivery service, and earn rewards through the My McDonald's Rewards loyalty program, with accepted payment methods spanning major mobile wallets, card networks, and cash.
Is McDonalds a public or private company?
McDonalds is a private company. It is classified as public and is currently operating.
When was McDonalds founded?
McDonalds was founded in 1971. It employs 1,001 to 5,000 people.
Where is McDonalds based?
McDonalds is headquartered in Tokyo, Japan, in the Asia region.
How does McDonalds make money?
Two revenue lines are on record. Food and Beverage Sales are the primary driver. The others are loyalty Program Engagement.
Does McDonalds have an API?
No public API is recorded for McDonalds.
What industry is McDonalds in?
McDonalds's product category is Quick Service Restaurants. Its primary akta.pro industry code is THAFABAA, Burger Fast Casual, with a secondary code of THAFADAB, Coffee Chains & Franchise Cafes. Its NAICS code is 722513 and its SIC code is 5810.