Emporium Pluit Mall

What Emporium Pluit Mall does

Emporium Pluit Mall is a physical retail shopping center located in Penjaringan, North Jakarta, Indonesia, operating since 2009 as a major lifestyle and shopping destination in the Pluit area. The mall houses over 250 tenants across multiple floors spanning retail (anchor department stores, hypermarkets, and international fashion brands including AEON, Uniqlo, and Adidas), food and beverage outlets (such as Haidilao, Boost Juice, and Dairy Queen), and entertainment facilities. The property is physically integrated with Holiday Inn Express Jakarta Pluit Citygate above the mall, creating a mixed-use retail-hospitality destination. Strategic infrastructure advantages include direct access from the Cawang-Tanjung Priok toll road, the Outer Ring Road (JORR), and approximately 15 minutes drive time to Soekarno Hatta International Airport.

The company operates under APL as its parent group, and its digital footprint consists of an official website, a mobile application on iOS and Android, and two loyalty programs — Emporium Member Rewards and Podomoro Rewards (the latter linking into the parent Podomoro/APL ecosystem). Customer engagement is driven through promotional campaigns, seasonal events, and an exclusive membership program. Social media presence is currently listed as under maintenance per the company website.

The revenue model is built on recurring tenant rental income from 250+ retail, F&B, and entertainment tenants. The company also generates ancillary revenue through Space Enquiry services for prospective tenants and complementary facility services (disabled parking, taxi drop-off, ATM centers, prayer rooms, mother care rooms, wheelchair and baby stroller facilities, bicycle parking). The mall targets general consumers and visitors from the Greater Jakarta area seeking a comprehensive one-stop shopping, dining, and entertainment destination in Northern Jakarta. The business operates with a small headcount of 11-50 employees, consistent with an asset-light operating model where broader property management functions are likely centralized within the parent APL group.

Name

Emporium Pluit Mall

Legal name

Emporium Pluit Mall

Website

https://emporiumpluit.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Emporium Pluit Mall is a multi-floor shopping center in North Jakarta housing 250+ retail, F&B, and entertainment tenants, integrated with Holiday Inn Express above. Operated by APL, it serves Greater Jakarta consumers through rental-based tenant operations and member loyalty programs.

Ownership category

akta.pro rank

Product category

Shopping Mall Operations

NAICS

Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (4552), General Merchandise Retailers (455), Department Stores (4551)

SIC

Retail-Misc General Merchandise Stores (5399), Retail-Variety Stores (5331), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Regional Department Store–Anchored Multi-Category Retail (Store-in-Store) (CRAGAFAH)

akta.pro secondary industry

Mid-Tier Department Stores (Mall-Based Chains) (CRAGACAH)

Keywords

• Shopping mall operations
• Retail space leasing
• Shopping center management
• Lifestyle destination
• Tenant rental services

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Others

Revenue model

1. Tenant Rental Income: Emporium Pluit Mall generates revenue primarily through renting retail space to tenants including department stores, hypermarkets, fashion retailers, F&B outlets, and entertainment providers. Tenants pay rent based on contracted terms.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Emporium Pluit Mall operates a multi-level physical shopping mall in Northern Jakarta housing over 250 tenants including leading department stores, hypermarkets, fashion retailers, food and beverage outlets, and entertainment providers. The mall earns revenue primarily by renting retail space to tenants and drives consumer footfall through promotional campaigns, seasonal events, an exclusive member rewards program, and a companion mobile app. The property is physically integrated with the Holiday Inn Express Jakarta Pluit Citygate hotel located above the mall.

Product overview

Emporium Pluit Mall is a major shopping destination in Northern Jakarta with over 250 tenants. The mall offers a unified retail experience combining physical shopping with digital engagement through its mobile app and loyalty programs (Emporium Member Rewards and Podomoro Rewards). Services include space rental enquiries and comprehensive customer facilities. The product portfolio centers on the physical mall experience augmented by mobile technology and membership benefits.

Differentiator

Problem solved

Functional benefit

Products and services

• Emporium Pluit Mall A multi-level physical shopping mall in Northern Jakarta with 250+ tenants including leading department stores, hypermarkets, fashion retailers, F&B outlets, and entertainment providers. The mall is connected to the Holiday Inn Express Jakarta Pluit Citygate hotel above the property.
• Emporium Pluit Mobile App
• Emporium Member Rewards An exclusive mall loyalty program offering member-only promotions and discounts at participating tenants including Blibli Store, ERHA ULTIMATE, BEE CHENG HIANG, Adidas, Natural Farm, Optik Tunggal, Optik Seis, and others.
• Podomoro Rewards A cross-property rewards program linked to the Podomoro group that provides exclusive member benefits and promotions redeemable at Emporium Pluit Mall.
• Space Enquiry Service A leasing enquiry service for businesses interested in establishing a retail, F&B, or entertainment presence at the mall, providing information on available commercial space.
• Mall Services and Facilities A bundle of on-site customer services and facilities including disabled parking, taxi drop-off station, wheelchair and baby stroller facilities, bicycle parking, ATM centers, prayer rooms, and mother care rooms.

Named customers6 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Holiday Inn Express Jakarta Pluit CitygatecoreStrategic or Co-development PartnerThe mall is connected with Holiday Inn Express Jakarta Pluit Citygate located above the mall. The hotel offers smart city stay features including Free WiFi Access, Free Daily Breakfast, and On-site Meeting/Banquet Facilities, creating a synergistic relationship for travelers and mall visitors.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Central Park Jakarta: Premium mixed-use mall in West Jakarta developed by Agung Sedayu Group. Comparable to Emporium Pluit in operating model: large multi-tenant retail with anchor department stores, dining, and integrated residential/hotel components.
• Mall of Indonesia: Large Jakarta shopping mall located in Kelapa Gading, close to North Jakarta. Directly competes with Emporium Pluit for similar middle-class shoppers with comparable anchor tenant offerings and entertainment zones.
• Emporium Pluit @ The Other Side / Emporium concept: Sister-concept or extension of the Emporium Pluit retail brand in Indonesia, representing the same multi-tenant mall format with anchor department stores, F&B, and lifestyle offerings in Jakarta.
• PIK Avenue: Major shopping mall in North Jakarta's Pantai Indah Kapuk area, directly competing with Emporium Pluit for shoppers in the same geographic catchment. Operates a comparable tenant mix of department stores, fashion, F&B, and entertainment.
• Plaza Indonesia: Premium Jakarta shopping mall in central Jakarta operated by PT Plaza Indonesia Realty. While more upmarket than Emporium Pluit, it is a directly comparable multi-tenant mall operator with anchor department stores, international retailers, and integrated hotel components.
• Kota Kasablanka: Major Jakarta shopping mall in South Jakarta operated by PT Jaya Real Property. Directly comparable to Emporium Pluit in format, target demographic, and mid-to-upper retail positioning with anchor department stores and entertainment.
• Gandaria City: Upper-mid market shopping mall in South Jakarta connected to a hotel and office tower. Highly comparable to Emporium Pluit's mixed-use positioning with retail, dining, and integrated hospitality.
• Lippo Mall Puri: Major shopping mall in West Jakarta operated by Lippo Group, similar in scale and tenant mix to Emporium Pluit. Competes for the same middle-to-upper-middle Jakarta shoppers with comparable anchor department store and entertainment offerings.

Broad incumbents

• AEON Mall: Japanese-backed regional mall operator in Indonesia with multiple locations. Operates comparable department-store-anchored retail malls and is also a tenant/anchor at Emporium Pluit, making it both partner and broader competitor.

Regional players

• Summarecon Mall Serpong: Large Indonesian regional mall in Greater Jakarta (Tangerang) area operated by Summarecon Agung. Comparable shopping mall format with anchor department stores and entertainment, though in a different sub-market than Emporium Pluit.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/emporiumpluit
• Facebookfacebook.com/EmporiumPluit
• LinkedInlinkedin.com/company/pt-propertindo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emporium Pluit Mall