Goodwin Financial

What Goodwin Financial does

Goodwin Petrilli Financial (dba Goodwin Financial) is a private, independent registered investment advisory firm founded in 2001 and headquartered in Fort Collins, Colorado. The firm is co-led by partners Matthew Goodwin and Randy Petrilli, supported by two additional financial advisors (Travis Whitaker, Jeremiah Slavin) and an office manager (Pam Chaney). It operates as an LPL Financial-affiliated practice offering securities and advisory services through LPL's open-architecture platform, serving individuals, couples, Colorado educators, and small business owners across Colorado and Wyoming.

The firm's core offerings are organized around four integrated service lines — Wealth Management, Risk Management, Retirement Planning, and Asset Management — delivered through a structured four-step process (Discovery, Personalized Strategy, Implementation, Ongoing Review). Service delivery is supported by a technology stack including eMoney for financial planning and projections, LPL ClientWorks and AccountView for account access and performance reporting, Redtail CRM for client relationship management, and Riskalyze/Nitrogen for risk assessment. The firm complements its advisory services with a Resource Library, financial calculators, a video library, and LPL Research publications.

Revenue is generated through fee-based advisory services on a recurring basis, with securities and advisory offerings delivered through LPL Financial as the registered broker-dealer and RIA custodian. The firm offers complimentary initial strategy sessions to prospective clients and operates a regional field-based go-to-market motion with advisor travel across Colorado and Wyoming. No public pricing tiers or fee schedules are disclosed, and the firm has not raised external funding.

Name

Goodwin Financial

Legal name

Goodwin Petrilli Financial

Website

https://gfs01.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Goodwin Petrilli Financial is a Fort Collins-based independent RIA offering wealth management, retirement planning, and risk management services to individuals, couples, Colorado educators, and small business owners in Colorado and Wyoming through an LPL Financial affiliation.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Financial Coaching & Budgeting Advisory (FSAEAAAH)

Keywords

• Financial advisory services
• Wealth management
• Retirement planning
• Investment management
• Asset management

Headquarters

HQ city

Fort Collins

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fee-Based Advisory Services: Securities and advisory services offered through LPL Financial, a registered investment advisor and broker-dealer (member FINRA/SIPC). The firm operates as an independent RIA affiliated with LPL, providing personalized financial planning and investment management services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Goodwin Financial is an independent registered investment advisory firm that delivers personalized wealth management, retirement planning, risk management, and asset management services to individuals, couples, educators, and business owners. Services are offered on a fee-based advisory basis through LPL Financial and follow a structured four-step process of discovery, personalized strategy, implementation, and ongoing review, supported by eMoney planning tools and LPL's open-architecture platform.

Product overview

Goodwin Petrilli Financial is an independent financial advisory firm offering a coordinated suite of financial planning and investment management services primarily serving individuals, couples, educators, and business owners in Fort Collins, Colorado. The firm's core offerings are built around four integrated service lines: Wealth Management, Risk Management, Retirement Planning, and Asset Management, all delivered through a structured four-step process (Discovery & Understanding, Personalized Strategy, Implementation & Organization, Ongoing Review & Communication) using LPL Financial's open-architecture platform. The firm complements its advisory services with a Resource Library of articles, financial calculators, a video library, and LPL Research publications, plus a risk assessment tool for prospective clients. The approach is technology-enabled using eMoney for planning projections, LPL ClientWorks and AccountView for account access, Redtail CRM for client communication, and Nitrogen Risk Assessment for portfolio risk profiling.

Differentiator

Problem solved

Functional benefit

Products and services

• Wealth Management Personalized investment management service using a four-step process that begins with understanding client goals and risk tolerance, builds diversified portfolios using ETFs, mutual funds, equities, and fixed-income instruments, provides active oversight with disciplined rebalancing, and delivers ongoing transparent reporting with two to three reviews per year. Targeted at individuals, couples, educators, and business owners seeking professionally managed portfolios.
• Risk Management Fiduciary risk management service that assesses client risk personality via a technology-driven Risk Assessment Questionnaire (Riskalyze/Nitrogen), aligns portfolios to risk comfort zones, designs diversified strategies balancing growth and preservation, and provides continuous monitoring through market cycles. Targeted at investors who want portfolios calibrated to their personal risk tolerance.
• Retirement Planning Comprehensive retirement planning service covering goal and timeline clarification, analysis of Social Security, pension, and account income resources, personalized income strategy design using eMoney planning tools, and implementation and ongoing monitoring through the accumulation-to-distribution transition. Targeted at individuals, couples, and educators approaching or in retirement.
• Asset Management Institutional-quality portfolio management leveraging LPL Financial's open-architecture platform to access institutional money managers, mutual funds, ETFs, and individual securities, with continuous monitoring, strategic rebalancing, and quarterly reviews. Targeted at clients seeking active institutional-quality portfolio oversight.
• Financial Planning for Individuals Personalized financial planning for individual investors covering investment management, retirement income planning, tax strategies (Roth conversions, tax-loss harvesting, account optimization), account consolidation, and estate and legacy planning. Targeted at individuals at any life stage seeking organized, personalized planning.
• Financial Planning for Couples Coordinated financial planning for couples covering retirement integration of pensions, 401(k)s, and IRAs, Social Security optimization, combined investment management, tax and income planning, and legacy and estate planning. Targeted at couples aligning goals, finances, and future through a single advisory team.
• Financial Planning for Educators Specialized retirement planning service for Colorado educators covering PERA pension optimization, 403(b), 401(k), and 457 plan coordination, retirement income transition planning, Social Security guidance including WEP/GPO considerations, and account consolidation when changing schools or districts. Targeted at Colorado K-12 and higher-education teachers and staff.
• Financial Planning for Business Owners Business owner financial planning covering business retirement plans (SIMPLE IRAs, SEP IRAs, 401(k)s), cash flow and liquidity management, tax-efficient strategies, succession and exit planning, risk and insurance planning, and investment management aligned with both business and personal goals. Targeted at small business owners and founders.

Quantifiable outcome

• Access to thousands of investment solutions through LPL Financial

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• LPL FinancialcoreTechnology or IntegrationLPL Financial (Nasdaq: LPLA) is the nation's largest independent broker-dealer and a leading RIA custodian. Goodwin Petrilli Financial offers securities and advisory services through LPL Financial. LPL provides technology platforms (ClientWorks, AccountView), research resources, and operational support enabling the firm to access thousands of investment solutions and institutional-quality tools.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cetera Financial Group: Independent broker-dealer and RIA support platform serving independent financial advisors and small practices. Comparable affiliation/business model and similar target advisor profile, representing an alternative platform choice for practices like Goodwin.
• Commonwealth Financial Network: Large independent broker-dealer and RIA custody/support platform providing the same kind of affiliation relationship Goodwin has with LPL — namely, technology, research, compliance, and product access to independent advisor practices. Closely comparable operating model and target practice size.
• Buckingham Strategic Wealth: Independent, fee-only RIA providing comprehensive financial planning, retirement, and tax services to individuals and families. Closely comparable in service scope, fiduciary fee-only model, and advisor-led delivery to individuals, couples, and business owners.
• Sanctuary Wealth: RIA platform and partner network providing affiliation, technology, compliance, and succession support to independent advisor practices. Directly comparable as an alternative affiliation model to LPL, and as a potential acquirer of practices in Goodwin's size range.
• Cambridge Investment Research: Independent broker-dealer and RIA custodian that supports thousands of independent advisor practices with a similar affiliation model to LPL. Directly comparable in providing the back-office infrastructure on which small/mid-sized advisory practices like Goodwin operate.

Broad incumbents

• Carson Group: Large RIA and coaching/affiliation platform serving independent financial advisors with technology, compliance, marketing, and back-office support. Comparable because it both competes for the same end clients and offers a partnership/affiliation alternative to LPL for advisor practices of Goodwin's profile.
• Mariner Wealth Advisors: Large national RIA providing comprehensive wealth, retirement, tax, estate, and business exit planning. Comparable in service mix and emphasis on integrated planning for individuals, couples, and business owners, but at significantly greater scale and with an active advisor-acquisition strategy.
• Edelman Financial Engines: One of the largest U.S. RIAs offering financial planning, investment management, and retirement income planning to individuals and corporate plans. Comparable in service scope (especially retirement income and educator/employee retirement plan support) but operates at much greater scale and through employer-plan channels.
• Creative Planning: Large national RIA offering comprehensive financial planning, investment management, and retirement services to individuals and businesses. Comparable in service mix (wealth, retirement, tax, estate) but operates at vastly greater scale, with national reach and an in-house technology and M&A roll-up strategy.

Others

• LPL Financial: Goodwin's core platform partner and registered broker-dealer. LPL is the largest U.S. independent broker-dealer and RIA custodian, providing the technology, research, custody, and product access that Goodwin's entire operating model depends on. Comparable as the affiliation parent for thousands of similar small practices.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodwin Financial