Allied Rental Modaraba

What Allied Rental Modaraba does

Allied Rental Modaraba (operating as Allied Rental Services Limited, "ARSL") is a Pakistan-based equipment rental company headquartered in Karachi that manages a rental fleet of Caterpillar-branded power generation equipment, construction (earth-moving) machines, cranes, lighting towers, load banks, and material handling equipment for industrial and commercial customers. The company positions itself as an authorized Caterpillar Rental Allied Power Rental Company, with its core technology base being the Caterpillar OEM equipment portfolio supplemented by in-house Power House operations and maintenance (O&M) services for on-site power facility management. Its revenue model is project-based equipment rental with multi-year enterprise contracts; pricing is quote-based and not publicly disclosed, and sales are executed through direct enterprise field sales targeting industrial, construction, infrastructure, and commercial clients in Pakistan.

ARSL operates within an Allied-group ecosystem of associated companies — Allied Engineering & Services, Allied Logistics & Transportation, Allied Ecommerce, and Apex (Allied Modaraba and Properties Ltd) — that provide supporting engineering, logistics, digital commerce, and property capabilities. The company has earned industry recognition including the Caterpillar 5 Star Award (2014), the FPCCI Achievement Award (2013), and the FWO Achievement Award, and it maintains a public-facing investor relations function consistent with Pakistan Modaraba governance conventions. The company is privately held, founded in 2007, with a workforce in the 1,001–5,000 range, and operates exclusively in the domestic Pakistani market with no disclosed international footprint.

Name

Allied Rental Modaraba

Legal name

Allied Rental Services Limited

Website

https://arm.com.pk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Allied Rental Modaraba is a Karachi-based, Pakistan-focused equipment rental company that rents Caterpillar-branded power generation, construction, crane, and material handling equipment to industrial and commercial clients via direct enterprise sales.

Ownership category

akta.pro rank

Product category

Industrial Equipment Rental

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)

SIC

Services-Equipment Rental & Leasing, Nec (7359), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Industrial Power & Energy Equipment Rental/Leasing (Generators, Light Towers, Compressors) (TLABAFAG)

akta.pro secondary industries

Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD), Lifting & Hoisting Rental & Leasing (IMAHAJAN), Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF)

Keywords

• Equipment rental services
• Power generation equipment
• Construction machinery rental
• Industrial equipment leasing
• Mobile crane rental

Headquarters

HQ city

Karachi

HQ country

Pakistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Rental: Rental of power generation equipment, construction machinery, cranes, lighting towers, load banks, and material handling equipment to industrial and commercial customers. Revenue is generated through recurring rental fees based on duration of equipment usage.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Allied Rental Modaraba, managed by Allied Rental Services Limited (ARSL), rents Caterpillar-branded heavy industrial equipment to commercial and industrial clients. Its portfolio spans diesel generator sets, power house operations and maintenance, mobile lighting towers, load banks, construction machines, and mobile cranes for infrastructure and industrial projects.

Product overview

Allied Rental Services Limited operates as a single unified equipment rental platform offering Caterpillar-branded power generation equipment and construction machinery. The product portfolio centers on six core rental offerings: Power Generation Equipment, Power House O&M services, Lighting Towers, Load Banks, Construction Machines, and Cranes. All equipment is Caterpillar-branded, with the company serving as a Caterpillar Rental Allied Power Rental Company providing rental solutions for power generation, earth moving, and material handling applications across various industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Power Generation Equipment Rental
• Power House Operations and Maintenance (O&M)
• Lighting Tower Rental
• Load Bank Rental
• Construction Machines Rental

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Caterpillar Inc.coreTechnology or IntegrationAllied Rental Services Limited operates as an authorized Caterpillar rental provider, specializing in Caterpillar power generation equipment and Caterpillar construction machines. The partnership provides exclusive access to Caterpillar's equipment range including generators, earth moving machines, and related machinery. As a Caterpillar Rental Allied Power Rental Company, ARSL benefits from Caterpillar's brand reputation and equipment quality standards.
• Allied Engineering & ServicesminorStrategic or Co-development PartnerAssociated company within the Allied group providing complementary engineering and services capabilities that support rental equipment operations and maintenance.
• Allied Logistics & TransportationminorStrategic or Co-development PartnerAssociated company providing logistics and transportation services supporting equipment delivery and deployment for rental operations.
• Allied EcommerceminorStrategic or Co-development PartnerAssociated company within the Allied group potentially supporting digital commerce and customer engagement capabilities.
• ApexminorStrategic or Co-development PartnerAssociated company (Allied Modaraba and Properties Ltd) as part of the broader Allied group ecosystem.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• BrandSafway: Global industrial services and equipment provider including scaffolding, forming and shoring. Comparable in providing integrated equipment and on-site service solutions to industrial customers, though focused on access/scaffolding rather than power generation.

Broad incumbents

• United Rentals: Largest equipment rental company in North America with a broad fleet including aerial, earthmoving, material handling and power. Comparable business model and product breadth, but operating at much larger scale and primarily in the US market.
• Herc Holdings: US-focused full-line equipment rental provider with aerial, industrial and material handling fleets. Comparable generalist rental model, though predominantly North American and broader in product mix.
• Boels Rental: Major European equipment rental operator with construction, industrial and event rental fleets. Comparable multi-segment equipment rental model with a strong B2B customer focus.
• Loxam: Europe's largest equipment rental company with a broad fleet across aerial, earthmoving and power. Comparable generalist rental model and customer base, though European-focused.
• Ashtead Group (Sunbelt Rentals): UK-listed parent of Sunbelt Rentals, one of the largest equipment rental operators in North America and the UK. Comparable diversified equipment rental model with industrial, construction and specialty fleets.
• Speedy Hire: UK-based equipment rental and services provider serving construction, infrastructure and industrial customers. Comparable B2B rental model with tools, plant and powered access equipment.

Regional players

• Byrne Equipment Rental: Middle East-based equipment rental specialist serving construction, oil & gas and industrial customers. Comparable product mix (generators, earthmoving, material handling) and project-driven customer base, though focused on the Gulf rather than Pakistan.

Direct peers

• Maxim Crane Works: Largest privately held crane rental company in North America, operating truck-mounted, rough terrain and crawler cranes. Directly comparable to ARSL's Crane product line for industrial and infrastructure lifting applications.
• Aggreko: Global specialist in temporary power generation and temperature-control rentals. Comparable to ARSL on the power generation equipment side, which is ARSL's primary segment, though Aggreko operates globally and at larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AlliedRentalModaraba
• LinkedInlinkedin.com/company/allied-rental1

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allied Rental Modaraba