Matt Leinart Flag Football League

What Matt Leinart Flag Football League does

Matt Leinart Flag Football League is a privately-held, founder-branded youth flag football organization founded in Newport Beach, California in 2010 and operating as an official partner of the NFL Flag Football program. The league serves boys and girls in grades K-8 across eight Orange County locations (Costa Mesa, Irvine, South County, Mission Viejo, Newport Beach, Fullerton, and two in Huntington Beach) with Fall, Winter, Spring, and Summer 6v6 seasons played on Friday nights at community parks and sports complexes. The company extends into adjacent programming including summer football camps for ages 4-14, the Females in Flag OC all-girls sub-brand, a Summer 5v5 league, the Conquer Chargers Girls Flag Football Club in partnership with the LA Chargers, and a Bryce Young-branded youth football camp.

The technology backbone is SportsEngine's Sports Relationship Management (SRM) platform, which powers online registration, scheduling, standings, communications, and the mlflag.com website; supplementary tools include the RainedOut weather-notification service, an Instagram presence (@mlflag), and RSS/iCalendar feeds for calendar and news distribution. There are no proprietary technology assets disclosed.

The business operates on a direct-to-consumer model, generating revenue from seasonal league registration fees, summer camp registration fees, and league-issued uniform/equipment sales; pricing is not publicly disclosed and is communicated to families upon registration through the SportsEngine platform. Customer segments are individual families with children ages 4-14, segmented horizontally into youth athletes (K-8), parents/families, and female athletes. Marketing is conducted through SportsEngine, organic Instagram, email/text communications, and community word-of-mouth, with sponsorship support from Shock Doctor, Cutters Sports, Dick's Sporting Goods, Oakley, Niagara, and the Los Angeles Chargers. No external investors, parent company, or institutional funding is disclosed.

Name

Matt Leinart Flag Football League

Legal name

Matt Leinart Flag Football League

Website

https://mlflag.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Matt Leinart Flag Football League is a privately-held youth flag football organization founded in 2010 that runs seasonal 6v6 leagues and summer camps for boys and girls ages 4-14 across eight Orange County, California locations, operating under an official NFL Flag Football partnership and powered by the SportsEngine registration platform.

Ownership category

akta.pro rank

Product category

Youth Sports League

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Youth & Junior Tournament Organizers (MPAKADAL), Youth & Amateur Sports Tournaments (MPAGAMAF), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

Keywords

• Youth flag football
• Youth sports league
• Summer sports camps
• Flag football tournaments
• Youth athletic programs

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. League Registration Fees: Revenue generated from seasonal league registration fees for Fall, Winter, Spring, and Summer flag football programs. Registration is conducted online through the SportsEngine platform for kids in grades K-8th.
2. Summer Camp Registration: Revenue from summer football camps for kids ages 4-14, with separate camps for boys and girls. Camps include instruction, fundamentals, and flag football games.
3. Uniform and Equipment Sales: League-provided uniforms including jerseys, shorts, and flags. Players must wear proper ML Flag uniforms including league-issued gear.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Operates a youth flag football league for boys and girls in grades K-8 across eight locations in Orange County, California. The league delivers seasonal flag football play, summer skill camps, and a summer 5v5 tournament format, branded under former USC quarterback and Heisman Trophy winner Matt Leinart and affiliated with the NFL Flag Football program.

Product overview

Matt Leinart Flag Football League operates as a unified flag football organization offering multiple programs through a network of Orange County locations. The core offering is the 6v6 flag football league for boys and girls in grades K-8, with seasons in Fall, Winter, Spring, and Summer. The league is complemented by Summer Football Camps (ages 4-14), the Females in Flag OC all-girls program, a Bryce Young-branded quarterback camp, and the Summer 5v5 League. The Conquer Chargers Girls Flag Football Club represents a competitive partnership program. All programs are managed through SportsEngine's registration and scheduling platform and operate at eight locations across Orange County.

Differentiator

Problem solved

Functional benefit

Brands

• Females in Flag OC: All-girls flag football league operated as part of the Matt Leinart Flag Football Network serving female athletes.
• Summer Camps

Products and services

• Seasonal Flag Football Leagues (Grades K-8) Seasonal youth flag football league program organized for boys and girls in grades K-8, played across eight Orange County, California locations.
• Summer Flag Football Camps Summer flag football skill-development camps provided during the off-season for youth players.
• Summer 5v5 Flag Football Tournament Summer 5-versus-5 competitive flag football tournament format for youth players.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• NFL Flag FootballcoreStrategic or Co-development PartnerOfficial partnership with NFL Flag Football program. The Matt Leinart Flag Football League operates in conjunction with the NFL Flag Football program, providing legitimacy and brand association with the NFL.
• Shock DoctorminorGTM or Marketing PartnerSponsor of the league. Listed in sponsors section of website.
• Cutters SportsminorGTM or Marketing PartnerSponsor of the league. Listed in sponsors section of website.
• Dick's Sporting GoodsminorGTM or Marketing PartnerSponsor of the league. Listed in sponsors section of website.
• Los Angeles ChargersminorStrategic or Co-development PartnerListed as a sponsor partner with logo displayed on website. Partnership connects the league to NFL professional sports.
• SportsEnginecoreTechnology or IntegrationPlatform provider powering the league's website, registration, scheduling, standings, and communications. SportsEngine SRM (Sports Relationship Management) software runs the mlflag.com website.
• OakleyminorGTM or Marketing PartnerSponsor of the league. Listed in sponsors section of website with logo displayed.
• NiagaraminorGTM or Marketing PartnerSponsor of the league. Listed in sponsors section of website with logo displayed.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• American Youth Football (AYF): AYF is a national youth football organization running tackle and flag leagues. It competes with ML Flag for youth football participants at the community level and operates a similar league/scholarship model across regions.
• Little League Baseball and Softball: Little League is the dominant community-based youth sports organization in the U.S. It is comparable as a multi-season, community-anchored youth league that competes for the same K–8 family registrations and Friday-evening participation time.
• Pop Warner Little Scholars: Pop Warner is the largest youth tackle football and cheer organization in the U.S. It is comparable as a national youth football brand competing for the same parents and athletes, though its core format is tackle rather than non-contact flag.
• USA Football: USA Football is the national governing body for American football and runs the NFL FLAG national operator relationships. It is comparable as the umbrella organization shaping the rules, licensing, and national strategy that ML Flag's NFL FLAG affiliation depends on.

Direct peers

• i9 Sports: i9 Sports is a national youth sports franchise operator offering flag football, basketball, soccer, and other leagues for kids. It is directly comparable in business model — multi-sport, season-based registration, parent-friendly scheduling — and competes for the same family registration dollars.
• RCX Sports: RCX Sports is the official operator of NFL FLAG and related youth sports programs. It is the most direct comparable because it runs the national NFL Flag licensing system under which ML Flag operates, replicating ML Flag's league-and-camp model in other regions.
• Challenger Sports: Challenger Sports is a youth soccer and multi-sport training operator running camps, clinics, and small-sided games nationwide. It is comparable in business model — seasonal youth sports instruction and league play — and competes for parent camp budgets.
• Skyhawks Sports Academy: Skyhawks runs youth sports camps and clinics nationwide, including flag football programs. It is comparable as a youth-sports instruction and league operator using seasonal registration and is a substitute for ML Flag's camp and league offerings.
• National Flag Football: National Flag Football operates youth flag football tournaments and leagues across multiple states. It is a direct comparable in product (organized flag football for kids) and audience (parents seeking non-contact football options).

Emerging players

• Athlete Academy (JMG Sports): Athlete Academy is a regional youth multi-sport academy offering flag football, basketball, and performance training in Southern California. It is comparable as a Southern California youth sports operator competing for the same Orange County families.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/mlflag
• LinkedInlinkedin.com/company/matt-leinart-flag-football

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matt Leinart Flag Football League