Cocoeco

What Cocoeco does

Cocoeco (legal entity Coco et Calendula Inc.) is a Montreal-based specialty retailer founded in 2010 that sells raw materials and supplies for do-it-yourself cosmetic production, including oils, butters, waxes, essential oils, hydrosols, colorants, emulsifiers, herbs, containers, and tools for soap making, candle making, lotion formulation, and lip balm creation. The company complements its core ingredient catalog with finished DIY kits, educational books, and a curated organic-certified sub-line (Pro-Cert and Canada Organic). It serves Canadian DIY cosmetic hobbyists as the primary customer segment, with secondary revenue from wholesale buyers, a tiered annual loyalty program (Club Coco) at $14.69–$142.39 per year, and paid workshops priced at $39.99–$126.59 delivered in-person at the Montreal storefront and online in French.

The business operates a hybrid distribution model: a Canada-only e-commerce store (cocoeco.ca) with shipping via Canada Post and a single physical retail location at 273 St-Zotique Est, Montreal, which also functions as a workshop venue and online order pickup point. Revenue is generated through one-time retail purchases, recurring subscription memberships, workshop fees, and wholesale bulk pricing. The company maintains a content marketing presence across a blog, YouTube, Instagram, Facebook, and Pinterest, supported by an email newsletter with discount coupons, driving top-of-funnel acquisition and repeat engagement with the DIY enthusiast community.

Name

Cocoeco

Legal name

Coco et Calendula Inc.

Website

https://cocoeco.ca

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Cocoeco is a Montreal-based specialty retailer selling raw materials, kits, and supplies for DIY soap, candle, lotion, and lip balm making, serving Canadian hobbyists and small-business buyers through e-commerce, a Montreal storefront, workshops, and a tiered loyalty program.

Ownership category

akta.pro rank

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. E-commerce retail sales: Online sales of raw cosmetic ingredients including oils, butters, essential oils, waxes, colorants, containers, tools, and finished products like soaps and candles. Products are sold in various sizes from small sample quantities to bulk wholesale formats.
2. Club Coco membership: Annual subscription membership program offering 5-20% discounts on COCOECO branded products. Three tiers: Novice ($14.69/year, 5% discount), Artisan ($29.89/year, 8% discount), Expert ($142.39/year, 20% discount). Valid for 12 months.
3. Workshops and classes: In-person and online workshops teaching soap making, candle making, lotion making, and other cosmetic formulation skills. Physical workshops held at 273 St-Zotique Est, Montreal. Online workshops offered in French.
4. Wholesale bulk sales: Bulk and wholesale pricing for larger quantities of ingredients sold to businesses and frequent purchasers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Cocoeco (operating as COCOÉCO/Coop Coco under Coco et Calendula Inc.) is a Montreal-based manufacturer and retailer that sells natural and certified organic raw materials — oils, butters, waxes, essential oils, hydrosols, colorants, emulsifiers, herbs, and food ingredients — for DIY soap making, candle making, lotion/cream formulation, and lip balm creation. The company also produces finished soaps, candles, lotions, and lip balms, and complements its ingredient catalog with DIY kits, manufacturing workshops (in-person and online), containers and tools, a tiered loyalty membership (Club Coco), zero-waste bulk options, and wholesale pricing.

Product overview

Cocoeco is a Canadian DIY cosmetic ingredient retailer founded in 2010, operated by Coco and Calendula Inc. in Montreal, Quebec. The company offers a comprehensive platform for cosmetic crafting with a core focus on raw materials (oils, butters, essential oils, waxes, colorants, emulsifiers, gums, herbs, and more) for making soaps, candles, lotions, and lip balms. The product portfolio includes DIY kits, manufacturing workshops (both in-person and online), a loyalty program (Club Coco), bulk/zero-waste products, containers and packaging, wholesale options, educational books, and gift certificates. The company differentiates through certified organic product lines and Pro-Cert/Canada Organic certifications. The ecosystem connects raw material sales with educational workshops and loyalty programs to serve DIY cosmetic enthusiasts across Canada.

Differentiator

Problem solved

Functional benefit

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bramble Berry: US-based direct-to-consumer supplier of DIY soap, candle, and cosmetic making ingredients and supplies with a strong educational content platform. Closest analog to Cocoeco in product mix, customer base, and content-led model.
• Camden Grey: US-based DIY cosmetic ingredient supplier offering oils, butters, clays, and cosmetic bases. Comparable to Cocoeco's raw material assortment for hobbyist formulators.
• Aromatics International: Canadian essential oil and aromatic ingredient supplier. Comparable to Cocoeco in Canadian presence and aromatherapy/essential oil category focus.
• Wholesale Supplies Plus: US-based retailer of soap, candle, and cosmetic making ingredients serving both hobbyists and small businesses. Directly comparable to Cocoeco's wholesale + retail + DIY focus, with a similar broad product catalog.
• New Directions Aromatics: Canadian-based global supplier of essential oils, carrier oils, and cosmetic raw materials. Comparable to Cocoeco in core ingredient categories and Canadian origin, but at significantly larger scale.
• From Nature With Love: US-based supplier of natural ingredients, butters, oils, and clays for personal care and cosmetic formulation. Comparable to Cocoeco on natural/organic positioning and DIY cosmetic maker target.
• Nature's Garden: Wholesale and retail supplier of candle and soap making ingredients, fragrances, and kits. Comparable to Cocoeco's wholesale channel and candle/soap ingredient offering.
• Voyageur Soap & Candle: Canadian supplier of soap, candle, and cosmetic crafting ingredients and supplies. Directly comparable to Cocoeco in geography, product categories, and target DIY customer base.

Broad incumbents

• Mountain Rose Herbs: Larger US-based organic herb, essential oil, and natural ingredient supplier with broader catalog and food/herbal lines. Comparable to Cocoeco's organic-certified herbal and botanical ingredient offerings.

Regional players

• The Soap Kitchen: UK-based soap and cosmetic ingredient supplier serving hobbyists and small businesses. Comparable on product category and DIY customer, but operating in a different geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/cocoeco
• Facebookfacebook.com/cocoeco
• Instagraminstagram.com/cocoeco

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cocoeco