Making Pictures

What Making Pictures does

Making Pictures is a London-based creative talent representation agency that connects brands and advertising agencies with professional photographers, illustrators, animators, and CGI artists. The company operates as a middleman in the commercial creative supply chain, representing a roster of 100+ artists across disciplines including sport, fashion, lifestyle, editorial, documentary, portrait, travel, food and drink, automotive, and advertising. Its client base comprises global consumer brands and advertising agencies, with named engagements including Guinness (with AMV BBDO), Johnnie Walker (with Anomaly NYC), Adidas, Ananya Fine Jewellery, Runner's World UK, and Ingersoll.

The company operates with no proprietary technology platform. Its core offering is curated talent access — photographers, film makers, illustrators, animators, and CGI artists — delivered through direct sales relationships with enterprise clients. The business is organized vertically across five creative media (Photography, Film, Illustration, CGI, Animation) and maintains a dual-office presence in Europe (London, Soho) and North America to serve international brands. Marketing is primarily organic, relying on two Instagram accounts (@makingpicturessoho and @mp_illustration), a monthly email newsletter, and a portfolio website.

Making Pictures earns revenue through commission fees on artist placements for commercial projects — a transaction-fee revenue model with project-based custom quoting. Pricing is not publicly disclosed; quotes depend on artist selection, project scope, usage rights, and production requirements. The company is privately held with no disclosed funding, parent company, or ownership structure. It is operationally active, with current news posts dated 2026, and maintains a single disclosed agency partnership (AMV BBDO, minor tier).

Name

Making Pictures

Legal name

Making Pictures

Website

https://making-pictures.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Making Pictures is a London-based creative talent representation agency connecting global brands and advertising agencies with a roster of 100+ photographers, illustrators, animators, and CGI artists across Europe and North America, earning commission fees on project placements.

Ownership category

akta.pro rank

Product category

Creative Talent Representation & Production Services

NAICS

Commercial Photography (541922), Independent Artists, Writers, and Performers (71151)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Photography & Still Production (Stills, Product, Lifestyle) (MPAAAMAI)

akta.pro secondary industries

Photography & Photo Production (BPAFAIAF), Creator Talent Management & Representation (MPAAAHAB), Creative Talent Booking (Photographers, Videographers, Content Creators) (HSACAHAI), Video/Film Creative Agencies (Concept-to-Creative) (MPAAAAAG)

Keywords

• Talent representation
• Commercial photography
• Creative production
• Artist management
• Advertising campaigns

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Artist Representation & Commission: Earns commission fees from represented artists on commercial projects. Revenue generated through placement of photographers, illustrators, animators, and CGI artists with brands and advertising agencies for editorial, advertising, and documentary work.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Making Pictures is a creative talent representation and production agency that places its roster of photographers, illustrators, animators, and CGI artists with global brands and advertising agencies. The agency offers services across five creative disciplines—Photography, Film, Illustration, CGI, and Animation—for advertising campaigns, editorial content, fashion shoots, and documentary projects. Operating from London and North America, it serves as a single point of contact connecting clients with vetted professional artists.

Product overview

Making Pictures is a creative production agency offering a unified portfolio of artistic services across five distinct media verticals: Photography, Film, Illustration, CGI, and Animation. The agency operates as a talent representation company, connecting clients with its roster of exceptional artists across Europe and North America. Each service category represents a distinct creative discipline, with artists available for commercial campaigns, editorial work, and personal projects across diverse genre specializations including sport, fashion, documentary, portrait, automotive, and advertising.

Differentiator

Problem solved

Functional benefit

Products and services

• Photography Still and motion photography services featuring a roster of international photographers across diverse genres including sport, lifestyle, fashion, still life, editorial, documentary, portrait, travel, food & drink, animals, automotive, celebrity, and advertising.
• Film
• Illustration
• CGI
• Animation

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AMV BBDOminorStrategic or Co-development PartnerAgency partnership for Guinness campaign; Making Pictures artists produce creative work for campaigns developed by AMV BBDO.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Webber Represents: Webber Represents is a London-based creative agency representing photographers, illustrators, and CGI artists across advertising, editorial, and design. It competes head-to-head with Making Pictures in the UK market and serves a similar mix of brand and advertising agency clients.
• Streeters: Streeters is a London-headquartered talent agency representing photographers, hair stylists, makeup artists, and fashion creatives, with offices in London, New York, Paris, and LA. It is comparable to Making Pictures in representing creative talent for advertising and fashion campaigns, though with a heavier hair-and-makeup focus.
• The Wall Group: The Wall Group is a global talent management firm representing photographers, hair stylists, makeup artists, and fashion creatives across advertising and editorial. It operates the same representation-and-commission model as Making Pictures and competes for the same brand clients, though with a broader fashion and beauty focus.
• Art Partner: Art Partner is a London-based artist representation agency representing photographers, directors, illustrators, and CGI artists globally, with offices in London, New York, Paris, and LA. It is the most direct competitor to Making Pictures in the multi-discipline creative representation space, serving the same blue-chip brand and agency clients.
• LGA (London Graphics Agency): LGA is a UK-based illustrator and creative representation agency placing artists with advertising agencies, publishers, and brands. It is comparable to Making Pictures' illustration and arts division and competes for the same illustrator-roster talent.
• CLM: CLM is a UK-based photographer representation agency placing talent across advertising, editorial, and fashion work. It operates the same commission-based model and competes with Making Pictures for both represented artists and brand-side bookings.
• Bernstein & Andriulli: Bernstein & Andriulli (B&A) is a New York-based talent representation firm representing photographers, illustrators, and stylists for advertising, editorial, and design clients. It directly competes with Making Pictures for US brand briefs and shares the same revenue model of commission-based artist placement.

Broad incumbents

• Getty Images Creative: Getty Images is a global visual content platform offering stock photography, editorial imagery, and creative representation services. It overlaps with Making Pictures' commercial photography placement work as a broad incumbent in the visual content and talent space, though its primary business is stock and editorial rather than bespoke commissioned campaigns.

Emerging players

• Wyatt-Clarke Agency: Wyatt-Clarke is a creative talent representation agency focused on photographers and directors across advertising and editorial work, with offices in New York and London. It is comparable to Making Pictures in artist-representation model but smaller and more emerging in scale.
• WPA (World Photo Agency): WPA represents photographers specializing in advertising, fashion, and editorial work, with a global footprint. It is comparable to Making Pictures in the photographer-representation space but with a more specialized, lower-roster approach.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/makingpicturessoho
• Xx.com/makingpictures

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Making Pictures