Office Fruit Group
Office Fruit Group is an Australian privately held workplace wellness company that delivers fresh fruit, milk, pantry, catering, and hampers on a consolidated recurring basis to corporate offices across Melbourne, Sydney, and Geelong, serving enterprise clients including Amazon, Qantas, Toyota, and Bupa.
- Company typePrivate
- Founded2007
- HeadquartersMascot, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Office Fruit Group does
Office Fruit Group (legal entity Focus Gear Pty Ltd) is an Australian privately held workplace wellness company founded in 2007 by David and Danielle in Melbourne. The company supplies fresh fruit, milk, pantry items, catering, and premium gift hampers on a recurring basis to corporate offices across Melbourne, Sydney, and Geelong. Its enterprise client base includes Amazon, Qantas, Toyota, Bupa, Arup, Estee Lauder, JLL, CBRE, REA Group, Shell, Toll Group, and Vanguard, among others, and it explicitly does not service residential addresses.
The company's core operating model rests on an in-house dedicated delivery fleet with refrigerated transport and intelligent route planning, supported by a proprietary delivery management platform that introduced real-time order tracking as part of a 2025 website refresh. The product portfolio spans five consolidated categories — Weekly Fruit Boxes (Seasonal Mix, Flexi Mix), Milk and Dairy (Procal full cream, reduced fat, no fat, plus MilkLab/Bonsoy/Califia alternatives), Pantry (bread, coffee, snacks via a 2024 Winc channel partnership), Catering (Melbourne-only), and Hampers for corporate gifting — all billed on a single consolidated invoice. Pricing is quote-based with no lock-in contracts and no delivery fees on fruit and milk orders above $35; new corporate clients are acquired through outbound sales, online enquiry forms, and phone-based account management, with a 3-week free fruit and milk introductory offer (subject to a minimum 15-week commitment and $50+/week spend) used as the primary acquisition lever.
The go-to-market is sales-led and inside-sales-driven, executed by a dedicated business development team and supported by SEO-optimised content, a recipe library, and word-of-mouth referrals from the enterprise client base. The company has no institutional investors, no disclosed funding rounds, and operates on bootstrapped cash flow, with sub-brands (Office Fruit, Office Milk, Office Catering, Office Cakes, Office Coffee) functioning as product lines under the parent brand. Acquisitions have been used selectively (Fruit Smart in 2018) to consolidate Melbourne share, while charitable food donation programs (Eat Up, Oz Harvest, Salvation Army's Hamodava Café) double as both social responsibility marketing and a channel for surplus produce.
Office Fruit Group firmographics
Firmographics- Name
- Office Fruit Group
- Legal name
- Focus Gear Pty Ltd
- Website
- https://officefruit.com.au
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Office Fruit Group is an Australian privately held workplace wellness company that delivers fresh fruit, milk, pantry, catering, and hampers on a consolidated recurring basis to corporate offices across Melbourne, Sydney, and Geelong, serving enterprise clients including Amazon, Qantas, Toyota, and Bupa.
- Ownership category
- akta.pro rank
Where Office Fruit Group is headquartered
LocationHeadquarters
- HQ city
- Mascot
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Office Fruit Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Weekly Fruit Box Delivery: Recurring weekly deliveries of fresh fruit boxes to corporate offices. Pricing is competitive and scales with volume. No delivery fee for fruit orders. No lock-in contracts, with a 14-day cancellation notice policy.
- Milk and Dairy Delivery: Recurring weekly milk deliveries sourced from Procal (100% Australian-owned dairy). Minimum $35 order for milk-only. No delivery fee for milk delivered with fruit orders. Includes alternative milks, dairy products, and fresh juices.
- Pantry and Office Essentials: Consolidated pantry orders via Winc partnership including bread, coffee, kitchen supplies, snacks, beverages, and office essentials. $200 minimum spend per order. $16.50 GST delivery fee applies. Orders placed by 12pm Fridays for following week delivery.
- Corporate Catering: One-time and recurring catering orders for meetings, events, and celebrations including sandwiches, salads, fruit platters, cakes, and baked goods. Minimum $50 order. Catering available in Melbourne only. No delivery fee for Office Fruit Group customers on their normal delivery day.
- Fruit Hampers: Premium fresh fruit hampers in timber boxes for corporate gifting occasions, including seasonal fruit hampers and festive Christmas hampers. No minimum spend. Orders must be placed 12pm three business days before delivery. Available in Melbourne and Sydney.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | 3-Week Free Trial for New Corporate Clients |
| Subscription | Weekly | Milk-Only Orders |
| Subscription | Weekly | Pantry Orders via Winc Partnership |
| Unit Pricing | Pay-as-you-go | Catering Orders |
| Unit Pricing | Pay-as-you-go | Fruit Hampers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Office Fruit Group product offering
Product offeringCore offering
Office Fruit Group delivers fresh fruit boxes, milk and dairy, pantry supplies (bread, coffee, kitchen and office essentials via Winc), corporate catering and cakes, and premium fruit hampers directly to workplaces across Melbourne, Sydney, and Geelong using its own refrigerated delivery fleet. Customers receive recurring weekly deliveries consolidated into a single invoice, with flexible no-lock-in contracts and a 3-week free introductory trial.
Product overview
Office Fruit Group is a workplace wellness company offering a unified suite of food and refreshment delivery services for offices. The core offering centers on weekly deliveries of fresh fruit (Seasonal Mix and Flexi Mix boxes), complemented by milk products (Procal Fresh Milk, milk alternatives, dairy, and juices). Additional services include pantry supplies through a WINC partnership (bread, breakfast items, kitchen and office essentials), corporate catering and cakes for events, and premium fresh fruit hampers for gifting occasions. The company also operates social responsibility initiatives including partnerships with Eat Up, Oz Harvest, and Salvation Army for food donations to those in need. The product portfolio functions as a consolidated one-stop solution for workplace tea room and breakout room supplies, unified under a single supplier, single invoice model.
Differentiator
Problem solved
Functional benefit
Products and services
- Fruit Weekly delivery of premium-quality, hand-picked fresh fruit boxes sourced daily from local Australian growers to corporate offices. Includes Seasonal Mix boxes of in-season produce and Flexi Mix boxes customised to team preferences.
- Milk Recurring weekly milk and dairy delivery sourced from Procal Dairy (100% Australian-owned) with a 10-14 day best-before date. Includes full cream, reduced fat, and no-fat Procal Fresh Milk in 1L and 2L bottles, plus milk alternatives (Bonsoy, Califia Farms, MilkLab), dairy products, and fresh juices, transported via refrigerated vans.
- Pantry Office pantry supplies delivered through the Winc partnership, including bread (Abbott's Bakery, Sunblest, Tip Top), breakfast items, coffee (Aaron, Eden, Maya, Talya blends), kitchen supplies, snacks, beverages, and office essentials such as stationery, cleaning, and bathroom products.
- Catering Corporate catering and cakes for Melbourne offices covering breakfasts, morning tea, lunches, afternoon tea, seminars, and conferences. Includes sandwiches, rolls, wraps, salads, sliced fruit platters, cakes, and more, with no delivery fee on existing customers' normal delivery day.
- Hampers Premium fresh fruit hampers in deluxe timber boxes for corporate gifting, including Festive Hampers for Christmas and Seasonal Fresh Fruit Hampers. Personalised with messages, ribbons, and handwritten cards, with optional wine, chocolates, or teddy bear add-ons.
- Office Coffee Office Coffee line of ethically sourced coffee blends named after the founders' children (Aaron, Eden, Maya, Talya), supplied in 1kg bags to workplaces, primarily through the pantry offering.
- Office Cakes Cakes for workplace birthdays and celebrations, delivered as part of the corporate catering product range.
Quantifiable outcome
- Over 2.2 million deliveries completed across Melbourne and Sydney
- +4 more outcomes
Companies that use Office Fruit Group
Customer profileNamed customers30 records
Segments2 records
Ideal customer profiles2 records
Office Fruit Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Office Fruit Group partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- WinccoreOffice Fruit Group partnered with Winc in 2024 to expand its pantry range, offering snacks, beverages, kitchen supplies, and office essentials alongside fresh produce. Winc provides the industry’s largest range of workplace supplies from trusted brands, delivered directly to offices by Office Fruit Group’s delivery drivers. Customers benefit from consolidated ordering and a single invoice for all products.
- Eat UpcoreEat Up is Australia’s only organisation providing free lunches to students on a national scale, making and delivering over 10,000 lunches directly to schools for vulnerable children each week. Office Fruit Group welcomes Eat Up into their Melbourne warehouse for packing and storage, and supplies fresh fruit for delivery to school children across Australia. In 2025, Office Fruit Group supported 170 schools, supplied 56,000 pieces of fruit, and contributed $120,000 worth of donations through this partnership spanning 6 years.
- Fruit SmartminorOffice Fruit Group acquired Fruit Smart, another family-run office fruit business, in 2018. This acquisition strengthened Office Fruit Group’s reach in the Melbourne market while maintaining the personal touch that both brands were known for. Together they served more workplaces and supported more local growers than ever before.
- Procal DairycoreProcal Dairy is one of the few 100% Australian-owned and run dairies, preferred by many cafes and baristas for its superior taste and quality. Office Fruit Group sources all its fresh milk from Procal, offering full cream, reduced fat, and no-fat varieties in 1L and 2L bottles. Procal’s fresh milk has a minimum 10-14 day best-before date. The partnership began in 2010 when Office Fruit Group expanded beyond fruit to include milk delivery.
- Oz HarvestcoreOz Harvest is Australia’s leading food rescue organisation, collecting surplus quality food from commercial outlets and delivering it free of charge to charities, schools, and community groups supporting people in need. Office Fruit Group proudly donates surplus fruit and milk to Oz Harvest regularly, helping prevent food waste and redirect nutritious supplies to people facing food insecurity. The partnership has been active for 9 years.
- Salvation Army / Hamodava CafécoreHamodava Café is a 24-hour homeless café in Melbourne’s CBD run by the Salvation Army, providing meals and support to people experiencing homelessness and hardship. Office Fruit Group has partnered with Hamodava Café for 8 years, regularly donating fresh fruit to ensure vulnerable individuals have access to healthy, nutritious food in a safe and welcoming environment. The partnership has supported 1,680 people and delivered 41,600 serves.
Scale indicators12 records
Recent moves8 records
Expansion highlights6 records
Office Fruit Group competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Office Fruit Group social profiles
Digital presenceOffice Fruit Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Office Fruit Group leadership team
Management profileNumber of profiles
Profiles16 records
Office Fruit Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
Office Fruit Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Office Fruit Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Office Fruit Group
What does Office Fruit Group do?
Office Fruit Group delivers fresh fruit boxes, milk and dairy, pantry supplies (bread, coffee, kitchen and office essentials via Winc), corporate catering and cakes, and premium fruit hampers directly to workplaces across Melbourne, Sydney, and Geelong using its own refrigerated delivery fleet. Customers receive recurring weekly deliveries consolidated into a single invoice, with flexible no-lock-in contracts and a 3-week free introductory trial.
Is Office Fruit Group a public or private company?
Office Fruit Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Office Fruit Group founded?
Office Fruit Group was founded in 2007. It employs 11 to 50 people.
Where is Office Fruit Group based?
Office Fruit Group is headquartered in Mascot, Australia, in the Oceania region.
How does Office Fruit Group make money?
Five revenue lines are on record. Weekly Fruit Box Delivery is the primary driver. The others are milk and Dairy Delivery, pantry and Office Essentials, corporate Catering and fruit Hampers.
Does Office Fruit Group have an API?
No public API is recorded for Office Fruit Group.