The Healthcare Business Management Association

What The Healthcare Business Management Association does

The Healthcare Business Management Association (HBMA) is a non-profit professional trade association founded in 1993 and headquartered in Laguna Beach, California, that serves healthcare revenue cycle management (RCM) professionals across the United States. Its membership spans approximately 300 RCM companies and professional billing departments employing over 47,000 individuals, and HBMA members are reported to process approximately 80% of third-party medical billing claims submitted on behalf of providers. The association is recognized as an RCM authority by both the commercial insurance industry and governmental regulatory agencies, and partnered with the HHS Office of Inspector General to develop compliance plan guidelines for third-party medical billing companies.

HBMA monetizes through tiered annual membership dues ($545 to $2,495 for RCM/PBD members, $1,895 for vendors, $2,304 to $3,766 for hybrid members, $995 for affiliates), conference and webinar registrations, advertising and sponsorship packages, the HBMA online store (100+ on-demand educational products), the CHBME individual certification program, and the Compliance Accreditation Program evaluating HIPAA and OIG adherence. Content distribution includes the quarterly RCM Advisor journal, weekly NewsWire and Capitol Insights newsletters, monthly Washington Report, an annual Fall Revenue Cycle Conference (33rd edition in 2026), Innovation Conference, and Executive Retreat, plus member tools such as a biller search directory, RFI matching tool, Vendor Marketplace, document library, and legislation tracker covering all 50 states.

HBMA maintains strategic partnerships with TriZetto Provider Solutions (Cognizant) as its official RCM/analytics partner, national agreements with Aetna and active payor relations with Cigna and United Healthcare, and operational integrations with Zoom, Constant Contact, Vimeo, PassKey, Multi Briefs, and YM Careers. The organization is led by a Board of Directors with Landon Tooke serving as President, operates under 501(c)(6) tax-exempt status, and is funded entirely through membership dues, conference fees, advertising, and educational program revenue without outside funding rounds or parent ownership.

Name

The Healthcare Business Management Association

Legal name

Healthcare Business Management Association

Website

https://hbma.org

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

HBMA is a non-profit trade association founded in 1993 serving U.S. healthcare revenue cycle management professionals through approximately 300 member firms employing 47,000+ people. It delivers education, compliance accreditation, certification, advocacy, and networking via conferences, publications, and member tools.

Ownership category

akta.pro rank

Product category

Healthcare Trade Association

NAICS

Business Associations (813910), Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Claims Processing, Adjudication & Payment Integrity (HLAEAKAC)

Keywords

• Healthcare revenue cycle management
• Medical billing association
• Professional trade association
• Compliance accreditation programs
• Industry certification programs

Headquarters

HQ city

Laguna Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership dues charged to RCM companies, Professional Billing Departments, Vendor Members, Hybrid Members, and Affiliate Members based on company size or individual status. All memberships run January 1 through December 31 annually.
2. Education and Event Revenue: Revenue from conference registrations, webinar fees, on-demand course purchases, and education bundles. Products include the Annual Fall Revenue Cycle Conference, Innovation Conference, Executive Retreat, and the Distance Learning Library (store).
3. Advertising and Sponsorship: Revenue from website banner ads, RCM Advisor print/digital ads, Washington Report banner sponsorships, demo webinars, branded webinars, email blasts, social media posts, vendor articles, and Year-Round Supporter sponsorship packages.
4. Store Products: Sales of survey results (e.g., Fee Survey, Denials Survey, Benchmark Survey), poll results, conference recording bundles, and individual webinar recordings from the HBMA store.
5. Certification and Accreditation Fees: Revenue from CHBME certification applications and the Company Compliance Accreditation Program, which evaluates organizations for HIPAA and OIG compliance standards.
6. Newsletter Tool Subscription: Members can create professional newsletters using HBMA-provided templates and content; subscription is $295 per year for the newsletter tool.
7. Job Board: In partnership with YM Careers, HBMA offers a comprehensive job board with resume building, job postings, and career support services for RCM professionals. Additional fees apply.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels14 records

Core offering

HBMA is a non-profit professional trade association that provides membership-based services to healthcare revenue cycle management (RCM) professionals and companies. Its core offerings include tiered membership programs (RCM Companies, Professional Billing Departments, Vendors, Hybrids, Affiliates), the CHBME individual certification program, and the Compliance Accreditation Program that evaluates members against HIPAA and OIG standards. The association supplements these credential offerings with the quarterly RCM Advisor journal, the HBMA Store of on-demand education, annual conferences, government affairs advocacy, and member tools such as the Biller Search, Vendor Marketplace, Document Library, and Legislation Tracker.

Product overview

The Healthcare Business Management Association (HBMA) is a non-profit professional trade association for healthcare revenue cycle management (RCM) professionals. HBMA does not offer a unified software product; rather, it provides a comprehensive ecosystem of membership-based services including CHBME certification and Compliance Accreditation Programs as credential offerings, the quarterly RCM Advisor journal and weekly NewsWire newsletter as publications, the HBMA Store offering 100+ on-demand webinars and conference recordings, and annual conferences (Fall Revenue Cycle Conference, Innovation Conference, Executive Retreat). Member tools include the Biller Search Tool, RFI Tool, Vendor Marketplace, Document Library, and Legislation Tracker. Government affairs are supported through the Washington Report and Capitol Insights Newsletter. Additional services include E&O and Cyber Liability Insurance, Job Board, and access to committees focused on compliance, education, government relations, and industry innovation.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Programs

Quantifiable outcome

• Over $10,000 in measurable yearly value from membership benefits including discounted education, insurance savings (15%+ on E&O + Cyber Liability), document library templates, job board access, newsletter tool, and more

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• TriZetto Provider Solutions (a Cognizant Company)coreStrategic or Co-development PartnerTriZetto Provider Solutions is the official revenue cycle management, analytics, and business consulting partner for HBMA members. With extensive industry knowledge gained from serving over 425,000 providers, TPS provides HBMA members with business efficiency tools and accurate, quick payment solutions. Throughout the year, HBMA members receive unprecedented access to TPS expertise through exclusive webinars and topical articles in HBMA's RCM Advisor Journal.
• AetnacoreStrategic or Co-development PartnerHBMA has a national partnership with Aetna. The Aetna Resource Guide was created exclusively for HBMA members to support administrative simplification between RCM companies and Aetna through collaboration with HBMA's Commercial Payor Relations Committee. HBMA also hosts Commercial Payor Sessions and Payor Days featuring Aetna representatives.
• CignacoreStrategic or Co-development PartnerHBMA hosts Commercial Payor Sessions and Payor Days featuring representatives from Cigna, including Cigna for Healthcare Professionals (CHCP) webinars and collaboration sessions to address payer relations challenges and improve claim processes industry-wide.
• United HealthcarecoreStrategic or Co-development PartnerHBMA hosts Commercial Payor Sessions featuring United Healthcare representatives alongside other major payors. HBMA members collaborate with United Healthcare through the Commercial Payor Relations Committee to address industry-wide claims and reimbursement challenges.
• Multi Briefs (Email Newsletter Partner)minorChannel Partner/ Reseller/ DistributorHBMA's weekly newsletter advertising opportunities are offered directly through Multi Briefs, which handles the advertising sales and distribution of HBMA's weekly emailed newsletter.
• PassKey (Hotel Booking Partner)minorChannel Partner/ Reseller/ DistributorHBMA uses PassKey for hotel reservations for its conferences, including the 2026 Revenue Cycle Conference, 2027 Innovation Conference, and 2027 Executive Retreat. Attendees book lodging through the PassKey booking platform.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Medical Group Management Association (MGMA): MGMA is a U.S. membership association for medical practice administrators and billing/operations leaders. It overlaps HBMA's audience of practice-based Professional Billing Departments and offers competing education, surveys, and advocacy.
• AAPC (American Academy of Professional Coders): AAPC is a major U.S. membership and certification body for medical coders, billers, and auditors. Its CPC, COC, and CIC credentials and training offerings compete directly with HBMA's CHBME certification and continuing education for the same RCM professional base.
• Healthcare Financial Management Association (HFMA): HFMA is a U.S. non-profit membership association for healthcare finance professionals, including revenue cycle, managed care, and patient financial services leaders. It directly parallels HBMA's role as a credentialing, education, advocacy, and networking body for RCM executives.
• American Health Information Management Association (AHIMA): AHIMA is a U.S. non-profit association for health information management professionals, including coding, privacy, and data integrity roles adjacent to RCM. Its credentialing and policy work directly competes with HBMA in the healthcare compliance and coding education market.

Broad incumbents

• HIMSS (Healthcare Information and Management Systems Society): HIMSS is a large global healthcare technology membership association. While broader than HBMA, it competes for the same technology-vendor sponsorships and increasingly overlaps HBMA's content agenda around AI, interoperability, and digital revenue cycle transformation.

Others

• DecisionHealth (HCPro / Simplify Compliance): DecisionHealth publishes healthcare business and billing-focused news, coding guidance, and compliance products. It is a content and training vendor that competes for the same RCM professional education wallet that HBMA serves via RCM Advisor, webinars, and conferences.

Emerging players

• National Association of Healthcare Revenue Integrity (NAHRI): NAHRI is a specialized membership community for healthcare revenue integrity, charge capture, and compliance professionals. It is a narrower peer focused on a sub-segment of the RCM audience HBMA serves, and competes for education, certification, and conference mindshare.
• American College of Healthcare Trustees (and adjacent RCM societies): Smaller specialty societies and academies focused on healthcare business operations, billing compliance, and practice administration. These emerging bodies target subsets of HBMA's audience with more focused certifications and programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/HBMABusiness
• YouTubeyoutube.com/channel/UC6KKtBDjo8avsZAAx2PpX6w
• Facebookfacebook.com/HealthcareBusiness
• LinkedInlinkedin.com/company/healthcare-business-management-association
• Instagraminstagram.com/hbmassociation

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Healthcare Business Management Association