Passkey

What Passkey does

Passkey, legally Passkey International, Inc. and operated by Cvent Inc., is a room block management automation platform serving the events and hospitality industries. Founded in 1997 and headquartered in Waltham, Massachusetts, the product automates and streamlines the coordination of hotel room blocks between event planners and the hotels/venues that host their attendees. Passkey is accessible via the manage.passkey.com portal, with support for both direct login and enterprise single sign-on (SSO), and operates as a module within Cvent's broader event marketing management suite.

The underlying technology focuses on workflow automation for room block creation, inventory allocation, and reservation coordination between two user groups: professional event planners managing accommodations and hotels/venues automating inbound group bookings. The platform differentiates on ease of use and implementation rather than on advanced intelligence layers; no AI/ML capabilities are evidenced in the supplied data. Passkey benefits from Cvent's distribution infrastructure, including the parent's ~1,700-person customer success organization providing 24/7 support and an enterprise sales channel that has historically placed the platform with 70% of Fortune 500 companies across more than 8 million events managed.

Passkey generates revenue as a component of Cvent's commercial offering, distributed through two channels: Cvent's global direct sales force targeting enterprise event organizers, and a self-serve online portal serving SMBs and individual planners. Pricing is not publicly disclosed; prospective customers are directed to contact sales (866-318-4358). The product serves two primary customer segments, event planners (persona) and hotels/venues (business unit), in a horizontal segmentation approach that creates a two-sided commercial structure within Cvent's event ecosystem. Passkey-dedicated headcount is reported at 51-100 employees, with Daejin Choi identified as Chief Product Officer within the broader product organization.

Name

Passkey

Legal name

Cvent Inc.

Website

https://passkey.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Passkey, operated by Cvent Inc., is a room block management automation platform that streamlines hotel accommodations coordination for event planners and hotels/venues. Founded in 1997 and based in Waltham, MA, it operates as a module within Cvent's event marketing suite.

Ownership category

akta.pro rank

Product category

Room Block Management Software

NAICS

All Other Travel Arrangement and Reservation Services (561599), Travel Agencies (561510)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)

akta.pro secondary industries

Hotel & Accommodation Booking Platforms (THALAFAB), Corporate Travel & Expense Booking Platforms (BPAMAIAI)

Keywords

• Room block management
• Group reservation software
• Event accommodation platform
• Hotel booking automation
• Event housing technology

Headquarters

HQ city

Waltham

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Distribution channels2 records

Marketing channels2 records

Core offering

Passkey is a Software-as-a-Service platform that automates and streamlines hotel room block management for events. It allows professional event planners to coordinate guest room blocks and permits hotels to automate the reservation process for incoming event-driven bookings. The product is part of Cvent Inc.'s event marketing management suite.

Product overview

Passkey is a room block management product offered by Cvent, designed to automate and streamline hotel room block management for event planners and hotels. The offering consists of a single core product accessible through the Passkey login portal at manage.passkey.com. Cvent Passkey is part of Cvent's broader event marketing management suite and is trusted by major event planners and hotels.

Differentiator

Problem solved

Functional benefit

Products and services

• Passkey Room Block Management SaaS platform that automates and streamlines hotel room block management for events, enabling event planners to coordinate guest accommodations and allowing hotels to automate room block reservation processing for incoming event bookings.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Cvent: Cvent is the parent platform of Passkey and the broader event marketing management suite it sits within. As the same company, Cvent sets the product, distribution, and pricing context in which Passkey operates and competes.
• Sabre Hospitality: Sabre's hospitality business provides hotel CRS, group booking, and event management software used by hotels and chains. It is an adjacent incumbent with overlapping group reservation and event functionality relevant to Passkey's hotel customers.
• Eventbrite: Eventbrite is a large, broadly-used event ticketing and management platform. While historically consumer-leaning, it has expanded into features relevant to professional event organizers that overlap with Passkey's planner and venue use cases.
• Amadeus Hospitality (TravelClick): Amadeus' hospitality division (incorporating TravelClick) provides hotel distribution, group booking, and event technology (including Delphi) to hotels. It competes with Passkey on the hotel/supplier side of the room block workflow.

Emerging players

• MeetingPlay: MeetingPlay provides event apps, registration, and engagement tools for meetings and conferences. It overlaps with Passkey on the planner side and is increasingly adding features relevant to attendee housing workflows.
• Whova: Whova is an event management platform with registration, agenda, networking, and attendee engagement features. It is an emerging alternative in the corporate and association event planner segment where Passkey competes.

Direct peers

• Bizzabo: Bizzabo is an event experience OS that includes registration, engagement, and increasingly attendee housing/group booking features. It directly competes for the same enterprise event planner wallet share that Passkey serves alongside Cvent.
• Aventri (Eventsforce): Eventsforce/Aventri offers event management software for corporate meetings, conferences, and travel/housing coordination. It directly competes for the same corporate event planner buyer as Passkey, particularly in mid-market and association segments.
• RainFocus: RainFocus is an event management platform for hybrid, in-person, and virtual events with built-in registration, housing, and travel tools. It competes with the Cvent/Passkey stack for large enterprise and association event programs.
• EventMobi: EventMobi provides an end-to-end event management platform including registration, mobile apps, and attendee engagement tools used by corporate planners. It is a comparable mid-market alternative to the Cvent/Passkey suite.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/passkeygroupmax
• Facebookfacebook.com/154214001285647
• LinkedInlinkedin.com/company/29332

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Passkey