Polaris Financial Partners

Financial Advisory Servicespolarisfinancial.net

Polaris Financial Partners, LLC is a privately held financial advisory firm in Westerville, Ohio offering financial planning, investment management, retirement, and estate planning services to individuals, families, and small business owners across 17 states.

Company typePrivate
Founded2003
HeadquartersWesterville, United States
Headcount11–50
GTM typeB2B and B2C
OfferingServices

What Polaris Financial Partners does

Polaris Financial Partners, LLC is a privately held financial advisory and wealth management firm headquartered in Westerville, Ohio. Founded in 2003 by Bob Deitrick after his tenure at CIGNA Financial Services (later Lincoln Financial Group), the firm provides personalized financial planning, investment and wealth management, retirement planning, and estate planning services to individuals, families, and small business owners. Polaris is registered as an Ohio LLC and holds FINRA Series 6, 7, 22, and 63 registrations, supporting both fee-based advisory services and commission-based securities transactions.

The firm's service offering spans comprehensive financial planning, investment and wealth management, retirement planning, life insurance analysis, education planning, estate planning, business succession planning, business continuity planning, corporate structure services, risk management, and fringe benefit planning. Polaris delivers these services through a relationship-based, sales-led go-to-market motion centered on direct face-to-face consultations at its Westerville office, supplemented by quarterly client seminars at Eddie Merlot's, an annual Christmas Holiday Party, email newsletters, and earned media through Forbes contributions by CEO Bob Deitrick and the co-authored book 'Bulls, Bears and the Ballot Box' (published 2012). The firm is licensed to offer securities in 17 states: AZ, CO, FL, IN, KY, MI, NC, NV, NY, OH, PA, OR, SC, TN, UT, VA, and WV.

The business is operated by a small core team led by CEO and Managing Partner Bob Deitrick (31 years of industry experience), supported by General Counsel and Investment Advisor Representative William Harrigan and Vice President of Operations Owen Osborne. Revenue is generated through financial advisory fees (likely including AUM-based fees and planning fees) and commissions on securities transactions. The firm holds no outside investment, operates without a parent company, and pursues growth through regional Ohio clients plus selective multistate client acquisition rather than through acquisitions, institutional capital, or external funding.

Polaris Financial Partners firmographics

Firmographics

Name: Polaris Financial Partners
Legal name: Polaris Financial Partners, LLC
Website: https://polarisfinancial.net
Company type: Private
Founded year: 2003
Operating status: Operating
Headcount range: 11–50 employees
Short description: Polaris Financial Partners, LLC is a privately held financial advisory firm in Westerville, Ohio offering financial planning, investment management, retirement, and estate planning services to individuals, families, and small business owners across 17 states.
Ownership category
akta.pro rank

Polaris Financial Partners industry classification

Industry

Product category: Financial Advisory Services
NAICS: Portfolio Management and Investment Advice (523940)
SIC: Investment Advice (6282)
akta.pro primary industry: Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE)

Keywords

Financial advisory services
Wealth management planning
Retirement planning
Estate planning
Small business succession

Where Polaris Financial Partners is headquartered

Location

Headquarters

HQ city: Westerville
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Polaris Financial Partners business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Others

Revenue model

Financial Advisory and Planning Fees: Revenue generated through financial advisory fees, likely including AUM-based fees, planning fees, and commissions on investment products. The firm holds FINRA licenses 6, 7, 22, and 63, indicating they earn commissions on securities transactions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Polaris Financial Partners product offering

Product offering

Core offering

Polaris Financial Partners is an independent financial advisory firm that provides comprehensive financial planning, investment and wealth management, and retirement planning services to individuals, families, and small business owners. The firm delivers personalized strategies through a step-by-step process covering goal identification, prioritization, plan creation, and execution, supported by ongoing portfolio reviews and client education.

Product overview

Polaris Financial Partners is a financial advisory firm offering a unified suite of financial planning and wealth management services. The firm provides comprehensive financial planning, investment and wealth management, and retirement planning as core services, supported by specialized modules including life insurance analysis, education planning, estate planning, and business succession planning. For small business clients, the firm offers corporate structure, risk management, and business continuity planning. The firm also published a book on presidential economic history. All services are delivered through a client-oriented, process-focused approach with quarterly portfolio reviews and ongoing client education.

Differentiator

Problem solved

Functional benefit

Products and services

Comprehensive Financial Planning Step-by-step financial planning process that helps clients identify, quantify, and prioritize financial goals and objectives to achieve lifelong financial success. Intended for individuals and families seeking holistic financial guidance.
Investment and Wealth Management Planning Professional investment advisory services focused on asset allocation, portfolio management, and generating alpha for clients' investment portfolios. Includes quarterly portfolio reviews and proactive tax and investment change communications.
Retirement Planning Comprehensive retirement strategy development including savings strategies, distribution planning, and customized retirement income projections and illustrations to help clients plan for their retirement years.
Education Planning Planning services focused on funding educational expenses including 529 plans and other education savings vehicles for families.
Estate Planning

Companies that use Polaris Financial Partners

Customer profile

Segments3 records

Ideal customer profiles3 records

Polaris Financial Partners technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Polaris Financial Partners partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered minor.

Eddie Merlot'sminorOthers · 9 May 2020Partnered with Eddie Merlot's for COVID-19 veteran meal distribution event. The restaurant provided the Merlot Room venue for seminars and the Christmas Holiday Party venue for annual celebrations.
Holy Family Soup Kitchen of ColumbusminorOthersCommunity nonprofit partner for veteran support initiatives. Donations directed to support Holy Family Soup Kitchen's veteran feeding programs.
Honey Baked Ham of PolarisminorOthersContributed 700 Honey Baked Ham dinners for veteran meal distribution during COVID-19 support initiative.
Costco of PolarisminorOthersProvided cookies and drinks for COVID-19 veteran meal distribution event.
St Francis DeSales High SchoolminorOthersParticipated in community veteran support initiative alongside Polaris Financial Partners.
HMB Consulting of WestervilleminorOthersLocal consulting firm that assisted in COVID-19 veteran meal distribution initiative.
VCAS – Veteran Companion Animal Services of ColumbusminorOthersVeteran-focused nonprofit organization that collaborated on veteran support programs.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Polaris Financial Partners competitors and assessment

Company assessment

Direct peers

Ameriprise Financial: Diversified financial advisory firm with a large advisor network serving individuals and small businesses. Comparable holistic planning offering and commission/fee-based revenue model with FINRA-licensed advisors.
Edward Jones: Large national financial advisory firm serving individuals and small business owners with personalized planning and investment services. Highly comparable GTM model (relationship-led, branch-based, FINRA-licensed advisors) to Polaris.
Northwestern Mutual: Comprehensive financial planning and wealth management firm targeting individuals and small businesses. Overlapping product suite (life insurance, retirement, estate, business planning) and similar relationship-driven advisor model.
Wealth Enhancement Group: Independent wealth management firm providing comprehensive financial planning to individuals and small business owners. Comparable multi-state platform with integrated planning, investment, and tax services.
Raymond James Financial Services: Diversified financial services firm with a large independent advisor channel serving individuals, families, and small businesses. Comparable investment advisory, retirement, and estate planning services delivered through independent advisors.
Fisher Investments: Independent investment advisory firm serving individuals and institutions with portfolio management and financial planning. Overlapping investment management and retirement-focused advisory services.
Mariner Wealth Advisors: National independent wealth advisory firm serving individuals, families, and institutions. Comparable comprehensive financial planning, investment management, and estate planning offerings.
Creative Planning: Large independent wealth management firm providing comprehensive financial planning to HNW individuals and families. Directly comparable holistic planning, investment management, and retirement/estate services.

Broad incumbents

Focus Financial Partners: Partnership model supporting independent wealth management firms. Provides Polaris with a potential roll-up/affiliation pathway while operating in the same RIA space serving individuals and small businesses.
Cetera Financial Group: Large independent broker-dealer and RIA platform supporting independent financial advisors serving individuals and small businesses. Comparable FINRA-licensed advisor model and breadth of planning offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

Polaris Financial Partners financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Polaris Financial Partners leadership team

Management profile

Number of profiles

Profiles3 records

Polaris Financial Partners funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Polaris Financial Partners M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Polaris Financial Partners

What does Polaris Financial Partners do?

Is Polaris Financial Partners a public or private company?

Polaris Financial Partners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Polaris Financial Partners founded?

Polaris Financial Partners was founded in 2003. It employs 11 to 50 people.

Where is Polaris Financial Partners based?

Polaris Financial Partners is headquartered in Westerville, United States, in the North America region.

How does Polaris Financial Partners make money?

One revenue line is on record: financial Advisory and Planning Fees.

Who are Polaris Financial Partners's main competitors?

Direct peers on record are Ameriprise Financial, Edward Jones, Northwestern Mutual, Wealth Enhancement Group, Raymond James Financial Services, Fisher Investments, Mariner Wealth Advisors and Creative Planning. Broad incumbents are Focus Financial Partners and Cetera Financial Group.

Does Polaris Financial Partners have an API?

No public API is recorded for Polaris Financial Partners.

What industry is Polaris Financial Partners in?

Polaris Financial Partners's product category is Financial Advisory Services. Its primary akta.pro industry code is FSAEABAE, Employer Retirement Plan Advisory (401(k)/Pension). Its NAICS code is 523940 and its SIC code is 6282.