Home in Italy

What Home in Italy does

Home in Italy is a privately held Italian luxury villa rental company, structured as a Società in Accomandita Semplice (Home In Italy sas), founded in 1993 and headquartered in Perugia, Italy. The company curates and personally inspects a portfolio of premium vacation villas and chalets across Italian regions including Tuscany, Umbria, Sardinia, Puglia, Amalfi Coast, Sicily, Lake Como, Lake Garda, Milan, the Italian Alps and Dolomites, and select French Alpine resorts (Courchevel, Megève, Méribel, Saint Martin de Belleville, Val d'Isère). Properties range from intimate 2-bedroom villas to large estates accommodating 20+ guests, with weekly rates spanning roughly €15,500 to €37,400.

The platform is built around a website-based catalogue search with wishlist functionality and enquiry management, supplemented by assisted sales through dedicated villa specialists reachable via phone and email. Core products include villa rentals, concierge services, and verified property inspections. Ancillary offerings encompass private chef services, pool heating, housekeeping, breakfast provisioning, cooking classes, wine tastings, and airport transfers. The technology stack is conventional web-based; no proprietary platform features, mobile applications, AI/ML capabilities, or third-party API integrations are disclosed.

Revenue is generated primarily through commissions on completed villa bookings (transaction fee model) plus facilitation margins on ancillary services such as chefs (€45–55 per person), pool heating (€700–€1,400 per week), and maid service (€20–30 per hour). The customer base consists of affluent families, multi-generational groups, and luxury travelers seeking curated Italian vacation experiences, with additional demand sourced through a travel agency partnership program and a reciprocal sister-brand relationship with Home In St Barts. The company is small (1–10 employees), independent (no parent, no institutional funding), and operates with no disclosed financial metrics.

Name

Home in Italy

Legal name

Home In Italy sas

Website

https://homeinitaly.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Home in Italy is a privately held luxury villa rental service founded in 1993 and headquartered in Perugia, Italy. It curates a portfolio of personally inspected villas and chalets across Italy and the French Alps, serving affluent families and luxury travelers with weekly rentals and concierge services.

Ownership category

akta.pro rank

Product category

Luxury Villa Rental Services

NAICS

Accommodation (721), All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Whole-Home Rentals (Houses, Villas, Cabins) (THAGANAA)

akta.pro secondary industries

Mountain & Ski Homes (THAMAAAG), Beachfront & Lakefront Homes (THAMAAAF), Luxury Chalets & Ski-In/Ski-Out Homes (THAMAEAD)

Keywords

• Luxury villa rentals
• Vacation villa rentals
• Concierge services
• Luxury chalet rentals
• Italian villa holidays

Headquarters

HQ city

Perugia

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Villa Rental Commission: The company earns commission on weekly villa rentals, with prices ranging from €15,500 to €37,400 per week depending on property size, location, and season. Revenue is generated through transaction fees on completed bookings.
2. Concierge and Ancillary Services: Additional revenue from optional services including chef services (€45-55 per person for dinner), pool heating (€700-1,400 per week), extra maid service (€20-30 per hour), cooking classes, wine tastings, and airport transfers. These services are paid directly to service providers with the company facilitating arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Home in Italy provides curated luxury vacation villa and chalet rentals across Italy and select French Alpine destinations, with weekly rental rates ranging from approximately €15,500 to €37,400. Bookings are supported by an in-house concierge service offering chef arrangements, housekeeping, airport transfers, wine tastings, and tailored local experiences for affluent travelers and large groups.

Product overview

Home in Italy operates as a luxury vacation villa and chalet rental platform, established in 1993, offering a curated collection of premium properties across Italy and select French Alpine regions. The core product is the villa rental marketplace, complemented by integrated concierge services, verified property inspections, and additional hospitality services including housekeeping, chef provisions, and transportation arrangements. The platform also serves villa owners seeking to list properties and travel agencies through partnership programs. Individual villa properties like Villa Bramasole, Villa Fortino, Villa Salice, Villa Centovalli, Villa Giunone, and Villa Ottavia are showcased as flagship offerings within the portfolio, with properties categorized by region (Tuscany, Amalfi Coast, etc.), holiday style (family-friendly, wedding villas, etc.), and features (heated pools, gyms, beachfront, etc.).

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Guests consistently rate service 5 stars, with reviews praising seamless booking, attentive staff, and memorable villa experiences
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Fine Italian Food and WineminorGTM or Marketing PartnerPartnership with Fine Italian Food and Wine (fineitalianfoodandwine.com) providing cross-promotional visibility and content collaboration related to Italian gastronomy and wine experiences.
• Home In St BartsminorGTM or Marketing PartnerSister brand partnership with Home In St Barts (homeinstbarts.com) for luxury villa rentals in St. Barths, featuring reciprocal promotional placement.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Belvilla: European-focused vacation rental brand (part of OYO) with a broad portfolio of holiday homes across Italy and the Mediterranean. Adjacent peer given shared vacation rental category, but lower price tier and less curated positioning than Home in Italy.

Direct peers

• Oliver's Travels: Curated luxury villa rental platform offering high-end holiday homes across Europe, including Italy, with concierge services and a similar assisted-sales model. Directly comparable to Home in Italy in target customer (HNW families/groups), pricing tier, and service-led value proposition.
• Plum Guide: Tech-enabled, curated luxury vacation rental marketplace with a 'tested and accepted' verification model and strong design/UX focus. Overlaps with Home in Italy on quality-curated whole-home rentals, though Plum Guide operates across many more cities and geographies.
• WIMCO: Long-established luxury villa rental specialist with Mediterranean focus (Italy, France, Greece, Caribbean) and concierge services. Comparable to Home in Italy on product type (villa-only), customer segment (HNW), and assisted-sales model.
• Tuscany Now: UK-based luxury villa rental specialist with deep coverage of Tuscany, Umbria, and other Italian regions, offering personally inspected properties and concierge support. Highly comparable to Home in Italy on geography, audience, and product type.
• onefinestay: Curated luxury home rental brand with concierge service, owned by Accor. Competes in the same premium short-term rental category as Home in Italy, including Mediterranean villas, with similar service-led positioning.
• The Thinking Traveller: Specialist luxury villa rental company focused on Italy, Sicily, and the Mediterranean with hand-picked properties and concierge services. One of the closest pure-play competitors to Home in Italy given Italy-first portfolio and similar service model.

Broad incumbents

• Vrbo: Large vacation rental marketplace owned by Expedia Group with significant inventory of Italian villas. A broad incumbent that overlaps with Home in Italy at the whole-home vacation rental level but lacks the curated, inspected, concierge-led positioning.
• Luxury Retreats: Luxury villa rental brand now part of Airbnb Luxe, with a portfolio of high-end Mediterranean properties including Italy. Comparable to Home in Italy on premium positioning, though at materially greater scale and geographic breadth.
• Airbnb Luxe: Airbnb's luxury tier offering vetted high-end villas, including in Italy, with trip designer concierge. While much broader in geography and inventory, Airbnb Luxe is a key competitor for the same HNW guests and Italian villa owners and benefits from Airbnb's scale, brand, and technology budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HomeInItaly
• Facebookfacebook.com/56376477886
• LinkedInlinkedin.com/company/home-in-italy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home in Italy