Status Pro Sport

What Status Pro Sport does

Status Pro Sport is a Netherlands-based, founder-owned 360° football agency that has operated continuously since 2011. The firm manages professional footballers, clubs, federations, esports players, and brands, delivering an integrated portfolio of services that includes athlete management, contract negotiation, sponsorships, football marketing and PR, consultancy, and in-house content production via the Status Pro Studio sub-brand. It maintains two operating offices — in Alphen Aan Den Rijn, Netherlands, and in Indonesia — with localized websites in English, Dutch, and Indonesian, dedicated phone numbers in each country, and country-specific social handles (including a TikTok channel for the Indonesian market).

The business is a professional services agency rather than a technology product, and its revenue is generated through commissions on player transfers, sponsorship intermediation, brand activation fees, consultancy retainers, and content production engagements with brand partners. The customer base is split across four primary segments — individual athletes, football clubs and federations, esports players and teams, and consumer/luxury brands — with marquee relationships including Skechers Football (Benelux and France), adidas Indonesia, Louis Vuitton, Hublot, EA Sports, Hugo Boss, Volvo, Foot Locker, Bitget, and Technogym. The company formally extended into esports through a wholly-owned Status Pro Esports subsidiary that manages players and intermediates sponsorship deals for partners including PSV Esports, Sparta Rotterdam (four consecutive years in eDivisie), Club Brugge (third consecutive season, ePro League), and Manchester United (ePremier League).

Key governance features include two FIFA Licensed Football Agents (Kenny Ho-A-Chin, Theo Doetawihardja), a Performance Coach (Lesly De Sa), and a creative director/co-founder with high-profile personal brand value (Marc Klok, a Persija Jakarta player and FIFPRO-nominated Indonesia international). The company is privately held with no disclosed institutional funding, controlled by founder-operators, and operates with a disclosed headcount in the 11–50 band — with approximately fourteen named staff including scouts, sales, content, and brand strategy personnel across the two geographies.

Name

Status Pro Sport

Legal name

Status Pro Sport

Website

https://statuspro-sport.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Status Pro Sport is a Netherlands-based 360° football agency managing athletes, clubs, federations, and brands across the Netherlands and Indonesia, with services spanning contract negotiation, sponsorships, marketing, PR, and esports representation.

Ownership category

akta.pro rank

Product category

Sports Management Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Promoters of Performing Arts, Sports, and Similar Events (7113)

akta.pro primary industry

Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity) (MPAKAKAM)

Keywords

• Football agency services
• Athlete management
• Sports marketing
• Football sponsorship
• Esports management

Headquarters

HQ city

Alphen Aan Den Rijn

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Athlete Management Services: Full-service management for footballers, clubs, trainers, esports players, and support specialists. Services include career development, contract negotiations, and off-field projects.
2. Football Marketing & Sponsorships: Connecting brands with athletes and clubs for marketing campaigns, brand activations, and sponsorship deals. They facilitate collaborations between football talent and prominent brands.
3. Content Production: Creating content for athletes and brands including marketing materials, social media content, and brand activation campaigns.
4. Esports Management & Strategy: Managing and mediating esports players combined with plotting esports strategies for clubs and sponsors. Helping PSV Esports with esports strategy and sponsorship.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Status Pro Sport is a 360° full-service football agency that represents professional footballers and esports athletes, handling career development, contract negotiations, and off-field positioning. It also connects sports brands, clubs, and federations with athletic talent through sponsorship brokering, marketing campaigns, public relations, strategic consultancy, and in-house content production, operating across the Netherlands and Indonesia markets.

Product overview

Status Pro Sport is a 360-degree full-service football agency offering a unified portfolio of services rather than a modular software product. The core offering combines Athlete Management, Football Marketing, Football PR, Sponsorships, Football Consultancy, and Content Production as integrated service lines. Status Pro Studio functions as an in-house production capability supporting the marketing and content services. The Status Pro Esports division extends these same service principles to professional esports athletes and football gaming (EAFC/FIFA esports), managing players, securing club partnerships, and providing coaching support. The company has operated since 2011, serving professional footballers, clubs, federations, esports athletes, influencers, and brands across the Netherlands and Indonesia.

Differentiator

Problem solved

Functional benefit

Products and services

• Athlete Management Comprehensive management services for professional footballers and other athletes, including career development, contract negotiations, and off-field positioning. Targeted at individual professional athletes seeking 360° representation.
• Football Marketing Marketing services connecting athletes and clubs with brands for sponsorship campaigns, brand activations, and promotional campaigns. Targeted at consumer and lifestyle brands seeking football-audience reach.
• Football PR Public relations services for football athletes, clubs, and federations to manage media relations, public image, and brand narrative. Targeted at athletes, clubs, and federations needing media strategy support.
• Sponsorships Sponsorship brokering and management services connecting athletes and clubs with brand partners and aligning them to long-term partnership structures.
• Football Consultancy Strategic consultancy services for clubs and federations on player development, recruitment, and football operations. Targeted at sports organizations seeking advisory support.
• Content Production Creation of football-related content including video, photography, and social media content for athletes and brand partners. Targeted at athletes, clubs, and brands needing marketing-grade content.
• Status Pro Studio In-house content creation studio producing branded multimedia content and marketing materials for athletes and brand partners as a dedicated production capability.
• Status Pro Esports Esports athlete management and club partnership division handling professional esports players, competitive gaming team representations (EAFC, FIFA esports), coaching support (e.g., Timo Maartense for Club Brugge), and esports strategy for clubs and sponsors.

Quantifiable outcome

• 128 brand partners
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Skechers FootballcoreGTM or Marketing PartnerStatus Pro Sport has an expanded partnership with Skechers Football, serving as exclusive Skechers Football partner in the Benelux and expanding to France. Notable athlete Sem Steijn signed for Skechers Football, and Steven Berghuis also signed with the brand. The partnership involves connecting professional footballers with Skechers Football brand deals.
• adidascoreGTM or Marketing Partneradidas Indonesia partnership involving bringing Manchester United legend Wes Brown to Indonesia. Multiple athletes connected with adidas for brand campaigns including Muhammad Ferarri with adidas Predator and Messi F50 League, and Sabreena Dressler signing with adidas.
• Manchester United (eSports)coreStrategic or Co-development PartnerStatus Pro Esports linked Jayden Groden and Kyle Leese to represent Manchester United in the ePremier League. This partnership connects esports talent with the prestigious Manchester United brand.
• PSV EsportscoreStrategic or Co-development PartnerStatus Pro Sport closed partnership with PSV Esports in sponsorship intermediation. The company acts as an intermediary looking for partners who want to commit to PSV's virtual football branch. Status Pro Esports helps PSV with esports strategy and sponsorship from its expertise.
• Club Brugge (eSports)coreStrategic or Co-development PartnerStatus Pro Esports partnered with Club Brugge esports team. Rudi Ekmen represents Club Brugge in ePro League. Timo Maartense ('Frodo') coaches eClub Brugge as EAFC coach, contracted through Status Pro Sport. Partnership for third consecutive season.
• Sparta Rotterdam (eSports)coreStrategic or Co-development PartnerStatus Pro Sport delivers esports players to Sparta Rotterdam for the Dutch esports competition (eDivisie). For the fourth consecutive year, three esports players represented Sparta Rotterdam. Players include Thomas de Zeeuw, Damon de Best, and Aimane Oualit.
• VolvominorGTM or Marketing PartnerStatus Pro Sport connecting The Time Place with Volvo for Indonesia versus Australia match screening. Brand partnership for football-related activations.
• Louis VuittoncoreGTM or Marketing PartnerMarc Klok featured in Louis Vuitton campaigns including the Danube Campaign, redefining athleticism and style. SPS facilitates high-end fashion collaborations for athletes.
• EA SportsminorGTM or Marketing PartnerMarc Klok collaboration with EA Sports, featuring 'Beyond the Game' content connecting football with gaming culture.
• Foot LockerminorGTM or Marketing PartnerStatus Pro Sport, Foot Locker, and adidas Indonesia celebrated street culture. Partnership connecting athletes with Foot Locker retail campaigns.
• HublotminorGTM or Marketing PartnerMarc Klok and David Trezeguet event for Hublot in Singapore, connecting athletes with luxury watch brand.
• TechnogymminorGTM or Marketing PartnerBrand partner logo displayed on website, suggesting partnership for athlete fitness/wellness connections.
• BitgetminorGTM or Marketing PartnerBrand partner logo displayed on website, suggesting crypto/trading platform partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Endeavor: Global sports and entertainment company (parent of IMG, WME). Comparable for athlete representation and sports marketing capabilities, but operates at vastly larger scale with global infrastructure across multiple sports and entertainment verticals.
• Roc Nation Sports: Sports division of Roc Nation, representing professional athletes in football and other sports. Comparable for athlete management and brand partnership services, but with broader entertainment and music industry connections that Status Pro Sport aspires to via its gaming and content operations.
• Octagon: Global sports marketing agency offering athlete management, brand partnerships, and event services. Comparable for the integrated marketing and brand activation services, but operates at much larger scale across multiple sports and geographies.
• CSM Sport & Entertainment: Global sports marketing and sponsorship agency. Comparable for the integrated sports marketing and brand activation services, but operates at much larger scale with global corporate client base across multiple sports.
• Wasserman: Global sports marketing and talent management agency with extensive football and brand partnership operations. Comparable as a 360° sports agency offering athlete representation, marketing, and brand services, but at vastly larger scale with broader service portfolio across multiple sports.
• CAA (Creative Artists Agency): Major global talent agency with a sports division representing athletes across multiple sports. Comparable for athlete representation and brand deal capabilities, but operates at vastly larger scale with broader entertainment industry reach and global infrastructure.

Direct peers

• Sports Invest: Dutch sports management agency providing athlete representation, marketing, and career services across European football. Closest geographic peer to Status Pro Sport's Netherlands operations, with overlapping service offerings and the same Dutch football talent pool.
• Gestifute: Portuguese football agency founded by Jorge Mendes, representing top-tier professional footballers globally. Comparable as a football-focused player management agency with premium brand partnerships and international athlete representation across Europe and beyond.
• SEG (Sports Entertainment Group): International football agency representing numerous professional players across European leagues. Comparable business model of athlete representation, contract negotiation, and brand partnership brokering for football talent.
• Bahia Football Limited: Football agency successor to Mino Raiola's former agency, representing top-tier professional footballers. Comparable as a football-focused player management agency with international transfer capabilities and premium athlete roster.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@StatusProeSport
• Facebookfacebook.com/StatusProSport
• LinkedInlinkedin.com/company/statusprosport
• Instagraminstagram.com/statuspro_sport
• TikToktiktok.com/@statuspro_sport

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Status Pro Sport