Feedback Market Research

What Feedback Market Research does

Feedback Market Research is an independent UK-based fieldwork and market research agency founded in 2000 by Carolyn Copley and headquartered in purpose-built offices in rural East Yorkshire. The company provides a full suite of quantitative and qualitative research services, including Computer-Assisted Telephone Interviewing (CATI) through an in-house 20-station suite operating seven days a week, face-to-face interviewing via a national fieldforce of over 1,000 interviewers coordinated by 20 regional supervisors, online and postal surveys, hall testing, mystery shopping, and qualitative recruitment. Complementary in-house services cover survey scripting, coding, data entry, tabulation, and statistical analysis, with outputs delivered in multiple formats (CSV, SPSS, Excel, PDF). Technology is functional and legacy-oriented: the CATI suite supports real-time remote client log-in for progress monitoring, and CAPI (Computer Aided Personal Interviewing) enables multimedia questionnaire delivery, but there is no evidence of AI-assisted analytics, automated coding, or proprietary research platforms.

The business operates a B2B professional services model, serving both other market research agencies (its primary channel) and direct end clients across at least nine vertical segments including financial services, government and public sector, tourism, consumer goods, healthcare, and commercial/industrial sectors. Pricing is quote-based and project-specific, with no publicly disclosed rates, recurring contracts, or SaaS-style subscriptions. Revenue is not disclosed and the firm is privately held with no external institutional investment, no parent company, and no funding history. Distribution is direct: the founder-led management team and a small core staff of four named individuals handle client engagement, quotations, project delivery, and data processing, supplemented by a national freelance interviewer network. The company relies on MRS Company Partner Scheme membership, LinkedIn/Twitter/Facebook presence, and client referrals for demand generation rather than paid marketing or formal channel partnerships.

Name

Feedback Market Research

Legal name

Feedback Market Research Ltd

Website

https://feedbackmarketresearch.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Feedback Market Research is an independent UK-based fieldwork agency providing CATI, face-to-face, online, and postal market research services to other research agencies and direct end clients across multiple sectors, supported by a 1,000+ interviewer national fieldforce and in-house data processing.

Ownership category

akta.pro rank

Product category

Market Research Fieldwork Services

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910)

akta.pro primary industry

Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD)

akta.pro secondary industries

Survey, Panel & Fieldwork Services (BPAHALAJ), Qualitative Research (Focus Groups, IDIs, Ethnography) (MPAAALAE), Market Research & Consumer Insights (BPAHALAA)

Keywords

• Market research fieldwork
• Telephone interviewing services
• Face to face research
• Qualitative recruitment
• Data processing analysis

Headquarters

HQ city

Sigglesthorne

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Fieldwork Services: Quantitative fieldwork services including CATI, face-to-face interviews, online surveys, postal surveys. Provided to research agencies, advertising agencies, and end clients on a project basis.
2. Qualitative Recruitment: Recruitment services for focus groups, depth interviews, accompanied shops, online groups and blogs. Uses lists or free find methodology.
3. Data Processing and Analysis: Full coding, data entry, tabulation and analysis services. Includes data in various formats (CSV, SPSS), statistical weighting, and custom table production.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Feedback Market Research is a UK-based independent fieldwork agency providing quantitative market research fieldwork (CATI telephone interviews, face-to-face interviews, online surveys, postal surveys, hall testing, mystery shopping) and qualitative recruitment (focus groups, depth interviews, accompanied shops), together with full coding, data entry, tabulation and analysis services. Services are delivered through an in-house 20-station CATI suite and a UK national fieldforce of 1000+ interviewers managed by 20 regional supervisors.

Product overview

Feedback Market Research is a UK-based independent fieldwork agency providing a unified portfolio of market research services. The core offering combines quantitative fieldwork (CATI, face-to-face, online, postal surveys) with qualitative recruitment and data processing capabilities. Services are delivered through an in-house CATI suite (20 stations), a fieldforce of 1000+ interviewers, and a data team supporting coding, data entry, and analysis. The integrated service model enables end-to-end research delivery from questionnaire design through to tabulation and reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• Telephone Interviews (CATI) Computer-Assisted Telephone Interviewing service using an in-house CATI suite of 20 stations, operating 7 days a week to conduct telephone market research across consumer and B2B audiences in the UK and internationally.
• Face to Face Interviews In-person market research fieldwork conducted by a network of 1000+ interviewers supervised by 20 area supervisors, supporting on-street, door-to-door, in-store, in-home, exit surveys, mystery shopping and CAPI interviewing via pen & paper or CAPI methodology.
• Online Surveys Full online market research service for both consumer and business audiences, with in-house survey scripting and design capabilities supporting simple satisfaction surveys to complex visual/audio tracker surveys.
• Coding, Data-Entry & Analysis Full service including coding, data entry, tabulation, statistical analysis, weighting requirements, and data export in formats including CSV, SPSS .tsv, PDF, Word, and Excel.
• Hall Testing Central venue-based product/service evaluation involving recruitment of large numbers of respondents, commonly used for taste testing and packaging design tests.
• Postal Surveys Large-scale postal survey administration for topics including satisfaction surveys, council services, tenant satisfaction, and residents' surveys.
• Mystery Shopping Customer interaction evaluation tool used to recognise and reward good staff performance, identify weaknesses, and improve customer satisfaction and retention.
• Qualitative Recruitment Recruitment services for qualitative research including group discussions, accompanied shops, depth interviews (telephone and face-to-face), online groups and blogs, using lists or free find methodology.

Quantifiable outcome

• 10% of all interviewers' work is back-checked for quality control
• +3 more outcomes

Named customers8 records

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Ipsos: Global market research group operating proprietary panels and fieldwork capabilities across all major research methodologies — a broad incumbent buyer/competitor in UK fieldwork and end-client research services.
• Toluna: Global online panel and survey technology company serving enterprise research buyers — overlaps with Feedback's online survey and data-processing offerings as part of a much broader technology-led portfolio.
• Dynata: Large first-party data and online-panel platform serving enterprise research buyers globally; competes with Feedback for sample, fieldwork and data-processing budgets but at far greater scale.
• Kantar: Large global insights and data group operating consumer panels and full-service fieldwork; competes with Feedback both as a direct fieldwork provider and as an end client that buys fieldwork support.

Direct peers

• Quality Fieldwork: UK independent fieldwork specialist providing CATI, face-to-face and online panels — closely comparable to Feedback in scale, methodology mix and customer segment.
• Schlesinger Group: Global data-collection company with deep qualitative recruitment and quantitative fieldwork capabilities across consumer and B2B audiences; competes with Feedback for research-agency and end-client fieldwork contracts in the UK and internationally.
• Kadence International: International market research fieldwork firm delivering qualitative and quantitative data collection globally — comparable to Feedback's CATI/face-to-face/qualitative recruitment offering.
• Acumen Fieldwork: UK-based independent fieldwork agency offering CATI, face-to-face and online research services to research agencies and end clients — directly comparable in service mix, geography and customer base to Feedback.
• Norstat: European data-collection company with fieldwork and panel capabilities across multiple countries; overlaps with Feedback's quantitative fieldwork, online and face-to-face methodologies.

Emerging players

• Bilendi: Online panel and fieldwork technology provider serving market research in the UK and Europe; competes partially with Feedback's online-survey and quantitative-data-collection work but with a stronger panel-platform technology base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FeedbackMR
• Facebookfacebook.com/feedbackmarketresearch
• LinkedInlinkedin.com/company/feedback-market-research-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feedback Market Research