Motion Control & Motor Association
The Motion Control & Motor Association is the motion control and motors division of the Association for Advancing Automation (A3), a U.S. nonprofit trade association serving motion control, motor, and broader automation industry companies through certification (CMCP), training (Motor & Motion College), the R15.06-2025 Robot Safety Standard, and major industry events such as the Automate Show.
- Company typePrivate
- Founded2006
- HeadquartersAnn Arbor, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Motion Control & Motor Association does
The Motion Control & Motor Association is the motion control and motors division of the Association for Advancing Automation (A3), a U.S.-based nonprofit trade association headquartered at 900 Victors Way, Suite 140, Ann Arbor, Michigan. The association was founded in 2006 and operates with a small staff (11-50 employees) to serve manufacturers, suppliers, and integrators specializing in motion control systems, motors, drives, and related automation components. Its core offerings include the Certified Motion Control Professional (CMCP) certification program, the Motor & Motion College training program, the R15.06-2025 Robot Safety Standard (the first major revision since 2011), market intelligence reports, and a network of member companies featured in motion control news and resources.
The association's business model is multi-stream nonprofit revenue: recurring membership dues from companies in robotics, vision, motion control, and AI automation; event registration and corporate sponsorships from major conferences such as the Automate Show (May 10-13, 2027, Las Vegas), A3 Business Forum, A3 Mexico Business Forum, Advanced Vision & AI Conference, and International Robot Safety Conference; fees from the CMCP certification and Motor & Motion College training; sales of standards documents; and advertising across the A3 Vault content platform, newsletters, and podcasts. Distribution is direct via the automate.org website, with a regional channel partner (A3 México) serving Latin America and self-serve online certification for individual professionals.
Beyond its core motion control scope, A3 operates sub-brands and divisions including the EMERF Foundation (motion control research), the Permanent Magnet Division, and the broader A3 portfolio spanning robotics, vision and imaging, and artificial intelligence. The association positions itself as reaching the world's largest automation audience and develops the global flagship robot safety standard, giving it standards-setting authority across industrial automation.
Motion Control & Motor Association firmographics
Firmographics- Name
- Motion Control & Motor Association
- Legal name
- Association for Advancing Automation
- Website
- https://motioncontrolonline.org
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Motion Control & Motor Association is the motion control and motors division of the Association for Advancing Automation (A3), a U.S. nonprofit trade association serving motion control, motor, and broader automation industry companies through certification (CMCP), training (Motor & Motion College), the R15.06-2025 Robot Safety Standard, and major industry events such as the Automate Show.
- Ownership category
- akta.pro rank
Motion Control & Motor Association industry classification
Industry- Product category
- Industry Trade Association Services
- akta.pro primary industry
- Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG)
- akta.pro secondary industries
- Motion Control Components (Servos, Drives, Motors, Encoders) (IMAHAHAG), Motion Control Electronics & Controls (Controllers, Drivers, Feedback Interfaces) (IMAHAGAJ)
Keywords
Where Motion Control & Motor Association is headquartered
LocationHeadquarters
- HQ city
- Ann Arbor
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Motion Control & Motor Association business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Membership Dues: Association revenue is generated primarily through membership fees from companies operating in robotics, vision, motion control, and AI automation sectors.
- Event Registration and Sponsorships: Revenue from industry events including Automate Show, A3 Business Forum, Advanced Vision & AI Conference, and International Robot Safety Conference through attendee registration fees and corporate sponsorships.
- Certification and Training Programs: Fees from professional certification programs (CMCP) and training courses through Motor & Motion College.
- Standards and Publications Sales: Revenue from sale of industry standards documents such as the R15.06-2025 Robot Safety Standard.
- Advertising and Media: Advertising opportunities on the association's platforms reaching the world's largest automation audience, including A3 Vault content platform.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Motion Control & Motor Association product offering
Product offeringCore offering
The Motion Control & Motor Association operates as the motion control and motors division of the Association for Advancing Automation (A3), a nonprofit trade association. It provides professional certification (CMCP), technical training (Motor & Motion College), industry standards (R15.06-2025 Robot Safety Standard), market intelligence reports, networking events (Automate Show), and educational resources to companies and professionals in the motion control and motors sector.
Product overview
The Motion Control & Motors section of the Association for Advancing Automation (A3) operates as a comprehensive industry portal rather than a single product. It provides a platform of interconnected services including professional certification (Certified Motion Control Professional Program), technical training (Motor & Motion College), educational resources (Beginner's Guide, Ask the Experts), market intelligence, industry news, and specialized divisions (EMERF Foundation, Permanent Magnet Division). Members and industry professionals can access certification programs, training, webinars, case studies, tech papers, and annual events like the Automate Show.
Differentiator
Problem solved
Functional benefit
Brands
- Motor & Motion College: Training program bringing motor and motion education to professionals
- Certified Motion Control Professional (CMCP)
- EMERF Foundation
- Permanent Magnet Division
Products and services
- Certified Motion Control Professional (CMCP) Program
Companies that use Motion Control & Motor Association
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Motion Control & Motor Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Motion Control & Motor Association partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Electromate Inc.minorElectromate Inc. featured as member company in A3 Motion Control news, announcing new Kollmorgen Essentials Controller and high-voltage drive capability for cost-effective motion control.
- PI (Physik Instrumente) LPminorPI (Physik Instrumente) LP featured as member company in A3 Motion Control news, showcasing advanced imaging microscope XY stage with piezo motor advantages and low-profile 10nm resolution.
- Vecow Co., Ltd.minorVecow Co., Ltd. featured as member company at AUTOMATE 2026 showcasing compute solutions for industrial AI robots.
- Texys FogaleminorTexys Fogale featured as member company announcing SENSKIN Modular - retrofit-ready adaptive safety solutions for existing robots.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Motion Control & Motor Association competitors and assessment
Company assessmentDirect peers
- MHI (Material Handling Institute): MHI is an industry association for material handling, logistics, and supply chain automation, operating MODEX and developing standards. Comparable to MCMA because it serves automation OEMs and integrators with industry events, training, and advocacy.
- International Society of Automation (ISA): ISA is a major industry association serving automation and control professionals, with certification programs (CAP, CCST) analogous to MCMA's CMCP. Both serve control engineers and operate training, certification, and standards activities in industrial automation.
- NFPA (National Fire Protection Association): NFPA develops consensus safety standards (e.g., NFPA 79 for industrial machinery) that intersect with MCMA's automation safety mandate. Comparable because both operate nonprofit models, publish widely adopted safety standards, and monetize through training, certification, and document sales.
- PMMI (The Association for Packaging and Processing Technologies): PMMI is a US trade association for packaging and processing machinery, running PACK EXPO and developing industry standards. Comparable to MCMA in nonprofit trade association model, event-driven revenue, and standards development for an automation-adjacent OEM base.
- IEEE Robotics and Automation Society: IEEE RAS is a global professional society serving robotics and automation researchers and practitioners. It is comparable to MCMA because both convene communities, publish standards-adjacent research, and offer professional credentials (fellow/member grades) in motion control and robotics.
Broad incumbents
- SEMI (Semiconductor Equipment and Materials International): SEMI is a global industry association serving the semiconductor manufacturing supply chain, with standards development, events (SEMICON), and member services. Comparable to MCMA in nonprofit association model and global standards-setting authority for industrial capital equipment.
- ANSI (American National Standards Institute): ANSI is the US national standards body that accredits standards developers including A3. Comparable to MCMA because A3's R15.06 standard is approved through ANSI, and both sit in the standards ecosystem that legitimizes automation safety certifications.
- National Electrical Manufacturers Association (NEMA): NEMA is a US trade association representing electrical equipment manufacturers, including motor and motion control suppliers. Comparable to MCMA because both advocate for and develop standards used by motor and motion control manufacturers, with overlapping member companies.
- Association for Advancing Automation (A3): A3 is the parent organization of MCMA and the broader umbrella association covering robotics, vision, motion control, and AI. It is most comparable because MCMA operates as a division within A3, sharing staff, infrastructure, and the Automate Show, while A3's broader scope is parent-like to MCMA's narrower motion control focus.
Regional players
- VDMA (Verband Deutscher Maschinen- und Anlagenbau): VDMA is the German engineering federation with specific drives/motion control working groups serving European machine builders and automation suppliers. It is comparable to MCMA because it represents motion control manufacturers and drives regional standards advocacy, though primarily in Europe.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Motion Control & Motor Association social profiles
Digital presenceMotion Control & Motor Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motion Control & Motor Association leadership team
Management profileNumber of profiles
Profiles1 record
Motion Control & Motor Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motion Control & Motor Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motion Control & Motor Association
What does Motion Control & Motor Association do?
The Motion Control & Motor Association operates as the motion control and motors division of the Association for Advancing Automation (A3), a nonprofit trade association. It provides professional certification (CMCP), technical training (Motor & Motion College), industry standards (R15.06-2025 Robot Safety Standard), market intelligence reports, networking events (Automate Show), and educational resources to companies and professionals in the motion control and motors sector.
Is Motion Control & Motor Association a public or private company?
Motion Control & Motor Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Motion Control & Motor Association founded?
Motion Control & Motor Association was founded in 2006. It employs 11 to 50 people.
Where is Motion Control & Motor Association based?
Motion Control & Motor Association is headquartered in Ann Arbor, United States, in the North America region.
How does Motion Control & Motor Association make money?
Five revenue lines are on record. Membership Dues are the primary driver. The others are event Registration and Sponsorships, certification and Training Programs, standards and Publications Sales and advertising and Media.
Who are Motion Control & Motor Association's main competitors?
Direct peers on record are MHI (Material Handling Institute), International Society of Automation (ISA), NFPA (National Fire Protection Association), PMMI (The Association for Packaging and Processing Technologies) and IEEE Robotics and Automation Society. Broad incumbents are SEMI (Semiconductor Equipment and Materials International), ANSI (American National Standards Institute), National Electrical Manufacturers Association (NEMA) and Association for Advancing Automation (A3). VDMA (Verband Deutscher Maschinen- und Anlagenbau) is listed as a regional player.
Does Motion Control & Motor Association have an API?
No public API is recorded for Motion Control & Motor Association.
What industry is Motion Control & Motor Association in?
Motion Control & Motor Association's product category is Industry Trade Association Services. Its primary akta.pro industry code is IMAGABAG, Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers), with a secondary code of IMAHAHAG, Motion Control Components (Servos, Drives, Motors, Encoders).