Makio
Makio is a Danish outplacement and career counseling firm, founded 1996, that provides structured offboarding support, coaching, and job placement services to terminated employees on behalf of corporate and public-sector clients in Denmark, with international reach via the Career Star Group network.
- Company typePrivate
- Founded1996
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Makio does
Makio ApS is a Danish outplacement and career counseling firm founded in 1996 and headquartered in Copenhagen. The company serves corporate and public-sector clients in Denmark by managing the offboarding of terminated employees, providing structured career guidance, CV and LinkedIn optimization, interview training, networking events, and support for up to 100 days into the candidate's next role, education, self-employment, or retirement. Since inception, Makio reports having supported more than 870 companies and 10,000+ terminated employees, with an average time-to-placement of 4.7 months and a stated 98% candidate recommendation rate.
The core product is the Makio Move On outplacement program, delivered by an in-house advisor team of approximately 46 named staff across five Danish offices (Copenhagen, Aarhus, Aalborg, Odense, Horsens). Makio Move Online serves as a digital supplement, providing self-paced content, curated video, reflection exercises, and a specialized job search portal. The underlying service model is human-delivered professional services rather than software-as-a-product; pricing is structured at less than one month's salary per program, with multi-year service agreements that carry no upfront cost for contracted clients. International coverage for multinational clients is provided through the Career Star Group partnership, which gives Makio access to 100+ countries and 1,000+ partner offices.
Makio operates an enterprise and mid-market B2B field sales motion, supported by free 1-hour inspiration meetings with HR leaders, a monthly HR newsletter, a public knowledge center, and the #endelafhalvdelen social impact campaign aimed at normalizing terminations. The company is privately held under Danish ApS structure with no disclosed parent, no private equity or venture capital ownership, and no publicly disclosed revenue; it received Børsens Gazellepris (Gazelle Award) for the first time in 2025.
Makio firmographics
Firmographics- Name
- Makio
- Legal name
- Makio ApS
- Website
- https://makio.dk
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Makio is a Danish outplacement and career counseling firm, founded 1996, that provides structured offboarding support, coaching, and job placement services to terminated employees on behalf of corporate and public-sector clients in Denmark, with international reach via the Career Star Group network.
- Ownership category
- akta.pro rank
Makio industry classification
Industry- Product category
- Outplacement Services
- NAICS
- Employment Placement Agencies (561311)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Onboarding, Offboarding & Employee Lifecycle Administration (BPACAHAL)
Keywords
Where Makio is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices5 records
Markets served
Makio business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Outplacement program fees: Makio charges companies a fee for outplacement programs provided to terminated employees. Pricing is described as less than one month's salary. The average time to placement is 4.7 months. Revenue is generated from corporate clients (employers) rather than from job candidates directly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Move On – outplacement with tryghed from slut til start |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Makio product offering
Product offeringCore offering
Makio provides outplacement services to companies undergoing workforce changes, delivering career counseling, workshops, seminars, networking events, and digital job-search resources to terminated employees to accelerate their transition to new employment. The company sells structured programs (such as Makio Move On and Makio Move Online) to corporate clients, with participants supported for up to six months per program.
Product overview
Makio operates as a single, unified outplacement service rather than a platform-with-modules architecture. The core offering is the Makio Move On outplacement program, which provides personalized career counseling and job placement support from termination through 100 days into new employment. Makio Move Online serves as a digital supplement to this core program, offering self-paced online resources, videos, and a specialized job search portal. Services are delivered through a network of experienced human advisors across Denmark, with no software-as-a-product components or add-on modules sold separately.
Differentiator
Problem solved
Functional benefit
Brands
- Makio Move On: Outplacement program where employees are supported from termination to starting a new job, education, self-employment, or retirement - up to 100 days into the new role.
- Makio Move Online
Quantifiable outcome
- Average time to new job: 4.7 months
- +2 more outcomes
Companies that use Makio
Customer profileNamed customers14 records
Segments2 records
Ideal customer profiles1 record
Makio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Makio partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Career Star GroupcoreSince 2013, Makio has been part of Career Star Group, an international outplacement network connecting like-minded consultancy firms in over 100 countries with more than 1,000 offices. All partners are specialized in outplacement and carefully selected based on values and social responsibility. Makio serves as the Danish hub for multinational companies needing global outplacement coverage for subsidiaries and expats. The same local contact at Makio manages the entire global agreement on behalf of the client.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Makio competitors and assessment
Company assessmentDirect peers
- Randstad RiseSmart: Outplacement and career-transition business within Randstad focused on tech-enabled coaching and AI-driven job matching. Comparable to Makio's outplacement core, with a stronger technology angle on the digital career-coaching layer.
- Hudson Global: Global recruitment and talent-management firm offering outplacement, RPO and career transition. Overlaps with Makio on career-transition services for enterprise clients.
- CareerArc Outplacement: Career-transition platform combining human coaching with software tools for resume, job search and alumni networking. Comparable to Makio's Move On + Move Online bundle.
- Intoo (formerly DBM): Outplacement and career-coaching firm serving enterprises globally with personalized advisor-led programs. Direct peer to Makio's Makio Move On offering on program design, advisor matching, and B2B enterprise sales.
Others
- Right Management (ManpowerGroup): Talent and career-management arm of ManpowerGroup offering outplacement, career-transition and leadership development globally. Comparable as a broad incumbent with overlapping outplacement offerings and similar B2B GTM.
- Career Star Group: International outplacement network of independent specialist firms across 100+ countries; Makio has been the Danish member since 2013. Comparable as a peer and partner — sister firms within the same network compete for multinational mandates.
Broad incumbents
- Lee Hecht Harrison (LHH): Global career-transition and outplacement provider owned by the Adecco Group, operating in 60+ countries. Directly competes with Makio for multinational outplacement mandates and is the benchmark international incumbent.
- Gi Group: Global HR services group with staffing, outplacement and career-transition capabilities across Europe. Comparable as a broader incumbent with outplacement as part of a wider portfolio; relevant European competitor to Makio's enterprise accounts.
Regional players
- Ballast Nedam Outplacement (Nordic outplacement specialists, e.g., Capus, Centigo): Nordic outplacement and career-coaching specialists such as Capus (Norway) and Centigo (Sweden) serve the same enterprise buyer persona as Makio but in adjacent Nordic geographies, competing for Scandinavian corporate accounts.
- Mercuri Urval: Nordic-headquartered executive search, leadership and talent-advisory firm. Comparable as a Nordic regional peer serving similar enterprise clients with overlapping outplacement, career-coaching and leadership-development offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Makio social profiles
Digital presenceMakio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Makio leadership team
Management profileNumber of profiles
Profiles4 records
Makio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Makio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Makio
What does Makio do?
Makio provides outplacement services to companies undergoing workforce changes, delivering career counseling, workshops, seminars, networking events, and digital job-search resources to terminated employees to accelerate their transition to new employment. The company sells structured programs (such as Makio Move On and Makio Move Online) to corporate clients, with participants supported for up to six months per program.
Is Makio a public or private company?
Makio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Makio founded?
Makio was founded in 1996. It employs 11 to 50 people.
Where is Makio based?
Makio is headquartered in Copenhagen, Denmark, in the Europe region.
How does Makio make money?
One revenue line is on record: outplacement program fees.
Who are Makio's main competitors?
Direct peers on record are Randstad RiseSmart, Hudson Global, CareerArc Outplacement and Intoo (formerly DBM). Others are Right Management (ManpowerGroup) and Career Star Group. Broad incumbents are Lee Hecht Harrison (LHH) and Gi Group. Regional players are Ballast Nedam Outplacement (Nordic outplacement specialists, e.g., Capus, Centigo) and Mercuri Urval.
Does Makio have an API?
No public API is recorded for Makio.
What industry is Makio in?
Makio's product category is Outplacement Services. Its primary akta.pro industry code is BPACAHAL, Onboarding, Offboarding & Employee Lifecycle Administration. Its NAICS code is 561311 and its SIC code is 7361.